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The world of advertisement and media is always evolving..If you’re trying to learn everything from Setting trends to keeping up with them..You’re in the right spot! New episodes every week with your host Fabio!This.. Is mAdcast!
 
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show series
 
Interview with Isabel Rafferty, CEO & Founder at Canela TV. Canela Media today is reaching 22 million monthly unique visitors and launched in May 2020: Canela TV, the first US Hispanic OTT platform in the US, with more than 25 000 hours of content available in Spanish and English. They recently launched in Mexico and have 6M users using the platfor…
 
Interview with Sal Hakimi, Founder of Tenovos on Digital Assets Management, and how it is important for brands to tell stories that matter.โดย Fabio
 
Interview with Chris Cunninghamm, Founder at C2 Ventures about uncovering trends in ad tech and entrepreneurship. Chris is a 20-year media and tech veteran who is a serial entrepreneur turned early-stage venture capitalist. As an angel investor Chris invested in 18 tech start-ups, four have sold for cash, and others like Petal, Narrative, Advisr, E…
 
Interview with Mengyu Zhou, Head of Sales, Dailymotion about the latest trends in video advertising. Some of the trends she gives details in this episode include: Buyer's KPI changing, Ecommerce, OTT, Innovative & custom formats.โดย Fabio
 
Interview with Jeremy Fain, CEO, and Co-founder, Cognitiv about AI in Marketing for Customer Acquisition. Jeremy will help us to understand deep learning, the challenges of building a good algorithm, and how deep learning is already present in our daily life.โดย Fabio
 
Interview with Franck Vidal, APAC Director, Ad City - Havas Media about the rise of Digital Out Of Home, or called DOOH. Franck is helping us to understand the challenges of this new channel, the narratives for brands and how programmatic is making Digital Out Of Home more accessible.โดย Fabio
 
Interview with Prabhvir Sahmey, Sr. Director IN & SEA at Samsung Ads about the future of CTV and OTT. Enjoy hearing about Prabhvir's journey and the importance of enjoying it!โดย Fabio
 
In this new episod of Madcast, we are addressing the future of the industry shifting towards cookiless era with the challenges that it will brings. Reviewing the different alternatives and solutions developed by the industry to answer this topic in fighting the walled gardens.โดย Fabio
 
The eternal rivalry between Advertisers & Publishers. This new episode is about : The balance of power between advertisers and publishers. Advertisers and the #Stophateforprofit campaign. Publishers, how they adapt to the new normal. Stophateforprofit link : https://www.stophateforprofit.org/โดย Fabio
 
Every week a podcast revolving around Media, Advertising, and Business. This week we will review the latest report released by PwC to ISBA about Programmatic Supply Chain Transparency. Advertisers: Arla, British Airways, BT, GSK, HSBC, Lloyds Bank, Nestle, PepsiCo, RBS, Shell, Sainsbury's, Tesco, Unilever, Vodafone. Agency: Carat, Essence, Mediacom…
 
If you're curious to know what is Programmatic and how is it present at our fingertips in our daily life, this podcast is for you! We will review: What is programmatic? How programmatic works? which goals? I will also explain the different challenges that the industry is facing and talk about the different markets. Enjoy!…
 
Wita was ekipa Mad Cast w składzie:Aleksander - TekjovMaciej - DzynekPatryk - HukuJest to pierwszy odcinek nowego podcastu o szeroko pojętej technologii. Nagrany na spontanie i bez wcześniejszego przygotowania. Wkradło się kilka błędów merytorycznych za które przepraszamy. Kolejne razy będą tylko lepsze! Pozdarawiamy!Ekipa Mad Cast…
 
Social media is replete with doctrine and myth, but those are no substitute for actually *thinking* about your brand's audience, goals, and intentions in social media.We all know something about social, but at least part of what we 'know' is probably wrong. Likewise, "going in there blind" costs us opportunities and time.Laurie Jamaitus, of Vetraco…
 
