พอดคาสท์ Member Engagement ชั้นนำ (2023)

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The Member Engagement Show

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Non-Dues Revenue Trends and Tactics with Teri Carden 34:34

29d ago34:34

34:34

In this episode, Higher Logic’s Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry thought leaders and curious association professionals to explore new and innovative ways to generate and implement non-dues revenue for associations. Give the episode a listen and you’ll learn: Why NDR so…

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The Member Engagement Show

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Insights from the 2023 Association Community Benchmark Report 43:07

2M ago43:07

43:07

Today we discuss Higher Logic’s 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover topics like: Why associations should review benchmarks and how they can use them. Using benchmarks to inform discussions with your leadership team. The trends in engagement pre-, during, and post-pandemic.…

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The Member Engagement Show

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Member-Generated Content with Sarah Spinosa 21:03

5M ago21:03

21:03

On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa, Product Marketing Manager at Higher Logic and a member of the ASAE Marketing Advisory Council. Sarah has 15 years of marketing experience and served on the 2023 ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge. The conversation revolves around me…

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The Member Engagement Show

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Insights and Tips from the Higher Logic 2022 Email Benchmark Report 48:03

8M ago48:03

48:03

In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Logic’s annual Email Benchmark Report and gives tips on how to operationalize the revealed insights. Topics include: The effect of Apple’s Mail Privacy Protection on getting accurate open rate metrics a…

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The Member Engagement Show

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Ideas for Engaging Gen Z Members and Staff 33:31

9M ago33:31

33:31

Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, how should associations adapt in order to demonstrate their relevance? Our guest this episode is Hanna Holman, a 2021 graduate with a BA in strategic communication journalism. She was a project manager …

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The Member Engagement Show

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The Power of Job Boards and Career Development for Associations 39:06

9M ago39:06

39:06

This episodes guests, Alexey Gutin and Josh Slyman of Web Scribble, walk us through the enormous value that job boards and communities that incorporate career development bring to associations, employers, and members. Alexey is Co-founder and CEO at Web Scribble while Higher Logic alumni Josh is the company’s Director of Product Strategy. In this e…

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The Member Engagement Show

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Looking Ahead at Trends and Needs for Associations 45:11

10M ago45:11

45:11

This episode, we talk with speaker and thought leader Reggie Henry, Chief Information and Performance Excellence officer at ASAE about what associations should be thinking about in 2023. We cover ground such as: Are we planning too much based on last year’s data and technology? Why you can't go back to how things were pre-pandemic. The importance o…

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The Member Engagement Show

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Insights from Higher Logic’s Association Member Experience Report 29:30

11M ago29:30

29:30

In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Experience Report. There's nothing like going right to source when you want to find out what members want, like, and wish they were getting from their association memberships, and that's exactly what this…

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The Member Engagement Show

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Making Social Initiatives a Part of Your Association’s Strategy 34:39

11M ago34:39

34:39

The Guest: Suzanne F Stevens. Suzanne is a professional speaker who has served on many boards, including as past president of the Canadian Association of Professional Speakers. As the founder of YouMeWe Social Impact Group, she works with organizations to grow Conscious leaders, their influence, and Social Impact – sustainably. Suzanne merges her s…

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The Member Engagement Show

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Member Engagement Through Being a True Servant Leader 31:16

11M ago31:16

31:16

In this episode of Higher Logic's Member Engagement Show, Kelly talks with Marianne Fray, CEO of the Maternity Care Coalition, an organization that works to improve the health and well-being of pregnant women and parenting families, and enhance school readiness for children 0-3. With a 30+ year career inspiring diverse teams to do more together tha…

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The Member Engagement Show

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The Value of Volunteering at an Association 34:37

1y ago34:37

34:37

Our guest on this episode is Dominick Mondi, President of the MidAtlantic Society of Association Executives and Executive Director of the NE Spa and Pool Association. In it, our host Beth and Dominick discuss: Why you should consider volunteering at an association What is “micro-volunteering”? Keeping a volunteer base engaged and energetic The many…

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The Member Engagement Show

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Ways to Incorporate Podcasting Into Your Association Communications 39:10

1y ago39:10

39:10

In this episode, Beth Arritt speaks with guests Frank Humada and Colby Horton with Association Briefings about the power of communicating through audio and the ins and outs of launching a podcast for your association. By listening to this show, you'll learn: Is podcasting right for your association? The strategy that goes into successful podcasts L…

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The Member Engagement Show

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The New Ways to Form Productive and Profitable Corporate Sponsorships 35:25

