พอดคาสท์ Project AD ชั้นนำ (2024)

1
E-commerce Growth Secrets: From Lower Funnel to International Expansion 21:48

24d ago21:48

21:48

Summary In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart M…

1
360: Mindfulness and Bicycle Travel 28:39

2d ago28:39

28:39

When we talk about mindfulness in bicycle travel, we mean paying close attention to our experiences and feelings while we are biking. Sometimes this is a natural thing to do and doesn't require any added thought, and sometimes it's helpful to be intentional about it because it can often enhance your travel. On this edition, we talk about how bicycl…

1
Learn to Trust Yourself and Step Into Your Power With Gurds Hundal - 2.52 35:20

2d ago35:20

35:20

In Episode 2.52, I’m chatting with Gurds Hundal, a trauma coach and inner work expert who will remind you that you are powerful and that you can trust yourself on the path to a happier, healthier and more peaceful life.โดย Dr. Peggy Malone

1
The Pedalshift Project 359: Urban Bike Touring 35:31

9d ago35:31

35:31

So much of our bike travel is out on the open road, or along some back country trail. But what about the cities? On this edition, we talk about how to make cities and suburban riding a fun and enjoyable part of your next urban bike tour! Urban Bike Touring Planning Your Urban Adventure - route planning in urban areas. - researching bike-friendly ci…

1
Best of Pedalshift 138: Bike Touring Canada 43:53

16d ago43:53

43:53

An interview with Jesse Herbert on his experiences biike touring Canada (and around the world), plus a ton of great ideas, hacks and tips on all things bicycle touring, from lightening your load to braving a chilly night in a hammock. Originally podcast October 11, 2018.โดย Tim Mooney

1
358: The eBike Build Update 36:08

22d ago36:08

36:08

The big project for 2024 is building the ultimate custom e-bike. On this episode we update where I'm at with the project... have I narrowed things down or am I hopelessly lost in the paradox of choice? e-Bike Build Update Overview of the e-bike build vs. buy decision. Experiences and research done in Portland, Oregon, highlighting e-bike focused sh…

1
357: Space Coast Loop - Takeaways 31:45

30d ago31:45

31:45

With the 2024 Florida ride in the rearview mirror, it’s time to assess how it went. I did the ride a bit differently this time… was it the right call? Is there something I definitely want to do next time? And what will I never do again in the Orlando area? Space Coast Loop - Takeaways A Brompton can do just about any kind of touring you throw at it…

1
Psychological Flexibility Leads to Better Health Habits With Ali Shapiro - 2.51 44:08

30d ago44:08

44:08

In Episode 2.51, I’m chatting with Ali Shapiro, a holistic nutritionist who is going to help you to get psychologically flexible in order to achieve sustainable change in your health and wellness habits.โดย Dr. Peggy Malone

1
AI's Creative Potential: Insights from the Prosper Show Hackathon 24:59

1M ago24:59

24:59

Summary In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatG…

1
356: Space Coast Loop - Part 4 54:16

1M ago54:16

54:16

The final day of the Space Coast Loop was supposed to be the easiest… a familiar route and a familiar destination, with maybe a quirk at the end. But would my luck avoiding mechanicals finally run out and would making a route change in the middle of the ride end up putting me in the middle of an interstate highway? Space Coast Loop - Part 4 An Earl…

1
Getting Comfy in Your Midlife Empty Nest with Lisa Boate - 2.50 46:59

1M ago46:59

46:59

In Episode 2.50, I’ll catch you up on what I’ve been up to lately and then I’ll share a great interview where I chat with LIsa Boate who will help you to get comfy in your midlife empty nest. Midlife is a time where, very often, your children are growing up and leaving the nest. Not only are our bodies changing but on top of that, the roles that we…

1
A Strategic Dive into European Expansion with Jérôme de Guigné 22:07

1M ago22:07

22:07

Summary We are live from Prosper Show! In this episode, Joe is joined by Jérôme de Guigné to discuss the process of expanding internationally, specifically to the European market. They cover topics such as general benchmarks for international expansion, competition and cost per click, localization and AI tools, product packaging and customization, …

1
Best of Pedalshift 157: The Ohio to Erie Trail 34:27

1M ago34:27

34:27

The Ohio to Erie Trail spans 326 miles diagonally across Ohio, linking up Cincinnati, Columbus and Cleveland and everything in between. On this episode, we chat about the trail and the experience biking across Ohio! Originally podcast March 14, 2019.โดย Tim Mooney

