Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
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Growing a Hobby Into a Business
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24:57
Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London. To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scali…
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Soft-launch Strategies That Lead to Immediate Sellouts
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30:21
Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo and show notes click here.โดย Shuang Esther Shan, Claudia Snoh, Kloo, Shopify
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How Private Equity Approaches Ecommerce
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34:28
Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets. To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equity For video interviews, subscrib…
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Go Viral While Spending Zero Dollars on Ads
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37:05
Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here.โดย Shuang Esther Shan, Leah Marcus, Yasaman Bakhtiar, Shopify
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How Many Product Iterations Do You Need to Launch?
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32:36
Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-design Subscribe to the Shopify Masters YouTube channel f…
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The Slow Burn Strategy to Massive Retail Success
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34:23
Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click here.โดย Shuang Esther Shan, Simon Donato, Stoked Oats, Shopify
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Brand Building with an Indigenous Designer
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Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more. For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativity Watch the video of th…
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How to Sell Premium Products at Scale
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40:43
Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and show notes click here.โดย Adam Levinter, Chris Sherman, Shopify, Island Creek Oysters
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The Secret to Monetizing as an Artist
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30:50
Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand. Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here.โดย Benjamin Gottlieb, Shopify, Snotty Nose Rez Kids, Young D, Darren Metz, Yung Trybe, Quinton Nyce
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These Founders Started a Global Business with Just $4k
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25:43
Heather Aiu and Rachael Leinaʻala Soares each put in just $2,000 to start their business, Aloha Collection. The company sells splash-proof bags designed for travelers, athletes and beach goers, in tropical prints. It is now distributed all over the world and the company has stores in Hawaii and California. For more about Aloha Collection and show n…
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The Secret to Native Artist Success: It's Not What You Think
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32:40
Learn how Eighth Generation’s tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach. Watch the full video interview on YouTube here. For more on Eighth Generation and show notes click here.โดย Benjamin Gottlieb, Colleen Echohawk, Eighth Generation, Shopify
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How the StockX Co-Founder Builds Hype for New Products
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35:37
Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite. To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype To watch in-person interviews, subscribe t…
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This Founder's Mission Is to Empower Indigenous Youth
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31:40
Amy Denet Deal founded founder of 4Kinship, a Santa Fe-based upcycled fashion brand that empowers indigenous communities through entrepreneurship and social impact. Amy moved to Santa Fe about five years ago to reconnect with her Navajo culture, and in doing so, she has found her life's purpose in helping uplift other Native artists. Watch the vide…
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In "Build Native," hosted by Benjamin Gottlieb, we highlight the journeys of inspiring Indigenous entrepreneurs who are building businesses that drive positive social change. Join us as we speak with the founders of 4Kinship, Eighth Generation, Snotty Nose Rez Kids, and Here's To You to explore what it means to be a creative entrepreneur, uplift on…
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Shopify CEO Tobi Lütke Shares His Secrets to Entrepreneurial Success
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37:03
Tobi Lütke, the founder of Shopify, started his journey over 20 years ago with a simple dream: to sell snowboards online. He wanted to combine his passions for snowboarding and technology to build a thriving online business. But the road to his first sale was filled with unexpected bumps, from wrestling with code to sending notarized copies of his …
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Differentiation Strategies Every Founder Needs to Hear
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35:39
Latina entrepreneur Babba Rivera's Ceremonia disrupts hair care by celebrating cultural heritage, offering founders actionable tips for breaking industry barriers with purpose-driven branding. For more on Ceremonia and show notes click here.โดย Babba Rivera, Ceremonia, Shuang Esther Shan, Shopify
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How This Sports Company Found a Competitive Advantage
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Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories. To learn more abo…
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How to Turn Passion Into Profit
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36:39
From NYC kitchens to a national brand, Nick Wiseman turned a beloved hummus recipe into Little Sesame, pioneering sustainable food entrepreneurship. For more on Little Sesame and show notes click here.โดย Shuang Esther Shan, Shopify, Nick Wiseman, Little Sesame
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The Inspiring Story Behind a Business to Help the Homeless
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27:38
Bob was inspired to start Sackcloth & Ashes after his mother experienced homelessness. Sackcloth & Ashes donates a blanket to a local shelter for every blanket purchased. Watch the video version of this episode here: https://docs.google.com/document/d/15RTdtDOkmAZd6Sijj9PHvPsYXbcVAvhgznB_A3_zoSs/edit?tab=t.0 Subscribe to the Shopify Masters YouTube…
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Why Hiding Your Company’s Mistakes Could Be Costing You Sales
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38:41
Michelle Razavi cofounded Elavi to bring low- sugar, high- protein brownies and dessert spreads to the market. Find out how one of the biggest production mishaps turned into marketing gold, and how to keep sales momentum alive. For more on Elavi and show notes click here.โดย Shuang Esther Shan, Michelle Razavi, Shopify, Elavi
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How to Build Community Through Events
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33:42
Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding. Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g Lea…
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This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.
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28:56
Kyle Widrick of WIN Brands Group acquired brands like Homesick, Love Your Melon, Gravity, and QALO, and multiplied their sales. Here's what he has learned as owner and operator of direct-to-consumer brands and more than a decade of experience in ecommerce. For more about Kyle's journey: https://www.shopify.com/blog/win-brands-ecommerce Subscribe to…
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How To Go Viral on TikTok And Build A Successful Business
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26:40
Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand. Watch the full video interview on YouTube HERE.…
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The Feedback That Made This Brand Olympic Material
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33:38
Laura Low Ah Kee and Shannon Savage started Left on Friday, a swimwear and activewear brand, applying what they learned from their careers at Lululemon. They discuss how their commitment to fit and fabric and customer feedback led to success both online and in stores, and landed them an opportunity to outfit Canada's beach volleyball teams for the …
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How "The DTC Guy" Makes Marketing Simple
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31:27
Nik Sharma is the founder of Sharma Brands and is known as "The DTC Guy." He discusses his marketing playbook, from boiling down the brand's message to figuring out how much to spend on paid advertising. To watch the video version of this episode, head over to the Shopify Masters YouTube channel and subscribe. To read more about Nik Sharma: https:/…
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