พอดคาสท์ Industrial Marketing ชั้นนำ (2024)

1
Podcast Edit - Reaching Your Niche Audience 37:43

2M ago37:43

37:43

In this episode, I break down why trying to sell to everyone is a recipe for failure and how you can achieve real success by focusing on a niche. If you're spreading yourself too thin across different industries, you're probably not seeing the revenue growth you want. I’ll show you how to identify your niche, streamline your focus, and develop a ta…

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Maximizing Industry Impact: A Trade Show Marketing Conversation with Ed Youdell, CEO of FMA 38:47

2M ago38:47

38:47

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automatio…

1
Maximizing Your Marketing Potential by Following these Few Steps 35:11

2M ago35:11

35:11

Marketing Strategies You'll Need for 2025 If you haven’t started planning your industrial marketing strategy for 2025, you're already behind! In this episode, I break down the critical elements you need to focus on NOW to crush your marketing goals next year. Whether it’s tracking your marketing data to see real ROI or diversifying your content str…

1
How to Build a Successful LinkedIn Profile 29:58

3M ago29:58

29:58

LinkedIn can be a game-changer for anyone looking to increase their sales and network in the industrial sector. In this episode, Alex and I are breaking down eight powerful steps to make LinkedIn your secret weapon for sales without being overly aggressive. We cover everything from building a targeted network, optimizing your profile to avoid the "…

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Follow up and Close Deals 38:51

3M ago38:51

38:51

In this episode, I hand over the reins to my sales guys, Sebastian and Alex! They break down the critical steps to take when you receive a request for quote (RFQ) to ensure you not only deliver a standout proposal but also maximize your chances of closing the deal. We will explore how to understand your client’s needs and pain points, personalize f…

1
Podcast Edit - Talk Shop with Tim Drinkwater and Kyle 53:55

3M ago53:55

53:55

It’s a special Talk Shop episode, and today I had the pleasure of chatting with Tim Drinkwater, owner of Accurate Machine Products. Tim’s story is seriously inspiring—he's gone from starting a machine shop in his garage to winning a $100K CNC machine at IMTS, which is going to be a game changer for his business. In this episode, Tim shares the deta…

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Teaching Old Dogs New Tricks 15:58

3M ago15:58

15:58

In this episode, I discuss why outdated marketing methods are holding manufacturers back and how embracing data-driven strategies can drive measurable results. Many industrial companies stick to "what’s been working" without auditing the ROI or exploring innovative techniques. I break down how technological evolution applies to marketing, just like…

1
Building Your Personal Brand To Boost Revenue 17:31

3M ago17:31

17:31

If you're looking to make money from your personal brand, it's crucial to start with a clear goal. In this episode, I break down the importance of defining your objectives—whether you're building a brand to generate sales for a business, create a side hustle, or elevate yourself as an industry thought leader. I also share insights into how competit…

1
Greg Jones on Workforce Development & Smartforce at IMTS 2024 and Beyond 43:22

4M ago43:22

43:22

In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing i…

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The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson 42:27

4M ago42:27

42:27

In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are tr…

1
The Future of Trade Shows with Peter Eelman: Innovating at IMTS and Beyond 52:35

4M ago52:35

52:35

In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadersh…

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Talk Shop Ft. Doug Trout - The King Of Fabtech 45:42

4M ago45:42

45:42

I'm reviving my show "Talk Shop," where I sit down with industry professionals and talk about all things manufacturing. I couldn’t think of a better guest to kick things off than Doug Trout, the man behind the scenes of Fabtech, one of the biggest manufacturing shows in North America. Doug is often referred to as the "Fabtech God," and for good rea…

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Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin 53:45

4M ago53:45

53:45

In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agil…

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Challenges and Opportunities in B2B Industrial Companies 22:14

4M ago22:14

22:14

Challenges and Opportunities in B2B Industrial Companies In this episode, I dive into how to turn challenges in industrial marketing into opportunities, especially for B2B companies. I start by highlighting the pervasive mindset issue within many industrial companies, where traditional approaches hinder marketing progress. I explain how to challeng…

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Dealing With Setbacks In Industrial Sales 28:54