1
Sponsored Display vs. DSP – Exploring Targeting Tactics, Creative Choices, and Data Insights 0:43

2M ago0:43

0:43

Summary In this episode, the Joe & Matt discuss the differences between Sponsored Display and DSP on Amazon. They explain when to consider using each platform and the various audience targeting options available. They also compare the pricing models and creative options in both platforms. The hosts highlight the advantages of using Amazon's DSP, su…

1
355: Space Coast Loop - Part 3 48:39

2M ago48:39

48:39

Day 3 of the ride was a return to a familiar road route that kicked off this whole riding in Florida thing all the way back in 2019. But after two days of mostly idyllic trail riding, would competing for asphalt with cars and trucks be a rude awakening? And also, what direction are the prevailing winds in Florida again? Space Coast Loop - Part 3 Mo…

1
354: Space Coast Loop - Part 2 42:04

2M ago42:04

42:04

Day 2 of the Space Coast Loop, starts with another early morning, and nearly twice the mileage of the previous day. Riding on the Spring to Spring and East Central Regional Rail Trails promised to be great, along all the Spanish moss and unique wildlife central Florida has to offer. But ah those pesky headwinds coming off the coast I’m trying to re…

1
It’s Time to Put Yourself First With Marie Sennett- 2.49 30:03

2M ago30:03

30:03

In Episode 2.49, I’m chatting with Marie Sennett who is here to remind you that it’s time to focus on you. It’s time to be selfish and remember that when you put yourself first, everyone around you will benefit.โดย Dr. Peggy Malone

1
Retail Media Insights: Navigating Amazon Ads and Future Frontiers with Anders Hjorth 41:35

2M ago41:35

41:35

Summary Anders Hjorth, an expert in retail media, discusses his journey into the Amazon and retail media space and the rise of Amazon ads. He defines retail media as advertising in commerce and highlights the differences between retail media in Europe and North America. Anders also explores the challenges of allocating budget and achieving consiste…

1
353: Space Coast Loop - Part 1 1:05:12

2M ago1:05:12

1:05:12

Packing up and getting myself and my trusty Brompton to central Florida is a well-practiced mid-winter routine for me at this point. But this year, we’re mixing it up with a new route and (finally?) some actual camping in the sunshine state. But would the unfamiliar route and lack of decent conditioning through the holidays put the brakes on this a…

1
Goals and Word for the Year for 2024 - 2.48 25:50

2M ago25:50

25:50

In Episode 2.48 I review my 2023 goals and then I share my 2024 goals as well as my word for the year. I hope this will inspire you as you are thinking about your own goals for this year!

1
Amplifying Authenticity and Value on Amazon - with Dom from Sproutbrite 33:49

2M ago33:49

33:49

Summary In this episode, host Joe Shelerud interviews Dom from Sproutbrite, an Amazon seller with a unique background in music and entrepreneurship. Dom shares his journey from a successful music career to starting his own business on Amazon. He discusses the challenges he faced, including financial setbacks and copycat competitors. Dom also emphas…

1
352: Space Coast Loop Preview 31:44

2M ago31:44

31:44

The first tour of 2024 is a little bit of an old friend, but with brand new parts. Central Florida in early winter has treated me well, but things need to be shaken up. How about crossing a chunk of the state on a fantastic trail and mixing in some camping for the first time on one of these adventures? On this episode, we preview all of the excitem…

1
Tapping into Intuition with Beth Iaciofano- 2.47 46:35

2M ago46:35

46:35

In Episode 2.47, we will be learning to tap into intuition with Beth Iaciofano who is a transformational life coach and intuitive psychic and medium.โดย Dr. Peggy Malone

1
Data Power Play: Amazon Advertising's Off-Platform Advantage 26:52

3M ago26:52

26:52

Summary In this episode, Joe and Sean discuss the power of first-party data in Amazon advertising. They explore the challenges and opportunities of using Amazon's DSP to target audiences off the platform. They highlight the importance of audience segmentation and tracking, as well as the benefits of using hash lists to build lookalike audiences. Th…

1
Best of Pedalshift 113: Training for your first bike tour 32:56

3M ago32:56

32:56

So it’s your first bike tour and you have no idea where to begin… that’s where the Pedalshift Beginners Series comes in! On this edition, we cover training (especially when you’re off the bike) plus raising funds if your ride has a charitable component! Originally podcast April 12, 2018.โดย Tim Mooney

1
The Dos and Don'ts of Advertising on Walmart 23:04

3M ago23:04

23:04

Summary In this episode, Joe Shelerud and Melissa Barnstorf discuss Walmart advertising and the differences between Walmart and Amazon ads. They provide tips for getting started with Walmart advertising, including leveraging top-performing keywords from Amazon. They also share a case study of a brand successfully launching on Walmart. The episode c…