1+ y ago35:25

35:25

This episode's guest, Bruce Rosenthal, has an amazing mastery of how to maximize the relationship between associations and their corporate sponsors for both NDR and better member servicing. Corporations re-evaluated during the pandemic what works best for them in pursuit of their overall goals, and associations need to pay attention to those change…

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The Member Engagement Show

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The Past, Present, and Future of the Digital Member Experience 50:14

1+ y ago50:14

50:14

This week's guest, Jim Catts, explores how technology has presented both challenges and opportunities for association marketers. Jim is a career technologist who's currently co-funder and CTO of Rhythm Software. He's been working with associations to smartly apply technology to the work they do for around 20 years. In the episode, we cover: How we’…

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The Member Engagement Show

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Running Corporate Partnerships & Alliances 47:39

1+ y ago47:39

47:39

This week, our guest is Annie Henderson, who made the change this year from membership marketing to corporate marketing at her association, ASBO International. Annie and Beth talk through how to navigate the differences of marketing to corporates, particularly at an association, and what techniques you can use to try to bring in sponsors and exhibi…

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The Member Engagement Show

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Fostering and Maintaining Trust Between Your Association and Members 49:46

1+ y ago49:46

49:46

According to our guest, Kiki L'Italien, trust is an indispensable commodity. Gaining it takes both time and ongoing proof that trust in your association is well deserved. KiKi has honed her approach to communications and strategy for many organizations – nonprofits and corporate alike – including Optica, American Red Cross National Headquarters, QV…

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The Member Engagement Show

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Top Takeaways from the 2022 ASAE MMC Conference 21:31

1+ y ago21:31

21:31

This year, ASAE's Marketing Membership & Communications Conference in Washington, DC was back in person and in full effect. Higher Logic's association evangelist and podcast host Beth Arritt and Product Marketing Manager Sarah Spinosa were in attendance, and summarize this grand event where over 700 marcom and membership professionals and experts g…

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The Member Engagement Show

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Marketing Plays You Can Borrow from 3 Association Marketers 48:40

1+ y ago48:40

48:40

How can you reach your diverse member segments in a personalized way? Why aren’t "best practices" always the best for your audience? How can you use mute campaigns to prevent unsubscribes? Hear three association marketing professionals discuss these topics and more with Beth Arritt. You’ll come away with marketing plays you can adapt for your own a…

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The Member Engagement Show

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3+ Success Stories with Association Marketers in Australia 50:30

1+ y ago50:30

50:30

How can a solo marketer reach members in a personal way? How can you reduce member email fatigue? What happens when your marketing software doesn’t integrate? See how our fantastic panel of association marketing professionals solves these challenges, and more. You'll hear from: Ashley Baker, Executive Events Director at NiUG Brad Hon, Digital Conte…

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The Member Engagement Show

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Interviews with Innovators: How AMGA’s Joe Delisle Keeps It Fresh for Members 40:00

1+ y ago40:00

40:00

Do you want to make a difference at your association? Get members engaged and excited about all you have to offer? Listen to how Joe Delisle, Director of Council Relations at the American Medical Group Association (AMGA), makes this happen at his association. In this episode, he walks through examples of where he’s innovated with AMGA’s online comm…

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The Member Engagement Show

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Meet Higher Logic Thrive w/ Chief Product Officer James Willey 14:49

1+ y ago14:49

14:49

Did you hear the news? Higher Logic Thrive just launched! Our new platform makes it easy for associations to create powerful member experiences. Listen in to Beth's conversation with Chief Product Officer James Willey about how Higher Logic Thrive came to be. They’ll share everything it means for your association and your members. Here’s a sneak pe…

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The Member Engagement Show

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What Motivates Members with Author Todd Henry 24:13

1+ y ago24:13

24:13

What drives your members to join and participate in your association? Do you really understand their motivators? Listen to speaker, author, and advisor Todd Henry discuss the approach he lays out in his book, The Motivation Code, and how it applies to association professionals. Understand that your members’ motivators will be different from yours, …

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The Member Engagement Show

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How the Public Affairs Council Doubled Their Engagement with Innovative New Member Onboarding 33:16

1+ y ago33:16

33:16

Like many associations, the Public Affairs Council used to give new members everything at once. A big onboarding meeting, an emailed packet of information, a list of benefits – this process took a lot of time for the membership team. So they got together with Helen Taylor, digital marketing manager at the Public Affairs Council and today’s podcast …

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The Member Engagement Show

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Activating Community Engagement with AAE’s Marketing Team 31:30

1+ y ago31:30

31:30

All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) approaches getting their audience engaged. Kim FitzSimmons, Chief Marketing and Communications Officer at AAE, and Natalie Hughes, Integrated Marketing Manager at AAE, join host Beth Arritt to share abou…

