พอดคาสท์ Public Relations Marketing ชั้นนำ (2024)

Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…

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50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next 51:06

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4M ago51:06

51:06

When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…

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HMPR Jennifer Chesak 1:03:35

5M ago1:03:35

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Brought to you by HispanicMPR.comโดย Elena del Valle

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49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned 46:54

5M ago46:54

46:54

At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…

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HMPR Fred Cohen, MD 2 57:00

6M ago57:00

57:00

Brought to you by HispanicMPR.comโดย Elena del Valle

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HMPR Lara Pizzorno Oct 2023 1:15:30

6M ago1:15:30

1:15:30

Brought to you by HispanicMPR.comโดย Elena del Valle

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48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves 45:17

6M ago45:17

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UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…

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HMPR Fred Cohen, MD 59:01

7M ago59:01

59:01

Brought to you by HispanicMPR.comโดย Elena del Valle

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HMPR Stephen Kohn 1:02:15

7M ago1:02:15

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Brought to you by HispanicMPR.comโดย Elena del Valle

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47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston 30:35

7M ago30:35

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Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…

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46. Why Are Wireless Emergency Alerts on Your Phone So Terrible? A Strategic Communication Conundrum 41:27

8M ago41:27

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On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …

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HMPR David Waltner-Toews 1:10:45

9M ago1:10:45

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Brought to you by HispanicMPR.comโดย Elena del Valle

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45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence? 35:44

9M ago35:44

35:44

The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…

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44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones" 48:47

10M ago48:47

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Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…

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HMPR Michael Agostino, Rph 1:03:50

11M ago1:03:50

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Brought to you by HispanicMPR.comโดย Elena del Valle

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43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing 40:23

11M ago40:23

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"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …

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BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce 28:52

12M ago28:52

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Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…

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42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps 49:54

1y ago49:54

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When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…

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41. Deepfakes: How Communicators Must Prepare Now for this Imminent Reputation Threat 48:56

1y ago48:56

48:56

It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts. So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse. And, while these tools for generating potential disinformation were previously only available to trained experts and…

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HMPR Timothy Baker, CFA 33:54

1y ago33:54

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Brought to you by HispanicMPR.comโดย Elena del Valle

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HMPR Miriam Schulman 58:28

1y ago58:28

58:28

Brought to you by HispanicMPR.comโดย Elena del Valle

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40. In Event of Moon Disaster: The Greatest Speech Never Given 48:58

1y ago48:58

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It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…

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HMPR Barbara Jeff Andrew 59:43

1y ago59:43

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Brought to you by HispanicMPR.comโดย Elena del Valle

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39. Pernicious Copyright Robots Are Targeting Your Website: PicRights and the Practice of "Copyright Trolling" 47:10

1y ago47:10

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There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts… Even stuff that you posted years ago to your personal website or social media. It’s now being examined, sifted through and screened by artificial intelligence bots, which are programmed to search for copyrig…

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38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back 49:52

1+ y ago49:52

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Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …

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BONUS: Celebrating 20 Years Behind a Mic With Dusty's First Audio Boss, Scott Thompson 24:28

1+ y ago24:28

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It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…

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HMPR Roger Osorio 1:07:22

1+ y ago1:07:22

1:07:22

Brought to you by HispanicMPR.comโดย Elena del Valle

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37. Blue Angels Ride Along: Lead Balloon Becomes the First Podcast to Fly with the US Navy Blue Angels 48:57

1+ y ago48:57

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For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…

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36. The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour 52:04

1+ y ago52:04

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The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators. It’s also—and people forget this—a group of elite public affairs and marketing practitioners. From the pilots to the technicians turning wrenches on the planes, every Blue Angels team member is trained to uphold the un…

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35. Post-Cold War PR Trip to Uzbekistan Boosts Fundraising for United Jewish Appeal's Operation Exodus, with Dick Grove 36:16

1+ y ago36:16

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In 1993, the world watched as two bitter rivals shook hands on the South Lawn of the White House, presenting the best hope for peace in the Middle East seen in centuries of bloodshed. Israeli Prime Minister Yitzhak Rabin and Palestine Liberation Organization Chair Yasser Arafat’s signing of the Oslo Accords—and the handshake that followed, cajoled …

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Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast 27:20

1+ y ago27:20

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How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded…

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In The House With ... Jackie Yoder of Wilde Wealth Management 25:03

1+ y ago25:03

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In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with …

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Trailer—The Lead Balloon Podcast—PR, Marketing and Strategic Communications Stories 1:31

1+ y ago1:31

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Adweek's 2020 "Marketing Podcast of the Year." Webby Award-nominated. Profiled on Forbes.com. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelli…

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34. Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher 58:22

1+ y ago58:22

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On a busy evening in Boston's financial district in 1995, gunshots ring out. When the smoke clears, a prominent divorce attorney is dead and a police officer is wounded. And Lee Caraher, then the Vice President of Corporate and Consumer Communications for the Sega Corporation, doesn't know it yet... ...but she's about to have a public relations cri…

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In The House With ... Melanie Green of Fish & Richardson 29:44

1+ y ago29:44

29:44

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law fi…

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In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino 25:28

2y ago25:28

25:28

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She …

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33. National Airlines' Saucy "Fly Me" Ad Campaign, and the Great Stewardess Rebellion of the 1970s 40:50

2y ago40:50

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Sexist advertising that objectifies women reached its heyday in the late 1960s and early 1970s. But, in that era, it was very seldom that any company actually faced backlash or consequences for its ad practices. That began to change, however, when National Airlines deployed a racy new ad campaign in which alluring young stewardesses invited travele…

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How to React to Controversial Topics 34:08

2y ago34:08

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When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when …

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HMPR Thomas Savidge 1:04:28

2y ago1:04:28

1:04:28

Brought to you by HispanicMPR.comโดย Elena del Valle

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HMPR Mathieu Champigny 58:03

2y ago58:03

58:03

Brought to you by HispanicMPR.comโดย Elena del Valle

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Accountability Earns Trust and Influence 25:46

2y ago25:46

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Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed…

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Mathfluencers & Knitfluencers 39:28

2y ago39:28

39:28

During episode 379, co-hosts BL Ochman & David Erickson discuss teacher math influencers on TikTok and a knitting influencer, as well as: Search engine optimization for educational videos Slack's name pronounciation feature A clever QR code commercial Advertising guns Doorbell ads A Facebook phishing scandal Clumsy training videos Click-Through Rat…

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HMPR Jackie Lange 1:03:45

2y ago1:03:45

1:03:45

Brought to you by HispanicMPR.comโดย Elena del Valle

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Is It Worth It To Ask for Online Reviews? 26:45

2y ago26:45

26:45

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode…

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32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong? 52:26

2y ago52:26

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As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel. That means no media relations arm. No crisis comms plan. No PIO. In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the m…

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In The House With ... Laurie Munn of Mercy Care 36:40

2y ago36:40

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Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. L…

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Domino's Stranger Pizza 43:34

2y ago43:34

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During episode 378, co-hosts BL Ochman & David Erickson discuss Domino's Stranger Things pizza app, as well as: The brave new frontier of virtual product placements Coinbase gets all up in in haters' faces LEGO's crowdsourced Starry Night set A Taco Bell oil painting The problem of livestreamed mass murder The disasterously misnamed stablecoins Gru…

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Collaboration, Best Practices are Benefits of the PRGN Network 29:27

2y ago29:27

29:27

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" If you enjoyed this episode, check out the PRGN Presents podcast, hosted by A…

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