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Welcome to SBfm25. Today’s podcast is going to be a little unorthodox. Now that I’ve piqued your interest, let me explain. As the school year begins, I’m really excited to share the findings from Year 2 of the School Marketing and Social Media Survey 2019. As a reminder, I’ve conducted the report with my partners, image seven, an integrated marketi…
 
Welcome to Episode 24 where my guest today is Mike Ziemski. Mike is the Regional Vice-President of FACTS Management Company and also the Founder of SchoolAdvancement. He’s also the author of a newly updated book “Retention: A Systems Approach to Growing Enrollment”, which is the topic of our discussion today. In this episode, here’s what we’ll cove…
 
Welcome to Episode 23 where my guest today is James Pizarro. James is the Creative Director at Red Bicycle Media, a video production company located in northeast Ohio. I was first introduced to James through a mutual friend, and then when I checked out the sample videos on his website I was completely blown away. I was really struck by a video they…
 
Welcome to Episode 22 where my guest today is Paul Warner. Paul is the Communications Director at the Lawrence School, located in northeast Ohio. The reason I invited him on the show today is because he’s the main force behind their podcast, which is The LionShare Podcast. In episode 21 we talked about an alumni podcast. In this episode, I wanted t…
 
Welcome to Episode 21! Today’s guest is Jason Schwartzberg. Jason wears many hats, which you’ll hear about during the episode. The hat he wears on today’s episode is the host of his own podcast, McDonogh Works Podcast. Jason is an alumnus of the McDonogh School, a private school located just outside of Baltimore that was founded in 1873. Jason owns…
 
Welcome to Episode 20 where the guests today are actually listeners of this podcast. I asked in my Facebook Group for listener questions they wanted me to answer, and I’m going to answer them in this podcast. In this episode, here are the questions I’ll cover What is the best way to spend a small ad budget ($1,000) when you are just starting out an…
 
Welcome to Episode 19 where my guest is Risa Engel. Risa is the Director of Communications at the Stuart Country Day School, an independent day girls school for preschool through 12th grade in Princeton, NJ. Today’s topic is about project management and office organization for independent schools. Project management is about much more than time man…
 
Welcome to Episode 17 where my guest is James Collins. James is a Regional Director at School Admin, where for the last 7 years he’s worked with a variety of admissions offices. James has managed anywhere from 10+ admissions offices to one-person shows. He is a leader in best practices as they relate to enrollment management. Our topic today is com…
 
Welcome to Episode 17 where my guest today is Brian Kaplan. Brian is a New York City-based marketing and communications consultant who operates a practice called BrainKap Communications. He’s a former MarCom director of independent schools and, prior to that, he ran a marketing and public relations firm called Impression PR. In today’s episode, we …
 
Today’s guest today is Dana Nelson-Isaacs, who is the Founder and President of DNI Consulting. Dana is a former school marketer who went out on her own five years ago. Dana says that she is the product of independent schools and started in admissions right out of college. She is committed to making an independent school education available to as ma…
 
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