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Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing manage ...
 
WeNeedaVacation.com provides an innovative means of matching Cape Cod, Martha's Vineyard and Nantucket vacationers and homeowners efficiently and inexpensively. Our goal - to support the vacation rental homeowner to create awesome beach vacations. Starting with just 100 listings on Cape Cod in 1997, WeNeedaVacation.com now lists more than 3,500 property listings.
 
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO's.Hosts Elias Crum and Mark van Horik (both from marketingguys.com) also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.
 
The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolutio ...
 
In this series Intercom takes you inside the marketing lessons we've learned the hard, expensive and messy way. We include the insights that helped us grow from zero customers to more than 20,000, but we’ve been careful to be honest and have worked hard to avoid the usual truisms. Instead, we’ve focused on actionable advice we think will benefit any early stage startup – from crafting early messaging, to managing a product launch, to keeping product and marketing aligned.
 
Laurentiu Dumitrescu lucreaza in comunicarea digitala de peste 15 ani si este Managing Partner la Digital Star. Digital Star a fost desemnta Agentia Anului la Internetics 2014 si este cea mai premiata agentie la IAB Mixx Awards. Agentia pe care o conduce este una dintre cele mai premiate agentii digitale din Romania in ultimii ani, castigand premii pentru creativitate si eficienta la mai multe festivaluri: Internetics, Effie Awards, IAB Mixx Awards, PR Award, Webstock, Mobile Awards si Mixx ...
 
If you’re eager to grow your Health and Wellness business via effective marketing methods – while maintaining your OWN health and wellness – this podcast is for you! Featuring a blend of solo and guest episodes, get ready to be be empowered via marketing and business development tips and learn from fellow health and wellness business owners. Some of the business topics covered include: * Voice, visibility and profitability - why your voice matters * The secrets behind successful online cours ...
 
Join Marcus Seeger every Monday for the latest video marketing strategies for business. Includes expert interviews, industry insiders, tips and tricks, special offers and so much more.Marcus Seeger is the #1 Amazon best selling author of “Video Marketing for Profit; 14 Proven Strategies for Accelerated Business Growth”. Marcus is managing director of video marketing and production agency, Video Experts. Information about Marcus's book and video marketing podcast can be found at www.videomark ...
 
Scripted helps you find affordable writers to create great content on any industry, in any format. You pick from a pool of highly-vetted freelancers and use our platform as a one-stop shop for everything - from blog ideas to managing deadlines to measuring ROI. Whether you're a small business, an agency, or an enterprise company, Scripted has the best writers and tools to take your content marketing operation to the next level.
 
The Real Estate Marketing Masters Mix Podcast is designed for real estate professionals of all levels of experience to amp up their strategies for increasing business and revenue for the long term. It's everything from tips for branding your business to accelerating the sale to securing more listings to managing your database even more effectively, and all points in between. The goal is to provide actionable strategies that you can use today to achieve your goals. Dave Kohl has been providin ...
 
Business Success Tips is a humorous and insightful look into the world of running your own business. In between fits of laughter, show hosts Paul Sanneman, Sean Daily, Lee Strong, Steve Chipman, and JC Sanneman and their guests discuss what it takes to have a start up and run a successful business, and leave your day job behind forever. BST helps listeners make more money in less time and have more fun doing it. The show hosts are a group of entrepreneurs and business consultants who have go ...
 
Are you a new real estate agent looking for a basic blueprint on how to get started? Or, are you an existing agent looking to become more efficient so you can take your business to the next level as a multi-million dollar producer? Look no further -- you've come to THE definitive source for real estate training. In this podcast series, we'll explore all aspects of being a real estate agent and how to improve your business so you can become a top producer in your area. Some of the topics we w ...
 
If you’re interested in increasing your affiliate revenue you’ll want to invest 20 minutes each week to listen to this edition of the Chaos Makes Sense podcast where your host Kimberly Henry interviews Matt Frary, CEO of the leading outsourced affiliate agency SmarterChaos.com about the changes in affiliate marketing and what you can do to turn flat sales into significant revenue growth. SmarterChaos work for Advertisers and with Affiliate Networks to make the online performance marketing in ...
 
