พอดคาสท์ Marketing 2.0 ชั้นนำ (2024)

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot’s platform product ecosystem to …

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Can I Succeed Managing Two Websites AND Still Balance My Life? [Encore Episode] 26:53

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We're dropping an encore upload of this top-downloaded episode! Listen in as I coach Daz Cater through the challenges of running two blogs simultaneously. #1186 Today I have the pleasure of talking with Daz Cater over in the UK. Daz manages two different blogs, plus he has a full-time job in construction along with being a husband and dad of two ki…

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Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry 16:55

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the dev…

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How do I Overcome the Fears Around the Growth in My Business? [Encore Episode] 33:16

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Listen in to this encore episode with Stephanie Taylor for a great conversation around avoiding regret, the psychology of making money, and growing your business without fear. #1188 Today we're talking with Stephanie Taylor from the UK. She and her sister have a business together at Rent2RentSuccess.com. That's essentially a way to rent a property …

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How Do I Niche Down and Better Serve My People? [Encore Episode] 23:33

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We're pulling another top-downloaded episode to the top of your feed! In this episode, Erica James gets clarity on niching down and better serving her audience. #1179 When you discover the niche you should be focusing on, it's like the clouds part—everything becomes clearer. But once you've chosen a niche, how do you communicate the change to your …

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The role of marketing and communication at space events with Lukasz Wilczynski 30:40

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This episode features an in-depth discussion about event marketing and networking, primarily in the context of Space Communications Alliance. Lukasz Wilczynski, the president of SCA, shares his marketing tactics, giving insights on booth optimization, speaker interactions, branding, and visibility. He emphasizes the value of strategic planning, int…

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This is Unsustainable w/ Caroline Johnson 48:16

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The Business Model Company cofounder Caroline Johnson is 20%’s first return guest and in this episode Caroline, Blair and Leah pick up where they left off in their last conversation on business model innovation among agencies. This time they view it from the client’s perspective, exploring why agency innovation is vital for clients and for the futu…

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How Do I Build On a Lucrative Niche without Leaving My Audience Hanging? [Encore Episode] 29:39

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In this top-downloaded encore episode, listen in as Kimberly Reynolds gets guidance on focusing her energy between two directions in her business. #1183 Today's guest, Kimberly Reynolds, aka Dr. Kimmy of Productive on Purpose, is at a crossroads. She's created a thriving community built around helping women with productivity and overcoming procrast…

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Smart Marketing 2.0 Episode 7 - How to Collaborate with Your Agency to Set an Effective Strategy 27:52

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Your next episode of Smart Marketing 2.0 is here! Join hosts, Justin Lester and Ebert Grobler, as they delve into the 10 essential components of a thriving collaboration between marketers and agencies. From setting clear objectives to providing comprehensive background information and communicating brand values and identity, you’ll be sure to gain …

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Marketing Is an Investment w/ Brett Colbert 45:37

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Brett Colbert is known for pulling no punches. In this episode he brings his direct and provocative point of view—from both sides of the procurement table—to bear on the state of marketing procurement today. Nobody in the marketing/procurement/agency triumvirate gets off easy in this episode. Grab some popcorn and settle in. Win Without Pitching Bl…

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What's the Best Way to Continually Launch My Course, and Do You Think the Price is Right? [Encore Episode] 28:31

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We sunsetted AskPat earlier this year but had to make sure we brought the top-downloaded episodes back to the top of the feed! Listen in on this session with Rose Griffen for a masterclass on course launch strategy and pricing. #1187 Today on the show we're talking with Rose Griffin from ABASpeech.org. Rose is a seasoned speech therapist who's help…

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The Art and Archetypes of Storytelling with David Delany 22:43

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This episode, we are joined by the talented David Delany, Chief Creative Officer at Perihelion: the creative agency for the space sector, based in Vienna and one of the founding members of the SCA. David’s background is in video animation and in his role at the agency he spends a lot of time using different types of animation techniques as a compel…

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On Creative Effectiveness w/ George Tannenbaum 32:39

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In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin Th…

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Is Passive Income Even Real, and How Do I Leave a Legacy? [Encore Episode] 27:57

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In this replay of one of our top downloaded episodes, hear a vital discussion on building passive income, leaving a legacy, and creating relationships on the journey. #1185 Today we're talking with Shira Kates from Snapdragon Strategy. Shira has a lot of experience in the corporate world and Silicon Valley. She's done a lot of really cool things, b…

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Evoke 20-Minute Market Outlook Podcast for Q4 2023 17:18

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A recap of our key observations about the economy and markets.โดย Evoke Advisors

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The Path to Great Work w/ Beverley Hammond and Susan Irving 43:07

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20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger’s needle-moving and award winning campaign Unapologetically Human. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's…

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Smart Marketing 2.0 Episode 6 - Understanding Your Agency’s Credentials 41:46

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We're excited to share our next insightful episode of Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler unpack the critical topic of "Understanding Your Agency’s Credentials" and why it's a pivotal factor in making informed decisions in your marketing journey. They'll help you explore how these credentials significantly in…

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How Do I 5x My Passive Income Revenue in My Business? [Encore Episode] 27:21

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In this repost of one of our top downloaded episodes EVER, learn how to lean into the things that make you you to help exponentially grow your business. #1192 Today we've got a great conversation with Mike Lander from Piscari. Mike helps sales and account teams learn how to negotiate through his online courses and consultations. He's been productiz…

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Agency Model Innovation w/ Caroline Johnson 48:05

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The Business Model Company cofounder Caroline Johnson joins the pod to discuss how agencies are evolving away from legacy business models to a variety of new models that drive better commercial success for the agency and greater value creation for clients. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linke…

