Episode 3 of our second season finds Jackson and Scott talking to Strategy Director Penny and Tech Lead Cam about people, projects and brands that consistently change the game and break the mould from the expected. The group discusses everything from RuPaul’s Drag Race to Cameo and Tesla. Have a listen!…

Type can be louder than words.The latest episode of Version Control features our host Scott as he discusses typography with Art Director Jessica and Design Director Kateland. From explaining the importance of typography to nerding out about branded fonts, sit back and listen to these passionate type enthusiasts get real about typography as an art f…

Version Control is back!Our second season’s pilot episode features hosts Jackson and Scott discuss the best stories that came from social media with special guests Jules and Robin. From that viral Dreams TikTok to Taylor Swift’s Twitter, there’s a lot to discuss when it comes to telling a good story on social media.…

The last six months of WFH have been unpredictable, but we’ve all managed to navigate and adapt to the new normal. Jackson and Sandy look back and reflect on how we’ve managed to keep our culture alive, navigate business pitches and what the next six months might look like for agencies.So what are you waiting for? Listen to our final #WFH Mode NOW!…

More than just a hashtag, The Black Lives Matter movement has been changing the social media landscape for the better. Brands are playing a crucial role in the Black Lives Matter movement, and it’s important to remain an ally while also taking actionable steps. In this episode of #WFH Mode, our Creative Director and Partner Jackson and Managing Par…

As the world shifts from phase 1 of #WFH to phase 2 of slow reopenings, navigating agency-client relationships remains an important part of running a digital agency.In this episode of #WFH Mode, our managing partners Jackson Murphy and Sandy Fleischer talk about working virtually with clients and shifting into the second phase of the pandemic, and …

Jackson Murphy and Sandy Fleischer, talk about what it’s like to be running an agency from home and share how we’ve been able to adapt, improvise and overcome. Interested in how Pound & Grain shifted to #WFH Mode? Have a listen to our first episode, “The Decision,” where Jackson and Sandy talk through the steps it took to make the decision to #WFH.…

Andy Garcia is the Design Director at Thinkingbox. He’s worked on award-winning VR, AR, and digital projects throughout his career. He’s also one of the best-dressed people on planet Earth and is probably one of the biggest Taylor Swift fans you’ll ever meet. We got to sit down and chat with him about his career, his experiences and what its like t…

Ah, the influencer. A buzz word used for those who make a living off of the world wide web and social media. Everyone knows what an influencer is, and we all follow a handful whether they’re beauty gurus, Insta models, comedians or podcasters. It’s been a wild few years, and a lot has changed since the last time we talked Influencers on the pod. So…

Is he a writer? A producer? A musician? He’s all of the above, and more! In our latest Version Control episode, we’ve got Nick Kewin in The Hotseat; lover of all things outdoors and who wore comfy crocs-with-socks around the office (if you’re wondering, Jackson did NOT approve). Although he’s now following his movie making dreams, we’re sharing thi…

You may know her as The Queen of Social, The Viacom Virtuoso, or simply just as Andrea. Whatever you call her, one thing’s for sure; she’s an important piece of the Pound & Grain puzzle and we honestly don’t know what we did without her before that. Curious what the heck a community manager does? Wondering why her role is so important? Want to hear…

Everyone’s journey through the arts starts somewhere, and for Shopify’s managing editor Sal Patel, you can probably trace it back to improv class. Listen to our Hotseat interview as Sal tells us about what it’s like to go from professional suit to starting one of the world’s first Instagram film festivals and now pioneering the mission-based conten…

It seems that more and more often, branded content is trying to seem like its anything but that. No matter how branded content is presented, the one invariable aspect of its success is great storytelling. As the rules of branded content continue to shift and marketers continue to hotly debate what the finicky public will latch onto next, we decided…

Online communities like Reddit, Facebook Groups and online forums are made up of people who would often never meet in person, but have come together because of a shared common interest or goal. Whatever your “thing” is, there’s an online community, and probably a bumpin’ subreddit, for you.Oftentimes, these groups are so successful at fostering a t…

So you’ve heard rumblings of a beast from the east known as TikTok but you haven’t quite figured it out yet? No sweat, here’s a quick breakdown on the ins and outs of the app that everyone’s talking about. Like it or loathe it, TikTok is a force to be reckoned with and it’s coming this way. So get on the train or get out of the way because it’s Tik…

Every great creative articulation, piece of new tech or idea in general always starts from a strong strategic insight. And every strong insight requires diligent and thought provoking research to learn about these immensely important human truths. Which is why today, we’re extremely excited to talk to Pound & Grain’s junior strategist and researche…

The only thing that is ever for sure in the social media game is that it’s constantly on the move. Staying ahead of the curve is a full-time job. That’s why we’re taking an in-depth look at the powerhouse platform that has the power to make or break stars. We’re rolling into the pic-heavy season of summer, a great time to kick your personal or prof…