1
351: Building an eBike 38:26

3M ago38:26

38:26

The big project for 2024 is building the ultimate custom ebike. On this episode we go over the three key components to the build, from picking the perfect frame, the right mid-drive motor and a battery that gives range and power. What’s better than a project that blends tech with cycling? Building an eBike The Ebike Build Plan Overview - Intentions…

1
350: 2024 Bike Adventure Goals 25:58

3M ago25:58

25:58

Just like last year, let's set some goals for bike adventures in 2024! Studies show you are more likely to achieve your goals if they are specific and measurable, plus you write them down and share them with others. As a nudge to get you to do the same, I'm sharing my goals for bike adventures in 2024 here on the pod! 2024 Bike Adventure Goals 1. N…

1
Find Freedom and Consistency in Exercise with Kelly Howard - 2.46 49:20

3M ago49:20

49:20

In Episode 2.46, I’m chatting with fitness consistency expert Kelly Howard. This episode is timed perfectly if you have found your New Years motivation to move your body more slipping away. It’s time to get moving again!โดย Dr. Peggy Malone

1
Insights into Amazon Marketing Cloud and Data Clean Rooms 31:43

3M ago31:43

31:43

In this episode, Joe Shelerud is joined by Jack Lindberg from The Mars Agency to explore the intricacies of Amazon Marketing Cloud (AMC) and data clean rooms. They discuss the technical and analogical aspects of data clean rooms, highlighting their significance in maintaining privacy while sharing valuable data. The conversation delves into use cas…

1
349: Filmmaker Interview - We Are All in This Together 27:16

3M ago27:16

27:16

We kick off 2024 with an interview of filmmaker Daniel Troia on his award-winning documentary, We Are All in This Together which tracks a cross-country bicycle journey with the hope of gaining a better understanding of the human connection, relying on the kindness of strangers. Filmmaker Interview - We Are All in This Together - Introduction - The …

1
Using Human Design to Get to Know Yourself Better with Lori Lisai - 2.45 49:39

3M ago49:39

49:39

In Episode 2.45, I’m chatting with Lori Lisai, a Human Design Mentor and Alignment coach. If you aren’t sure what that means, listen in today as she introduces us to a great tool to help you understand yourself better and lead your best life….by design.โดย Dr. Peggy Malone

1
Digital Advertising Predictions for 2024 27:51

4M ago27:51

27:51

Join Matt and Joe in this insightful episode as they dissect the top trends, providing marketers and advertisers with a concise overview of the pivotal shifts defining digital advertising in 2024. Key Highlights: Retail Media Growth: Prediction of a surge in the importance of retail media within the advertising space. Examples of major players like…

1
Best of Pedalshift 223: Bike Tour Packing Strategies 16:13

4M ago16:13

16:13

You’ve got our bike, you know where you’re going… the next biggest thing is what to bring and how to pack it! On this edition of the pod, my top five strategies for packing for a bike tour. Originally podcast October 29, 2020.โดย Tim Mooney

1
New Year, New Midlife Health Goals with Amy Wilson - 2.44 52:00

4M ago52:00

52:00

In Episode 2.45,we will talk about setting some goals for the New Year and I’m chatting with the Nutrition Coach Pharmacist Amy Wilson about health, fitness and nutrition….just in time for you to take advantage of this New Years motivation in the air.โดย Dr. Peggy Malone

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348: An AI Boost for Your Bike Adventures 25:55

4M ago25:55

25:55

For the final epsiode of 2023, we take a peek at the future at the intersection of technology and cycling. It seems like artificial intelligence (AI) is revolutionizing everything else, so how could it help with bicycle travel? On this edition we dream up AI-assisted route planning, gear selection and maintenance tips from our robot overlords (kidd…

1
347x: The Aftershow (feat. Brock & Aaron) 11:31

4M ago11:31

11:31

Dude, this is the aftershow if you want more of the Holiday Spectacular conversation with Tim, Brock and Aaron.... listen to this second. - Shifty the Elfโดย Tim Mooney

1
347: The Pedalshift Holiday Spectacular 2023 38:38

4M ago38:38

38:38

The annual tradition continues! Did you know that during this special season of giving I often visit the old retired podcasters home to spread some holiday cheer? Why don't you come visit with me? You never know who we might run into! (If you like the conversation, there's an aftershow in your feed too!)…

