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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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They're not that hot, or that young - but hosts Rebecca Plumb (Studio Plumb) and Shaun Crha (Wrensted Interiors) spill the tea every week on how a new generation of interior designers run their business. Join a community exploring the emotional, practical, and humorous side of the interior design business.
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AI for Interior Designers Podcast

Jenna Gaidusek

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Hey there! Welcome to our cozy corner of the internet, where it’s all about merging tech with texture, pixels with palettes, and algorithms with aesthetics. I’m Jenna Gaidusek, your guide and fellow explorer in this fascinating world where interior design meets cutting-edge AI. Think of this as your go-to spot for demystifying the tech that’s set to revolutionize our industry, from the newest AI-driven design apps to the smartest tech out there. Visit www.aiforinteriordesigners.com for more ...
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In this episode, Jenna Gaidusek addresses the anxiety and misconceptions surrounding AI in the interior design industry. She discusses the reality of AI's role in design workflows, debunks myths about AI replacing human designers, and emphasizes the importance of human creativity. Jenna also explores the originality of AI-generated designs, the lea…
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Shaun and Rebecca are back with another installment of the perennial favorite, the Just Stop series, where they call out things in the design world that seriously need to stop. They discussed Just Stops from the coaching industry (coaches who brag about their income without proving their value) to the frustrations with generic and ineffective outre…
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When you blend aesthetic beauty with emotional wellness, you can create an immersive space that will nurture your clients and keep them coming back for more. By designing holistically—considering how a space looks, feels, smells, sounds, and even tastes—designer Marie Cloud creates emotionally impactful spaces that satisfy the soul. In this episode…
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Yes, it is possible to generate high quality leads that convert to sales. By carefully tracking your return on investment and working in tandem with your marketing partner, you can see real results. Start by knowing the key questions you should be asking any marketing partner. In this episode we learn: - marketing that’s generic doesn’t work, find …
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Before you commit to making the trip to High Point Market, let’s talk about how that investment will pay off in the future. In this episode, High Point Market Authority CEO, Tammy Covington Nagem talks about the 3-legged stool of ROI—products, education, and networking. In this episode we learn: - let the High Point Market travel concierge help you…
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In this episode, host Jenna Gaidusek discusses the topic of fakeness using AI and its implications. She explores the rapid evolution of AI technology, particularly in the realm of video and image generation. Jenna highlights the potential impact of AI-generated videos on our perception of reality, especially for younger generations. She also discus…
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Shaun and Rebecca sit down with Stephanie Nelson and Jessica Nelson from Etch Design Group, a full-service design studio. Stephanie and Jessica share their journey from colleagues to co-founders and how their unique skills and deep trust have allowed them to build a successful business. They also talk about harnessing the power of AI to streamline …
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Joe Calise from Sights N' Sounds joins AI for Interior Designers Podcast host, Jenna Gaidusek to discuss the integration of technology into homes, specifically focusing on smart home technology and AI assistance. He explains how his company works with interior designers and homeowners to create a simple, easy-to-use system that integrates all techn…
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*EDIT WITH UPDATE* within an hour of posting this Midjourney episode it was announced that Midjourney.com no longer requires the 100 image threshold in Discord!!! Go right to Midjourney.com now to access it! In this episode, Jenna discusses the process of using Midjourney, an AI generative program, to create interior design images. She shares tips …
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What are your project management strategies? How do you set expectations with clients and manage your deadlines? Shaun and Rebecca discuss their project management strategies and methods for setting expectations with clients and managing deadlines in the world of interior design. They also dive deep into the challenges of managing project timelines…
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In this episode, Jenna discusses the current capabilities of AI in interior design and dispels some misconceptions. She talks about the limitations of AI in space planning, mood board creation, and client collaboration. Jenna also mentions the potential future impact of AI in trend analysis and personalized design solutions. She emphasizes the impo…
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Something's gone wrong on the project. Of course something's gone wrong on the project. It's a project, so you can rely on errors, omission and upsets. Don't let it throw you. Deficiencies are part of the business of design.In this episode we learn:- deficiencies are 100% guaranteed to happen- it is impossible to prevent most deficiencies from occu…
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In this quick episode, Jenna Gaidusek discusses the role of AI in interior design and compares it to a character from the show Futurama. She highlights the potential of AI to assist with tasks like creating conceptual boards and generating color palettes, but emphasizes that AI still lacks the ability to understand real-life application and human f…
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My expertise is having an eye for amazing use of wall coverings in projects. Spaces I love to renovation and design most are powder rooms, bathrooms, and bedrooms (in this order). Why? I believe people typically neglect these spaces most in their homes. My superpowers are being a multi-hyphenated entrepreneur, consistently showing up authentically …
