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We take on some pretty fun projects at MarketingSavant, which means we can only work a few key projects each quarter. But marketers have a virtual truckload of questions for us on a range of topics that we're ready to answer. Ask MarketingSavant solves the steady stream of marketing challenges faced by our readers through this blog and our monthly teleconferece calls. Ask MarketingSavant features Dana VanDen Heuvel of MarketingSavant and some exciting guests that will help you get answers to ...
 
Learn tips, techniques, and strategies to build stronger customer relationships and set yourself apart from everyone else. Hear interviews from successful business leaders who reveal how they’ve built their incredible customer journeys and learn even more from the mistakes they made so you can avoid the same pitfalls! Justin Varuzzo is a successful marketing professional with over twenty years of sales and marketing experience. With a heart of a teacher, Justin is working at building a commu ...
 
Kelly O’Neil is on a mission to help small businesses and entrepreneurs recession proof their business and catapult their profits by teaching them the insider secrets to mastering the art of Marketing to Millionaires ™. Each week, join the internationally recognized expert in marketing to affluent clientele as she shares her behind the scenes insights, strategic tips and market disrupting information on how to find, engage, sell and impress your high-end clientele. Kelly will also share cand ...
 
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In this episode we have guest Eric Dickmann. Eric is host of "The Virtual CMO" Podcast and CEO of FiveEchelon Group and offers fractional / virtual CMO services to businesses small and large. We discuss many challenges businesses have when they don't have strong leadership in the marketing wing. Many companies are priced out of having a CMO to lead…
 
This episode explores the keys that unlocked success for huge global franchise fast food restaurants. We will explore the processes and procedures that allow for the magic of managing and delivering a consistent experience across the globe. This episode will also compare this to much larger corporations and how their processes and procedures can di…
 
In this episode our special guest Darrell Evans from Yocal Local Digital Marketing and host of The Mindshift Podcast @ dives into the customer journey and discusses how to better attribute your campaign success by having a better understanding of the typical journey and how it interacts with a typical consumer. There are some great bits of gold in …
 
This is a case study of what NOT to do when creating customer relationships. Walmart, Amazon, and Target have had huge backlash from their inability to executive and fulfill orders for the latest gaming systems. Fueled by the pandemic, new consoles that have been out for over a year have yet to hit store shelves before being gobbled up by scalpers …
 
Julie Guest is the author of the new book The Client Stampede. Her book details 7-steps to driving traffic to your business! Julie takes the time in her interview to explain how she developed the system selling her house for what she owed, during a recession when home values plummeted 20-30% across the country. She utilized techniques used by the l…
 
What is price elasticity? How does it affect your business? How do you properly price a product? How do you determine the flexibility in that price? How can you increase the value of your product or service to increase the price and become more profitable? How can increasing price reduce your profit? How can increasing volume reduce your profit eve…
 
This episode is all about how you can save precious time and money, while also offering exceptional service for your customers - answering their questions lightening fast by having the proper resources! We talk about FAQ pages, community support groups, AI chat bots and more. Don't miss out on easy opportunities to better serve your customer while …
 
In this episode we'll explore two ads from competing companies in the same year with an exceptionally similar nostalgic theme - targeting the same audience! One is the Jeep ad featuring Bill Murray reprising his role as Phil Connors in Groundhog Day during the 2020 Super Bowl. The other ad is for the Ford Mach-E commercial that aired the Christmas …
 
Apple's latest iOS installments with iOS 14 and iOS15 have introduced a variety of new privacy features that the news is screaming will completely break Facebook advertising! The good news is email marketing and Facebook advertising is still alive and well despite Apple's new features. In fact - for many small businesses this may have little or no …
 
In this episode we take a deep dive into one of the most under-utilized SEO strategies available to small business - LOCAL SEARCH! Google has put a ton of work into local search results to ensure people get the best results when searching for local products or services. From voice search, local SEO, local content strategy, and more, Wendell offers …
 
If you are interested in setting and achieving goals than this episode is for you! By using S.M.A.R.T goals you can create wins for yourself that will create motivation and inspiration. This helps build momentum for setting more ambitious goals that can be quickly achieved! In fact, some would say all you have to do is WRITE IT DOWN to make it come…
 
This episode features a special guest John Wall, a co-host of the very long-running and successful marketing podcast "Marketing Over Coffee". John has interviewed the biggest names in marketing over the years and has become an incredible resource from which to learn! John currently is. partner at TruthInsights.ai. We dive into data and analytics - …
 
In thie episode we dive into the do's and dont's when you can't close a sale and lose out to the competition. There are valuable lessons to be learned and many sales training programs gloss over what many in sales can imagine is the worst possible outcome. There are opportunities that lie within some deals that are lost - but if you aren't on top o…
 
This epsiode features special guest Deam DiMarzo from "LongestSoloEver" Youtube channel. Dean has gotten over 150,000 subscribers and 20 million video views. Dean discusses the various ways he's monetized his content, and we connect it to how anyone or any business can start leveraging video today to promote their business, but possibly create a ne…
 
