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Welcome to Season 1 of Leaders. My name is Keith Callahan, author of the best selling book Build to Last, and that's how we decided to start this podcast. Season 1 is the entire audiobook right here for you – completely free! Each episode in season 1 represents a chapter of the book. If you’re finding value, make sure you share with your team and on social media. Much love, let's dive in!
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The CatalystMLM Interview Podcast features MLM millionaires, industry leading multi-level marketing trainers, powerhouse business coaches, and some of the industry's best network marketing experts. All of them have come together to give your MLM business value by sharing their stories, experiences, and secrets to success. No pitch, just value.
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Let's talk about how you actually go through the CEO path, how you put it all into action, and what it should look like for you. Let's identify where you are on the path and your focus area. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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Each stage of the CEO path (except for the first stage) is going to have a daily actions checklist. This keeps you on track to make sure you're hitting your KPIs, key performance indicators. Let's talk through the actions you should be performing daily so you can grow your business the right way. Grab your free CEO Path Resources here > https://kei…
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As you move through the CEO path, you need monthly planning and tracking. You want to ensure your daily actions are in line with our long-term goals. Here’s how to do it. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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In previous episodes, we went through all the stages of the CEO path. Depending on what stage you're on, you should have a different focus. We have all the tools and resources that you need for each stage right here. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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After developing leaders, you have working leaders on your team. You are a Leader of Leaders! This is rare BUT if you follow the CEO path you can reach the highest level in this industry. Here is what you need to get to the top and have 100% time AND financial freedom. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/…
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Ready for financial freedom AND time freedom? To get both of these things, you need to become a leader of developing leaders. Get this stage right and your business is going to continue building upward. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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CEO Path Stage 4 brings you into the phase of leading others. It is not enough to draw distributors to your team, you need leaders! Learn how to build your team by attracting and mentoring real leaders. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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Change is happening in your business and it is time to enter the Recruiter Stage. Build your business by consistently signing up new distributors every single month. It doesn't have to be hard if you lay the right foundation. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/…
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You're consistently signing up new customers at the achievement level set, now what? It’s time to take action, action, action! Learn how to bring in NEW people week after week, month after month. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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The CEO path starts with the active distributor stage. It's all about consuming all the information and connecting with people EVERY single day. Are you or a team member in this stage? Listen up! Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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If you want to be a leader, you need to know the 3 key points to focus on. Learn about the "95% Who/5% How Rule," where you fall on the CEO path, and how to find your clear visual. Grab your free CEO Path Resources here > https://keithcallahan.com/ceopath/
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Are you ready to be more than a distributor? It is time you learn about the six different stages of the CEO path. Find out which stage you are on and how to get to stage six, a “Leader of Leaders.” Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
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Do you have a CEO mindset or the distributor mindset? If you've ever wondered why a select few experience success in network marketing at the highest levels while everyone else struggles, take a listen. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
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What is the CEO path and why do YOU need it? You may be wondering why nobody else is talking about the CEO path. Let’s take a deep dive into the CEO concept and why your CEO path is so important. Grab your free CEO Path Resources here >https://keithcallahan.com/ceopath/
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When I first got signed up as a distributor one of the first people I signed up was Nicole Jones. Within the first couple months of Nicole’s business, Nicole signed up Tony Furtado. Tony was one of those distributors that you just hope for. He ran with this business right away. If you look at this playing out, it’s me signing up, then I signed up N…
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When I’m working with leaders, I see my role as being the bridge for that leader. Being the bridge for where they currently are to where they want to go, or where I see them being capable of going. Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version here > https://keit…
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In order to develop the leaders around us, we need to gain their trust. Following is the process I’ve used and refined over the years to gain the trust of the leaders I’m mentoring. As a leader of leaders, we have to understand our real purpose is developing human beings and uncovering human potential. It’s about bringing out the best in people. It…