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Shaun and Rebecca sit down with Crystal Bright, a virtual interior designer. Crystal shares how she grew her business in 2020 during the height of the COVID-19 pandemic. Crystal has completed over 400 projects in the past five years and helps other designers transition to virtual work. Crystal explains how she uses AI and tools like 2020 Design Liv…
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In this episode, Jenna Gaidusek explores the use of different large language models (LLMs) to create and price out design services. She runs the same question through multiple models, including Chat GPT, Google Gemini, Microsoft Copilot, and Perplexity. Each model generates different tiers of services with corresponding prices based on the informat…
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It can be challenging to think broadly into the future while responding to what is happening in the moment. Don’t worry. It’s ok not to know what’s going to happen next. You don’t have to have everything figured out in advance. Trust that your journey is big and powerful and you’ll figure out how to take the next, right step.In this episode we lear…
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In this episode, Jenna Gaidusek discusses how to effectively communicate with large language models, such as ChatGPT. She emphasizes the importance of having a conversation with the AI rather than just asking a question and moving on. Jenna provides six tips for better communication: be specific, provide context, use simple language, break down com…
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You know what they say – Niche Is Riche. Finding a niche for your interior design business can make you rich and successful. But how do you get there, hotties? Shaun and Rebecca discuss the importance of finding and defining your niche in your business. They also share different approaches to finding and defining your niche, from being true to your…
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In this episode, Jenna discusses the potential impact of AI on the interior design industry. She emphasizes that AI tools are meant to enhance the design process, not replace human designers. Jenna explores various AI advancements in interior design, such as virtual reality integration, intelligent project management, personalized design recommenda…
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Struggled with a scarcity mindset? Terrified of asking for a raise or a higher fee? You are not alone. Learn how Kimberley’s former editor from Style at Home magazine, prompted her to face her own negative money mindset. Today, Angela Lawrence describes herself as a money warrior and tells you how you can become one too. In this episode we learn: -…
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What do you do when you find yourself with clients who want you to provide everything on their wish list for a fixed amount? They have a budget in mind, and it seems reasonable to them that you should be able to stretch their budget to include everything. Hmmmmm. Let’s hear how Kimberley solved this issue on a recent project. In this episode we lea…
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Today's guest, Jennifer Ramsey, has not only mastered the art of creating stunning personalized spaces but also seamlessly incorporated furniture sales in her design process – a feat that has increased her furniture sales to a new height. In this episode, Jennifer talks about her strategic approach to design and furniture sales that has transformed…
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In this episode, Jenna Gaidusek introduces a program called Fathom, which is a note taker and screen recorder for virtual meetings. She explains how she uses Fathom to automatically take notes and record her Zoom meetings, saving her time and effort. She discusses the various use cases for Fathom, including one-on-one sessions, client meetings, dem…
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As business owners we spend a great deal of time talking about our fees, and these conversations may prompt potential clients to say something like, ohhhh, that's more than I thought it would cost. When the conversation leads there, your bottom line depends on your ability to negotiate with confidence.In this episode we learn: - 70% of your effort …
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In episode 16 of "AI For Interior Designers", Jenna Gaidusek introduces AI Summer Camp 2024, a 5-week virtual program starting July 16th. The camp is designed for both beginners and intermediate users looking to incorporate AI into their workflow, regardless of their industry. Details: 1. The camp aims to make learning AI fun and interactive, inspi…
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Many design business owners dislike accounting so much, they avoid it. But this avoidance negatively impacts your ability to perform at your best. By reimagining how financial data is communicated and simplifying the tasks, you can make accounting engaging and accessible. You can be more profitable with very little extra effort. In this episode we …
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Shaun and Rebecca are back with another Ask Us Anything. They answer your questions about marketing, photography, vendors, building and organizing a sample library, managing projects, using tools to help keep your work organized, growing your business, and much more! In this episode, they discuss: Shaun and Rebecca’s plans for the upcoming High Poi…
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In this episode, Jenna Gaidusek discusses automating the client onboarding experience for interior designers (and other service based professions) using AI tools. She talks about using AI note-taking software like Fathom to record and transcribe client meetings, and then using custom-built GPTs to generate proposals based on the meeting transcripts…
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Kimberley shares some random thoughts from recent coaching calls and client projects. See if you can relate. In this episode we learn: - be like Taylor and make a bold change- good stands in the way of great - no contract will protect you if you don’t follow the rules- you are the expert, direct clients to spend money in a way that will bring them …
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The principles of storytelling, staying creative, and coming up with ideas are universal and can be applied across various domains, including marketing for interior design professionals. In this episode we learn:- storytelling can help you sell your projects and market your services - marketing, at its core, is storytelling- creatives must offer cl…
