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The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolutio ...
 
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show series
 
This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you a…
 
It’s a question we get every day: does data go bad? The short answer is yes; people’s job titles change, contact info changes, companies go under, and all of this leads to outdated data. So, it’s worth refreshing data sets every so often, but how frequently do you need to do that? To discuss, we brought on Henry Nevue of People Data Labs, and he an…
 
Having loads of data is great, but not if you don’t know what it all means. That’s why you should be focusing on data integrity, as Verl Allen of Claravine does every day. So, if you’d like to learn more about contextualizing your data and maximizing its effectiveness, join Rick as he chats with Verl on this week’s episode! If you haven’t already, …
 
One of the most annoying things for anyone in this industry is receiving a robotic, bland sales message that clearly was sent to 5000 other people, too. Luckily, Eric Boggs of RevBoss sat down with Rick this week to discuss how to avoid that through proper segmentation and research. So, if you like making sales and whatnot, you're gonna wanna give …
 
You might not know it, but Rick sat down with Ray Esteves this week and did you a favor: they threw out a bland, complicated topic surrounding machine learning and decided to discuss ID graphs and whether or not you need them. Not only is this topic much easier on the ears, but it’s likely something many of you may have wondered about yourselves, s…
 
A strange salesman visits a struggling shop owner to present an AI-powered showcase which promises to turn business, and the whole town, upside down. | Full Cast/Crew/Credits: www.audiocontentlab.com | © 2021 Audio Content Labโดย Audio Content Lab
 
This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one! If you haven’t already, subscribe to the Corporate D…
 
Data obsessed marketers trace the data using state of the art tech; discovers that “Cats” are their top demo -they follow the data to a disastrous, and dander-covered conclusion. | Cast/Crew/Credits: https://www.audiocontentlab.com/outbound-podcast/data-dont-lie-to-meow-outbound | © 2021 Audio Content Lab | [*EXPLICIT LANGUAGE*]…
 
The last two employees at the last ad agency on the planet grapple with existence and impermanence, while a secret algorithm plots to disrupt the world.| Full Cast/Crew/Credits: www.audiocontentlab.com | © 2021 Audio Content Labโดย Audio Content Lab
 
This week, Rick sat down with Dave Wisdom of Exponea to talk customer data platforms, or CDPs. It’s a topic we’ve discussed before, but this time we had Dave loan us some wisdom (sorry, sorry – had to) on what exactly a CDP is and what it does. We know it can be hard differentiate between all the acronyms in the industry, so hopefully this clears s…
 
Advertising executives are visited by a psychic marketer who claims to be able to predict the future of their agency; a partnership which starts lucrative, stretches into ludicrous, all of it ending in a fatal final act of...finality. | Full Cast/Crew/Credits: www.audiocontentlab.com | © 2021 Audio Content Lab…
 
One mysterious mp3, two manipulative marketers desperate for ideas, a CEO dying for branded zombies, and a dangerous tale of loyalty unleashed. Full Cast/Crew/Credits: https://www.audiocontentlab.com/outbound-podcast/they-only-wanted-brand-outbound/ | © 2021 Audio Content Labโดย Audio Content Lab
 
If you’re a regular listener of the Corporate Data Show, you heard a familiar voice — other than Rick’s — on the podcast this week, as we again spoke with Harrison Tang, CEO of Spokeo. This time, he lent us his insights on the idea of creating a monopoly over private information by siloing it. He’s got lots of ideas about the future of data, so you…
 
Data time traveling is perfected by marketers at global ad agency. An ambitious rising star places one-too-many ads in the past and irrevocably changes their present, leading to a disastrous and unforgettable climax. Full Cast & Crew www.audiocontentlab.com © 2021 Audio Content Labโดย Audio Content Lab
 
A marketer obsessed with tech, a CEO obsessed with leads, and the catastrophic results no one could have predicted - another tale about marketing, headed OUTBOUND! For Full Cast & Crew visit www.audiocontentlab.com © 2021 Audio Content Labโดย Audio Content Lab
 
An original, 8-part audio fiction anthology, featuring immersive sound narratives, sourced directly from the edges of the known marketing universe. © 2021 Audio Content Labโดย Audio Content Lab
 
This week, Rick invited Sandeep Kharidhi of Deluxe to discuss a very simple question with some complicated answers: does data-driven marketing still work? Of course, the short answer is yes, but Rick and Sandeep went on to discuss the topic further. You won’t want to miss out on this insightful conversation, so tune into the pod, tune out from the …
 
On this week’s episode, Rick sat down with Kyle York — or at least a computer with Kyle’s face on it — to discuss using data for growth, both literally and metaphorically. Kyle is the CEO and co-founder of York IE, a vertically integrated strategic growth and investment firm specializing in scaling startup companies. That was a lot of technical jar…
 
