พอดคาสท์ Jon Loomer ชั้นนำ (2025)

1
Understanding How Meta's Algorithm Really Works 6:39

1d ago6:39

6:39

This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.

1
When to Use Advantage+ Audience 8:26

8d ago8:26

8:26

When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.

1
The New Role of Remarketing 7:59

15d ago7:59

7:59

While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.

1
Why Meta Should Bring Back Podcasts 7:46

22d ago7:46

7:46

Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.

1
Do You Still Need Detailed Targeting? 7:35

29d ago7:35

7:35

Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.

1
What Meta’s Latest Changes Mean for Advertisers 9:56

1M ago9:56

9:56

Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.

1
Is It Time to Abandon Lookalike Audiences? 7:42

1M ago7:42

7:42

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

1
The Pubcast Is Back for 2025 6:09

2M ago6:09

6:09

After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.

1
The Source of Motivation 1:43

1+ y ago1:43

1:43

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.โดย Jon Loomer

1
How Meta Credits Ads for Conversions 1:38

1+ y ago1:38

1:38

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...โดย Jon Loomer

1
How to Publish One Video Per Day 1:39

1+ y ago1:39

1:39

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...โดย Jon Loomer

1
The Surprising Impact of an AI Chatbot 1:43

1+ y ago1:43

1:43

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.โดย Jon Loomer

1
Remarketing and the 80-20 Rule 1:42

1+ y ago1:42

1:42

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.โดย Jon Loomer

1
When Should You Use Advantage+ Placements? 1:43

1+ y ago1:43

1:43

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?โดย Jon Loomer

1
Is Detailed Targeting Dead? 1:43

1+ y ago1:43

1:43

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...โดย Jon Loomer

1
The Potential Problem with AI Chatbots 1:42

1+ y ago1:42

1:42

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.โดย Jon Loomer

1
You Should Republish Underperforming Videos 1:40

1+ y ago1:40

1:40

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.โดย Jon Loomer

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1
The Pubcast with Jon Loomer

Jon Loomer

1
Understanding How Meta's Algorithm Really Works 6:39

1
When to Use Advantage+ Audience 8:26

1
The New Role of Remarketing 7:59

1
Why Meta Should Bring Back Podcasts 7:46

1
Do You Still Need Detailed Targeting? 7:35

1
What Meta’s Latest Changes Mean for Advertisers 9:56

1
Is It Time to Abandon Lookalike Audiences? 7:42

1
The Pubcast Is Back for 2025 6:09

1
The Source of Motivation 1:43

1
How Meta Credits Ads for Conversions 1:38

1
How to Publish One Video Per Day 1:39

1
The Surprising Impact of an AI Chatbot 1:43

1
Remarketing and the 80-20 Rule 1:42

1
When Should You Use Advantage+ Placements? 1:43

1
Is Detailed Targeting Dead? 1:43

1
The Potential Problem with AI Chatbots 1:42

1
You Should Republish Underperforming Videos 1:40

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