Over the years, the advertising award show etiquette has changed, massively. The overall essence of celebrating great work still remains, but the awards have started to take on a life of their own. Agencies now employ entire teams for award submissions and there’s a burgeoning case study video business that’s constantly on the rise. Is having a lis…

Senior Business Advisor, Dave Girolami, has quite the eclectic background. From helping launch one of the biggest digital conferences in the world to consulting at the Business Development Bank of Canada, Dave has spent over 15 years in digital marketing and experience planning. He launched an art gallery, he was on Cash Cab and he even started a b…

Experimental Filmmaker, Futurist, Entrepreneur. These are just a few of the titles carried by Transitional Forms founder, Pietro Gagliano. We sat down with Pietro to discuss the future of VR, how it is pushing the limits of storytelling and how digital marketers can get in on the action.โดย Pound & Grain

Welcome to the 50th episode of Version Control! We’ve come a long way from our humble beginnings when we recorded in a closet. Originally called The Poundcast (until we found out that some comedian already had the name) Version Control has matured like a fine wine. Early episodes sounded like they were recorded in 1925, possibly in a giant tin can.…

Social media strategies are like extensions of brand strategies. And without going too deep into the forest of buzzwords, you can think of it as a true personification of your brand. It’s about more than just voice and channel mixes, there are measurements of success, paid versus organic, crisis management and more. Join us as we explore Social Med…

How do artists use their digital marketing skills to cut through the clutter to get on our radar? There are lessons to be learned from the artists that do it right. We took a deep dive into the grassroots digital marketing skills that can be gleaned from artists in Version Control Episode 48: Indie Artist Hustle.…

What do you get when you combine strategic thinking, Texas, and roller skates? You get our next guest on the Hotseat, Kaiti Snell!A much loved, much missed veteran of Pound & Grain, Kaiti Snell is an incredibly talented strategist at Juliet Creative who doesn’t go anywhere without her smarty pants. Wondering what the Lone Star state and laced shoes…

We're all grown up! It's been 9 years since Pound & Grain was born. We have learned, adapted, and grown as a digital agency. If you want to get the Full 9 Yards on our 9 Years as a Digital Agency, head on over to our recent blog post that features an oral history from P&G’s very own.If you’re looking for some sweet ear candy, you’re in for a treat.…

Video games have come a long way. Consoles have evolved from the Atari to the N64 to the PlayStation and Xbox we know and love today. Over the last 30 to 40 years, developers have devoted their lives to improving games and turning them into engaging, cinematic masterpieces like Red Dead Redemption 2 (shoutout to Jackson), blurring the lines between…

Introducing, Jacksonbot!Our founding partner/creative director, Jackson is known for working harder than anyone else in the room. He’s also worked to create a strong team to work around him, however, and it appears that he’s finally melded his work ethic with the creative talent in the Pound & Grain family.Jackson will maintain the majority of his …

Who knew that shaky cat videos, fail compilations, and poorly lit vlogs shot on iMacs would lead to the YouTube we know and love today. Now a multi-billion dollar entrepreneurial platform, YouTube is fuelling the DIY economy for all kinds of creators, giving mainstream entertainment and cable television a run for its money. Lend your ears to the la…

Product placement is certainly nothing new–everyone has seen a product conspicuously pop up in a show or movie that they’ve been watching. The efficacy of the product placement is debatable. Also up for debate is efficacy in deployment–is it better to be overt in your presentation? Or would the audience accept a subtle product placement more readil…

The hot seat is back and this time it’s a lot more Irish.Adam Carroll is a talented multitasker, client management finesser, and project manager extraordinaire. With a background in social, digital, and advertising, he left his hometown of Dublin, Ireland 9 months ago, beginning at Pound & Grain Vancouver 3 months later. And we’re so glad he did. T…

Our Version Control Hotseat series is back with our Managing Director, Tyler Lockyer. Tyler has years of experience in the digital marketing world, and we sat down with him to learn his opinions about what the future holds for the digital space and how brands can get in on the action.โดย Pound & Grain

This week, the Version Control team is digging into meme culture and if you’ve ever thought, ‘what’s the deal with memes and how can I use them as a marketer,’ now’s the time to mash the link below and get this goodness in your ears. So what are you waiting for? Listen to Version Control episode 39 NOW.…

Have you hopped on the TikTok train yet? If so, you’re probably familiar with songs like this and this. As short-form video platforms like TikTok, Facebook’s Lasso, and the creators of Vine’s upcoming app Byte, grow in popularity, it begs the question: Is short-form better?Join us for another episode of Version Control where we make a case for long…

