Shane Gibsons สาธารณะ
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Today’s Podcast is about daily social selling disciplines. Social selling success isn’t about going viral or adding thousands of LinkedIn connections. Social selling success boils down to key daily disciplines or KPI’s (Key Performance Indicators). One of the first pieces of advice I can give on using social media and social networks to attract, se…
 
Selling in Invisible B2B Customers Through Digital and Social Networks B2B selling leveraging social media and digital platforms has now become a primary method of driving sales and engaging customers. Today’s podcast focuses on key trends for B2B buyers (hint: they like buying remote and digitally) and how to leverage platforms and influence chann…
 
As leaders, sales professionals and solo-preneurs this new market reality of digital-first and remote work has added a lot of stress and imbalance for many of us. I personally have my good days and bad days. Leaders who used to lead teams in the cubicles and offices around them have had to deal with a new challenge of motivating, and keeping their …
 
Today’s podcast is about how to build a powerful network. Adding numbers or just posting content is not enough. We need to think beyond the transaction or loosely connecting. I geek a bit on how you can measure and improve on the value of your personal and business networks. I identify 9 Elements or Key Performance Indicators of a powerful network …
 
Where do you go from here? In this podcast we talk about what 2021 has in store for sales organizations and sales professionals. I also discuss key stats from organizations like Gartner and dig into market shifts we need to be aware of. We are now in a digital-first virtual selling environment. With that said it is just the beginning of a permanent…
 
Today’s podcast is about “The Right Brained Sales Revolution.” In an era of increased automation and advancements in AI (Artificial Intelligence)/Machine learning, sales as a career is rapidly changing. I believe that most sales jobs today will be completely automated or at least partially automated and assisted by AI within the next 36-48 months. …
 
The Art of Asking Questions that Close Sales Today’s podcast is about how to use questions to close the deal. It’s not about gimmicky questions or easy closing techniques, it’s actually about using needs analysis selling to build rapport, deepen understanding from both parties and establishing genuine trust. While many “disruptive” sales techniques…
 
I had the opportunity to interview Anthony Iannarino on his new book “The Only Sales Guide You Will Ever Need,” we can even cover how he went from Metal Band rock band artist so top producing sales leader and author. Anthony is also the founder of “The Sales Blog,” one of the world’s top ranked sales blogs in the world. Some of the topics we cover …
 
Today’s podcast guest is Debra Jason author of Millionaire Marketing on a Shoestring Budget. I met Debra at the Guerrilla Marketing Global Summit last year and have been following her updates and insights ever since. In this interview we talk about low budget yet highly effective approaches to marketing you and your business. Some of the key areas …
 
Today’s podcast is an interview with Sanjay Mehta, Joint CEO of Mirum India. The digital space in India represents over 300 million connected citizens and 100 million active social media accounts. In 2012 when I was in India speaking at the World Brand Congress I met Sanjay Mehta who at the time was CEO and Co-founder of Social Wavelength. Since th…
 
Do you ever wonder if you’re missing some of the insights around success in today’s very digital and social business climate? This week’s guest Jim Keenan claims if you’re over 30 there are many things you have likely not been taught about the new rules of success and prosperity. Jim is one of my favourite social selling thought leaders and long ti…
 
Today’s blog post and podcast is about the 9 C’s of Social Sales Success. Their are many attributes, attitudes and strategies required to effectively harness the power of online social networks for sales and relationship building. I have taken them and broken them down under 9 core areas that start with the letter C. Following are the 9 C’s of Soci…
 
Today’s podcast (download here) is focused on why Influencer Engagement programs are vital and how to run one effectively in the B2B sales and marketing space. Following is brief abridged version of what I cover in the podcast: In a recent study (by Augure) of over 600 B2B marketing professionals 93% of them stated that they considered influencer e…
 
Today’s sales funnel and sales process has changed. Sales for many of us is now more about getting buy-in versus pitching our wares. This 15 minute sales and social selling podcast introduces the new sales funnel “The 5 Stages of Consent” and also dives into how content creation is not enough to get noticed – you need to have a thought leadership s…
 
Social CRM and social selling are two terms which I have seen go from obscurity to mainstream business topics in the past 24 months. Jon Ferrara CEO and Founder of Nimble, an early innovator in social CRM and social selling technology, took time out of his schedule to share with us the latest innovations in the space. “Social selling is about inspi…
 
Edgy Conversations – How Ordinary People Can Achieve Outrageous Success is an awesome book that once I picked up I pretty well read the whole thing. I asked Dan Waldschmidt, author of the book to do a podcast interview. In this podcast we really got to dig onto his methodologies and principles of creating a great life and a successful business. Dan…
 
Todays social media podcast is focused on sharing and creating. Too often we hold back, hide our voice or just never start the process of being creative. We all have something to share. Whether you’re an aspiring writer, an artist or in charge of a social content strategy it all starts with getting in-the-flow of creating and sharing as a disciplin…
 
Today’s Podcast is on the power of intent in sales, leadership and marketing. We are being constantly told that what we focus is on is vital, yet the intention behind that focus determines the quality of our results. In his life-long study of Micro-Expressions Paul Ekman, Ph.D has proven that whether we realize it our not we are constantly telegrap…
 
Have you ever pondered about the negative effects of social media? Today’s podcast is in on the toxic effects of social media use and what you can do to make sure that’s only having a positive impact on your life. It starts with the odd comment from your spouse about your love affair with your Samsung, or possibly it’s the realization that you tune…
 
Social Media ROI (Return on Investment), is supposedly a hard thing to prove or measure. The problem isn’t the value of social media, or in many cases our approach to getting results – it’s about commitment – a good old fashion work ethic and focus on the longterm. Today’s social business podcast discusses the dilema and the needed shift in conscio…
 
Marketing events using social media and amplifying events using social media are two powerful ways to maximize our online and off-line marketing results. In our book Sociable! Stephen Jagger and I talk about the importance of using social media to get off of the internet and build relationships. At Socialized Communications we have developed an ent…
 
This week I had the great opportunity to interview Danny Brown on his new book co-authored with Sam Fiorella called Influence Marketing. Danny in my opinion is a Thought Leaders’ Though Leader – an awesome no BS resource for what really works in social media marketing. The book launched yesterday globally and you can get it on Amazon in hardcover o…
 
Community in social media is still number one. I posted the following tweet a couple days ago on Twitter and it received quite a bit of feedback and a few retweets: Social Media Tip: social media scales through community, community grows by relationship building. Focus on people. I then realized that I needed to expand on the topic. Here’s the basi…
 
Most social media failures aren’t big public train-wrecks on the internet. They’re silent failures, people and brands that never rise above the noise and get noticed. Today’s podcast focuses on 6 reasons you may be silently failing and what you can do to turn things around. The 6 Reasons You’re Silently Failing in Social Media: 1) Your content stra…
 
At Socialized! our Social Media Agency we have had some incredible opportunities over the past year to work with brands such as the Ford Dealers Association of BC and Alberta, the Certified Management Accounts, CGA BC, CGA Canada and the Make-a-Wish Foundation. However…even producing the week long event “Social Media Week Vancouver” did not prepare…
 
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