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When you’re mentoring people one-on-one, you have to have an upfront understanding with them. An agreement about the rules of the game. All of this is positioned and laid out for someone you are mentoring during your recruiting and your ‘getting started right’ process. You’re going to want them to know that you’re the mentor. You’re the one who is …
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It was the first corporate sponsored training I had been to in my network marketing business. I had just driven 12 hours from Boston to Washington DC with a few of my downline distributors and my personal sponsor for a weekend event. To say I was excited about the event would be a huge understatement. I couldn’t wait to learn and get all the detail…
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Now, we’re getting into the fun part. Once we’re able to identify potential leaders we can start working with them to develop them into the leaders they’re meant to be. One of the first things you need to learn though is that not everybody you sponsor is going to become a leader, because not everybody you sponsor is meant to be a leader. Some are n…
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Everything that we’ve gone through so far has prepared you to go out there and do the actual work of attracting leaders. This is about you getting in the right mind state to be able to present the business, attract leaders and develop those leaders. This episode is about cultivating the energy needed to attract leaders into your business. Cultivati…
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In order to build a team of leaders and start attracting other leaders, you have to position yourself in the eyes of others as a leader. When you’re out there recruiting, people have to see you as a leader from the start. Positioning yourself as a leader is about conveying to everyone you come across in this business three different things: I know …
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One of the biggest obstacles to building a large organization for new distributors (and even seasoned distributors) is understanding the value of what you have to offer. Understanding that the opportunity we have can change lives. Understanding that there are people who are looking for what you have to offer. Distributors are intimidated to approac…
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Last episode, we talked about creating the right mindset, and now we’re going to talk about creating an improvement plan. When you first look at the two they can sound the same, but they’re actually very different. Access the Free Bonuses for Build to Last! > https://keithcallahan.com/book/ Grab a FREE copy of the Built to Last book, PDF version he…
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There is a big difference between believing you can do something and knowing without a doubt that you will do something. Those who become leaders in Network Marketing don’t just believe they can achieve success, they know they will. When I signed up to become a distributor with my Network Marketing Company I took it very serious from the start and …
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Network Marketing trainers, companies and leadership love talking about FINDING YOUR WHY. And not just any old why, but ‘having a why that makes you cry.’ These “whys” come in all different forms depending on the distributor's current life situation. Maybe it's a ‘why’ to be at home with your kids, or the ‘why’ to pay off your credit cards, the ‘wh…
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Three and a half years into my business, I was on my way home from a 2-week spiritual retreat with my family. At the time, my downline had 15,000+ distributors, and during the two weeks I was gone, we had 800+new distributors sign up. During that retreat, I was unplugged from all technology and as I started to integrate back into the “real world,” …
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If you’re looking for an author with all the credentials, degrees, and esteemed letters after his name, then you have come to the wrong place. On the other hand, if you're looking for someone who has been there and done that, learned on the streets, came from nothing, and built his way to financial freedom as a network marketing professional, well …
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I want to introduce to you a concept I call “Built to Last.” It’s an intentional way of building a Network Marketing Business from the ground up. This whole chapter is going to be a deep dive into the ‘built to last’ concept, but for now, the simplest way to describe it is it’s about building a network marketing business (team) one time that thrive…
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After going to school for Political Science Amy Schmittauer thought she wanted to go into campaign fundraising. Amy worked for some the best fundraisers in the state of Ohio, but after many more successful events in her life, Amy discovered her real passion in new media. Her career in social media began with freelance community management for small…
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After gaining success as a physician, entertainer, trainer, and author of the #1 Amazon.com self-help bestseller, UnHypnosis, Steve Taubman teaches individuals to reinvent their lives. In 1982, Steve graduated from New York Chiropractic College and ran a successful practice in Vermont while building a strong network marketing business with nutritio…
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Starting in the real estate industry to stay closer to home for his family, Aaron Kennard had the confidence in himself to achieve his goals for the benefit for his family. Aaron later started Truly Amazing Life to help others keep a positive mindset through the “thick and thins” in business life. He now shares with others his beliefs of physical, …
