พอดคาสท์ Influencer Marketing For Destinations ชั้นนำ (2024)

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S2 Ep9: Mistakes Destinations Make in Influencer Marketing with Beth Ridgeway 23:42

1+ y ago23:42

23:42

As a complement to our last episode, this episode of Influencer Marketing for Destinations is about mistakes that destination marketers make when working with influencers. To add some more context to this topic, Melea and Carri bring on Beth Ridgeway from the Hunstville Madison County CVB to give specific examples of how you should and shouldn’t wo…

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S2 Ep8: Uncovering Mistakes Destinations Make When Working with Influencers 13:23

1+ y ago13:23

13:23

If you’re a destination marketer thinking of partnering with influencers, this episode of Influencer Marketing for Destinations is for you! Melea and Carri run through three mistakes destinations make when working with influencers and how they can be avoided. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest …

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S2 Ep7: Debunking Myths About Influencers 15:15

2y ago15:15

15:15

Like with a lot of professions, there can be some misconceptions about working with influencers. On this episode of Influencer Marketing for Destinations, Melea and Carri debunk some of the most well-known myths about influencers like "influencer marketing is too costly" and "influencer marketing is only for bigger brands". Follow Influencer Market…

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S2 Ep6: Matching Influencers with Brands 29:04

2y ago29:04

29:04

On this episode of Influencer Marketing for Destinations, Wissali, also known as @brazilian.babe on Instagram, joins Melea and Carri to talk about how influencers and brands can find the perfect match. Learn more about what platforms different influencers use to match up with different brands and how that process works. Follow Wisalli on Instagram …

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S2 Ep5: Making Money on YouTube 20:18

2y ago20:18

20:18

On this episode of Influencer Marketing for Destinations, Melea and Carri address the question that plagues destinations across the world: how can we make money on YouTube? A special guest shares her experience on the platform and provides some important insights on how you can get started. Follow Influencer Marketing for Destinations on Social Med…

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S2 Ep4: Social Media Monetization 20:39

2y ago20:39

20:39

On this episode of Influencer Marketing for Destinations, Carri and Melea discuss how to monetize content on various social media platforms, from TikTok to Facebook and Instagram. Learn more about how you can make the most of monetizing your social media. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest Tran…

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S2 Ep3: Jess Darrington on Making Money on Social Media as an Influencer 16:45

2y ago16:45

16:45

On this episode of Influencer Marketing for Destinations, former host Jess Darrington joins Melea and Carri to talk about how she makes money as an influencer. Learn about how different platforms handle compensation and how that can affect you as an influencer. Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinteres…

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S2 Ep2: Influencer vs. Creator — What's The Difference? 16:45

2y ago16:45

16:45

Welcome back to Influencer Marketing for Destinations and get ready to get the inside scoop on a hot topic. In this episode, Carri and Melea talk about the difference between influencers and creators and why a destination might want to choose one instead of the other. Articles Referenced: Sprout Social - Digital creators vs. influencers: What’s the…

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S2 Ep1: New Season, New Hosts, New Perspectives 12:31

2y ago12:31

12:31

On this episode of Influencer Marketing for Destinations, Jess and Jacqueline pass the torch to two new hosts for Season 2! Meet your new hosts, Melea Hames, social media manager of the Alabama Mountain Lakes Tourist Association, and Carri Ward, better known as @joyofadventuring on Instagram, as they discuss their future plans for the podcast. Foll…

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S1 Ep27: Take this Lawyer’s Advice about Following FTC Guidelines 43:42

2y ago43:42

43:42

Cortney Remund J.D. brings his personal experience to the show as he talks with Jess and Jacqueline about legal advice regarding FTC Guidelines. We know this is a longer episode than normal, but don’t hesitate to tune in as he answers questions both influencers and destinations may have in collaborating together! FTC.gov/influencers FTC Guidelines …

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S1 Ep26: Breaking Down FTC Guidelines 23:35

2y ago23:35

23:35

According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document for social media influencers. They also mention other resources from…

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S1 Ep25: Bryan from Best Western Shares Tips to Prove Influencer Worth 29:25

2y ago29:25

29:25

Following up after our previous episode where we talked about proving the worth of influencers, we’ve invited Bryan, associate director of brand marketing, at the Best Western in Phoenix and who is in charge of their influencer marketing program. Learn about how he got started with influencers and grew to have a whole influencer program. Find out h…

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S1 Ep24: Proving the Worth of Influencers 21:02

2+ y ago21:02

21:02

It’s our first episode in 2022 and we want to help you set goals and build successful partnerships. In this episode, Jess and Jacqueline will discuss the tricky topic of proving the worth of stakeholders. Whether you are a destination showcasing influencer success to stakeholders and comissioners or an influencer showing value to destinations, we s…

