Connecting ideas. Connecting people. Connecting industry and academics. This is Marketing Connections, a new podcast by the Marketing Science Institute at the Advertising Research Foundation. Dynamic academics and professionals, industry leaders and even a few surprises. Connecting you with innovative strategies, relevant and rigorous business knowledge, and a new way to look at your world.
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#Connected by 👻AngelaSmange | Marketing | Business Development | Branding | Entrepreneurship | Netw
#Connected by 👻AngelaSmange
Angela Randall's views on online marketing, branding, entrepreneurship, business, networking, growth hacking, and making connections. Ange specialises in marketing destinations and events, is an MBA student, and is the marketing manager for a UK company doing £15m turnover per year. 👻 AngelaSmange AngelaRandall.net
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High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind. We are Google Partners and work on our customers Google Ads every day improving our craft. #Media #Business Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmosphe ...
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"Win-Wins" Between Consumers and Marketers
57:47
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57:47
Winning outcomes for businesses don’t have to come through profits, they can manifest through uplifting customers and creating positive rippling effects that extend beyond the bottom line. In this episode of Marketing Connections, we look creating win-win outcomes between consumers, marketers and businesses.…
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Episode 192: Episode 192. Marketing Ideas That Connect. The Mighty Email
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15:37
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SHOW NOTES High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions. Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://…
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Episode 191: Episode 191. Marketing Ideas That Connect. All About SEO
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21:40
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21:40
High-Performance Inbound Strategies Welcome to the Marketing Ideas That Connect show: In this this show we discuss the art of inbound marketing and how to keep improving your B2B sales conversions. Our mission is clear: To Improve your search results and attract leads that convert. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.…
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Episode 190: Episode 190. Marketing Ideas That Connect. Google Ads Generating Leads?
30:25
30:25
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30:25
SHOW NOTES High-Performance Inbound StrategiesHere Are the Keys to Growing Your Sales Leads Welcome to the Marketing Ideas That Connect show, In this this show we discus paid media and the art of inbound marketing and how to keep your audience engaged and your brand top of mind. Our mission is clear: To Improve your search results and attract leads…
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Episode 189: Episode 189. Marketing Ideas That Connect. Focus For 2024
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22:56
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert. Music…
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Episode 188: Episode 188. Marketing Ideas That Connect. Wrapping Up 2023
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18:16
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert. Music…
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Episode 187: Episode 187. Marketing Ideas That Connect. Online Presence Part 3
23:12
23:12
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23:12
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert. Music…
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Episode 186: Episode 186. Your Digital Presence & 5 Google Tools
24:26
24:26
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24:26
SHOW NOTES This show is about how to incorporate paid media into your inbound Marketing Strategy and the art of improving conversions & ROAS. Welcome to the Marketing Ideas That Connect show, Assisting you to optimize your customer journey and how to keep improving conversion rates. Our mission is clear: Search Results and Leads that Convert Music:…
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Episode 185: Episode 185. Marketing Ideas That Connect. Your Online Presence
14:22
14:22
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14:22
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Check out Opteo the SAAS Business that controls your Google Ads Budget and assists you in optimizing your campaigns. …
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Episode 184: Episode 184. Marketing Ideas That Connect. Top 10 Online Audits
18:56
18:56
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18:56
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Check out Opteo the SAAS Business that controls your Google Ads Budget and assists you in optimizing your campaigns. …
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Episode 183: Episode 183 Marketing Ideas That Connect. Understanding Google G4 Part Two
13:37
13:37
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13:37
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Check out Opteo the SAAS Business that controls your Google Ads Budget and assists you in optimizing your campaigns. …
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Episode 182: Episode 182 Marketing Ideas That Connect. The New Google G4 Analytics
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16:36
SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by htt…
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Episode 181: Episode 181. Marketing Ideas That Connect. AI Tools In Marketing.
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SHOW NOTES This show is about paid media and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-portal Music promoted by htt…
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Episode 180: Episode 180. Marketing Ideas That Connect. Optimise Your Paid Media
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SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
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Episode 179: Episode 179. Top Ten Email Marketing Tips
24:06
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SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
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How Personal Devices Shape Lives
51:35
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51:35
Smart phones and wearable devices are ubiquitous, all the time, even where and when they shouldn’t be. So how have they changed us? In this episode of Marketing Connections, we explore how personal devices shape and change our behavior and our lives.โดย The Marketing Science Institute
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Why Aren’t Prices More Transparent?
43:45
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Did you ever get a bill for something you assumed was one price but the cost shot up because of a bunch of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected.โดย The Marketing Science Institute
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Episode 178: Episode 178. Marketing Ideas That Connect. Content Creation Trends For 2023.
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11:44
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11:44
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
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Episode 177: Episode 177. Marketing Ideas That Connect. Trends For 2023.
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20:26
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
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Episode 176: Marketing Ideas That Connect. Episode 176, Five Steps To A Great Landing Page
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14:08
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SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lou…
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Episode 175: Episode 175. What Is PPC Marketing
22:42
22:42
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22:42
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 174: Episode 174. Why Niche Marketing?
23:09
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23:09
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 173: Episode 173. Whats Up WIth Animated Video?