4M ago28:54

28:54

Dealing With Setbacks In Industrial Sales In this epsiode, we dive into how to overcome setbacks in your industrial sales pipeline and turn potential losses into future wins. Setbacks are inevitable, whether it's losing a deal to a competitor or facing industry-specific challenges like budget cuts or ghosting from prospects. We discuss strategies t…

1
Digital Marketing For Industrial Manufacturers 17:35

4M ago17:35

17:35

TOP Digital Marketing Strategies for Industrial Manufacturers In this episode, I'm breaking down why most industrial marketing strategies fail and how to fix them with three actionable steps. First, I'll talk about the importance of fixing your SEO. Without optimized pages, you're missing out on crucial visibility. I recommend using tools like SEMr…

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The Challenges Of Selling And Marketing Technical Products 22:05

5M ago22:05

22:05

The Challenges Of Marketing And Selling Technical Products If your industrial sales pipeline is struggling and you’re not closing deals, it’s time to switch things up. In this epsiode, I share three key strategies that you can implement today to start seeing results. First, it’s all about selling solutions, not specs. Too often, technical salespeop…

1
Mastering Industrial Post Trade Show Tactics 22:11

5M ago22:11

22:11

MASTERING Industrial Post-Show Tactics In this episode, we're diving into essential post-trade show tactics that can help you make the most of your efforts. If you've just wrapped up an industrial trade show, you’ll want to listen to this. We discuss the importance of immediate follow-up, lead generation, and personalized communication to keep your…

1
Industrial Marketing Content that Converts 20:12

5M ago20:12

20:12

Industrial Content Marketing that Converts Creating industrial content that converts is crucial, and in this episode, I dive into the strategies that have driven our success. Last year, our team produced nearly 2,000 videos and over 700 articles, and this year, we're scaling even higher. With an in-house team of skilled video producers, writers, an…

1
Grow Industrial Leads With Virtual Events 23:05

5M ago23:05

23:05

If you're not doing webinars and live events, you're missing out on a massive opportunity to generate brand awareness and revenue. In this episode, I’m breaking down why I host these events and how they can benefit revenue. Webinars and virtual events are essential tactics for growing industrial leads. Today, I'm going to share how to make your web…

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The Secret Power of SEO in Industrial Marketing 27:00

6M ago27:00

27:00

If you're not leveraging SEO for your industrial company, you're missing out. In this episode, I reveal the five SEO secrets we use daily for our manufacturing clients. SEO, or Search Engine Optimization, helps your business rank higher on Google. Recently, Google introduced Gemini, an AI platform that competes with ChatGPT. As search landscapes ev…

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Ideas For Better Engagement In Industrial Marketing 18:17

6M ago18:17

18:17

Struggling with engagement on your industrial content? In this episode, I share the secrets to achieving six-figure impressions consistently. We dive into the essential strategies to enhance content engagement in industrial marketing. The key points include understanding the value you offer, going live to boost interaction, leveraging guest shows, …

1
MASTERING Industrial Pre-Show Tactics 28:29

6M ago28:29

28:29

Trade shows are back in full swing, especially heading into fall 2024. In this episode, we dive into how to dominate trade shows for our clients and ourselves. Alex and I discuss essential pre-show tactics to ensure your booth attracts maximum attention and capitalizes on leads. For exhibitors, start with reviewing the exhibitor list to reconnect w…

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When to Use Paid Search in Industrial Marketing 29:35

6M ago29:35

29:35

In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month. Key points include the effectiveness of paid versus organic search, understanding search behavior, and the …

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Using Hubspot in Industrial Marketing 43:17

6M ago43:17

43:17

In this episode, I discuss why HubSpot is the best CRM system for manufacturing and industrial companies and provide a deep dive into its functionalities. As a HubSpot Platinum partner, my agency, MFG Tribe, leverages HubSpot's robust features to enhance industrial marketing strategies. I explain how to properly utilize CRM systems, emphasizing the…

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Presenting New Ideas to Traditional Thinkers in Industrial Marketing 24:35

7M ago24:35

24:35

Struggling with traditional marketing mindsets and getting pushback? In this episode, I outline the four steps I've been using over the last eight years to deliver real results. The challenge with traditional thinkers in manufacturing is breaking through their old-school methods. From referral-based marketing to relying on outdated directories, the…

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Integrating Social Media into Manufacturing Sales Strategies 37:07