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S1 Ep23: Taking Action on 2022 Influencer Marketing Trends 17:13

2+ y ago17:13

17:13

This episode is a full roundup of big topics in 2021 and what Jacqueline and Jess, along with many reputable sources, are predicting for 2022. Don’t miss this episode as you start strategizing your plans for next year! Follow Influencer Marketing for Destinations on Social Media! Instagram Twitter Pinterest About the Destination Marketing Podcast N…

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S1 Ep22: Top Things To Takeaway from 2021 Guests 30:59

2+ y ago30:59

30:59

As a way to thank all of the guests Jacqueline and Jess have had on the podcast, this episode looks at segments from past episodes and why they are so important to implement in future content and influencer marketing plans. This is not an episode to listen and leave behind, take this top picks and add them to your marketing mix! Timeout for Trends …

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S1 Ep21: Storytime: Do’s and Don’ts of Influencer Marketing 33:53

2+ y ago33:53

33:53

After researching and vetting hundreds of influencers, Jacqueline shares strong opinions in the form of real stories that provide do’s and don’ts of partnerships with destinations (and agencies). Jess and Jacqueline are excited to bring you this episode jam-packed with useful tips and tricks along with warnings to make partnerships successful. Time…

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S1 Ep20: Andrea Cannon’s Experience with Privacy and Security 24:23

2+ y ago24:23

24:23

Privacy and Security is something Andrea values heavily. In this episode, Jacqueline and Jess talk with Andrea about stories that brought her safety measures to light. She shares her techniques to post safely and ensure privacy while still traveling throughout Utah, the Northwest and throughout the United States. Follow Influencer Marketing for Des…

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S1 Ep19: Privacy and Security for Travel Influencers 20:46

2+ y ago20:46

20:46

With the movement toward being more transparent and authentic, Jess and Jacqueline broach the subject of privacy and security for travel and tourism influencers — or any influencers for that matter. This episode goes into what to share and what not to, the beginning trend of sharing content post-trip, and what influencers and destinations need to d…

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S1 Ep18: The Ethics and Controversy of Geotagging with Miss Rover 24:54

2+ y ago24:54

24:54

Listen to Jess and Jacqueline talk with Miss Rover about the ethics and controversy behind geotagging — the concept of sharing geographic location for Instagram-worthy locations. We dig deep into why some do and don’t want this information shared, the history behind the concept and the relevant release of Leave No Trace and Tag Responsibly campaign…

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S1 Ep17: Geotagging Pros and Cons: Should You Do It? 22:54

2+ y ago22:54

22:54

In this episode, Jess and Jacqueline start with the basics: what is geotagging? Learn how geotagging got started on Instagram and how organizations since have started releasing campaign messages like #Recreate Responsibly, Leave No Trace and Jackson Hole’s “Keep Jackson Hole Wild” campaign. At the end, get a very specific list of what influencers a…

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S1 Ep16: Building Contracts and Content Plans with Gui Cunha 28:22

2+ y ago28:22

28:22

When a destination is a government-related organization, contracts, whether written or not, are important to a partnership. Listen to Jess and Jacqueline talk to Gui Cunha from Do Orlando North in Florida about how they structure their influencer marketing collaborations along with how influencers fit into their overarching content strategy. Gui’s …

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S1 Ep15: Contract Confidence 24:26

2+ y ago24:26

24:26

Contracts protect both destination and influencer so it’s a vital part of the collaboration. Whether you’re a seasoned professional or just starting out, learn from Jacqueline and Jess what’s in a contract and what you can expect or find out what you should ask about when reading through it. Disclosure: Jacqueline and Jess are not financial advisor…

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S1 Ep14: How Six Influencers Found Their Travel Niches 26:48

2+ y ago26:48

26:48

In this unique episode, listen to six influencers share their niche and how they got into that area of travel. Find inspiration in these wonderful partners and hear what Jess and Jacqueline take away from their brand success. Links to the influencers highlighted are below. About Sarah Puckett — Organized Adventurer Instagram About Erika Norton — He…

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S1 Ep13: Breaking Down Travel Niches — Everyone Needs a Niche 32:07

2+ y ago32:07

32:07

It’s not enough to be a travel influencer with the growth of influencer marketing. Influencers need to identify their niches so destinations can partner with the best person for campaigns and both parties can have success. Jacqueline and Jess start by defining niches and end with discussing both common and emerging niche categories. Timeout for Tre…

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S1 Ep12: Tuacahn Amphitheater's Experience with Influencers and Media Kits 20:25