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The Secrets of Publishing and Role of media with Dr. Emma Gatti 27:47

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Today we are delighted to welcome Dr. Emma Gatti, the editor-in-chief of SpaceWatch.Global once again, who we enjoyed talking to so much last time that we ran out of time! Last episode we discussed the differences in scientific writing and the simplification of language for the general public, as well as the hierarchy and need for diversity in the …

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How Do I Test and Launch My Course When I Have Zero Reach? [Encore Episode] 23:56

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In this encore episode (one of our highest-downloaded episodes EVER), pick up critical tips on validating a course or product before you go to launch. #1182 William Barton from BootSpy.com has a really interesting question today. It's one you might have wrestled with in your own business: How do I launch something when I don't have a list or anybod…

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Tuning Up the Client-Agency Relationship w/ David Meikle 47:26

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Consultant David Meikle joins the pod to discuss—and listen to Blair and Leah rave about—his new book Tuning Up: Improving Performance and Reducing Stress in Advertising and Marketing.” Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin David's website David’s Linkedin David’s Twitter Tuning Up Website …

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Smart Marketing 2.0 Episode 5 – How to get the Most Value from your Agency? 36:01

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Welcome to another intriguing episode of Smart Marketing 2.0! Join hosts Justin Lester and Ebert Grobler in uncovering the art of: "How to get the Most Value from your Agency." This episode navigates the delicate balance between sales and marketing responsibilities while uncovering the key to a successful agency-client relationship as they navigate…

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How Can I Make Launching an Online Course Easier? [Encore Episode] 26:06

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Another encore episode coming in hot! Originally published in August of 2021, this episode offers timeless lessons for anyone hoping to create a successful online course. #1181 Wendy Lewis used to work as a writer at a marketing and ad agency. And she's still a writer, but she also has a new passion: reflexology, working with athletes and helping p…

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Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer 19:00

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company’s first content management system to take the company and its products – …

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Just Say No w/ Niki McMorrough 44:25

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Niki McMorrough has seen the client-agency relationship from both sides of the table and that perspective has left her convinced that no one wins in a pitch. She joins Blair and Leah to discuss her conversion from pitch advocate to pitch abstinence. Win Without Pitching Blair's Twitter Blair's Linkedin The ICA Leah's Linkedin The ICA's Linkedin Nik…

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Podcast Episode 196: Global Strategic Growth Partner 20:31

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Craig Budner. Craig W. Budner is the global strategic growth partner for K&L Gates, a global law firm with 48 offices and approximately 2000 lawyers on 5 continents. In this role, Craig manages the global recruiting and integration functions for the firm. He also manages the firm’…

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I Have Too Many Business Ideas—What Do I Do and Where Do I Start? [Encore Episode] 21:40

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We sunset AskPat earlier this year, but we wanted to republish some of the highest-downloaded episodes of all time in case you missed them. Tune in now! #1177 If you're a creative person of some kind, you know what it's like to be in a flow state, so focused on the thing you're working on. That's how you create great art, right? Well, if you treat …

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The challenges of Scientific Communication with Dr. Emma Gatti 23:00

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Today we are joined by the very impressive Dr. Emma Gatti, currently the editor-in-chief of SpaceWatch.Global, who brings with her a truly fascinating communications story and journey. She is a Cambridge-educated scientist with six years of experience working at NASA Jet Propulsion Laboratory and Caltech. As a researcher, she specialised in geochem…

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Podcast Episode 195: Podcasting to Promote Your Niche Practice 26:15

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Todd Smith and Jody Sanders. Jody and Todd both practice civil appellate law. Traditionally, that involves writing appellate briefs and presenting oral arguments to appellate courts, but they both do a lot of work in trial courts as well. Their trial court work involves legal stra…

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2Bobs: The Win Without Pitching Manifesto—A 10 Year Retrospective 28:39

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Blair and Leah are concluding their brief summer hiatus, back in the studio this week, preparing to bring you a brand new interview in two weeks time. Until then, Blair has shamelessly selected another episode of his other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship, which he cohosts with David C. Baker. In this episode fr…

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Smart Marketing 2.0 Episode 4 – What kind of Advertising do you need? 39:28

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Welcome to Smart Marketing 2.0! In this episode, hosts Justin Lester and Ebert Grobler explore the essential question: "What kind of advertising do you need?" Discover the differences between intent marketing and interest marketing, and how they relate to push versus pull messaging. We'll weigh the pros and cons of each approach, arming you with th…

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Madison Avenue Makeover w/ Michael Farmer 1:01:39

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Madison Avenue Manslaughter author, agency advisor and former BCG and Bain consultant Michael Farmer joins the pod to discuss his brand new book, Madison Avenue Makeover: The Transformation of HUGE and the Redefinition of the Ad Agency Business. Blair's Twitter Blair's Linkedin Win Without Pitching Leah's Linkedin The ICA's Linkedin The ICA Michael…

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Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships 26:10

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by John Hellerman. John Hellerman is the President of Hellerman Communications, an award-winning corporate communications agency positioning professionals to win business and navigate crises. John and his firm specialize in strategic marketing and content development, crisis and liti…

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Evoke 20-Minute Market Outlook Podcast for Q3 2023 21:44

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A recap of our key observations about the economy and markets.โดย Evoke Advisors

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2Bobs: Innoficiency in Your Agency 39:56

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While Blair and Leah take a brief summer hiatus, we're delighted to bring you an episode of Blair's other podcast, 2Bobs: Conversations on the Art of Creative Entrepreneurship. In this episode, Blair and his co-host David C. Baker talk about Blair's Innoficiency Principle as it applies to running an agency. Blair's Twitter Blair's Linkedin Win With…

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