พอดคาสท์ Recurring Revenue ชั้นนำ (2024)

1
Launch Trailer - $0 to $100k Agency Podcast - The Blue Print to Scale Your Marketing Agency With Whitelabel 1:14

10M ago1:14

1:14

For owners of marketing agencies who want to grow their businesses quickly, Casey Richardson's "$0 to $100K Agency Podcast" is the one of the must-listen's for 2024. This show features conversations with industry experts, practical advice, and personal insights from Casey who has scaled Craft Agency Group to do more than $100,000 a month in monthly…

1
RFM175 – Building get out clauses into your contracts 24:29

1y ago24:29

24:29

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Most common reasons why projects go wrong: Scope Creep Misaligned Expectations Misaligned Budget Inaccurate or insufficient discovery Even long term retainers have a life span The importance of thinking how to get our of something, before you get into it... Th…

1
RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas 46:40

1+ y ago46:40

46:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Key metrics to track Targets to aim for & industry benchmarks Exactly what formulas to use to calculate them Example metrics: Financials (Revenue, AGI, Gross Profit, Net Profit, Overhead Spending) Utilization Rates Average Billable Rates Labor Efficiency Ratio…

1
RFM173 - My 5 minute SEO Assessment for ANY client website 18:02

1+ y ago18:02

18:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! My 5 minute SEO Assessment of any client website! Disclaimer: this isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money …

1
RFM172 – If I had to start my Digital Agency again, what would I do? 22:40

1+ y ago22:40

22:40

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! #1 – look inwards – "What do YOU want?" What type of lifestyle do you want? What interests you? How much money do you want to make? Do you want to be in a location? Do you want staff? How will it serve you? #2 – where can I make a difference? What is your skil…

1
RFM171 – Completing a Business Development Task Every Single Day 15:32

1+ y ago15:32

15:32

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why did I start this? Leaving previous employer No Leads Contractual Obligations How do I do it? It's in my to do list I have some habits that happen regularly I have one-offs that happen when they need to A lead is never ignored or left to stagnate Some days …

1
RFM170 – My tried and tested SEO Project Proposal Template 12:44

1+ y ago12:44

12:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: SEO Health Audit Current Rankin…

1
RFM169 – My tried and tested Website Project Proposal Template (and Process) 20:12

1+ y ago20:12

20:12

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Process: Pre-Discovery Session Lead comes in Brief 20min phone call to validate lead / project – outcome is to present Discovery Session as next best step 1 Page Agreement / Checkout for Discovery Session Post Discovery Session: Project Specification Document …

1
RFM168 – Why you should treat your agency as your own client 17:44

1+ y ago17:44

17:44

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Internal Focus Treating Your Agency as Your Own Client: A Strategic Approach: Self-Assessment and Goal Setting Implementing Internal Marketing Strategies The Option of Outsourcing: When to Make Your Agency Someone Else's Client Balancing Inte…

1
RFM157 – Finding Clients: Be Easy but Firm with who you work with 21:54

1+ y ago21:54

21:54

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! As an agency, we need to take responsibility for the quality of leads we have coming through our doors. Having defined products and services is key to aligning yourself with the right clients Having a clear marketing process that guides clients is key to not w…

1
RFM166 – Service: The Heartbeat of A Successful Digital Agency 22:21

1+ y ago22:21

22:21

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! There are multiple levels of service that an agency can work on... Clients Staff and their dependants The owner The wider world A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe n…

1
RFM165 – Don't underestimate the value of local clients 17:06

1+ y ago17:06

17:06

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The Importance of Local Clients: 1. Understanding the Market: Local clients operate in a market you’re inherently familiar with. As a part of the same community, you can understand their target audience better, as you share the same environment, culture, and t…

1
RFM164 – Using Google Bard AI to turbo charge SEO Processes 16:30

1+ y ago16:30

16:30

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Google Bard is better than ChatGPT for certain tasks: How ChatGPT and Bard are different: ChatGPT Database until Sept 2021 Uses a volume of written text to understand and produce new output. Bard Trained by a specific data set for conversations Main goal i…

1
RFM163 – Clients are bigger than Contracts 28:26

1+ y ago28:26

28:26

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Agencies as a Commodity vs Marketing Partner The perception of an agency as a commodity service can have several negative impacts on its growth. Here are the key issues: 1. Price Competition: When a service is viewed as a commodity, the price often becomes the…

1
RFM162 – Selling through presenting the opportunity 16:51

1+ y ago16:51

16:51

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Sales that drive growth aren't incidental – they come about through a persistent drive to build a business. (Get the 50 business development ideas you can use every day). Savvy business owners know that all business is an investment. Their profit is a direct m…

1
RFM161 – Which AI Tools Agencies can use to provide UGC services for their clients 12:35

1+ y ago12:35

12:35

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 2 of a mini-series about User Generated Content – go back and check out episode 160 about what UGC is, how to create a UGC strategy and how agencies can help clients with UGC as a service. The benefits of these tools are where the efficiencies lie for age…

1
RFM160 - How UGC helps SEO 15:07

1+ y ago15:07

15:07

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! What is User Generated Content (UGC) Simply put, UGC is any content that is published online that is generated by your audience. Some of this may be autonomous, but businesses can also have a UGC strategy to help stimulate this content production. It is good p…

1
RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients 20:59

1+ y ago20:59

20:59

Prefer to watch this show? Subscribe to the YouTube Channel! Setting the context – the agency where I found my feet Working with Client Services Working on BIG clients Our agency was NOT a commodity The problem – we see it all the time through SEOHive. Clients identify with what they can see and understand easily – that's why content retainers sell…