2+ y ago20:25

20:25

Tony Piersanti, marketing relationship manager for Tuacahn Amphitheatre, talks with Jess and Jacqueline about their growth with influencer marketing in the past couple of years. In 2021, Tuacahn started requesting and requiring media or influencer kits in order to collaborate. Listen to hear what he likes most in a media kit and how his team looks …

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S1 Ep11: A Myriad of Media Kit Must-haves and More 26:02

3y ago26:02

26:02

Don’t miss this discussion with co-hosts Jess and Jacqueline about media kits. An equivalent to your business resume, make sure your media kit communicates your brand and worth. Learn exactly what a destination is looking for when it comes to must-haves versus what is helpful and nice, but not as necessary. Let creativity spark and make your media …

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S1 Ep10: Behind the Scenes: How a Destination Builds Influencer Itineraries 18:52

3y ago18:52

18:52

Megan Fox has been putting together influencer itineraries for Visit Southern Utah for the last couple of years. Listen to Megan share her top tips for destinations when building itineraries for incoming influencers. Find out all the details in her step-by-step process along with why she likes to ask if influencers are afraid of heights! About Kana…

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S1 Ep9: The Itinerary Golden Standard 22:41

3y ago22:41

22:41

The itinerary for a travel influencer marketing collaboration is arguably one of the most important pieces of the partnership. As an influencer, Jess calls Relic Agency’s itineraries the “golden standard” as we break down each part for you. Make sure you’re organized and intentional in what you write to make sure both parties are on the same page. …

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S1 Ep8: Pitching destinations with The Traveling Newlyweds 34:22

3y ago34:22

34:22

The Traveling Newlyweds have been doing influencer marketing for over five years. With vast experience, listen to Bobby and Alli share their stories of multiple pitches to Disney before a success and their change from big “top-list destinations” to road-trip, “hidden gem” destinations. Find out what their pitches look like as they ask destinations …

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S1 Ep7: Pitching Destinations for a Collaboration 21:29

3y ago21:29

21:29

Influencers — have you ever wondered what a destination thinks or wants when you pitch them? Who do you reach out to? What goes into a pitch? How long should it be? Jess and Jacqueline break down everything about pitching a destination in this episode with examples to get you started! Follow Influencer Marketing for Destination on Social Media! Ins…

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S1 Ep6: Southern Idaho's View on Researching and Vetting Influencers with Sarah Rohrbach 19:41

3y ago19:41

19:41

Listen to Jacqueline and Jess talk with Sarah Rohrbach from Visit Southern Idaho about her experience with influencers and how she researches and vets them. From photography and authenticity to captions and comments, learn from a destination what qualities they look for in influencers and what might look like a red flag! About Sarah Rohrbach Earth …

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S1 Ep5: Researching and Vetting Influencers 20:08

3y ago20:08

20:08

Calling all influencers! Listen in to Jess and Jacqueline as they discuss what destinations look at when researching and vetting influencers. Destinations, take note of what influencers spend their time on and are hoping you take note of (and what they don’t want you to dwell on). Follow Influencer Marketing for Destination on Social Media! Instagr…

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S1 Ep4: How Shannon Hall Shares Goals and Values with Destinations and Her Audience 24:11

3y ago24:11

24:11

Co-hosts Jess and Jacqueline talk to Shannon Hall, an influencer using the handle @heyshannonhall about goals and values in tourism marketing. Shannon’s brand is driven by values such as rural travel, outdoor experiences, and environmental sustainability. This episode dives into how she bases her collaborations on goals and values that match with h…

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S1 Ep3: Establishing Goals and Values for an Influencer Partnership 29:38

3y ago29:38

29:38

Values and goals are necessary when approaching a collaboration between influencer and destination. Hear Jacqueline talk about how destinations define goals and look at influencer values. Listen to Jess talk about influencer brand values and the various goals for a one-time collaboration versus a long-term brand ambassador program or partnership. T…

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S1 Ep2: Influencer Marketing from the Destinations' Side with Falyn Owens 20:35

3y ago20:35

20:35

Influencer Marketing for Destinations is more than getting a free trip. Join co-hosts Jess and Jacqueline as they talk to Falyn Owens, executive director at the Garfield County Office of Tourism about her experiences with influencers from pitching the idea to her board and working with her agency to making the itinerary and receiving results to pro…

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S1 Ep1: The Intro — The Importance of Influencer Marketing 23:55

3y ago23:55

23:55

Get to know hosts Jacqueline and Jess, their roles as influencer and marketer, and their personal experiences with travel and influencer marketing. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it! As you start to think about what type of partnership you’re interested in …

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