This week on a quick cut of the Corporate Data Show, Rick sits down with Sushant Bhardwaj of SafeGraph to discuss their data compilation and association with Placekey. So, if you've got just 5 free minutes and a will to learn about an awesome initiative, tune in and join the conversation! If you haven’t already, subscribe to the Corporate Data Show…
 
As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, …
 
As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to …
 
On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojit…
 
This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what…
 
On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an acco…
 
In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantl…
 
Disclaimer: The following episode features a fictional event, where an inbound marketing team kidnaps the co-host in an attempt to stop Every Market Media from proving that outbound marketing does indeed work. But really, it does work. Like, really good. In this week's episode, join Rick as he announces our upcoming event "The Great Data Bake Off,"…
 
In this episode, Rick discusses what data professionals should be doing to wrap up this eventful 2020 to prepare for the new year. With all of this year's challenges, we also want to take a look at the bright side and say thanks to everyone on this journey with us. If we don't see you beforehand, Happy Holidays! We'll see you all again next year. T…
 
Every Market Media CEO, Rick Holmes, is back for episode 22 of The Corporate Data Show! He joins the show today to discuss a few things - what to expect with the show moving forward, how COVID-19 has affected the industry, and what marketing and data professionals need to do to combat the challenges that they face. He references our recent data fin…
 
DiscoverOrg is considered to be one of the best B2B sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme that 2017 will be known for. He also talked about privacy shield legislation, and what his wife said wh…
 
It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data. Welcome back to the Corporate Data Show’s third Technical Sessions, the place where you can find a short guid…
 
Unverifiable email addresses aren’t as easy to navigate as they used to be. Today’s guest is Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.โดย Rick Holmes: Strategic Data Expert | CEO of Every Market Media
 
Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick Holmes’s Technical Sessions, you will figure out what reverse IP lookup is good for and why you’d want to bot…
 
On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to help clients—particularly publishing clients—manage their data. Aggregating data from many sources…
 
If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a digital marketer might not care to make. In that case, why bother with matching B2B to B2C data? In this first…
 
MapAnything deals with location data, letting you know where your customers/prospects are. It’s a different kind of data topic than we’re used to covering on this show, but it’s definitely just as interesting. Listen in as Brian Bachofner, Head of Alliances at MapAnything, shares how location data can transform the way everyday sales reps succeed i…
 
Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is. In this episode Dennis Arndt, Chief Technology Officer at RainKing, shares why having a proper org chart can make all the difference for outbound marketing.…
 
Over the last ten years, there’s been much more of a focus on privacy in Europe. In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A lot of companies have corporate data policies driven more out of fear than necessity. These are just …
 
All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one. Any marketer or person who has worked with sales development tools longs for a magic wand—a fantastic research tool for sales development…
 
The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way. Listen to Rick Holmes interview Alan Osetek, CEO of Digilant, a global programmatic solutions provider…
 
What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t even aware they have data of any value. This episode of the Corporate Data Show is all about monetizing data…
 
Stress is a major productivity and creativity drain. In a perfect world, every employee would receive paid vacation to help relax and recharge. But, for a bootstrap/startup, it may not be feasible to include that in a compensation package. Luckily, there are other ways to decrease the stress of working in an entrepreneurial setting for both your em…
 
For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes, “How can we add value in our messages?” In this episode Rich Wilson, VP of Customer Experience at BrightW…
 
Account-based marketing, in its simplest terms, is about marketing the accounts that your sales team is going to sell to. One of the core parts of account-based marketing is sales and marketing alignment. Often marketing is running off of metrics that aren’t aligned with the sales team. In this episode Chris Golec, CEO of DemandBase, dives a little…
 
When looking for data sets, it can be tempting to choose the company with the biggest boast. If the website claims the company aggregates data from 30 million companies that’s good, right? Well, maybe. But without knowing where that data comes from, or what pieces of information the data provides, that nice big number is actually pretty meaningless…
 
Talking about new technology is fun. Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the field. Still, with this emphasis on technology, it can be easy to forget the most basic elements of busi…
 
Bigger is better. Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life. However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst. A few years ago it was all about who can collect the most new email addresses. Today, the question is who can aggr…
 
Technology has really changed the data game in the corporate world. Anything you need to know about any field is now available online. But how do you know what sources you can trust? This week on The Corporate Data Show we talked to Tim Harsch, the co-founder and head of product at Owler, which is now the second largest data provider and intelligen…
 
When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable. If you’ve got a lot of data—and who doesn’t, these days?—it becomes vital to spend the resources to ensure that the data you’re using is accurate. In this episode of the Corporate Data Show, Bud Walker, Vic…
 
In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart. This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded to help in-house sales professionals be the best they can be in their jobs. Through the SalesLoft Prospe…
 
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