In this episode we dive into using the free website analytic tool Microsoft Clarity, There are key features that can highlight and identify major issues with a web-design or customer journey throughout a website near instantaneously! If you have any website, business or not, this is a tool worth checking out. It costs nothing, can be setup in a few…
 
In this episode we have a special guest Gina Pomponi, COO of Bluewater Media - a full-stack marketing agency with in-house production. Gina speaks of the importance of reaching a broad-audience like those found through TV to actually help better define your target audience - and the compound power of combining traditional media and digital media to…
 
In this episode we explore strategies to help you cope with the seemingly infinite number of tricks, methods, and strategies you can utilize when marketing your business. There is only a few basic things you REALLY need to know before approaching any marketing strategy. Social media? YouTube? Facebook Ads? Google Ads? Print Ads? Email Marketing? Wh…
 
In this episode we discuss the critical importance of having a live chat, but we don't shy away from discussing the pitfalls, dangers, and mistakes some businesses make. Eric Kades is the founder of textchat.com. His innovative new chat to text platform makes it easy for businesses to be incredibly responsive and close deals faster, boost average o…
 
Using a survey can be a powerful tool in gaining insights from customers or employees. Properly executing and analyzing the data of a survey can prove to be quite complicated. One wrong move and the survey results may provide data that is unreliable and could result in making poor decisions based on false assumptions. In this episode we'll dive int…
 
This episode is all about how you can connect an incredible customer experience to influencer marketers! Gordon is an expert who wrote the book on influencer marketing and dives into detail on how building long-term relationships with your influencer has an immeasurable impact on their audience and their ability to persuade their audience to check …
 
Today's episode is all about boosting leads, SEO, and building authority through content marketing - but with a twist! Everyone hammers home the importance of content marketing that usually is designed to draw new customers to your business. What if you could create incredible content for your current customers, building trust and strong relationsh…
 
Are you ready to sell on Amazon?! You might want to listen to this episode first. Amazon can be an incredible way to boost sales, build a brand, or reach a new audience. It can also be a nightmare, technically complicated, or even worse - it can be the death of your business! Our special guest Neil Twa has built dozens of incredible brands on Amazo…
 
Did your business stem from a hobby, or did you accidentally stumble into your business? If so, this episode is for you! In this episode we talk about how to map and create an incredible customer journey. Your job is to think about how customers become aware of your product or service, what helps them in considering if you are the right person for …
 
In this episode we are joined by special guest Bharat Kanodia who has valuated trillions in assets from the Golden Gate Bridge to the New York State Thruway system and everything in between. Bharat explains strategies that can result in a valuation 10x greater than a competitor with the same revenue, same profit, same demographics by just making a …
 
The hospitality industry epitomizes service. There is no other industry where exceeding expectations and creating incredible experiences is essential for the long-term success and viability of a business. In this episode we'll explore ten things that I've learned from the hospitality industry - and I think all 10 can be applied to just about any bu…
 
In this episode we talk to the founder of Objection.co. Objection.co is a service that helps organizations identify and dispute fake reviews. Curtis and I discuss the importance of reviews, the importance of trustworthy reviews and how extremely difficult it can be to have a slanderous or fake review removed from popular review websites. Fake revie…
 
This is an episode that explores a pet peeve of mine, the failure of follow up. It's something we've all experienced many times where either we really want to buy something and can't get sales staff to follow up, a service call that goes unanswered with no follow up, and maybe we ourselves have forgotten to follow up with a customer or client. We a…
 
Your a solopreneur and the weight of the world is on your shoulders. You are singularly responsible for every single aspect of your business. It can be an overwhelming experience for the best business owners, but in this episode our guest Diana Lund Nordstrom is going to share some ideas, tips and techniques to help hold yourself together and push …
 
In this episode we explore why the customer experience (CX) is quickly becoming the focal point for many companies. Also discussed is how you can easily leverage the customer experience to greatly boost your brand loyalty. In the coming years CX will be center focal point for all business decisions - so be prepared now, get a jumpstart on the compe…
 
Are you scared to take the customer experience to the next level? Today's guest Mark Morton is a coach, mentor, and motivational speaker. This episode tackles fear and why fear can be crippling. Mark walks through techniques and strategies to tackle fear, overcome fear, and lead a better life while running a better business. Don't let "stinkin' thi…
 
In this episode we'll learn the three most important things you need to do before jumping into launching a Facebook ad (including boosts). You can save a lot of money by better targeting your ad and ensuring you only pay for ads to be seen by perspective customers. You can save money by targeting non-traditional keywords or demographics that will r…
 
Vince Warnock is a successful entrepreneur, who has launched and sold several start-ups, has served as the Chief Marketing Officer for Cigna Health insurance and is now an author of the hit book "Chasing the Insights" and the host of the podcast "Chasing the Insights". In this episode we discuss the things he has learned in his career and how it ca…
 