1
RFM158 – Establishing effective routines to help with productivity and work/life balance 24:02

1+ y ago24:02

24:02

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! The challenge: We're all exceptionally busy – and if doesn't matter if we're an agency of 1 or 100, we all need to make sure that items of work aren't forgotten, deadlines are hit, our company is marketed, the booked an payroll are done, invoices are sent and …

1
RFM157 – 5 Things You Can Do Today to Improve Your Customer Experience and Retain More Clients 21:20

1+ y ago21:20

21:20

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Understanding Customer Experience in a Digital Agency Context: Explanation of customer experience (CX) and why it's important in the digital agency business. This includes marketing to new clients, servicing clients professionally and retaining / maintaining a…

1
RFM156 – Introducing SEOHive's New Local SEO Plan 20:42

1+ y ago20:42

20:42

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Why Local SEO: 46% of all searches on Google include local intent 24.4% of all clicks go to the first result of local business searches “Near me” mobile searches grew increased by 136% in 2022 56% of businesses haven't yet claimed their Google Business Profile…

1
RFM155 – What is Scope Creep and How Digital Agencies Can Avoid It 22:01

1+ y ago22:01

22:01

Main talking points include: Prefer to watch this show? Subscribe to the YouTube Channel! Part 1: Understanding Scope Creep Definition of scope creep Scope creep in digital agency work refers to the phenomenon where a project's scope of work expands beyond the originally agreed-upon goals, tasks, and deliverables, without a corresponding increase i…

1
RFM154 – What to do with a Lead when you receive one 21:15

1+ y ago21:15

21:15

Main talking points include: This is part 2 of a two-part show. Check out Part 1 of this podcast – Generating Leads through the 1/9 Rule In this episode, I share a comprehensive process that digital agency owners can follow when they receive a lead or enquiry. Tune in to learn how to convert more leads into clients by following these steps: Initial…

1
RFM153 – Generating Leads through the 1/9 Rule 10:50

1+ y ago10:50

10:50

Main talking points include: Reasons Digital Agencies complain about leads: They "don't have any" They "don't know where to find them" The "don't have the time" ... All excuses... What I've actually found is that all the digital agencies I've coached have easy access to leads, they just don't (really) know what to do when they've got one... so they…

1
RFM152 - How we're using AI in Our Digital Agency 24:10

1+ y ago24:10

24:10

As with everything you need to apply the 80:20 rule – AI can get you 80% of the way there, but you still need to do the other 20% (thanks Bob Gentle for the inspiration here). Internally Marketing Social media Meeting summaries Externally / with clients Keyword clustering Content ideas & briefs Content Structures Social Media Ideas / Posts Content …

1
RFM151 – Pricing Profit Into Recurring Services 17:12

1+ y ago17:12

17:12

There are many different models of pricing recurring (and non-recurring) services... ... but all of them rely on you building profit into your pricing structure. In this episode, we walk through how to rice a recurring service to make sure you're making money EVERY TIME (including a base price calculator for you to use) and discuss why profit is so…

พอดคาสต์ที่ควรค่าแก่การฟัง

Recurring Revenue พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

1
RetainFM – Build your Digital Agency on Recurring Revenue

Pete Everitt

1
$0 To $100K Agency - Offering 1 Service Scaled To $100k Monthly Recurring Revenue

Casey Richardson - Craft Agency Group

1
Launch Trailer - $0 to $100k Agency Podcast - The Blue Print to Scale Your Marketing Agency With Whitelabel 1:14

1
RFM175 – Building get out clauses into your contracts 24:29

1
RFM174 – How Agencies Should Measure Their Performance with Marcel Petitpas 46:40

1
RFM173 - My 5 minute SEO Assessment for ANY client website 18:02

1
RFM172 – If I had to start my Digital Agency again, what would I do? 22:40

1
RFM171 – Completing a Business Development Task Every Single Day 15:32

1
RFM170 – My tried and tested SEO Project Proposal Template 12:44

1
RFM169 – My tried and tested Website Project Proposal Template (and Process) 20:12

1
RFM168 – Why you should treat your agency as your own client 17:44

1
RFM157 – Finding Clients: Be Easy but Firm with who you work with 21:54

1
RFM166 – Service: The Heartbeat of A Successful Digital Agency 22:21

1
RFM165 – Don't underestimate the value of local clients 17:06

1
RFM164 – Using Google Bard AI to turbo charge SEO Processes 16:30

1
RFM163 – Clients are bigger than Contracts 28:26

1
RFM162 – Selling through presenting the opportunity 16:51

1
RFM161 – Which AI Tools Agencies can use to provide UGC services for their clients 12:35

1
RFM160 - How UGC helps SEO 15:07

1
RFM159 – Unveiling the Unseen: The Essential Communication Bridge Between Agencies and Clients 20:59

1
RFM158 – Establishing effective routines to help with productivity and work/life balance 24:02

1
RFM157 – 5 Things You Can Do Today to Improve Your Customer Experience and Retain More Clients 21:20

1
RFM156 – Introducing SEOHive's New Local SEO Plan 20:42

1
RFM155 – What is Scope Creep and How Digital Agencies Can Avoid It 22:01

1
RFM154 – What to do with a Lead when you receive one 21:15

1
RFM153 – Generating Leads through the 1/9 Rule 10:50

1
RFM152 - How we're using AI in Our Digital Agency 24:10

1
RFM151 – Pricing Profit Into Recurring Services 17:12

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