7M ago37:07

37:07

Are you using LinkedIn the wrong way for industrial sales? In this episode, we'll show you how we grew our LinkedIn presence and how you can too. I'm Kyle Milan, CEO of MFG Tribe, and I'm joined by my Sales Manager Alex Brown to discuss industrial sales and manufacturing sales strategies. Our channel has over 1,500 videos covering these topics, and…

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B2B Email Marketing in 2024...What Works Best? 31:13

7M ago31:13

31:13

In this episode, I discuss why traditional email marketing methods often fail and how to optimize your B2B email marketing strategy for 2024. I'll share our successful approach at MFG Tribe - Industrial Sales and Marketing Agency - and provide actionable steps to improve your email marketing performance. From addressing common mistakes like using g…

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Personalized Customer Experiences in Industrial Sales 20:19

7M ago20:19

20:19

In this episode, I delve into the intricate world of personalizing industrial sales, emphasizing its vital role in building meaningful relationships with clients. Joined by Alex Brown, Sales Manager at MFG Tribe, we explore practical strategies to customize your sales approach, ensuring it resonates with the specific needs of each customer. We cove…

1
Industrial Marketing...Challenges and Solutions 28:42

8M ago28:42

28:42

Industrial manufacturing companies face four major challenges in their marketing strategies. In this episode, I’ll share the solutions we implement for our clients to overcome these hurdles. Firstly, standing out is a significant challenge. To differentiate your business, you must define what sets you apart from the competition without relying on g…

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Hosting Live Events on Linkedin and Youtube 23:27

8M ago23:27

23:27

In this episode, I discuss why I go live six times a month on LinkedIn and YouTube and break down the process of doing it effectively. We'll dive into choosing your niche, necessary equipment, creating a show structure, inviting connections, going live, and repurposing content. By the end of this episode, you'll know how to leverage live streaming …

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Effective Lead Generation for Industrial Sales 35:07

8M ago35:07

35:07

In this episode, I delve into the intricate world of personalizing industrial sales, emphasizing its vital role in building meaningful relationships with clients. Joined by Alex Brown, Sales Manager at MFG Tribe, we explore practical strategies to customize your sales approach, ensuring it resonates with the specific needs of each customer. We cove…

1
Creating A Youtube Channel for Industrial Marketing 14:17

8M ago14:17

14:17

Running a successful YouTube channel in the industrial sector requires more than just posting videos. In this episode, I dive deep into the strategies and tools we use at MFG Tribe to enhance our channel and boost our clients' digital presence through video content. From discussing the impact of AI on content creation to the increasing importance o…

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Using Customer Data to Personalize Industrial Marketing Campaigns 23:37

9M ago23:37

23:37

In this episode, I dive deep into how to personalize your industrial marketing efforts using customer data effectively. We discuss the importance of tailoring your approach specifically for industrial sectors by leveraging crucial information like company size, industry type, and geographic location. I'll show you how to collect this data and use i…

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Social Media Strategies for Niche Manufacturing Markets 34:40

9M ago34:40

34:40

Welcome to another episode where I dive deep into the practical strategies for industrial marketing, specifically focusing on social media platforms. Today, I'll share a robust guide designed to elevate your company's digital presence, especially if you're in the manufacturing sector. We're exploring the significance of choosing the right platform—…

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Lead Generation Strategies for Industrial Companies 43:00

9M ago43:00

43:00

In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies…

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Industrial Sales Weekly Roadmap 46:16

9M ago46:16

46:16

Hey everyone, Kyle and Alex here! In this episode, we dove deep into the realm of industrial sales, focusing on "10 Secrets for Industrial Sales Success." These are not just tips; they are tried and tested methods we use at MFG Tribe to keep our pipeline robust and our sales soaring. Understand Your Product/Industry: We emphasized the necessity of …

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In Conversation with Tanvi Pinjarkar on BRAND MANUALS 22:10

9M ago22:10

22:10

Send us a text Welcome to this episode of the podcast where we delve into the intricacies of branding and marketing. In this episode, your host Tanvi Pinjarkar leads a riveting discussion with esteemed brand strategist Bejoy Peter, as they unravel the mysteries of brand manuals. Join Tanvi and Bejoy as they explore the significance of brand manuals…

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Top 5 Digital Tools for Industrial Sales 42:06

