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Marketing Ink is the weekly podcast exclusively for local businesses or local marketers, designed to help them grow. In each episode, you'll hear from Local Marketing Expert Allie Bloyd along with other thought leaders, marketers, local business owners and go-getters on topics like Marketing, Sales, Processes, Systems, Technology, Management, Leadership, Finance and More! With new content dropping every Wednesday, make sure to subscribe so you never miss an episode! Learn more at alliebloydm ...
 
This local marketing podcast, hosted by Frank Demming, has been created to help local businesses (law firms, dentists, chiropractors, med-spas, waterproofing companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectively u ...
 
Small business marketing can be challenging. Follow along every Tuesday as, Clarence Fisher, everyone's favorite small-business marketing expert, uncovers the tools, tactics, and strategies the most successful small businesses use to dominate their local market and OWN the block. If you are a brick and mortar business owner, service professional or marketing executive who wants to harness the power of the internet and use digital marketing to get more customers, clients or patients for your ...
 
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Working with hundreds of small business owners focused on facebook and Instagram ads, I've head a few questions time and time again. These are the top 5 most commonly asked questions, and their answers. If you want to schedule a call to see how I can help your local business or agency with my mentorship, mastermind or Build & Scale Packages, visit …
 
Brooke DeRam is an experienced strategist and compulsive problem solver. Driven by positive change, she takes pride in helping SMBs develop strategies and systems to build stronger marketing foundations. She has experience working with all types of clients as Founder & CEO of Tomato Fish Marketing, LLC. Brooke is married with four children and live…
 
In this video, I cover 6 time management strategies business owners should be using to get more done, get more important things done, and accomplish the highest priority tasks in their business. These time management strategies for business owners are easy to understand and easy to implement if you're ready to maximize your time. Get the time study…
 
Getting traffic from Google Ads, just got a lot cheaper. Have you been approached by a digital agency and they won't run a Google Ads campaign for less than $2k or $3k per month? In most cases, they would be correct... It is almost impossible to run a successful google ads campaign for less than that. Until now... We have been able to successfully …
 
Frank Lazzaro is a trial attorney with the law firm of Lutz, Shafranski, Gorman & Mahoney in New Brunswick specializing in personal injury law. He did his undergraduate studies at Rutgers University and went to New York Law School. He did a legal clerkship with The Honorable Nicholas J. Stroumtsos in the Middlesex County Superior Court. Frank has b…
 
Want to learn how to get more local clients, customers or patients than you can handle WITHOUT wasting money on expensive marketing agencies OR failing ad spend? In this training, I'll show you the 3 most important steps in learning how to get more local clients, what you need to do to implement, and the easiest, fastest way to get started. I've be…
 
Breanna Gunn is a messaging and funnel specialist, working with business owners and entrepreneurs to create messaging and processes that inspire loyalty, momentum, and action that leverage trust, authenticity, and profitability. Brea believes that you can replicate yourself, find contractors to help you that are as passionate about YOU as you are a…
 
Want to track your ads to make sure you know exactly where your best leads, appointments or sales are coming from? GOOD! It's easy to track your ads but most marketers and business owners never take the time to implement the methods that will allow you to track your ads easier and more reliably. The rollout of ios14 had rocked the ad results of man…
 
Keeping up with ever-changing digital marketing trends may seem challenging, but it’s crucial for business owners to do. As more of us are working from home, there has been a huge spike in social media usage. While digital marketers are hopping on to this opportunity, other small business owners scramble to adapt to the changes in consumer behavior…
 
Social Media Examiner hosts the largest Social Media Marketing Conference in the world, Social Media Marketing World. At the 2022 Event, I shared an impactful, actionable presentation on How To Analyze & Scale Your Facebook & Instagram Ads for Maximum Results. Hear my presentation for the Social Media Marketing World 2022 Audience, and learn how to…
 
Edwin is on a mission to help practice owners and ambitious business professionals attract their ideal clientele through proven referral, social, and influencer strategies. To that end, Edwin has written three books on the topics of branding, social media strategies, and influencer marketing. His latest book, Referology, details proven methods to e…
 
In this episode, I'm joined by Britt Seva, founder and CEO of the Thrivers Society and the Thriving Stylist Podcast. Britt started out as a hair stylist and quickly realized that her talent as a tactician wasn't nearly as great as her ability to grow the salon itself. Britt has grown her business by helping stylists step back as the talent, or tact…
 
How are you doing in business? Are you on task with your goals? In this episode, we are going to help you ensure that 2022 is a winning year for your business/firm. We will be going over what you accomplished thus far in the 1st quarter and set you up for success in the 2nd quarter. Use the toolkit to help guide you along through the process. Much …
 
