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Welcome to Reputation Ignition Podcast. We discuss everything you need to know about building an amazing 5-Star reputation online. Learn how to leverage local review sites to grow your local small business easily and organically. Stop living in fear of Yelp, Google, and Facebook. Take control and empower your customers to do the heavy lifting for you. You'll be amazed at the transformation that will take place in your business from implementing these simple but powerful insights into your bu ...
 
Taylor Talk is the biggest, baddest, most AWESOME Taylor Swift Podcast in the world!! Listen as our expert team of hosts, made up of fans like you, take you through the latest Taylor Swift news, tour discussions and more!! Don't miss our discussions on Shake It Off, Blank Space, Style, and all the others off of 1989!! Our song analyses also go deep into some of Taylor Swift's greatest hits including: You Belong With Me, I Knew You Were Trouble, We Are Never Ever Getting Back Together and eve ...
 
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show series
 
FROM THE VAULT: Previously published as episode 137 - The curious world of Matt Desmier: assets, people and networks. This is an expansive and informative chat between Trevor Young and marketing strategist (among other things!), Matt Desmier, founder of Wise Old Uncle Ltd. If you're a multi-faceted professional who often grapples with personal bran…
 
FROM THE VAULT: Previously published as episode 121 - The importance of having a strong voice with Anne Miles Business coach and marketing consultant, Anne Miles, is a big believer in taking a stance on issues that affect the industry in which she operates. Anne is the founder of International Creative Services (now Suits&Sneakers), a global collec…
 
In this, the final episode for 2020, Trevor Young aka the PR Warrior explains how he works with clients to get the ideas and insights out of their heads and into the various content formats for their audience to consume. Plus he explains the importance of creating a team to support your personal branding efforts, particularly around content and soc…
 
This week's episode is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion. He uses video to share value with his target audience, the small business community. Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy …
 
In this episode of the podcast, Trevor Young speaks with Jen Bishop, founder, publisher and owner of online publication, Interiors Addict. Jen left her career as a journalist and editor to work full-time on her blog. While she had no design qualifications, she was passionate about all things décor and homewares, plus an ability to write and bring o…
 
We kicked off season 3 of Reputation Revolution back in May with a look at the PERSONAL BRANDING UNIVERSE - a canvas on which I connect the various dots involved in building a credible and sustainable professional personal brand. These dots, or elements, flow from what I refer to as the four pillars of personal branding for professional people. The…
 
In this episode, Trevor Young speaks with expert guest Eli Trier of Eli Trier Communities about how to build a sustainable business through community and connection. Eli Trier is a quiet revolutionary and introvert who teaches other entrepreneurs how to use collaborative community to grow their businesses. There are many powerful ideas you''ll take…
 
In this episode of Reputation Revolution, Trevor Young talks to live streaming guru Ian Anderson Gray, founder of the Confident Live Marketing Academy and host of the Confident Live Marketing podcast. Ian helps entrepreneurs level up their impact, authority and profits by using live video confidently. Some of the many need-to-knows covered in this …
 
In this episode, Trevor Young digs deep with Julia May & Sarah Anderson from VISIBILITY CO. Visibility Co helps businesses, individuals, entrepreneurs, executive teams, impact-focused organisations and movement makers combine self-aware and visionary leadership with authentic, strategic communications. This conversation delves into the whole notion…
 
On this episode of REPUTATION REVOLUTION, Trevor Young talks to digital marketing trainer and business coach, Brook McCarthy. Brook and Trevor dive into a range of topics, including how she generates business, why a blog is important, word-of-mouth and relationships, being brave, and focusing on a niche. If you're a thought leader who wants to buil…
 
Mitch Jackson is a California trial lawyer - aka The Streaming lawyer - who puts the social into social media. He's on a multitude of channels, including TikTok; 'in-the-moment' live-streaming is his jam! The bits not to be missed in this episode: The importance of personal relationships in building a presence on social media Creative and efficient…
 
In this episode of Reputation Revolution, Trevor Young talks to Alan and Emily Braithwaite, founders of several UK-based businesses, including online visibility agency Yellow Tuxedo, Alan and Emily help individuals and businesses stand out from the crowd, but they do it in a way that's genuine and human, ... and it works. This conversation covers a…
 
This week's guest is AMBER HURDLE - marketing speaker and author of the book The Bombshell Business Woman. Amber is the CEO of Amber Hurdle Consulting, a multi-award- winning talent optimization firm that pioneers using both science and marketing principles to strengthen customers’ brands from the inside out. She sharpens personal brands using her …
 
In this episode of Reputation Revolution, Trevor Young talks to Yishan Chan, an emerging leader in the world of finance, about personal branding within a corporate environment. Yishan currently works in Change and Communications for one of the big 4 banks in Australia, and was recently named a finalist in the Rising Star category of the Women in Ba…
 