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The Member Engagement Show

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Mobilizing Your Member Network for Advocacy with Hans Weichhart 34:04

1+ y ago34:04

34:04

Every association has issues it needs to champion – how do you mobilize your members around those issues? Chief Membership Officer Hans Weichhart joined us on the show to share the Educational Theatre Association’s approach to doing this. Join us to hear how EdTA has built a strong member network that mobilizes to support advocacy initiatives at a …

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The Member Engagement Show

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Revenue Strategies for Today’s Association Leaders w/ Dawn Sweeney 45:57

1+ y ago45:57

45:57

Join us on the show for a conversation between host Beth Arritt and transformational business leader Dawn Sweeney. Dawn shares executive level ideas that association leaders can apply to grow their businesses, such as the importance of continuous improvement in all areas of your association, and how to build and keep a great team. As the longest se…

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The Member Engagement Show

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Combatting Burnout at Your Association w/ NiUG Asia Pacific’s Ashley Baker 39:22

1+ y ago39:22

39:22

Your members are burnt out. You’re burnt out. How can you stay engaged, engage them, and reset in 2022 to stay fresh? Show host Beth Arritt and NiUG Asia Pacific’s Executive Event Director Ashley Baker got together to discuss some tactics associations can adopt to keep members and staff engaged. It might look like revamping benefits, introducing te…

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The Member Engagement Show

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Coming Out of the Pandemic Stronger w/ CEO Todd Hauptli 43:21

1+ y ago43:21

43:21

This week on The Member Engagement Show, Beth talks with Todd Hauptli, who she used to work with at AAAE(American Association of Airport Executives). Todd is now President and CEO of AAAE with previous experience in multiple areas at the White House and Capitol Hill. Today, he and Beth talk about what associations can be doing and thinking about as…

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The Member Engagement Show

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The Great Resignation: Ensuring Continuity For Your Members 34:46

1+ y ago34:46

34:46

With staff turnover, does your association have the right processes in place? "The Great Resignation" isn't slowing down and greatly impacts our companies and our associations. Today, Beth Arritt and Josh Slyman discuss how to keep things moving for our members. They discuss how you can ensure continuity in your pipeline, help your members through …

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The Member Engagement Show

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Here’s How to Get Members Addicted to Community Engagement w/ Catherine Hackney 31:06

2y ago31:06

31:06

This week on The Member Engagement Show, our host Beth Arritt sits down with Catherine Hackney to discuss how to keep your members engaged in a time where everyone is facing unique challenges. Catherine is Principal at Confident Communities Consulting, and today she brings her expertise to share ways we can increase member engagement and launch new…

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The Member Engagement Show

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Making It Personal: Tips For an Effective Personalization Strategy w/ Vivian Swertinski 38:18

2y ago38:18

38:18

What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to help you perfect personalization. They discuss why it's so important to not only personalize your strategy but make sure you personalize correctly. Listen now for insights for better and more effective …

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The Member Engagement Show

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Tools for Event Planning in an Unsteady Environment 37:50

2y ago37:50

37:50

This week on The Member Engagement Show, we're sharing a session from our 2021 Super Forum Conference. This session is all about meeting planning in an unsteady environment. Since the pandemic, many things have changed; one of those is how we put on events. Now, we can host events in-person, virtual, or hybrid to get the best of both worlds. Today'…

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The Member Engagement Show

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Baby Steps Toward Accessibility w/ Nancy Hahlbeck 26:23

2y ago26:23

26:23

On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certified ADA Coordinator. The ADA is the Americans with Disabilities Act of 1990, prohibiting any type of discrimination based on disability. Today, Nancy shares with us all things we need to know about the…

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The Member Engagement Show

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How the Texas Medical Association is Handling Apple’s Email Privacy Changes 36:21

2y ago36:21

36:21

This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and Michael O'Neill. Taryn is a CSM here at Higher Logic, Debra is an Outreach Programs Manager, and Michael is a Business Analyst, both at Texas Medical Association. Their chat focuses on the Apple privac…

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The Member Engagement Show

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How to Rethink Your Association’s Newsletter from the Ground Up 52:34

2y ago52:34

52:34

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book. Is…

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The Member Engagement Show

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5 Hacks to Make Your Marketing Automation Life Easier 44:56

2y ago44:56

44:56

Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arritt share the 5 hacks you can use marketing automation for that will save you time and make your life easier. Tune in now!โดย Higher Logic

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The Member Engagement Show

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Jumping Into Automation: What If Our Parachute Doesn’t Open? 41:53