In the final episode (EVER) of MadCast, Corey welcomes back Will West to discuss the "post script" show and rate the characters exits from the Mad Men universe. They spend most of their review discussing the ending, and how it effects the legacy of the series. Join us one last time as we say goodbye to Mad Men.…
 
Effective event marketing requires knowing how to carry yourself, when to give a pitch, when to pass, when to engage, and when to move on. Too often, a mixer can feel wooden an inauthentic. Networking groups often devolve into carrying around a stack of business cards and practicing your elevator pitch.Ruanna Sakols knows when to hold 'em and fold …
 
This week, Will West returns to the show to discuss the SECOND TO LAST EPISODE EVER. Corey & Will talk about Pete & Trudy's future, Betty's fate, and Don's hobo ways. They also speculate on how the show will wrap, dissect Duck's headhunting style, and pitch AMC a spinoff show.โดย Mad Cast
 
This week, you get two shows reviewed for the price of one! William Bruce West returns to the podcast to help break down both "Time & Life" and "Lost Horizon". They discuss the end of SC&P, Don going AWOL, the ghost of Bert Cooper, Roger's organ playing, Joan's buyout, and more.โดย Mad Cast
 
A company can never outsource 100% of its marketing; it can't even outsource the most critical responsibility, which falls not with any marketing person, but with the owner. That critical role is the role of 'thought leader'.Steve Pruneau explains what thought leadership really is, and how it shapes the direction of a business from marketing to ope…
 
Graphic design can't do its job in a vacuum. Design exists to unify the elements of our presentation, to elevate the conversation with the audience.Too often, when we think of design, our minds go directly to getting a logo. But design is more important than that and, until we attach it to its proper role in our companies, even the logo won't conve…
 
"Spoken Media" is a name we'll give to the kind of content marketing and brand presentation that centralizes the human voice. That could be a podcast, a presentation requiring a spokesperson, or a video series in which a speaker delivers content.Terri Trespicio is a spokesperson, successful podcaster, host of various shows - such as Whole Living, a…
 
It's perhaps more important than ever to do effective PR with your business. Search has become overly competitive and penalizes shortcuts. Paid media costs are skyrocketing. Brand mentions count as implied links, and if you're a disruptor with a story, a killer placement or few can mean boots through the door.Hansa Bergwall runs Mira PR, and talks …
 
Your marketing is too important to take on alone. One important step is getting a digital strategist like MadPipe. Another is partnering with other professionals across multiple industries. Generating referrals is about collaboration, trust, and commitment to a process.Jeff Nolan, residential real estate agent with Corcoran founded BNI 45 in Manhat…
 
This week, Corey welcomes William Bruce West, pop culture guru to the show to break down "The Forecast". They talk about Don selling his apartment, Joan finding love in LA, Peter Pan cookies, their excitement for Sally's return, their dissapointment regarding Glenn's return and more. Will somehow works in a Three's Company reference and provides a …
 
This week, Corey welcomes eclectik back to the show to discuss the good (very little), the bad (too much for one episode) and the ugly (Megan's personality, skeevy Harry Crane). They chat about Betty's matriculation, Pete's golf game, writing a check for one million dollars. All that and more!โดย Mad Cast
 
Your brand needs a home, but it doesn't need to STAY home. A brand travels, from hand to hand, eyeball to eyeball, and through word of mouth. Promotional products are the vehicles on that brand marketing highway, but selecting the right product that fits the company ethos and the marketing purpose requires more than a drag and drop mentality.Whitne…
 
Mad Men is back! MadCast is back! All is right in the world! This week, Corey & special guest Tank review the second half season premiere "Severance." They talk about Roger's mustache, Ken's revenge, Don's alley encounter and more.โดย Mad Cast
 
You aren't a web designer, and you don't need to be. You do need to make your web design adhere to your business objectives. That leads to an overall marketing strategy, which leads to content and a certain user experience that suggests a design. It may sound complicated, but it really isn't; the conversation is about who your audience is, what you…
 