Hillary Weiss is a New York-based creative director & messaging strategist who helps her clients develop big ideas that stomp off the screen. In this high-energy chat with Trevor Young, Hillary introduces a concept she calls the ’statement piece’ brand - an antidote to the “sea of sameness on the internet”. Hillary works with business leaders and c…
 
In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view when it comes to experts writing books. In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) shou…
 
This episode of Reputation Revolution focuses on podcasting, and features a discussion on THE STATE OF PODCAST INTERVIEWS 2020 research report that was presented at the recent Podfest Global Summit. Special guest is Tom Schwab, founder of pioneering podcast interview marketing agency, Interview Valet, that conducted the research. Tom and host Trevo…
 
A week ago, Dr Jen Frahm, a Melbourne-based global expert in change and organisational transformation, posted the following tweet: @jenfrahm - Twitterz - thoughts on who has done a good job of being associated w multiple brands? eg portfolio of biz? I have Dr Jen Frahm, Agile Change Leadership Institute, Busting Silos & about to add another - curio…
 
This week's episode focuses on the story of 'cyber cop', Susan McLean. Susan is a world-recognised leader in the area of cybersafety and young people. She was the first Victoria Police Officer appointed to a position involving cyber safety; she has dozens of certifications, and has spoken at over 1,000 schools all around Australia. Thought leader j…
 
This week's episode of Reputation Revolution takes a deep dive into LinkedIn and how thought leaders and professional experts can leverage the platform to build their profile and generate more leads for their business. Our featured expert guest is author, social media speaker and LinkedIn marketing coach, Adam Franklin. Adam, who's CEO of Bluewire …
 
"And now with social media being so huge, you've got to show up authentically. You've got to know who you are and just be real with people. And it doesn't matter if you're a college student, if you're a millennial who's hitting the workforce. If you are a CEO, your personal brand, you have the power and the control of how people are going to digest…
 
Lauren Kress aka 'The Business Scientist', joins the PR Warrior Trevor Young to discuss what it takes to build a memorable market-leading personal brand in the B2B space. This is a broad-ranging conversation that touches on topics such as: self-confidence and the various roadblocks involved in putting oneself "out there" understanding what you want…
 
Bec Evans is a self-confessed writing productivity geek. As a co-founder of Prolifiko, Bec and her husband Chris help writers become more productive so they can focus on finishing the book they've started. Prolifiko provides 1-on-1 productivity coaching for writers as well as online coaching courses and plans for groups and individuals. Now, we kno…
 
You're on a mission – to do things differently, to make an impact, to reach further and be brilliant in the process. You're determined, there are few who can keep up with you as you make leaps and bounds. Welcome to world of Leanne Woff, founder of Audacious Empires, a company that provides "badass business management for empire builders". In this …
 
On this week's episode of the Reputation Revolution podcast, host Trevor Young chats with Dr Emma Beckett, a food and nutrition scientist with the University of Newcastle, who uses social media effectively to generate interest in, and discussion around, all things nutrition. Emma's mission is to empower people to make their own decisions around foo…
 
This week's guest on REPUTATION REVOLUTION is Suzy Jacobs, founder of Activator Academy is an online learning hub for entrepreneurs and leaders who need to cut through the chaos and make BOLD decisions with clarity and confidence. When you begin your personal brand journey, it’s important to get the foundations right. Your values form a core part o…
 
Thank you for joining us here on Reputation Revolution, the podcast that’s all about growing your sphere of influence and creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. During the course of the last two episodes, we looked at the need for emerging thought leaders to put themselv…
 
In the previous episode of REPUTATION REVOLUTION, we focused on the importance of content and the role it played in building a personal brand of substance and meaning. In this episode, we extend that theme, with emphasis on public speaking. According to Psychology Today - our fear of standing up in front of a group and talking is so great that we f…
 
Welcome to Reputation Revolution, a podcast that’s all about growing your sphere of influence & creating more IMPACT by building a credible personal brand that’s recognised and respected for all the right reasons. In this episode, host Trevor Young - AKA 'The PR Warrior' - focuses on the importance of content and the role it plays in building a per…
 
Building something of substance off the back of your personal brand – a body of work, a flourishing business, or kickstarting a movement of sorts – takes serious effort. Yes, creating original content and publishing it on the web is crucial. Yes, being on social networks and connecting with like-minded people from your city, your country, and aroun…
 
Mark Masters runs You Are The Media (YATM), a thriving marketing and media training and learning community based on the south coast of England. YATM started as a weekly newsletter in 2013 and has developed significantly since, growing to include a monthly lunch club event, a blog and podcast combo, an active Facebook Group, plus an annual conferenc…
 
We're back from a hiatus! Seasoned PR and communications practitioner - author, speaker and social broadcaster - Trevor Young aka 'The PR Warrior' - walks us through his Personal Branding Universe. These are the elements that flow from the four pillars of personal branding for professional people: (1) ESTABLISH your voice (2) ENHANCE the credibilit…
 