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show series
 
Belinda Noble, a communications strategist and the co-founder of Comms Declare, a group dedicated to harnessing the power of comms, marketing, media & advertising to supercharge the transition to a climate-friendly future. Comms Declare recently celebrated its first birthday, with more than 300 organisations and individuals and growing. Belinda sha…
 
Having a period is just as normal as breathing. However, to girls and women who don't have access to safe and sanitary menstrual products, that time of the month is an absolute nightmare. And this ordeal is an ongoing issue that’s happening all around the world. It’s called period poverty - and it stops girls and women from managing their menstruat…
 
As if he weren’t busy enough raising $40 million and running the leading B2B customer data platform provider out there, Alex Yoder of Leadspace sat down with us this week to talk CDP. As you probably put together from context clues, CDP stands for “customer data platform.” However, you probably haven’t quite put together what that means yet. Well, …
 
Like it or not, first impressions matter. Yes, even though we’re told to avoid judging a book by its cover, it’s human instinct to make instant judgements when we meet a person for the first time. We’re looking at how they present themselves. What they wear. How they do their hair. Which accessories they add etc. It creates an overall image - and m…
 
Simone Allan is the Founder and CEO of Mondo Search and the joint founder of The Mentor Evolution, the mentoring platform of the TrinityP3 Marketing Mentor program. Simone shares her passionate belief in mentoring as the ideal way for individuals to enrich and develop their careers both as a mentor and a mentee. She also talks about the ability of …
 
Apple announced its iOS 14.5 update (available as a beta for now), which includes a lot of updates, including privacy tracking limitations for app builders. This has a big impact on in-app advertising, like Facebook Ads. When you're running Facebook Ads, you need to adjust your campaigns! This is a topic we discuss with a Facebook Ads veteran: Bob …
 
Are you using Facebook to promote your business and attract more leads? Who isn’t right? But are you doing it effectively? And are you doing a good job with the organic stuff - in other words, showing up and building a presence without paying for Facebook ads? Yes, it is possible. In today’s episode of Marketing & Me, personal trainer turned Facebo…
 
As Warren Zenna of the CRO Collective tells Rick in this week’s episode, one of the most swept-under-the-rug issues plaguing companies is their misunderstanding of the role Chief Revenue Officers (CROs) play. Some organizations simply don’t have one, while others are using theirs incorrectly. Warren explains how important it is for the CRO role to …
 
Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President.…
 
In this episode, we discuss the trends that Alex Price identified in the research that he has done with his company 93X. Besides being the owner of a UK-based agency, he is also the founder of the FINITE community, a platform specifically for B2B marketers worldwide. Alex has a load of experience in the B2B marketing-field and explains some differe…
 
In recent podcasts, I’ve mentioned the fact that I’m moving more and more into the content marketing strategy space. Yes, I’m still doing the copywriting stuff - along with the help from other high-quality copywriters - but I’m keen to put more weight behind the strategy side of things. Because if you don’t have a marketing strategy in place before…
 
When you're starting a company, specifically in the e-commerce space, competition is fierce and there are only two ways of competing with the big brands: either you're cheaper or you're different. These strategies were already identified years ago by Porter in his Generic Competitive Strategies. So, given these strategies, how do companies distingu…
 
Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian mark…
 
In this episode, we'll take a deep dive into link building with Dennis Akkerman. He's the CEO and owner of link building agency Seeders (Zwolle, The Netherlands) and shares his insights with host Elias Crum (CEO at Marketing Guys). Things we discuss: SEO and link building Link building tips & tricks Tools used for link building International link b…
 
Money. That thing that’s often stereotyped as "the root of all evil". With many of us feeling that if you love making money, then you’re probably not a nice person - or some distrustful scum who's obsessed with it. But, is that really true? Doesn't money help good causes when used by good hands? Doesn't it create more opportunities and grant people…
 
On this episode of the Corporate Data Show, join Rick as he sits down with Gil Allouche of Metadata.io, an autonomous demand generation platform that automates the most critical, but often tedious, tasks in marketing. The two of them sling back a couple mocktails while talking company culture and its importance. So kick back, whip up a virgin mojit…
 
Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity to review and rethink everything they may believe. He talks about the process o…
 
If you looked at the title of this episode, you would see it’s another guest episode. Yet I’m talking to another health and wellness copywriter - Kara Stokes. You might be thinking ‘Leanne, what are you doing? Getting a direct competitor onto your podcast?!’ But the thing is - Kara and I have worked together in the past. And probably will work toge…
 
CMO’s and their teams use a lot of marketing technology tools that all produce tons of data. Data which can (and should) be used for product innovation, according to Pat Sheridan, at Modus Create. Modus helps businesses prepare for the digital future. Things we discuss: Use real-time data and insights for product innovation and ideas Practical exam…
 
Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results h…
 
Are you forming real relationships with your potential and current customers? Or are you only really touching base when you’re keen to make a sale or upsell them? Think of it this way - which of the following appeals to you more - Having someone, who you haven’t heard from in ages, randomly reach out to you with a sales offer? OR Hearing from someo…
 
This week, Rick sat down with Harrison Tang of Spokeo to discuss the ethics of compiling personal (B2C) and professional (B2B) data all in one place. Covering topics like the privacy paradox, access management, and more, they discuss the challenges many of us face in this business when it comes to ethics. Listen and read on to learn more about what…
 
Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agenc…
 
Are you thinking of moving into a bigger salon or clinic? Or maybe you’re finally making the move from that tiny spare room in your home into a space that can accommodate future growth? Whatever the situation, there’s some important stuff you need to know. Like how to ensure your workspace is compliant and functional - while also being pretty and c…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an indus…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
How much effort are you putting into the headlines of your marketing collateral, blogs, emails, and job advertisements? Are you just throwing together some boring words that summarise the content? Or are you doing research into it and experimenting with which words are likely to draw people in? And is your copy actually encouraging potential and cu…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners,…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Are you constantly trying to reach out to new clients? Or are you nurturing the leads currently in your sales funnel? Actually, scrap that. Not sales funnel. Let’s say sales journey. It feels nicer when you put it that way! Well, it takes someone 10 to 15 touchpoints before they buy from someone. That means you need to be prepared to consistently s…
 
On this week’s episode, we’re joined by Jason Yarborough of Terminus, the leading company in the account-based marketing movement. He and his team believe that often the problem for salespeople and marketers is not lack of data, but rather a poor strategy in using that data. (And we happen to agree.) Tune in while Rick and Jason discuss how an acco…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication super…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Are you someone that struggles with Dyslexia? Or maybe you work with someone who does? Or maybe it’s looking like your child has the condition? It’s interesting to note that one in five people have Dyslexia - but it continues to be misunderstood. Being Dyslexic doesn’t make the person stupid. However, when society tells you that you are, over and o…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
In this week’s episode, Rick has a long-distance sitdown with Jeroen Corthout of Salesflare to discuss the importance of good CRM software. Learn about how crucial it is to have an efficient system for pulling in data on your leads, and how Salesflare can help. Never manually track down those boring little tidbits of info again, and more importantl…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He t…
 
Stop wasting your marketing budget and start investing in real prospects. Listen to 9 podcasts about how to attract the right leads, how to qualify them, and say no to misfits. Learn about staying on top of mind with the right leads and how to close deals faster. As a bonus, we have a toolkit that every B2B marketeer needs and we host an expert ses…
 
On a scale from 1 to 10, how confident are you? If it’s on the lower end of the scale, you’re not alone. Maybe it’s the result of comparing yourself to others on social media, or from flicking through those glossy re-touched magazines, or from past trauma from your school years. But let me just say this - confidence doesn’t just happen. Trust me. T…
 
Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-t…
 
Both B2B and B2C marketers realize and experience that it is very hard to get into people's inboxes. Also, they notice that they need to make an impact when communicating with prospects and customers. It needs to be memorable. David Wachs experienced all this himself when he sold his first company and founded Handwrytten as a result. Handwrytten is…
 
Have you ever thought about starting a podcast – but wonder if it’s all worth the effort? Or maybe you’re super eager to get onboard – but feel there are already so many talented people out there with podcasts, who are all talking about the same stuff as you, and you don’t feel like you have any further value to add to the world? If that’s the case…
 
Disclaimer: The following episode features a fictional event, where an inbound marketing team kidnaps the co-host in an attempt to stop Every Market Media from proving that outbound marketing does indeed work. But really, it does work. Like, really good. In this week's episode, join Rick as he announces our upcoming event "The Great Data Bake Off,"…
 
John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, m…
 
Do you put yourself first in life? Or do you feel selfish even contemplating that question? In reality, it’s actually very important to respect yourself enough to take care of your own needs first. Because only then can you be happy and thrive in your own life. It also allows you to be fully present for others and avoid burnout - which doesn’t just…
 
Dave and Scott examine the how and why of the strategy used by social media company Pinterest to cancel a large office space lease. Hear some ways that both Pinterest and the landlord involved could see financial benefit for years to come because of the $89.5 million dollar cost of a cancellation. This is a situation that could happen to tenants an…
 
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