Want to know what all digital marketers have in common? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from digital marketing experts who have made bad decisions and the lessons they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here an ...
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Jim Banks and Kevin Gibbons Talk SEO, Brand Transition, and Financial Accountability
1:09:48
1:09:48
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1:09:48
Today, we're joined by Kevin Gibbons, the founder of Re:signal, who shares his journey through the ups and downs of the search industry, from SEO consulting to handling major brand transitions. We'll dive into Kevin's experiences with career changes, the challenges and pitfalls of the franchise model at Blueglass, and what he's learned from past fa…
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Lessons from Career Missteps - Sara Malo, Taryn Stoddard, and Kali Ashford Speak Out
1:01:23
1:01:23
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1:01:23
Today, we're breaking new ground with not one, but three incredible guests - Taryn Stoddard, Kali Ashford, and Sara Malo. All trailblazers in their own right, they share their unique experiences and insights from navigating the challenging waters of male-dominated industries. This episode explores the spectrum of their professional journeys. We'll …
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Brett Tabke on AI, Google's Impact, and the Future of SEO Conferences
42:16
42:16
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42:16
Welcome back to Bad Decisions with Jim Banks. After a brief hiatus due to a facial injury, Jim is back and more excited than ever to resume his conversations that delve deep into the missteps and lessons learned from some of the most fascinating figures in business today. In this episode, Jim sits down with none other than Brett Tabke, the founder …
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Lisa Raehsler Shares Her Biggest Digital Marketing Fails
48:50
48:50
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48:50
Big Click Co. - Search Engine Marketing - PPC Ads - Lisa Raehsler I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to rece…
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From Stress To Flexibility - How Sarah Stemen Did It
1:00:00
1:00:00
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1:00:00
Welcome back to another episode of "Bad Decisions with Jim Banks." After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen. Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout…
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Affiliate Marketing Success - Lee-Ann Johnstone Shares Her Journey and Tips
47:59
47:59
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47:59
I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spo…
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From Google to Optmyzr Navigating the Complex World of Ad Tech
53:24
53:24
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53:24
In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future. Join us as we delve into Fred's fascinating journey and insights. Topics discussed include - The importance of continuous experimentation in Google Ads. - Tran…
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Unveiling Google's Ad Secrets - Revealing the truth with Boris Beceric
44:43
44:43
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44:43
In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies. We discuss the : - Subjectivity of "cheap" in marketing - The impact of AI in Google Ads - The challenges in data tracking and understanding the value of …
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Exploring Bad Business Choices and SEO Insights with Ash Nallawalla
53:29
53:29
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53:29
Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing…
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How One Huge Gamble on a Newsletter Ignited a Digital Empire
36:36
36:36
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36:36
Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher. Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers. We dive deep into the…
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From War to Web - A Journey of Survival and Influence
37:42
37:42
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37:42
Anton Shulke is an inspiration. He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee. Since then he has moved on to many countries. He is also fantastic at creating influencer communities. So enjoy this discussion with Anton on Bad Decisi…
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Revealing Digital Marketing Missteps that Made Her a Star
37:03
37:03
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37:03
Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing. In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity. We'll get a …
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From SEO Missteps to PPC Triumphs - Navah Hopkins Unveils Her Bad Decisions
48:55
48:55
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48:55
In this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins. Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women. We unpack the i…
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A soul searching episode with a back story to the early 90's, some really bad decisions and how tossing a coin can help you arrive at the right decision. Short episode with some profound and personal content for you to listen to, hop you enjoy it and learn. One small ask - would you please subscribe to the show and leave me a rating - it goes a lon…
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Mistakes in Marketing Ashley Segura Confesses Biggest Content Marketing Blunders
38:53
38:53
