พอดคาสท์ Search Engine ชั้นนำ (2025)

1
Game plan for convincing technical leadership to invest more in customer data integrations 4:24

10h ago4:24

4:24

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling,…

1
Monopoly Google Won’t Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers 11:05

1d ago11:05

11:05

This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the company and was more like a slap on the wrist. Google also has FastSearch, a faster search technology used for grounding. Google court docs also note search use of user interactions, user data, Chrome data, and also discuss the search index, spam scores…

1
How does a rationalist make a baby? 50:50

1d ago50:50

50:50

A member of an unusual Bay Area community decides to try to have a baby in an unusual way – by putting out a very large prize for anyone who can help her find a mate. How the internet shaped one person’s decision-thinking. Support Search Engine! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-pol…

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One word that describes the relationship between customer data and marketing campaign success 4:15

1d ago4:15

4:15

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers ze…

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It’s New 9/4: Google Court Docs on Search, hotel pricing accuracy and more 8:13

2d ago8:13

8:13

Today we covered several tidbits from the Google court documents on Google Search. Bing Search tests new Copilot keyword suggestions and expandable related searches. Google Hotel Center will crack down on pricing accuracy. Google Ads new customization for graphs. Sad to report Alan Bleiweiss passed. 0:00 - Introduction 1:05 - Google court docs reve…

1
Invest in better data integration vs advanced content personalization 3:43

2d ago3:43

3:43

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers fr…

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It’s New 9/3: Google Won’t Be Broken Up, FastSearch and new design changes 14:06

3d ago14:06

14:06

Today we covered the remedy ruling on Google’s monopoly case, in short, they won’t be broken up. Google FastSearch is used by Gemini for grounding. Google is testing new search headers and direction buttons. Google Ads has this survey on the YouTube Network. 0:00 - Introduction 0:31 - Google won’t be broken up in its monopoly ruling 10:40 - Google …

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One major shift in data-driven marketing campaigns in five years 3:55

3d ago3:55

3:55

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functi…

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It’s New 9/2: Google Ads Filters, AI Max & SPN, Location Assets & Google Mini Game 6:45

4d ago6:45

6:45

Today we covered the new checkboxes in Google Ads to help you filter your campaigns. Google said AI Max does not go after the Search Partner Network more aggressively. Google Ads lets you search using Google Maps for location assets. The Google webmaster report for September is live. And Google has a new mini-game to encourage you to search more. 0…

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Will first-party customer data become the most valuable marketing asset by 2025? 4:27

4d ago4:27

4:27

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamific…

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It’s New 9/1: Google AI Mode model update, AI Mode compare & AI Overviews panels 8:52

5d ago8:52

8:52

Today we covered how Google updated the AI Mode models last week. Google AI Mode now lets you compare local businesses and products. Google AI Overviews tests a new look, more like knowledge panels. Danny Sullivan speaks on Google at WordCamp and Ginny Marvin becomes a YouTuber. 0:00 - Introduction 1:09 - Google AI Mode model was updated 2:09 - Goo…

1
Building marketing campaigns from customer relationship data 31:22

5d ago31:22

31:22

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion cover…

1
Game plan for balancing AEO, SEO, and GEO in your 2026 strategy 3:31

7d ago3:31

3:31

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics i…

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One word that describes the current state of SEO integration 2:58

8d ago2:58

2:58

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adapt…

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Google Spam Update, AI Mode Changes, ChatGPT Does Use Google, Search Ad News & More 10:57

8d ago10:57

10:57

This week we had our first Google spam update in 8 months, the August 2025 spam update. This update touched down very quickly, likely within 24 hours. I also posted a Google search ranking volatility status report. Google is testing changes to AI Mode to encourage clicks. A new report says traditional search is not dying. A new survey says only 4% …

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It’s New 8/28: Massive Google crawl rate drop, Big Bing Ads titles and bold hovers 9:44

9d ago9:44

9:44

Today we covered a weird potential bug with crawling where many sites, not all, saw huge declines in Google crawl rates. Microsoft now tests larger Bing Ads titles, larger than organic results. Google Ads audience exclusions work for Shopping campaigns. Bing is testing bolding on hover. 0:00 - Introduction 0:45 - Google massive crawl rate drop 3:22…

1
Focusing on optimizing for voice search vs visual search if you have limited resources 2:46

9d ago2:46

2:46

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strate…

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It’s New 8/27: Google August 2025 spam update, AI Overview click survey and Google Ads loyalty goals 10:14