1
Learning to Play for Better Health in Midlife With Janet Omstead- 2.43 40:02

4M ago40:02

40:02

In Episode 2.43 I’m chatting with Janet Omstead, a play expert who is on a mission to inspire people to play for better health in midlife and beyond.โดย Dr. Peggy Malone

1
Navigating the Extended Holiday Landscape: Trends, Challenges, and Strategies 22:09

4M ago22:09

22:09

In this episode of The Ad Project podcast, Joe Shelerud and Maarja Hewitt explore distinctive trends observed during the recent holiday season, comparing them to previous years. A significant focus is placed on the extension of holiday deals, as major retailers like Walmart and Amazon initiated Black Friday promotions as early as November. This dep…

1
346: Slow Travel by Bike 35:20

4M ago35:20

35:20

On this episode of The Pedalshift Project, we explore slow travel and its relevance to your bicycle adventures. We also circle back to our previous discussion on eBikes, reflecting on some listener feedback and exploring the evolving role of eBikes on the future of bicycle travel. E-Biking Adventures Follow-Up A recap and appreciation for the previ…

1
Make Midlife Sex Amazing Again with Sex Expert Angela Griffith - 2.42 50:16

4M ago50:16

50:16

Episode 2.42 of the Midlife Improvement Project is all about SEX. It's time to normalize how you might be feeling as you head through the midlife sex slump or sex awakening and we share some strategies to get your sex life re-fired up!!!โดย Dr. Peggy Malone

1
TACOS and Beyond: Unwrapping the Layers of Advertising Metrics 23:34

4M ago23:34

23:34

Dive into the practical side of advertising metrics with Joe and Matt as they debunk the TACOS myth on The Ad Project. They cut through the noise to explore the limitations of TACOS and introduce a spread of alternative metrics—including Nachos, Chili, Guacamole, Tortas, Tortilla, Fajita, and Queso—each contributing a distinct perspective on advert…

1
Exciting Life and Podcast Update - 2.41 17:25

4M ago17:25

17:25

In Episode 2.41, I’m jumping back in to update you on all the things after a few weeks off. We are getting close to the end of the year and I want to share how I’m finishing up 2023 and starting off 2024. I also want to share an exciting update that is something I learned recently about this podcast!…

1
A Conversation with Amazon Ads on Customization and Customer Focus 30:56

4M ago30:56

30:56

Summary In this episode, Joe Shelerud interviews Dave Katz from Amazon Ads. Dave is a marketing technology strategist at Amazon Ads. He guides developers, product teams, and data practitioners to build scalable and effective technology. He has over 15 years of experience in the advertising technology industry working on both the buy and sell sides.…

1
Best of Pedalshift 074: Fast Forward Your Bike Adventures 14:33

4M ago14:33

14:33

On this edition, how to fast forward your bike adventures. It’s your ride… make it the best you can by bypassing parts you don’t want, catching up on a schedule or accommodating an extra day in a cool spot! Originally podcast March 23, 2017.โดย Tim Mooney

1
Data-Driven Creatives Featuring Michael Swenson of RocketBike 27:52

5M ago27:52

27:52

This week we welcome Michael Swenson from RocketBike to the podcast! The focus of the discussion is on the importance of creatives and product detail pages in driving conversions on Amazon. Key Takeaways: Elevator Pitch with Second Images: Michael introduces a game-changing strategy—using the second image as a powerful "elevator pitch" to boost con…

1
345: eBike Adventures with Biking Brian 39:29

5M ago39:29

39:29

On this episode of The Pedalshift Project, we welcome eBike expert Biking Brian to chat about his eBike touring and adventures. We discuss his background in bicycling and touring, his experiences with building eBikes and battery packs, and the future potential of eBike travel. eBike Adventures with Biking Brian Brian's eBike touring experience Bria…

1
344: Delaware Double Cross + Takeaways 30:08

5M ago30:08

30:08

As an aficionado of crossing states by bicycle, there's big ones on my list like NY, CA and OR... and then there's less impressive ones that still absolutely count. Welcome to the Delaware Double Cross! Delaware Double Cross 00:03 Intro 01:05 The Start of the Delaware Double Cross 02:01 Challenges of the Journey 02:49 Exploring the Eastern Shore 07…

1
Q4 Trends: Black Friday, Sponsored TV, and the Shifting Landscape of Holiday Shopping 25:18

5M ago25:18

25:18

In this episode of The Ad Project, co-founders of Ad Advance Joe Shelerud and Matt Wiklund discuss the upcoming Black Friday and Cyber Monday sales, highlighting the evolving trend of extended deal days beyond the traditional shopping holidays. They speculate on how this shift might impact consumer behavior, making it more challenging to decide whe…

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