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38:53
This week's guest is Ashley Segura, the co-founder of Content Yum. We take a deep dive into content marketing, SEO, and the evolving role AI is playing today. Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation. We discuss the competition posed by AI-generated content and its impact on SEO and …
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It's been a tough few months since I launched the podcast. Partly because I was travelling and hadn't worked out how to keep the cadence of publishing going and also because just having podcast guests puts pressure on schedules. Solo episodes, like this one, are much easier to make. I can talk directly to you and share my thoughts and feelings, as …
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Confessions of Digital Marketing Missteps with Dave Roth
44:49
44:49
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44:49
In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer. Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com Learn about Dave's early involvement in "that sear…
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Thought I would jazz things up a bit and add in an extra "episode" with a short aha moment or tip while we work on pulling together the guest interviews for Wednesdays. This particular aha moment is about the Amazon Associates program and how members of the program can stop leaving money on the table when they post their content on YouTube, Instagr…
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How Missteps in SEO Catapulted His Career to New Heights
44:06
44:06
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44:06
Today we're diving into the intersection of bad decisions, digital marketing, and the power of connections with the CEO of Be Found Online, Steve Krull. Steve's journey from exploiting a business's website weaknesses to becoming an SEO expert unfolds a tale of liberation and the birth of his agency Be Found Online (or BFO as it is better known). We…
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Reflections of a Podcaster 6 Episodes In
27:16
27:16
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27:16
So, having interviewed 6 people and being away from my studio I thought I would try something different for this weeks episode of Bad Decisions with Jim Banks. I thought it would be good to walk and talk, so listen to me walk around the 5.5 kilometer (3 miles) of the Yas Marina Abu Dhabi Grand Prix track and share with you my thoughts on setting up…
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Unlock Success - Tim Ash Reveals his Biggest Blunders in Digital Marketing
41:13
41:13
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41:13
This is episode number 6, and joining me today is my old friend and insightful thinker, Tim Ash. Tim is well-known for his pioneering work in digital marketing, particularly in conversion rate optimization. But lately, he's turned his expertise towards a broader horizon, focusing his energy on the intersections of leadership, public speaking, and t…
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Mistakes to Millions, Alita's Guide to Transforming Marketing Mishaps into Major Wins
34:08
34:08
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34:08
Welcome back to another episode of "Bad Decisions with Jim Banks" – the podcast where we delve into the minds of digital marketing leaders making waves and learn from their experiences and, occasionally, their bad decisions. Today, in Episode 5, we're joined by Alita Harvey-Rodriguez, founder and managing director of MI Academy. Alita is a powerhou…
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Surviving the E-Commerce Rollercoaster - Tales from the Costume Business
30:38
30:38
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30:38
In this episode, we have a lively discussion with Nathan Huppatz, an experienced professional in the digital marketing and e-commerce space. Join us as we delve into Nathan's journey, from his early fascination with the Internet in the 90s to his ventures in e-commerce, including creating a successful costume business. Stay tuned to hear about the …
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From Avocado Overload to Legal Blender Battles, The Perishable Puzzles of DTC
49:10
49:10
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49:10
Today, we're going to unpack a whole spectrum of topics with Vin. Brace yourselves for insights on new ventures, chat about the weighty role of high-quality content in marketing, and touch upon the use of AI tools, like ContentX powered by Chat GPT, to generate SEO-friendly content. We'll also dip into the story of our near-miss trip to Boston righ…
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How a Billion-Pageview Dream Survived Digital Marketing Disasters
45:21
45:21
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45:21
Welcome back to another episode of "Bad Decisions with Jim Banks". Today, in episode two, we have an exceptional guest, Jason Barnard, also known as the Brand SERPs Guy and easily recognizable in his signature red shirt. I'm your host, Jim Banks, and together we'll dive into the intricacies of written processes, the crucial balance of freedom and s…
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Unleashed Potential, How Getting Laid Off Catapulted Jon Loomer to Digital Marketing Stardom
46:58
46:58
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46:58
Welcome to the first episode of "Bad Decisions with Jim Banks," where we dive into the serendipitous journeys of brilliant minds in business and marketing, and learn from the good, the bad, and the sometimes lucky twists of fate that propel us forward. Today, I'm joined by the one and only Jon Loomer, the man who turned an accidental detour into a …
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