In this episode we explore the many ways your sales team can be undermining your business, your service team, and letting down your customers. Why do some sales staff overpromise leaving the company forced to underdeliver? Whose fault is it? How can you get a handle on making sure sales and service are on the same page?…
 
Is stripping your service department of all authority really worth it? Are you crippling their ability to best serve the customer because they aren’t empowered to make judgement calls or service decisions? Let’s dive into why it’s a good idea to rethink this strategy and ensure your team members can always do what is best for the team.…
 
The most important purpose for delivering exceptional service is to build trust and develop a reputation for trust, with customers and clients, fellow businesses in your space and even sometimes competitors. Mo Akins, owner of LYBL Fitness in Toronto, Canada is the proof-of-concept. She's crushing it in her business as a result of passion and appre…
 
In this episode learn how to handle a bad review. No matter what type of business you are in, it’s inevitable at some point you will end up with a bad review online. Managing your online reputation is essential to long-term success and building trust. A bad review is actually an incredible opportunity to turn an angry customer into a brand advocate…
 
In this episode we implore you to investigate if your service department is undermining your marketing department or even your entire business! It’s incredibly common that the people in the service center of your business are not properly trained to engage with customers. This episode is an important resource for anyone with a service-based busines…
 
COVID-19 got your business down? This was originally intended to be the first episode of this podcast. The passing of time made it feel irrelevant, but a review exposed a realization that tragedy can strike businesses every day. A pandemic is the ultimate challenge and while tragic, can provide the stepping stone for repositioning, reorganizing, or…
 
My guest, Dr. Joseph Michelli is a world renown speaker, author and consultant who shares his knowledge of exceptional business practices with corporate leaders to develop productive workplaces with a focus on customer experiences.He is a Wall Street Journal, USA Today, Publishers Weekly, Nielson BookScan, and New York Times #1 bestselling author. …
 
More than ever, people make purchases based on social proof. That’s especially true of affluent buyers. My guest today is one of my partners, Troy Howard, owner of So Tell Us, an industry disruptor in online reviews and referrals.Troy has always had a passion for combining technology and marketing, leading him from selling yellow page ads to becomi…
 
I recommend mobile marketing for my clients that own a company that’s my size or larger. It’s also a great marketing tool for new entrepreneurs. Mobile marketing, or as Ryan Fenn calls it “conversational marketing” is a mix of automation and human interaction. Ryan is one of my partners and a master at mobile marketing. Ryan is the President of Chi…
 
The idea of contacting a celebrity to endorse or showcase your product or cause can be intimidating. But it’s not impossible. And getting a celebrity client to become your affluent client is a real possibility. For the past ten years, I’ve relied on Jordan McAuley for his expertise to help me make inroads to reach celebrities and influencers.Jordan…
 
The LinkedIn strategist and expert I depend on is Karen Yankovich, CEO of Uplevel Media. Karen’s company is a LinkedIn marketing firm delivering profitable, cutting-edge LinkedIn strategies. A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Pos…
 
In my company, we are highly strategic and believe in systemizing everything. My partner, Nathan Hirsch and I have the same practice when it comes to the world of virtual assistants. Nathan is an entrepreneur and expert in remote hiring and eCommerce. In 2015 Nathan co-founded FreeUp.com with an initial $5,000 investment, scaled it to $12-million p…
 
My friend, Bridget Brady is my go-to person regarding social media marketing to not only build a brand, but to strategically attract affluent clients. Bridget’s company, Amp Up My Biz is a leader in the world of online marketing. Bridget and her team provide full-service, soup-to-nuts marketing solutions including: social media marketing and traini…
 
Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg understands the power of SEO – search engine optimization. Meg teaches entrepreneurs how they can har…
 
Roberto C. Candelaria is the CEO and Co-Founder of Ready to Propel, LLC, a purpose-driven marketing and talent agency. He is the best-selling author of "Sponsorship for Influencers" and host of “The Connected Community Leader” Podcast.As a business profit strategist and sponsorship consultant working with over $25-million in funding, his strategies…
 
My guest today is a genius at connecting millionaires and billionaires. He’s a Joint Venture expert and knows how to create profitable partnerships. Sohail Khan is the founder of The Venture Group.Prior to starting The Joint Venture Group, Sohail has had over 15 years of sales, joint venture marketing and business experience. Having previously buil…
 
My go-to podcast expert is Matt Johnson, the host of the podcast called MicroFamous. Matt is a musician and a marketing, podcast and production agency founder based in San Diego. He has an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence and become Mi…
 
Jacqueline Nagle has forged a successful career based on redefinition, evolution and left of center thinking.She has deployed strategies and projects which has led to helping companies reach seven and eight figure growth and even selling businesses to the Australian Securities Exchange. Her resume is so unique including taking on hostile negotiatio…
 
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