10M ago42:06

42:06

In this podcast, I'm diving into the top digital tools for manufacturing sales, sharing expert insights and personal favorites to enhance your sales process. First up, LinkedIn Automation is a game-changer, offering a way to efficiently connect with key decision-makers. Remember, automating connection requests and messages can massively amplify you…

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The Power of Video Marketing in Industrial Sectors 41:16

10M ago41:16

41:16

In this podcast, I delve into the transformative power of video marketing in the industrial sector. If you’ve followed my content over the last few years, you know I'm a strong advocate for video as a key driver for engagement and distinction in manufacturing. AT MFG Tribe, we embody this belief with a dedicated in-house video team that has worked …

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STOP these Email Marketing Mistakes In Industrial 29:06

10M ago29:06

29:06

🚀 Welcome to the future of email marketing for industrial companies! In this comprehensive guide, I dive deep into the most effective email marketing strategies tailored for the industrial sector in 2024. Whether you're marketing industrial products or services, this video is your roadmap to dominating your market. 🔧 Tools and Techniques Discussed:…

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Maxing ROI in Industrial Marketing 37:40

10M ago37:40

37:40

🔍 Welcome to my in-depth guide on maximizing ROI in industrial marketing campaigns. This episode is a must for anyone looking to enhance their marketing strategies in the industrial sector. Whether you're a seasoned marketer or just starting out, you'll find valuable insights and actionable tips to boost your campaign's effectiveness. 🔑 Key Topics …

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Industrial Marketing | Advanced Automation 25:58

10M ago25:58

25:58

Welcome to my deep dive into Marketing Automation, specifically tailored for the world of Industrial Sales and Marketing! In this episode, I share my extensive experience and insights on how to effectively utilize marketing automation tools to enhance your business's performance. Whether you're new to the channel or a returning viewer, this episode…

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Grow Your Business With SEARCH ENGINE OPTIMISATION 19:19

10M ago19:19

19:19

Send us a text Join Bejoy Peter as he delves into the intricate world of Search Engine Optimisation (SEO) with Agrim Yog. In this captivating episode, Bejoy unravels the mysteries behind boosting online visibility and driving organic traffic through effective SEO strategies. From decoding search engine algorithms to leveraging keywords and optimisi…

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Building a Strong Industrial Brand DIGITALLY 28:48

11M ago28:48

28:48

This episode is an essential for anyone looking to enhance their online presence in the industrial sector. We dive deep into the strategies and insights necessary for building a robust digital identity, ensuring your brand is effectively represented online 24/7. Understanding the 24/7 Nature of Digital Branding: Your brand is always live, regardles…

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Account Based Marketing 26:43

11M ago26:43

26:43

Dive deep into the world of Account-Based Marketing (ABM) tailored for industrial companies in this comprehensive video. Kyle Milan breaks down ABM, transforming it into a more industry-focused approach, and guides you through building a strategic marketing roadmap for 2024. __________ Subscribe For More Video Content : https://www.youtube.com/kyle…

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The Power of SEO in Industrial Markets 39:42

11M ago39:42

39:42

Welcome to another insightful episode where Kyle Milan dives deep into the world of SEO, specifically tailored for industrial companies. In this podcast, Kyle uncovers the common mistakes that industrial companies make in their SEO strategies and provides practical, tested solutions to enhance their online presence effectively. __________ Subscribe…

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Pitch your Industrial Products or Services 48:40

11M ago48:40

48:40

Welcome to our latest podcast where Kyle and Alex dive deep into the art of pitching industrial products and services! Whether you're a seasoned sales professional or just starting out, this video is packed with insights and strategies to take your industrial sales game to the next level. __________ Subscribe For More Video Content : https://www.yo…

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Maximizing your ROI at Industrial Trade Shows 26:56

12M ago26:56

26:56

Join me as I share my extensive experience from attending over 50 trade shows, and the specific strategies we're implementing in 2024 for our industrial clients. Whether you're planning to exhibit or just attend, this video is packed with valuable insights and tips to help you make the most of your trade show experience. Learn how to pick the right…

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Industrial Sales Mastery: 2024 Playbook 43:45

12M ago43:45

43:45

Welcome to our in-depth exploration of Industrial Sales Mastery in 2024. This podcast is essential for anyone in sales or marketing within the industrial sector. We're sharing strategies and insights that are crucial for your success. __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: Linked…

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