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Medical Practice Trends

Medical Practice Trends

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Medical practice management, marketing, ancillary and technology trends. The Medical Practice Trends podcast is brought to you by Emedikon, founded by Peter J Polack MD, author of "Navigating the EMR Jungle" and the soon-to-be-released "Ultimate Ophthalmic Marketing Machine" and technology columnist for Ophthalmology Management Magazine.
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Justin & Luke was formed with a mission to educate doctors on how to run a medical practice like a business. Our desire to focus on the healthcare industry started when we established HIP Creative, our marketing agency. We found that providing medical practices with a workable framework to attract more patients and grow their practice was something that we were passionate about, and we were good at it! Now, we want to push the boundaries and expand by providing training, consulting, and reso ...
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The Private Medical Practice Academy

Sandra Weitz MD

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I discuss everything you always wanted and absolutely need to know about start, running and growing a private medical practice. I'll also talk about how to leverage your private practice by adding additional providers, satellite offices and ancillary services. And, vertically integrating other medical businesses like adding an ambulatory surgery center, imaging center, physical therapy and more. I will be sharing my 30+ years of experience as a physician and entrepreneur. After being an empl ...
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Before medical school you want to help people feel better. Once you start training and get into your practice,whether it is private, hospital-based, institutional, academic or corporate, you discover the distress of toxic work habits, stressed health professionals and bureaucracy. You are in danger of becoming a faceless white coat that doesn’t have a clue how to feel good! This show meets doctors and allied health professionals where they are, from medical school, residency, fellowship, pra ...
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No fluff, No theory, Just to the point. The secrets we'll share will help you catapult your understanding of Marketing. We'll have Great Guests and behind the scene looks at accounts we are working on, real audits, and hard talk on what to accomplish and execute to maximize your efforts. Real case study material, Real Clients. Each episode captures the real raw marketing tactics we use in the trenches that are working now to generate profitable outcomes.
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"The heart, mediastinum, pulmonary vascularity, pleural spaces, and bones appear normal." [phone rings] "New paragraph." [phone rings] [Telephone receiver is picked up.] “Hello?” “Is this Dr. Lori Barr?” “Yes.” “This is the nurse practitioner in the Eliza Coffee Memorial Hospital Emergency Room. Your parents have been in a motor vehicle accident. I…
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Understanding your obligations surrounding employee taxes is crucial for operating a successful business, whether you're an employer or an aspiring entrepreneur. In this episode, we explore the four primary types of employee taxes: • Federal and State income tax Withheld by employer Employer responsible for submitting • FICA Funds Social Security a…
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The Stark Law prohibits physicians from referring patients to entities in which they have a financial interest to prevent financial incentives from driving medical decision-making. The Anti-Kickback Statute prohibits the exchange of anything of value in exchange for referrals for services. Examples of Stark Law violations: A cardiologist refers pat…
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Insurance is one of those things you never want to need or use. But, unfortunately, when life happens having insurance can save you. Some types are pretty obvious but there are some you probably haven’t thought yet. That doesn’t mean you don’t need them. In this episode, I'll tell you the types of insurance your practice needs to mitigate its risks…
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Owning a private medical practice is a journey. Initially, you're focused on how to get the practice up and running. The next phase is how to best run the practice. Over time, you transition to how to grow and leverage the practice. And, at some point, you will want to leave the practice that you started. Having a roadmap definitely makes the journ…
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More patients equals more money. Right? Not necessarily. If you want to grow your practice, you're probably thinking how do I get more patients. But is that really the right question to ask? In today's episode, I had the pleasure of having Zed Williamson from TrackableMed back with me to address what you should be asking. For starters, increasing y…
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You've probably heard me say that medicine is a business. It takes work to run a successful business. There are good days and bad days. And, no matter how hard you try, like all business owners, you'll make mistakes. That's the truth. But with mistakes comes experience. The key to running a successful private medical practice, or any business for t…
