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In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation. “The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope …
 
In episode 99 of The Content Strategy Experts podcast, Alan Pringle and special guest Larry Kunz of Extreme Networks talk about the evolution of smart, structured content. “I’m a huge believer in big picture. We really need to stand back and ask ourselves, ‘What is this really all about? What are we trying to accomplish?’ It’s not about the content…
 
In episode 98 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech continue their discussion about the pros and cons of markdown. “If you want to make a website and you need to write the text in a fast way that does not involve adding a lot of the brackets that are in HTML syntax, I think that’s the main use f…
 
In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown. “I think markdown has a huge user base because most people need to develop content for the web. But there’s a set of people that need to be working in something more structured for a variety of reasons, an…
 
In episode 96 of The Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk about the importance of content governance. “An important part of governance is knowing that changes can happen. Keep your documentation in a central place where everybody can get to it and understands how it’s updated. If you don’t, some groups may st…
 
In episode 95 of The Content Strategy Experts podcast, Sarah O’Keefe and Kris Eberlein (chair of the OASIS DITA Technical Committee) discuss the upcoming release of 2.0. What can you expect if you are currently in DITA? And what do you need to know if you are considering DITA? “If you’ve been shoehorning diagnostic information into troubleshooting …
 
In episode 94 of The Content Strategy Experts podcast, Bill Swallow and David Turner of DCL take a look at content migration and discuss all of the players and parts involved. “It’s not just about moving the content and loading it to the new system. You actually have to transform the content from the unstructured formats.” –David Turner, DCL Relate…
 
In episode 93 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe talk about how to determine whether DITA XML is a good fit for smaller content requirements. “Scalability or anticipated scale is actually a good reason to implement DITA for a small team.” –Sarah O’Keefe Related links: Localization, scalability, and consistency …
 
In episode 92 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle share how you get started with a content strategy project and what you can do if you really don’t have a solid grasp on your needs. “It’s about opening yourself up to getting feedback from someone who’s done this stuff before, and may come up with some solut…
 
In episode 91 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about using text strings and microcontent. This is part two of a two-part podcast. “Make sure that their voice is heard. All groups that are using your strings need to have some input or have a way of communicating their needs to the organi…
 
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