10d ago10:14

10:14

Today we covered the release of the Google August 2025 spam update. A new survey is out that looks at how searchers are clicking on AI Overviews. Google Ads has new loyalty goals. 0:00 - Introduction 0:54 - Google August 2025 spam update released 3:32 - Google AI Overviews click survey 6:41 - Google Ads loyalty goals 9:57 - Conclusion A daily recap…

1
The evolving relationship between AEO and traditional SEO 2:36

10d ago2:36

2:36

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue li…

1
It’s New 8/26: Google AI Mode to push clicks, Microsoft Ads labels response and appeals 10:06

11d ago10:06

10:06

Today we covered Google’s Robby Stein saying AI Mode will test encouraging more clicks from the answers. A new report says traditional search is not declining. Microsoft Advertising responds to it testing almost invisible sponsored labels. And Microsoft spoke about suspensions and appeals dos and don’ts. 0:00 - Introduction 1:04 - Google AI Mode to…

1
AI Mode will eventually replace traditional search as the primary search experience? 2:26

11d ago2:26

2:26

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality an…

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It’s New 8/25: ChatGPT uses SerpApi to scrape Google, volatility and Amazon back on Google Ads 12:13

12d ago12:13

12:13

Today we had a checkin with the Google search ranking volatility. The Information uncovered that OpenAI’s ChatGPT uses SerpApi to scrape some of Google’s search results. Is Google hiring another Search Liaison? Amazon is back advertising with Google Ads. Google Ads channel reporting for PMax is on the account level. 0:00 - Introduction 1:42 - Googl…

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The AEO, SEO & GEO Debate 32:23

12d ago32:23

32:23

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimizati…

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Integration of SEO and CRO departments into a single "search experience" team 3:48

14d ago3:48

3:48

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features…

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Google Volatility Check, AI Mode Expands Big Time, ChatGPT Sends Less Traffic & SPN Ad Reporting 10:04

15d ago10:04

10:04

This week, we did a check in on the ongoing Google Search ranking volatility. Google AI Mode expanded to 180 countries, added agentic experiences, got more personalized and gained sharable links. ChatGPT may be sending less traffic to sites, according to one report. A new tool is tracking referral traffic from ChatGPT vs Google. Google explained th…

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Game plan for balancing automated content creation with maintaining E-E-A-T signals 3:43

15d ago3:43

3:43

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficiency. His methodology includes mandatory subject matter expert reviews before publication, transparent author attribution to maintain accountability, an…

1
A Dubai Chocolate theory of the internet 42:14

16d ago42:14

42:14

Garbage Day's Ryan Broderick traces the rise of this goopy green chocolate, and explains how Chinese social media is beginning to tug on US culture in unexpected ways. Support Search Engine! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://pod…

1
It’s New 8/21: Google AI Mode expands big time, ChatGPT referral traffic drops in half and more news 12:30

16d ago12:30

12:30

Today we covered that Google expanded AI Mode to 180 countries and added agentic and personalization features. ChatGPT may be sending 52% less referral traffic, according to one report. Google Local Service Ads verified badges will be the single badge. Google Ads has a richer conversion import. Google Search is testing share icons in the search res…

1
Invest more resources in optimizing for traditional search or non search channels to show up in AI? 2:16

16d ago2:16

2:16

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-…

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It’s New 8/20: Google Ads SPN reporting transparency and more 9:19

17d ago9:19

9:19

Today we covered a new Google Ads report for its Search Partner Network, where it actually shows where your impressions are coming from. We also covered a new tool that tracks ChatGPT versus Google traffic referrals. Bing updated its Copilot AI answers in search and more. Also, did you see the Google AI Overviews bottom tray? 0:00 - Introduction 1:…

1
The evolving relationship between SEO and B2B 2:42

17d ago2:42

2:42

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B compa…

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It’s New 8/19: Google Merchant API, Core Web Vitals and Amazon’s CPC Stoppage Impact 9:37

18d ago9:37

9:37

Today we covered that the new Google Merchant API will replace the Content API for Shopping. And we covered the unexpected image of Amazon stopping its Google Ads. Google explained the differences between the Chrome UX report and Search Console’s core web vitals report. 0:00 - Introduction 0:49 - Google Merchant API to replace Content API for Shopp…

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AI-generated content will become indistinguishable from human content in search results? 2:15

18d ago2:15

2:15

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.…

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It’s New 8/18: Google Volatility Cools, Chartbeat on Google clicks, Google Ads language targeting and more 11:29