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In this episode, I'll outline the key steps you need to develop your practice's strategic plan for the new year. The first step: doing a review of the past year. For this you will need a few things: 2022 Profit and Loss statement 2021 Profit and Loss statement (so you can look at the year-over-year changes) Year end billing reports To develop this …
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You never know when your mother-in-law will turn out to be a valuable asset to your practice. Mine was a lab technologist who had started up and ran multiple medical labs. When we told her that I had decided to start my own practice, one of her first questions was "what labs are you planning to do?" followed by you need a CLIA Waiver. Say what? I h…
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Finding space for your medical practice can seem very intimidating. So when someone asked me for a consultant in the Dallas-Ft. Worth area to help them figure out where to look for space for their new office I realized that I need to address this topic head on. You don't need to pay a consultant for this. You need a commercial realtor. That's why I…
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Drug and Device reps often drop into medical offices--usually uninvited. And they seem to always to be there at the most inopportune times. Most annoying is when they camp out in the back waiting for you. It's no wonder that many physicians have disdain for Drug and Device reps. If this is your attitude, you're missing out on a great (free) opportu…
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I’m frequently asked about the benefits of hiring employees versus having independent contractors. Many physicians are under the impression that hiring someone as an independent contractor is going to be less expensive than as an employee. But not so fast. The IRS has rules. The employer is responsible for determining if the new hire meets the crit…
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When I started my medical practice I quickly learned that there's much more to accounting than quickbooks. My CPA firm, with its extensive healthcare experience, has served a phenomenal business advisors. In this episode of The Private Medical Practice Academy, Jeremy Klibert CPA and I discuss some of the pressing questions that private practice ph…
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You want to offer a service to a patient but you aren’t sure that Medicare will reimburse you. Is there something you can do to increase the chances of getting paid? The answer is an advanced beneficiary notice of non-coverage (ABN). You use an ABN when you are offering a service that is usually reimbursed by Medicare but may not be reimbursed by M…
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We've all heard, "First impressions matter." Calling your office to schedule an appointment is your patient's first interaction with you and your practice. That call defines whether the patient schedules an appointment. And, their attitude toward future interactions with you and your office. Today, Zed Williamson from TrackableMed joins me to discu…
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One of my greatest frustration with practicing medicine is poor patient compliance. You spend time educating the patient and discussing the treatment plan. When you see them back in follow up you discover they haven't followed through. If you are lucky, they are the same. Unfortunately, sometimes they are worse. Using FDA-approved devices, remote m…
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Are you afraid of getting audited by insurance companies or Medicare? Do you get anxious when one of the payers sends you a request to audit 5 of your charts? Have you heard horror stories of the Feds knocking on a physician's door? Don't worry--you are not alone. But not all audits are created equal. Today David Vaughn joins me to discuss what you…
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In 2015, the Centers for Medicare & Medicaid Services (CMS) introduced Chronic Care Management (known as CCM) with the intent of improving the care of patients with chronic conditions. CCM offers physicians an opportunity to be compensated for the work that they were doing between office visits including but of course, not limited to calls, educati…
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It's serious business to run a business. But it doesn't mean you have to worry about every little detail–especially with us working with you. When you trust in PracticeBloom's secrets and marketing strategies, you can get your money's worth in 90 days or less! Listen in on this podcast episode to learn how we do our magic. Wanna make better money w…
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We've been using the 747 content creation strategy for our own content, so we KNOW that it can help you and your medical practice. Listen to this podcast episode to learn more about having your content consistently shared online through the most popular social media sites, and find it anytime you need it, FOREVER. 10:46 Want to get your content out…
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If you are an employed physician, chances are your employer purchases malpractice insurance for you. Your first introduction to the complexities of malpractice insurance may come when you leave that employer and have to buy a "tail." And, if when you start your own practice you'll need to understand how to get the best malpractice insurance. Today,…
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Today I had a great chat with Dr. John Lin about how to think about choosing to be In-Network vs. Out-of-Network. We all know that dealing with health insurance companies can be very frustrating. But reimbursement rates are only a part of what makes dealing with these companies a headache. Trying to decide whether it makes sense for you and your pr…