If you're looking to improve ad results, you don't start with copy or creative, you start with your OFFER! My I.N.S.A.N.E Offer System and workbook will guide you through all the most critical elements of creating irresistible offers that convert! To get the Offer Creation Workbook to use with this episode, visit https://alliebloyd.com/offer-workbo…
 
Pat Creedon, the founder of Pat Creedon Design, honed her craft while working for over two decades on major branding while employed at a creative agency. She loves designing impactful book covers, logos, and branding for movers and shakers. A graduate of Parsons School of Design, Pat met her biggest supporter and fellow artist, husband Paul, while …
 
Every year, we witness new and unexpected digital trends that lay the foundations for the future of digital marketing. And even in a year as crazy as 2021 (and 2020), we’ve not been disappointed. If anything, the digital marketing trends in 2022 are set to be some of the most groundbreaking to date. The start of the year saw the continuing rise of …
 
Facebook is one of the few social networks that have a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see what their favorite brands are posting, participate in groups that interest them, an…
 
If you've been dreaming of a more passive form of income for your small or local business, this episode could spark some amazing ideas that you can use to sell your unique knowledge online in a variety of formats. The info product industry is a billion-dollar industry, and in our digital world, it's not slowing down. If you want to get your piece o…
 
Jeramiah has been leading marketing teams and helping local businesses develop dynamic marketing strategies for 19 years. A Google certified attribution expert and Facebook Blueprint marketing professional, Jeramiah has been recognized by the American Press Institute as one of the Next Generation of Media Managers. Passionate about supporting entre…
 
Cat Stancik, known as The LEAD Boss, supports time-crunched Professional Service Providers to create a process to predictably fill their pipeline without fancy funnels or complicated tech, so they can free up their time and predictably hit their revenue targets. Connecting with Cat: Website: https://actionincubator.com/ LinkedIn: https://www.linked…
 
What makes an ad successful? We'll take a deep look at that in today's episode, covering the human psychology around your creative, copy, and ad destination that will improve results and drive more leads or clients into your business! _______________ If you would like to schedule a call to see how we can help your local business or agency with my m…
 
These days, ensuring your business has a social media presence is part of standard business practice. For your small business to have the best chance of success, you need to be active on social media. If you are on the fence about what social media can offer your small business, consider some of the following benefits: ● Engaging communities ● Inst…
 
Michelle Hext was the owner of a bricks-and-mortar martial arts studio when she realized transitioning her business online would provide greater impact, profits, and flexibility, allowing her to live the life she truly desired. As a high ticket sales coach, she's learned the most important elements required to craft the perfect high ticket offer an…
 
Monday Marketing Statistic: Facebook’s 2021 numbers exceeded 2.8 billion monthly active users and 1.84 billion daily active users worldwide, increasing by approximately 12 percent and 8 percent respectively from the prior year. If your business doesn't have a presence on Facebook, now's the time to get on board as this platform still leads the pack…
 
This week, I'm saying goodbye to a home I love and embarking on a new adventure! Last year, I set out on a journey to find a property, purchase it, start building a home, sell my current home, and start a new life with my family on a farm. Why did I make this decision? How did I purchase it? How did we start building, sell our home and get to stay …
 
Itzik Amiel is the global leading authority on business networking, business development, personal branding & relations capital. He is a growth strategy expert and client relationships advisor to many leading professional firms globally. Itzik is a sought-after International professional speaker, trainer, Business mentor & Attorney-at-law. He is al…
 
Today in this episode, I'm joined by Chase Buckner from Highlevel to cover Software as a Service. Marketers AND small business owners will get a deep understanding of... What Saas mode actually is, how you can profit from it, and the in's and out's of setting it up to increase and stabilize revenue, reduce churn rates, and take advantage of new opp…
 
The right blog can help your company grow by attracting new customers and positioning you as a leader in the industry. Because of this, many businesses create blogs. But often, business owners do not have an idea of how to develop the blog to help their company be the best it can be. Listen to this episode and consider a few things to apply to your…
 
The most recent 2022 Facebook Ad Changes and Updates are here, and I cover them all, along with what they mean for you as a facebook advertiser navigating the facebook account updates, including changes to their ad policy, targeting options, ad objectives, ODAX and more. Facebook advertising updates are always being announced, and they can have a b…
 
It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit. To get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. …
 
If you're a business that sells high ticket products or services or has an educational component to your business, this video funnel strategy could be the perfect fit. This episode will walk you through the entire strategy, who it's best for, why it works, and EVERY SINGLE STEP of the process you'll need to know to implement it. If you want to get …
 
Barbara is a content coach and message strategist. Her business, 4.23 Communication, helps small and solo business owners own their voice, sharpen their message and launch great conversations that drive business. Barbara's Offer: Build Your Content Plan Workshop teaches you the rules and gives you the tools you need to build a doable, strategic out…
 