The Pitch is a battlefield and only the most steely-eyed warriors will be proclaimed victorious. There are high stakes to be won and lost in any pitch and it tests the mettle of a person to see when they find themselves in the pitch Thunderdome. Ok, that’s all a bit dramatic. Anyone who’s ever found themselves giving a pitch will agree that there i…

‘Tis the season! For deals that is. The spending frenzy that is Black Friday is upon us once again and the Version Control team got together to chat e-commerce and all things Amazon. With the increasing popularity of Cyber Monday, why is Black Friday still a thing? How can brick and mortar retailers keep up with the convenience of online shopping? …

Do you prefer to be passively entertained by a storyline someone else created? Or do you like to get involved, control the plot, and experience the perspective of a character? While movies and video games are very different, the line between the two is increasingly becoming blurred. In our latest Version Control podcast, we discuss the popularity o…

Everybody knows that today's teens and your grandpa use social differently. What's trickier to understand, though, is how millennials and Gen Z, who are only a couple years apart, use social completely differently.The team is back with another episode of the Version Control podcast. This time, we're talking all things social and all things Gen Z. H…

It's been a while since the Version Control team last gathered 'round to chat digital news. Just like all good things, we're back.From the resurgence of Pokémon with Pokémon GO, to the reboot of Charlie's Angels, to the never-ending 80's throwbacks with Stranger Things, Guardians of The Galaxy, and Ready Player One, nostalgia marketing is wildly po…

The Version Control team stepped back in the studio to chat about 2018's biggest event in social media news. Yes, we’re talking about the showdown between Facebook founder Mark Zuckerberg and the United States Senate over data. Why is this main event happening now? Who was involved? What does this mean for the millions of Facebook users? And, how d…

Brands like Pepsi, Amazon and M&M’s all have something substantial in common when it comes to their Super Bowl advertising – Celebrities. But if you eliminate the celebrity angle, do these campaigns still work? We discuss this and our digital picks like ESPN's new streaming service, how The New York Times' is using AR and why two former Facebook & …

Cable cord cutting is old news and marketers are turning to social influencers on YouTube and streaming networks like Netflix. The common denominator? The ability to binge watch. Join us for episode 30 of Version Control where we discuss the question: "With so much targeted content being created and enjoyed, how can brands capitalize on the binge w…

Google Home, Amazon Echo, the Apple Homepod; Connected homes are the new normal, but what does it mean for the digital marketing landscape? In Episode 29 of the Version Control podcast, the team connect over connected homes. Then we chat about digital picks including Google Home’s ability to multitask, updates to Twitter, “The World’s First Intelli…

In Episode 28 of the Version Control podcast, the gang from Pound & Grain steps into the ring to discuss the mighty smartphone wars. In one corner, the Apple iPhone X. In the other, it’s the Google Pixel 2. Plus, we share our top digital picks including back flipping robots, Taylor Swift’s introduction to Spotify, Snapchat’s move to separate social…

On this episode of Version Control, we discuss the complex world of social influencers and the pros and cons of influencer marketing for advertisers and brands. Plus, we’ve got some juicy digital picks for you including new Emojis, Snapchat’s dancing AR hotdog, the Muzzle app and more.โดย Pound & Grain

On this episode of Version Control we talk about the marketing of entertainment in a digital world. From film to TV series how do marketers get our favourite shows and films to us in world of cord cutting and mobile devices? The team dive into entertainment, hot dog drones, third thumbs, and more.โดย Pound & Grain

In this episode, we hear from Creative Director Jackson Murphy and Nick Kewin, discuss what brutalism is when it comes to web design, what’s great and what’s not and whether they think it’s just a fad or here to stay.Plus Jackson shares some highlights from Cannes including T-Pain’s yacht party, Instagram’s art gallery pop-up and Heinz Ketchup’s jo…

Team Version Control discusses, laughs about, and get super serious about mobile apps. Do you need one? Should your brand have one? But if you're a brand, or if you have an idea for an app, is it worth it to invest all of the time and money into something that might NOT actually become the next Uber, SnapChat, or Tinder? Don't fret, Jackson, Nick, …

We dusted off the old mics and got back into the Version Control podcast studio to chat about creating and designing for individuals. The team discusses the evolution of apps like Tinder, Netflix, and Facebook and how some services grow and change with their users.Nick, Mark, Jackson, and Scott also go deep into the far reaches of digital to chat, …

In a special edition of Version Control, the gang dives into the pros and cons of spending $5 million on marketing for 30 seconds. In The $5 Million Half Minute, Nick, Mark, Jackson, and Scott debate the merits of commercials vs. digital, Billy Zane, Betty White, tales of big game spots that might have been, plus digital picks. Are you ready for so…

Nick, Mark, Jackson, and Scott air out some work tech grievances, discuss the advantages and disadvantages of design programs like Photoshop and Sketch, and even get a little philosophical with regards to time management.โดย Pound & Grain