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We've helped a lot of clients throughout the years, and we know how the industry works. So, we'll be doing an audit of one of our very own successful clients to show you amazing tools and tricks of the trade that you can bring into your own business! In this podcast episode, you'll hear more about ad strategies, where to put your offers, and more. …
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You’re a Medicare provider. And you know that the Centers for Medicare and Medicaid Services (CMS) runs Medicare. But did you know that CMS is just the umbrella organization? The actual administration is done by a Medicare Administrative Contractor (MAC.) What is a MAC? A MAC is a private health care insurer that’s been awarded a geographic jurisdi…
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To start with, make a list of supplies that you everything you need: drugs, syringes, gloves, paper for your exam table, cleaning supplies and more. Include how often you are using these supplies because we’ll need this info to figure out the quantities you need to order. You’ll want to develop an inventory system will help you track how often you …
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The first quarter of the year is done, and it's time to assess what works for your business and what doesn't. For this week's podcast, we'll be talking about leads, databases, and more insider information on what makes the medical practice industry tick. March is here, so let's recap on the first quarter's highlights in this podcast episode. If you…
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Here are some strategies that can help keep you on schedule. Get to clinic before your first scheduled patient. Preferably you get to clinic early. If you show up at 8 am, your first patient is at 8am and then you first need put out whatever this morning’s fire is, you start the day off behind and you will be all day long. The other advantage to ge…
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To reduce the volume of after-hour phone calls, you need to have a policy that implements these strategies. Implement strategies that help reduce after-hour call volume without sacrificing patient care. 1. Set up your phone system's phone tree When a patient calls after hours, your phone system should answer and give the patient a set of instructio…
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Running a business is no joke, so you'll need to be on your toes with everything that happens behind the screen. With a simple tool we'll be discussing in today's podcast, your medical practice will run smoother than ever, trust us! Easily handle your medical practice with this one tool! When you handle a business hands-on, a lot of different varia…
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When you run a private medical practice, you’re invariably going to need services and vendors outside of your practice. What you need to know is that any person or organization that you hire to handle, use, distribute, or access protected health information is a Business Associate (BA) and that you need to have a Business Associate Agreement (BAA.)…
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Learn to keep your customers happy and keep the profits flowing! Our team can help you get hundreds of leads monthly, but without a proper plan, it could all become a wasted opportunity. In this podcast episode, we'll be discussing tips and tricks of the trade of how you can turn your leads into clients, build a healthy relationship with them, and …
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We send and receive email every day so it would seem natural to send emails to your patients. But what if the emails contain protected health information? How do you make email HIPAA compliant? How you will use email with protected health information The first questions to ask are, “Is my email network is behind a firewall?” Are you only emailing p…
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Trying to figure out how the digital world fits into your private practice can seem very overwhelming. Today, I had a great conversation with Dr. Dana Corriel, a board certified internist, entrepreneur, digital stratgeist and the founder of doctorsonsocialmedia.com to get her insights. Here are some of the key points we discussed: Social Media is M…
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I’m sure that you’ve heard the expression: build it and they will come. You started your private practice because you want to see patients. But how do you build your patient volume? In this episode, you'll learn 6 steps to accelerate your ramp-up. Define your message Differentiate yourself from the competition Create your brand The name of your bus…
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Do you want your Physical Therapy or Chiropractic practice to get better numbers and more patients? Then you'd better watch this podcast episode! We'll be discussing how one of our long-time clients managed to spend $134,000+ on his Facebook Ads alone but even got it back by 5x, 7, 10x more! Don't be afraid to spend more, because we've got proof th…
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In this episode, I had the pleasure of chatting with Wendy Margolin who owns Sparkr Marketing and is the founder of The Clinician’s Social Media Club. I asked Wendy to join me to discuss where social media fits into the private practice physician's business plan. Here are some of the topics we discussed: How to choose which social media channel(s) …