In today's episode of Marketing Ink, I sit down with SEO guru David A Finberg, CEO & Founder of Peaks Digital Marketing agency. David's goal is to help you rank higher on Google and generate organic revenue. He shares some of his top practical tips that can guarantee to help you get found by customers, investors, friends, and other businesses. Davi…
 
Running a business is hard work. It will take hours of manpower, money, and motivation, especially in the beginning. One way to help keep your customers coming is to learn digital marketing skills. Marketing your business has never been easier or more cost-effective than in the age of the internet. We have put together a slew of free digital market…
 
Last year I was able to grow my business, reduce my working hours and increase my impact. In this episode, I cover some of the years best business and personal investments that helped me achieve my goals, and hopefully can help you in the year to come! If you want to schedule a call to see how we can help your local business or agency, visit https:…
 
In this New Year's Episode, I look back and the major hurdles and challenges that small business owners faced in 2021 and how you can overcome them, or at least reduce their negative impact in the upcoming year. Small Businesses are under attack by many government decisions and policies, but we don't have to let it keep us down! Learn what you can …
 
Building backlinks to your website is just one of many important steps to boost your SEO rankings and bring more people to your website. Small businesses may feel intimidated by the idea of link building, not knowing where to start. Once you break it down into various tips, however, it becomes clear that while link building will take some effort, i…
 
In this exciting episode, I sit down with one of my very own coaching & mentorship students, Jeff Chandler, co-owner of Seven Peaks Fence & Barn, and a recent Clickfunnels 2 Comma Award recipient! Not bad for a rodeo cowboy from Mesa, Arizona! Jeff shares his humble beginnings, the contest strategy I helped him develop, and the strategy he used to …
 
One of the many marketing challenges small businesses face is trying to grow their email lists. The larger your email list is, the larger your reach and therefore the more potential purchases you will generate. But it can be hard to convince people to give you their email addresses. This is especially true with so much spam being sent. The good new…
 
3 years ago, I was a marketing director, making $35k/year when I was first hired. Now, I run a highly profitable online business, using those same skills to make a bigger impact and a bigger income. But how did I do it? How did I get started? What did I experience along the way? In this special episode, I'll walk you through everything that led up …
 
The holiday season is a lucrative opportunity for businesses as people increase spending on consumer goods. It’s also a very competitive time for businesses since there’s heightened marketing and advertising activity as everyone wants a piece of that pie. That’s why it’s important now more than ever before to have well-thought-out plans for your ad…
 
In this episode, I talk with Amy Ransdell about how business owners & entrepreneurs just like you can save time and scale faster with the help of trained virtual support. The truth is, you can't do it all and that's OK but the hiring process & finding the right candidate can honestly be overwhelming, especially with your already packed schedule! Le…
 
Taking your business online means you are bringing it where the world will be able to reach it. With this new chapter comes many new things to learn for most business owners. One of those is the fact that you will need to keep track of your online reputation. This may seem intimidating at first, but following a few simple tips will help make it man…
 
Sales is the lifeblood of every business. If you or your team aren't closing enough phone, zoom or in-person sales, this Sales Scripting Framework is the solution. I'll walk you through it step by step in this important episode. Want to get on the waitlist for my exclusive mastermind coming in 2022? Visit https://alliebloyd.com/mastermind If you wa…
 
Plugins mentioned during this episode: Sucuri: https://sucuri.net/ iThemes Security Pro: https://ithemes.com/security/ WPScan: https://wpscan.com/ Wordfence: https://wordpress.org/plugins/wordfence/ General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is th…
 
Content marketing comes in many forms, so how do you go about deciding which type of content may be most appropriate or effective for your business? What are the considerations you should keep in mind when deciding where to direct your budget, time, energy, and focus? That's what you'll discover in this episode. My guest, Benjamin Shapiro, is the h…
 
Facebook is the largest social media network on the planet. Brands love it because it enables them to connect with a truly global audience. The advertising tools that it offers are also among the best in the business. It goes without saying that any business that’s trying to generate sales online will devote a big chunk of its time and resources tr…
 
Are you running lead magnet campaigns without much to show for it in terms of sales? Are you considering creating or running a lead magnet, but want to make sure you do so in the most effective manner? This episode is for YOU! I'll walk you through all of the considerations of a lead magnet, a lead magnet funnel and a lead magnet campaign, to make …
 
Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Instagram: https://www.instagram.com/lora_shipman/ Pinterest: https://www.pinterest.com/ShipmanMedia/ Twitter: https://twitter.com/ShipmanMedia YouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/ Lora's Podcast: https://podca…
 
Facebook ads are always changing, but the 2021 updates have been one of the biggest shifts we've seen thus far. Facebook and Instagram ads are still the best way to acquire new clients for your business, but you need to make sure you're playing by the new rules, and that your strategies and tactics have been revised accordingly. In this episode, I …
 
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