2y ago41:53

41:53

Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amount can be difficult. That's why today's episode of The Member Engagement Show is a session from Higher Logics 2021 Super Forum Conference. Beth Arritt and Vivian Swertinski are hosts of this session a…

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The Member Engagement Show

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Community Management and HUG Connect w/ Katie Raeburn 22:13

2y ago22:13

22:13

In this week's episode of The Member Engagement Show, our new host and engagement expert, Beth Arritt, sits down with Katie Raeburn to discuss community management. Katie is an Online Community Manager here at Higher Logic. Today, she shares her expertise on online communities, including why HUG can be beneficial for marketers and insights to help …

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The Member Engagement Show

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What Online Community Engagement Looked Like in 2021 52:18

2y ago52:18

52:18

Over the last 18 months, we’ve seen communities spring up faster than ever before—digital became the primary way for members to connect. So we reviewed data from more than one thousand association member communities to identify the most common trends. Check out this on-demand webinar with Higher Logic's resident online community experts, along with…

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The Member Engagement Show

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When Knowing Your Audience is Better Than Knowing Best Practices w/ Andrea Huggins 27:19

2y ago27:19

27:19

Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices," but until you've tested them to see if they work for your members and your audience, you don't know if they're best practices for your association. Today's discussion is with Andrea Huggins, Senior…

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The Member Engagement Show

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Encouraging, Measuring, & Improving Member Engagement w/ Tom Morrison & Dave Will 46:43

2y ago46:43

46:43

This week on The Member Engagement Show, we discuss the intersection of member engagement and value propositions. What drives member engagement? How do you measure it? How do you make your member engagement better over time? Engagement experts Beth Arritt, Dave Will, and Tom Morrison are joining the discussion today to help us answer these very que…

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The Member Engagement Show

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Growing as a Community Manager w/ Maral Balayan 40:49

2y ago40:49

40:49

In today's episode, Maral Balayan discusses how she got started in the online community as manager. The skills she has developed being an online community manager, HTML knowledge or CSS and some design. But, the main key is how Higher Logic functions. There are challenges being discussed as a community manager like the interest or approvals from st…

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The Member Engagement Show

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What’s Next: Doing More With Your Tech 52:16

2y ago52:16

52:16

Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. If you work at an association, your team may have shrunk, you may have taken on more responsibilities than you had before, or you may even be in a completely new role. Whatever your situation, you’re probably wondering h…

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The Member Engagement Show

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30 Email Tips in (About) 30 Minutes 37:55

2y ago37:55

37:55

Want to improve your association’s email performance and boost member engagement? Email inboxes are overflowing now more than ever, and the competition is stiff. So how do you cut through the noise? Higher Logic’s resident email marketing experts Beth Arritt and Vivian Swertinski share a fast-paced walkthrough of our top 30 email tips. They cover t…

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The Member Engagement Show

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Making Your Member Communications Multi-Channel w/ Beth Arritt 28:59

2y ago28:59

28:59

In this week's episode, our host Alex is joined by Higher Logic's own Beth Arritt. Beth is an association strategist and marketing automation expert who today talks about multi-channel member communications. Beth shares how important it is for associations to be where their members are(multiple channels), including tips on engaging with the next ge…

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The Member Engagement Show

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What’s Next - Redefining Your Value Proposition 45:43

2y ago45:43

45:43

When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look. According to 2021 data, nearly half of associations think their value proposition is only somewhat compelling, not very compelling, or not at all compelling to members. Offering your members wh…

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The Member Engagement Show

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The Power of Community Member Research 52:21

2y ago52:21

52:21

Time and time again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee…

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The Member Engagement Show

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Professional Communities: Making Members’ Lives Better 37:58

2+ y ago37:58

37:58

In this week's episode, Alex and Heather talk with Emily Cowan about building her online community. Emily is the Online Communities and Social Channels Manager at the American Society of Anesthesiologists. She shares her journey to getting this position and what it was like starting an online community for a company that didn't have one prior. Not …

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The Member Engagement Show

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What is a Chief Community Officer? An Interview with Heather McNair 26:40

2+ y ago26:40

26:40

In this week's episode, Alex is interviewing her co-host, Heather! You'll learn about the history of community management, how the industry has evolved into what it is today, and what the future of community management might be. Heather also shares her path to becoming a Chief Community Officer and her advice to those curious about being a communit…

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The Member Engagement Show

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What’s Next: Marketing in a Post-Pandemic World 55:28

2+ y ago55:28

55:28

With in-person interactions on pause, associations turned to virtual experiences to stay connected to members. But now as the world shifts back to a new normal, people are expecting to have online options for everything. And targeted communication is more important than ever. This all has a direct impact on the way associations recruit and market t…

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