The quintessential element of effective marketing is communication. The content of our event marketing, such as panel discussions and presentations, videos and webinars, and blogging and social media, involves a particular art form - that of communicating confidently and effectively.Taren Sterry is a professional speaker, Communications Coach, and …
 
Your business copy, web copy, and other content depend on the written word, even if it's video or multimedia. Whether copy converts or leaves the audience feeling flat depends on getting into their headspace, with intuition. The missing piece in your content strategy might be enough to turn an otherwise compelling web or print presentation into a d…
 
An authentic conversation with clients starts BEFORE they read your web copy or social post. It starts with the visual context that content fills. A stock image, portrait photo, or random background may not be the way to go, if you're trying to connect with potential clientele.Ed Lefkowicz is a marketing photographer in the NYC area, helping compan…
 
Marketing actually starts with business goals, clear and rational thinking, and dealing with the fear and paralysis underlying a business. A poorly organized marketing plan can usually be tracked back to problems at the business level.Elizabeth Hulings is a business strategist working with New York City companies on optimizing their business proces…
 
This week, we say goodbye to Bert Cooper, the SC&P as we know it, Megan, Harry's Partnership, and Ted's desire to work in advertising. Corey, Joe, and Tank discuss Roger's leadership, Peggy's Burger Chef pitch, and Don's evolution. They also tease a possible guest from the series, and get back to giving away prizes from the AMC Treasure Trove!…
 
Pete joins the mile high club. Megan can't find her fondue pot. Harry becomes a partner? Bob Benson is back with an interesting proposal for Joan. And Don & Peggy scrap the Burger Chef pitch and do it "My Way." Joe & Corey welcome back eclectik to the show to discuss all of this and more.โดย Mad Cast
 
This week, Ginsberg had a special surprise for Peggy, while Megan had a very special surprise for Don. Joe & Corey welcome back Tank to discuss The Algonquin Hotel, The Sharon Tate Theories (again), and severed nipples. It will be a great show, Scout's Honor!โดย Mad Cast
 
The super computer is here to take over the world starting with SC&P! This week Joe and Corey welcome in Twitter sensation and Mad Men guru Mel (@beauty_jackson) to discuss the Amazin' Mets, the silent assassin Bert Cooper, Roger & Mona's road trip upstate, the return of Fast Freddie Rumsen, and more. Join the gang as they play "Its How Much?!" and…
 
Betty is drinking cow's milk! Bobby's trading sandwiches! Harry wants a computer for Christmas! Don wants his job back! And Megan wants Don out of her life! There were a lot of things discussed on this weeks podcast including The Clio Awards, Rod Serling, eggs, super computers, the dawn of the internet, and more. The first AMC Treasure Trover prize…
 
This week's episode is full of espionage! (Dawn working for Don), mystery! (Why is that man in my dad's office?'-Sally Draper) conflict! (the battle over Chevy) mistaken identity! (Shirley & Dawn) corporate maneuvering! (Next stop, Joan- second floor) and #hornytoadPete! (Pete) Join Corey & Joe as they discuss all of this and more!…
 
Its the beginning of the end of Mad Men. Joe & Corey are joined by Chris Tanski as they discuss the premiere episode of the show's final season. They take an in depth look at each of the major characters as well as speculate on their trajectory. The discussion also includes "Its How Much?!?" the new website, and our AMC Treasure Trove. Make sure yo…
 
In this weeks episode, we welcome co host Joe Zicari back from his California hiatus and are pleased to have special guest Tank Tanski fill out the round table. The gentlemen discuss the season finale, dig deep into the future of Don Draper, bid adieu to Mrs. Campbell, and wonder how Pete is doing."Not great, Bob!"…
 
In this weeks penultimate episode, Corey welcomes back friend of the show and fellow podcast producer & star, @eclectik to discuss the second to last episode of the season. They chat about Peggy & Ted's 'giggles,' Sally's boarding school shenanigans, Don acting like a baby, and they have the long awaited discussion (closure?) about Who Bob Benson r…
 
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