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In this episode, Jenna Gaidusek discusses how interior design professionals can get started with AI. She emphasizes that AI is already integrated into many everyday programs and tools, such as Canva, Squarespace, Grammarly, and browsers like Microsoft and Google Gemini. Jenna recommends starting with Chat GPT, which is user-friendly and powers many…
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Designing for the future takes a multi layered approach that includes not just sustainability, but also circular and regenerative design principles. At every stage of the project, it’s worthwhile to consider how you can honor the planet and stay in alignment with your own values. In this episode we learn:- choose products that give back to the eart…
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Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix o…
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In this episode, Jenna Gaidusek discusses the viral Instagram reel she shared about Chat GPT, the reactions it received, and the implications of AI for interior designers. She addresses concerns, job implications, and the impact of AI on the design process. Jenna also highlights the role of AI in streamlining workflows and the evolving job landscap…
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Why does it seem like you’re either drowning in opportunity or getting hit from behind by closing doors? Design professional, and BOD™ devotee, Jameelah Watkins-Mallett says there is an art to getting abundance in your life. And, it’s important to be discerning about what you will say yes to. In this episode we learn: - how small yeses turn into th…
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The design industry can be exciting to explore, but it's not always easy to break into. If you're looking to shift careers and work in interior design, Shaun and Rebecca have some valuable advice for you. They talk about the skills from your previous job that will add value to your design career, the challenges career-shifters face when switching i…
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In this conversation, Jenna Gaidusek interviews Lori Sawaya, a color strategist, about her use of AI in the world of color. Laurie explains how AI has helped her overcome the challenges of discussing color choices and demonstrating color concepts. She uses AI to illustrate color fundamentals, color harmony, color psychology, and color strategy. Lor…
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The journey to a dream career is frequently a winding path. That’s true for many of us, and it certainly describes the journey of designer Denean Jackson. Hear how she launched her business as a staging professional and then followed her heart to a niche in kitchen and bath design. Every year gets better, and there are big plans ahead for Denean. I…
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EP 11: How this short-term rental designer utilizes AI to generate custom decor collections with Terri-Leigh Huleis In this episode, host Jenna Gaidusek interviews Terri-Leigh Huleis, owner and founder of Found Home Co., an STR design firm. Terri-Leigh discusses how she uses AI in her design business, including using chat GPT for contracts and mark…
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Could you take 1% of any revenue you earn and tuck it away, out of sight, safe in a savings plan? Yes, you can. Although 1% doesn’t sound like a lot, it might surprise you to see how fast your 1% asset will accumulate. Saving is a muscle, like any other. Taking 1% off the top may push you to get more creative with purchasing and expenses. Try it. I…
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Today’s guest, Ashley Ausland, shares her journey of growing her design business over the last few years while dealing with personal hardships—divorce, cancer, and becoming a single mother of four kids. She discusses the lessons she learned about business management, client relationships, and creating homes with soul and timeless appeal. In this ep…
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In this conversation, Jenna Gaidusek interviews Leslie Swink of Swink Social about utilizing AI in interior design. They discuss the importance of defining the ideal client and how AI can assist in this process. They also talk about creating personalized content, including value-added, personal brand, and promotional content. Leslie shares how AI c…
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There are so many joys and benefits of working on projects in different locations, but there are an equal number of challenges. Working on distant projects will force you to be extremely efficient and strategic with your time, benefiting all of your other projects in the long run.In this episode we learn:- How to manage projects in different time z…
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In this episode, Jenna discusses the use of AI in interior design and highlights some unethical practices. She emphasizes the importance of disclosing the use of AI in design work and calls out larger accounts that share AI-generated images without proper attribution. Jenna also criticizes the sale of preset AI image bundles, arguing that designers…
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Two years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her projects, but she was blown away by the positive changes in her life. She finally enjoyed the work-life balance that previously eluded her. She had more time to work on the tasks she loved doing. More time…
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Shaun and Rebecca discuss the issues around designers’ rights to their work. They talk about a recent situation where a company used photos of designer Natalie Myers’s work without her permission and modified the pictures a little with the help of AI. They discuss this issue, how having no rights over the pictures of their work is not fair to desig…
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In this episode, Jenna Gaidusek discusses the capabilities of AI in interior design. She explores generative AI, which uses text prompts to create images, and mentions programs like Midjourney and Dall-E. She also explains stable diffusion, which allows designers to overlay colors, materials, and textures onto existing images while maintaining the …
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Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joi…
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In this episode, Jenna Gaidusek discusses the topic of AI and print on demand and its application in interior design. She shares her experience at Spring High Point Market and highlights the importance of making connections in the industry. Jenna explains how she uses AI and Photoshop to create custom artwork and patterns for her design clients. Sh…
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