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The Notice of Privacy Practices is a form that many patients toss in the garbage but that can you into a lot of trouble and costs an enormous amount of money. HIPAA guarantees a variety of patient rights--including a patient’s right to know how you’re going to use their Protected Health Information (PHI.) As part of that, you are required to descri…
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As a business owner, it's important to know about how much money you can make off of your business, so why not use our Profitability Projector? Master the tiers and packages that lead you to success, familiarize yourself with our downloadable Profitability Projector, nurture leads from online ads, and most importantly, master the ways to effectivel…
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If you practice medicine, sooner or later you’ll get to the point that you want to fire a patient. Whatever the reason that you may have for terminating the physician-patient relationship, there needs to a clear and consistent policy and procedure for doing so or you're exposing yourself to hassles and unnecessary potential liability. Once you have…
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New ventures require money. The question is always where does that money come from. It may come from your savings, a loan or other investors. Regardless of whether you are starting your own practice, buying into a practice or related business (ASC, Imaging Center, etc)--you will need to make a capital investment. In this episode, Dr. Brent Lacey an…
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Take the next step with your content today! Now that we know about the 747 content plan and what it can give your medical practice, it's time for us to learn more about the different strategies, marketing plans, and advertising options you can utilize along with it. From (leads them right to scheduling with you) your pillar posts gaining traction, …
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What is the difference between an office manager and a practice manager. If you hire someone to help manage your practice—regardless of how small it is—that employee is a practice manager. What are the tasks that practice managers may be responsible for? Here's just a short list: All things Human Resources Oversee billing and understand revenue cyc…
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In this episode, I have the great pleasure of chatting with Dr. Cheng Ruan, the founder of Texas Center for Lifestyle Medicine. Dr. Ruan started out in an internal medicine practice before starting his extremely successful and lucrative lifestyle medicine practice. Here are some of the key points we touched on: The importance of understanding every…
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You need to hire someone for your front desk. But before you sit down to write the ad for that position you first need to understand what it is that you want that front office person to do. The first impression that people have of you is their experience when they walk in your front door. The person at the front desk is the first person from your o…
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Potentials customers are out there waiting to find the right practice for them! You just need to get your business heard and seen. And with the 747 Content Solution, you're definitely going to get your content out there. Watch our podcast today to learn from our expert marketing team on how 40 minutes of you talking about your practice every month …
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If you are like me, you never carry cash. I pay for EVERYTHING with my credit card. And, as a consumer, I get annoyed if a place doesn't take credit cards. I never actually think about the vendor side of things. I figure they bundle the cost of taking credit cards into whatever they're charging me. The problem for physicians who are in-network is t…
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If you are an out-of-network provider for an insurance company you may perceive that you can get better reimbursement--in large part because, in some states, you can balance bill the patient. But all of that's about to change. When the No Surprises Act, a federal law, goes into effect on Jan 1, 2022, you'll no longer be allowed to balance bill. But…
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Med Spas are the stars of medical specialties, but did you know there are other specialties out there that can give you just as much profit? Listen in as our marketing experts talk about the medical community and help you figure out how to maximize your profitability for any kind of medical practice. Learn the ropes of patient journeys, long-term o…
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Submitting clean claims is key to maximizing your ability to collect the money that is due to you. What is a clean claim? The claim for payment has to be submitted via an acceptable claim form or electronic format with all required fields completed with accurate and complete information in accordance with the insurer's requirements. What is the sig…
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Employees often ask about taking leave through the Family Medical Leave Act, otherwise known as FMLA. As the employer, like when you own your own practice, you need to understand FMLA and everything that goes along with it. FMLA allows employees to take an unpaid leave of absence for up to 12 weeks for medical reasons or family reasons. The first t…
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