19d ago11:29

11:29

Today we covered Google search results volatility cools. Chartbeat said Google Search clicks to publishers are stable, and backs up Google’s statement. Google’s John Mueller goes off on GEO acronyms. Google Ads language targeting is going away for search campaigns. Google Ads has a new preview ad link in the asset details section. 0:00 - Introducti…

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The fusion of SEO & CRO with AI/LLMs 38:02

19d ago38:02

38:02

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outwe…

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Your publisher's plan for visibility with direct AI answers? 2:01

21d ago2:01

2:01

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also…

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Are microplastics really a problem? 49:37

22d ago49:37

49:37

Our listener Louisa is very annoyed by her sister’s preoccupation with keeping her children away from microplastics. Louisa wonders: are people with microplastics anxiety kind of overdoing it? Search Engine investigates. Support Search Engine! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-polic…

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Describe current SEO in the age of LLMs 2:17

22d ago2:17

2:17

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguin…

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Google Volatility Continues, Preferred Sources, Site Hack Demolishes Traffic & Google On AI 10:13

22d ago10:13

10:13

The Google search ranking volatility has not calmed down since the June core update and we are in mid-August and expecting another core update soon. Google launched the preferred sources feature for Top Stories in the US and India. Chartbeat says traffic from Google to publishers is stable with AI Overviews, supporting Google’s claims. Google’s Gar…

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It’s New 8/14: Bing On AI Conversions, Site Drops 50% After Hack, Google Ads Cost Toggle & YouTube Ads 9:59

23d ago9:59

9:59

Today we covered Microsoft says SEOs need to do the click studies to see if AI search clicks lead to conversions or not, search engines don't have visibility there. A site saw Google traffic drop by 50% in two weeks after being hacked, John Mueller of Google replied. Google Ads has a new cost toggle for PMax campaigns to show share of cost. We also…

1
Measuring for AI Overviews/Mode vs maintaining traditional organic rankings 2:45

23d ago2:45

2:45

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional …

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It’s New 8/13: Google Preferred Sources, Google Ads Gender Exclusions & Invalid Traffic AI 5:39

24d ago5:39

5:39

Today we covered the launch of Google’s preferred sources for top stories. Google Ads has a new gender exclusions feature for PMax. Google has new AI to reduce invalid traffic by up to 40%. 0:00 - Introduction 0:33 - Google preferred sources is live 1:58 - Google Ads invalid traffic AI improvements 3:47 - Google Ads PMax gender exclusions 4:51 - Co…

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How will SEO's relationship with content evolve in 18 months? 3:12

24d ago3:12

3:12

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-artic…

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It’s New 8/12: Google On AI Search & Content, Page Content Exclusions & Help Docs Update 7:25

25d ago7:25

7:25

Today we covered Gary Illyes on AI Search, content, SEO and more. Google Ads page content exclusions. And Google quietly updated a number of its ads policy help articles. 0:00 - Introduction 0:48 - Google’s Gary Illyes on AI Search, Content and SEO 4:06 - Google Ads page content exclusions 5:57 - Google Ads help articles quietly updated 7:19 - Conc…

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Will AI Overviews replace featured snippets by late 2025? 1:53

25d ago1:53

1:53

AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He explains why AI Overviews make more logical sense for users and search engines, predicting the eventual phasing out of traditional featured snippets as AI-g…

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It’s New 8/11: Google Ads PMax Updates, Search Volatility, Bing Webmaster Tools Data 5:12

26d ago5:12

5:12

Today we covered the numerous Google Ads performance max updates. Google Ads launches conversions with cart data diagnostics tool. Google Search ranking volatility was heated this weekend. Bing Webmaster Tools gained 24 months of performance data. 0:00 - Introduction0:56 - Google Ads released numerous useful updates for PMax2:15 - Google Ads conver…

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SEO, Google AIOs & LLMs 41:13

26d ago41:13

41:13

Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure influence rather than rankings, conduct direct user research instead of relying on keyword tools, and optimize for multimodal experiences across platforms…

1
Game plan for balancing journalistic quality with search performance 3:54

28d ago3:54

3:54

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that except…

1
Google Clicks To Sites Stable, Volatility Cooled & Heated, AI Mode Ads, GPT-5 & Sullivan Drops Liaison 11:28

29d ago11:28

11:28

This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google’s Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google did not confirm that it uses MUVERA in Google Search. I posted the Google Webmaster report for Augus…

1
Optimizing for search visibility vs reader engagement 2:14

29d ago2:14

2:14

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…

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