พอดคาสท์ Knowledge At Wharton ชั้นนำ (2025)

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Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya 32:15

3d ago32:15

32:15

Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.…

1
Wharton Moneyball: Football Analytics, Probabilities, Priors, and Fourth-Down Decisions 1:03:43

11d ago1:03:43

1:03:43

Brian Burke, Sports Data Scientist at ESPN, joins Cade Massey, Eric Bradlow, and Shane Jensen to share insights on building advanced football power ranking systems, the role of Bayesian models in balancing priors and new data, and how analytics informs game-day decisions like fourth-down calls and playoff predictions. Cade, Eric, and Shane also ana…

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Ripple Effect: Rethinking Retail | Barbara Kahn 17:49

19d ago17:49

17:49

Wharton's Barbara Kahn, author of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption, explains the latest trends in retail, how AI fits into the customer experience, and what's to come for brick-and-mortar. This Ripple Effect episode is part of the “Future of Retail” series. Hosted on Acast. See acast.com/privacy for mor…

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This Week In Business Back-to-School Series: Why Early Financial Literacy Matters for Every Generation 9:48

23d ago9:48

9:48

David Musto, Wharton Finance Professor and Director of the Stevens Center for Innovation in Finance, explores the importance of teaching financial literacy to students, the progress made in recent years, and why early education in personal finance is essential for preparing future citizens and voters. Hosted on Acast. See acast.com/privacy for more…

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Where AI Works: From Pain Points to Productivity — Finding AI’s Real Value 25:20

27d ago25:20

25:20

Listen to a special episode from Where AI Works, a podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, Wharton professor Serguei Netessine is joined by Tereza Nemessan…

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Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations 26:42

1M ago26:42

26:42

Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights …

1
Wharton Moneyball: The State of Tennis & College Football Preview 1:01:06

1M ago1:01:06

1:01:06

ESPN staff writer Bill Connelly joins Cade Massey, Eric Bradlow and Shane Jensen to share his take on the men’s and women’s tennis tours, the emerging Sinner–Alcaraz rivalry, and the depth of talent in women’s tennis. Bill also dissects the 2025 college football landscape, sharing insights on conference strength, playoff expansion, coaching traject…

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Ripple Effect: The Rise of Crypto | Campbell Harvey and Neha Narula 40:07

2M ago40:07

40:07

Cryptocurrency has evolved from a niche experiment to a global financial force. But how did we get here? In this episode, professor Itay Goldstein is joined by Duke professor Campbell Harvey and Neha Narula, director of the MIT Media Lab’s Digital Currency Initiative, to explore the milestones that led to crypto’s rise, the forces that shaped its g…

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This Week In Business: Understanding Dynamic Pricing in Today’s Inflationary Climate 9:54

2M ago9:54

9:54

John Zhang, Wharton Professor of Business Economics and Public Policy, discusses how firms use tariff-induced economic conditions to raise prices and explore dynamic pricing strategies, balancing profit motives with consumer perceptions and competition. Hosted on Acast. See acast.com/privacy for more information.…

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Wharton Marketing Matters: Adobe's Chief Communications Officer, Stacy Martinet 31:07

2M ago31:07

31:07

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, a…

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Ripple Effect: Gen AI Workplace Revolution | Stefano Puntoni 16:19

2M ago16:19

16:19

Generative AI promises productivity and cost-cutting gains, but it also has the potential to increase employee well-being. That’s why Wharton’s Stefano Puntoni wants companies to put their workers at the center of the AI conversation. This Ripple Effect episode is part of the “Research Spotlight” series. Hosted on Acast. See acast.com/privacy for m…

1
Wharton Moneyball: Using Data to Model NBA Performance with Seth Partnow 5:50

2M ago5:50

5:50

A highlight of Eric Bradlow, Shane Jensen, and Adi Wyner's conversation with Seth Partnow—Data Science Manager for the NBA at PENN Interactive, former Director of Basketball Research for the Milwaukee Bucks, and author of The Midrange Theory—discussing what NBA work at PENN Interactive entails, expectations for draft picks and predicting player per…

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Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson 16:05

3M ago16:05

16:05

Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.

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Knowledge At Wharton พอดคาสต์

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1
Knowledge at Wharton

Knowledge at Wharton

1
Wharton Marketing Matters: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya 32:15

1
Wharton Moneyball: Football Analytics, Probabilities, Priors, and Fourth-Down Decisions 1:03:43

1
Ripple Effect: Rethinking Retail | Barbara Kahn 17:49

1
This Week In Business Back-to-School Series: Why Early Financial Literacy Matters for Every Generation 9:48

1
Where AI Works: From Pain Points to Productivity — Finding AI’s Real Value 25:20

1
Wharton Marketing Matters Highlight: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations 26:42

1
Wharton Moneyball: The State of Tennis & College Football Preview 1:01:06

1
Ripple Effect: The Rise of Crypto | Campbell Harvey and Neha Narula 40:07

1
This Week In Business: Understanding Dynamic Pricing in Today’s Inflationary Climate 9:54

1
Wharton Marketing Matters: Adobe's Chief Communications Officer, Stacy Martinet 31:07

1
Ripple Effect: Gen AI Workplace Revolution | Stefano Puntoni 16:19

1
Wharton Moneyball: Using Data to Model NBA Performance with Seth Partnow 5:50

1
Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson 16:05

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