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15:08
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15:08
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 172: Episode 172. Time To Automate Your Marketing
16:31
16:31
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SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 170: Marketing Ideas That Connect, Episode 170, Why Content & SEO?
19:27
19:27
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19:27
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 168: Marketing Ideas That Connect. Episode 168. What Is Digital Media
24:45
24:45
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24:45
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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What's Normal Now? How Do Societal Attitudes About Certain Industries Change
55:54
55:54
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55:54
What’s normal changes constantly. What was once considered exotic or odd may now seem average and conventional. But how does this happen? On this episode of Marketing Connections we look at market creation, and how societal attitudes about certain industries change.โดย The Marketing Science Institute
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Change My Mind. How Do You Persuade People?
59:40
59:40
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59:40
How set are you in your ways? These days most us fall into routines. So what does it take to change your mind? And not just in a small and superficial way, but in a deep and lasting way. In this episode of Marketing Connections, we explore what it takes to move the needle on real and meaningful changes in preferences.…
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Authenticity as a Virtue and Vice
49:54
49:54
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49:54
Authenticity is highly valued in our society. But sometimes the more brands, influencers and politicians try to present themselves as authentic, do they sometimes risk coming across as inauthentic? On this episode of Marketing Connections, we look at authenticity and the expectations that come with it.…
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Episode 167: Episode 167, Marketing Ideas That Connect, Why Rich Content
17:53
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17:53
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 165: Episode 165; Marketing Ideas That Connect; Cyber Attack Check List
25:50
25:50
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25:50
SHOW NOTES This show is about real experiences on how to build great paid ad campaigns, automated customer journeys and the art of getting your brand in front of the competition and win in media. + How to secure your digital assets. Welcome to the Marketing Ideas That Connect show, Assisting you to solve business problems with paid campaigns. Music…
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Episode 164: Episode 164, Marketing Ideas That Connect, Benefits Of A Sales Funnel.
22:19
22:19
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22:19
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting the most out of your website. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.…
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Episode 163: Episode 163 Marketing Ideas That Connect: Website Security & Maintenance
27:24
27:24
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27:24
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting the most out of your website. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.…
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Episode 162: Episode 162. Marketing Ideas That Connect: Four SEO Steps To Win
35:53
35:53
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35:53
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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The Power of Aesthetics in Consumer Decisions
53:53
53:53
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53:53
Brands are constantly trying to come up with new ways of making their products attractive to customers. But with consumers more interested in meanings than fads, what is considered beautiful isn’t as clear as it used to be. On this episode of Marketing Connections, a look at the power of aesthetics in consumer decisions, including what’s underneath…
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The Drive for Dignity in the Marketplace
47:56
47:56
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47:56
The oxford dictionary defines dignity as the state or quality of being worthy of honor or respect. So how does that translate to the marketplace? On this episode of Marketing Connections we look how marketers can take practical action to treat people with respect and how that can have positive results.…
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Stepping Out Of Your Comfort Zone
53:43
53:43
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53:43
Guilded cages keep us safe and stress free. But they are still cages. So is it better to escape them and take some risks? On this episode of Marketing Connections, a look at comfort zones. We look at why taking risks can pay off for a 200 year old brand or a start up, what propels us to take risks, and when it's better to stay in your comfort zone.…
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Episode 161: Episode 161 Marketing Ideas That Connect: Nudge Marketing
19:09
19:09
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19:09
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 160: Episode 160, Marketing Ideas That Connect, Elements Of A Great Website
21:35
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21:35
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 159: Marketing Ideas That Connect. Episode 159 Improving your UX 8 Points.
24:15
24:15
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24:15
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 158: Episode 158 Marketing Ideas That Connect: SEO Checklist, Bots & Robots
38:46
38:46
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38:46
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 157: Episode 157 / Marketing Ideas That Connect: Conversational Marketing
20:37
20:37
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20:37
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 156: Episode 156, Marketing Ideas That Connect, Focused Digital Skills
23:25
23:25
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23:25
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 155: Episode 155 Marketing Ideas That Connect; Generation Y1 & Y2
19:58
19:58
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19:58
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
…
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Episode 154: Episode 154 Marketing Ideas That Connect: Design & Automate Your Business
28:36
28:36
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28:36
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 153: Episode 153 Marketing Ideas That Connect: Marketing To Millennials
20:49
20:49
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20:49
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
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Episode 152: Episode 152 Marketing Ideas That Connect: Brand Position
22:13
22:13
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22:13
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
…
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Episode 151: Episode 151, Marketing Ideas That Connect: Segmentation Strategies
23:10
23:10
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23:10
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies & tactics on how you build great paid ad campaigns, automated customer journeys and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.co…
…
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Episode 150: Episode 150 Marketing Ideas That Connect: Personalisation Strategies
19:49
19:49
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19:49
SHOW NOTES Welcome to the Marketing Ideas That Connect show, here we discuss strategies on how to get your message in front of your target customer and the art of getting insights from all the Data. Assisting you to solve business problems with paid campaigns. Music: Defiant by Ron Gelinas Chillout Lounge | https://soundcloud.com/atmospheric-music-…
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