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Publisher and CEO of Owner Magazine, Chris Brogan, is a very sought-after keynote speaker who has helped thousands find their confidence in the industry. Chris has been on many television shows like the Dr Phil show, as well as takes pride on once presenting to a princess. Chris has over thirteen years of experience in online networks, social commu…
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After graduating from Providence College, John Lee Dumas joined the US Army as an officer. John spent 13 months overseas, and seven more years serving in the United States. After getting out of the military John was at the point of “what now” in life. After trying a few other jobs out he wanted to work for himself. John started off in real estate, …
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From having .87 cents in his bank account, Joel Comm decided that if he worked hard he would never have to experience that again. Joel later created a multi million dollar corporation and made his dreams come true. Joel is a best selling author who has been recognised by NY Times for his works. He now spends his time being a guru for others who wan…
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Formerly in the music industry, Scott Stratten wanted to achieve something more. He is the founder and president of Un-Marketing and is an expert in viral, social, and authentic marketing. Scott is a best selling author, who was named one of the top five social media influencers by Forbes Magazine. Speaking at events for companies like PepsiCo, Ado…
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Growing up with a positive influence Tom Ziglar walked away from a professional golf career to join his father, Zig Ziglar, in the family business. Tom thought he would eventually regret giving up his dream but Instead, he says, “It was replaced with something better. Tom grew up around passion, and success and at a young age and knew nothing else.…
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An international bestselling author Shajen Joy Aziz has gone on to sharing her film Discover the Gift in 22 countries worldwide. Shajen is a well known speaker and educator who shares her journey in life to others. She is a a mother, but works hard to enjoy the line between work and life. Her work has been featured in The Huffington Post and CNN, a…
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In life, Nate Leung knew as a child he wanted to be successful. Being a second generation Chinese American, Nate felt pressures from his family to always do well in school, and to go out into the world and get a good job. This is what he wanted as well in his life, but he did not enjoy school. In 2001, after college, Nate was introduced to a compan…
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For over 12 years Marsha Godwin was a Corporate Executive for a Fortune 100 Company.Marsha worked hard and earned a BA at Florida State University and an EMBA at Georgia State University and pressed her dreams. Marsha later realized that she acquired many great credentials and skills and vowed to help others by teaching all that she knows. She now …
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After years of hard work to obtain her Doctorate in Language from Stanford University, Josephine Gross found herself unemployed. Approached by a friend with a network marketing opportunity, Josephine initially thought that someone with her education would never be interested in the business model. Relenting to attend an event, Josephine quickly con…
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Growing up in a poor family, Jan Johnson still had the imagination and drive to dream big. She wanted to build a life of abundance for her future family, but was told in school she had a learning disability. She worked hard to overcome dyslexia and put in many hours reading the dictionary. By working hard and putting herself through college, Jan ac…
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After working as an accounting assistant, Michelle Geyer was looking for a job that fit her personality. When she later discovered that she was going to be a mother of twin boys, she thought about how she wanted to be her own boss and build a successful business. Michelle wanted to spend as much time with her new family but did not know how to fit …
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Coming from an area with limited job opportunities, Marquel Russell was told by friends and family that professional sports or government work were his only option for economic advancement. After dropping out of school and becoming a young father he found himself incarcerated. From that point on Marquel reconized in order to make a positive change …
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At the age of seven Marsha Wright discovered her fascination of business, while selling sweets to children at her school. As she got older, Marsha did not fit the mold of her other classmates and was told by teachers that she would never amount to anything. After dropping out of school, she could not hide her lust for life and wanted to become some…
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In 2010, parting with eight years of experience in corporate marketing and communications, Natalie Sisson left her corporate life to travel the world and has been living out of her suitcase ever since. She founded and grew ‘The Suitcase Entrepreneur’ into a thriving online community of thousands of people all yearning to inject more excitement into…
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An art teacher turned personal trainer and body builder, Mary Ann Ficociello was no stranger to the rewards of concentrated effort. Discovering networking marketing through products shared by one of her personal training clients she was intrigued, but it wasn’t until connecting with the company’s philosophy that she was willing to dedicate herself …
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Attending the University of Florida where he dedicated himself to his studies, Hale Pringle eventually went on to achieve a Doctorate in Educational Administration and Research. His efforts prepared him to be a life-long educator, but also embedded the ability to analyze systems and figure out what made them tick. Having served in the army, on a sc…
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