Bumper episode time folks! As we draw closer to the 150th episode of the Reputation Revolution podcast, we thought we'd take this opportunity to dig into the vaults and bring to you some fantastic guests from our first one hundred shows. This episode comes in three parts: PART 1 - Unleashing the power of purpose PART 2 - Capitalising on the myriad …
 
We are in the most dramatic human transformation the world has ever seen. We are currently transitioning from the industrial age to the social age, where technology is getting more advanced by the day, both augmenting and, in some cases, replacing humans. According to global credibility expert MITCHELL LEVY, this shift can either boost you and your…
 
Share your knowledge, increase your impact and influence by writing and publishing your own business book! Writing and publishing a book is a goal for many aspiring thought leaders, but it requires plenty of planning to ensure you get the most value from your efforts. In this 'from the vault' episode, Trevor Young chats with Jaqui Lane, who is a co…
 
Tristan White’s story started like many others. He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized c…
 
Jeremy Krause drops into the Reputation Revolution virtual studio from Visual Domain, one of Australia's fastest-growing video production companies, to chat all things video marketing. With video expected to form 98 per cent of all global internet traffic by 2020 - and Facebook predicting that 96 per cent of its feed will be video by the same year …
 
When she's not searching for the latest pop-up restaurant or drinking coffee at her favourite Melbourne haunt, Kate Ware helps business owners create digital marketing strategies that sell their products and services and boosts their reputation online. In this wide-ranging chat on all things social media, Kate and host Trevor Young cover such point…
 
As a communication coach, Trisha Lewis helps her clients remove barriers to success and unleash their full potential. Part of her role is to help people manage their 'inner critic' and overcome what's known as 'Impostor Syndrome' Trisha describes Impostor syndrome as an irrational and pervasive feeling of self-doubt. A sense that you are getting aw…
 
Ronan Leonard works with professional experts and thought leaders to get the most out of their ideas and intellectual property. More specifically, through his business Eccountability, he helps people create global online virtual mastermind groups. Part of Ronan's process is to people how to find their niche 'white space', drawing out and amplifying…
 
‘Thought leadership’ can be quite a nebulous concept, says Trevor Young aka The PR Warrior: consultant, author, speaker and host of REPUTATION REVOLUTION. In this solo riff, Trevor says simply telling people you’re a thought leader doesn’t necessarily make you one. That said, there’s certainly nothing wrong with aspiring to become a thought leader …
 
Mary Henderson is a personal branding specialist based in Melbourne, Australia. She helps coaches, consultants, business owners and corporate executives define their personal brand and convert their expertise into a business solution that solves a complex problem. In this wide-ranging chat with Trevor Young, Mary Building a personal brand that can …
 
Technology is enabling more and more thought leaders to turn their knowledge, expertise, ideas and insights into bona fide businesses. Often times they're making the jump from the corporate cubicle into full-blown entrepreneurship. And it can be scary! In this episode, Trevor Young chats with Steve Glaveski who is the author of the newly-released b…
 
Matt Desmier describes himself as a "branding chap", "competent conference and event speaker", "connector of dots" and "consummate networker". Many moons ago Matt trained as a designer, spending five years at one of the world’s best specialist art schools where he learned how to be curious. It was this curiosity that has informed every aspect of Ma…
 
Heath Evans is Marketing and Communications Manager at the Melbourne Accelerator Program (MAP) at University of Melbourne. He's also a coach at Seth Godin's altMBA, and co-founder of one of Australia's leading providers of personalised sports trading cards, Future Talent. With a background in PR, marketing and entrepreneurship across sectors such a…
 
In this, the second last episode for the year, host of the Reputation Revolution podcast, Trevor Young, sweeps across the key social media channels - Facebook, Twitter, Linkedin etc - plus looks at the state of blogging, online video and podcasting. If you're a professional expert or leader looking to gain an edge in the reputation-building stakes …
 
Helen Blunden is a modern learning practitioner with over 24 years experience in the corporate world. She helps professionals build their digital skills, capabilities and networks so they stay up to date in their field, industry or profession especially when the world and our workplaces are changing around us. Helen says her "unique super power" is…
 
Nic Hayes runs Media Stable, a company that connects thought leaders with traditional media outlets wanting experts to comment on topical issues. Given his company represents 450 professional experts, Nic is well placed to see both sides of the media exposure coin: (a) what does the media want in an expert commentator, and (b) what can experts do t…
 
Kim Skubris has been a broadcast news journalist, mostly with the Seven Network in Australia, for 25 years. During that time, she has reported on some of the country’s biggest stories, including Schapelle Corby and Daniel Morcombe, and covered numerous natural disasters locally and internationally. Today, in addition to being a journalist, Kim is a…
 
This week on Reputation Revolution we dig into the vault to bring you an information-packed compilation of previous guests addressing topics such as blogging, podcasting, Facebook, LinkedIn and media relations. Today, we have numerous communication channels at our disposal. Which ones should we be using, and why? Darren Rowse, Donna Papacosta, Davi…
 
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