Indie Beauty Radio is a podcast for all the beautypreneurs and fierce founders out there crafting and building their dream brand. It's mission is to provide founders with all the tools, knowledge, advice, motivation, inspiration and the odd kick up the butt they need to go out and build iconic, future proof businesses. Hosted by Rachel Whittaker a passionate beautyphile with over 17 years industry experience, its sets out to explore a new topic each week with a combination of solo shows and ...
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What your brand colours say about your business
55:20
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55:20
In this amazing interview with Nancy a passionate lover of beauty, design extraordinaire and self-confessed font geek we go deep on what the colours you choose to represent your brand really mean and say to your customers. Nancy is the Founder of Aligned Design a design studio helping beauty brands to find their sweet spot and shine above the ordin…
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An introduction to selling on Amazon with special guests Fuel PR
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1:03:43
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1:03:43
Amazon! Do I or don't I? Its seems to be the hottest topic in beauty right now with rumours and hearsay abounding. In this episode of IBTV we cut through all the noise and take a good long hard look at why Amazon has the potential to rock your business. I am joined by experts Abi and Gillian from Fuel PR. They work with independent brands on how to…
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Selfie Masterclass with special guest Laura Pearmen
1:00:28
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1:00:28
Do you have selfie nightmares? Do you hate posting pictures of yourself on social media? You are not alone so in this episode if IBTV I am joined by the amazingly talented Laura, Founder of Laura Alexandra Pearman Photography to talk all about how to take the perfect selfie. Laura shares all the tricks of the trade, takes you step by step through t…
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The one business book you must read
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19:45
In this episode I do a deep dive into the one business book you MUST read, Seth Godin's, THE DIP. I highly recommend this book for 3 reasons; 1. The content is super motivating (more about this in a second) 2. It's just 76 pages long (even if you hate reading or don't have a lot of time this book is manageable) 3. It costs less than £10 Back to the…
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Behind the scenes at Indie Beauty Expo with Jene, Founder of Luxe Botanics
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55:22
A week after Indie Beauty Expo New York and just two months ahead of the London event (23-24 October) this week’s episode of IBTV takes you behind the scenes of the expo with experienced exhibiter Jene Roestorf, founder of Luxe Botanics. This chat is like being a fly on the wall both at the event and the all-important weeks and months of preparatio…
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How to raise money from government schemes with special guest, Myroo Skincare
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52:02
Raising money from government initiatives with special guest Rachael Dunseath, Founder of Myroo Skincare Raising money is one of the biggest challenges indie beauty founders face. The choices can seem overwhelming and a lot of the time it’s just real hard to know where to start. In this week’s episode of Indie Beauty TV I talk with Rachael Dunseath…
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How to raise money from investors with special guest, ByBi Beauty
1:00:46
1:00:46
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1:00:46
Raising capital is a challenge for every single indie beauty brand. I interviewed the founders of ByBi Beauty shortly after they had finished their first round of investment fundraising (they have subsequently completed a second round) to find out exactly what it takes to nail investment funding. One thing I love about Dom and Elsie is their openne…
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How to be a healthy beautypreneur
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46:41
In this episode I am joined by the amazing women's health coach Pamela Smart Windle to talk about the challenges that often face busy female entrepreneurs. We chat about how simple food choices can make such a difference when it comes to both energy and sleep. We talk about easy changes to our daily routines that can make us feel more energised and…
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Planning for a profitable Christmas
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27:44
On the hottest day of the year I am talking Christmas! Totally insane! However hot it is at the moment it doesn't change the fact that the remaining months of the year are where beauty brands can seriously drive sales, revenue and profits. Christmas being the biggest opportunity of all. Taking time out now to plan your strategy will reap financial …
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What you need to know about Intellectual Property
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35:05
A huge thank you to Rosalyn from Barker Brettell LLP for this eye opening insightful interview all about protecting your Intellectual Property in the beauty industry. When we think about IP we tend to focus in on our trademark but there is so much more we should be protecting in order to future proof our brand and build a business with longevity. I…
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Highlights from Beauty Exchange
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29:36
Beauty Exchange is an annual event organised by Enterprise Nation. It’s a day dedicated to helping you launch and grow your beauty business. They bring together a packed line up of industry experts to talk to you about all things ranging from barcodes, to insurance, banking to accounting, social media marketing to branding, logistics to e-commerce.…
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IDEAS TO DRIVE SALES DURING THE HOLIDAY SEASON
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23:48
The holiday season can typically spell bad news for the indie beauty brand. Sales drop through the floor as people save their money for holidays and kids treats. Social media engagement takes a nose dive as your followers flock off to foreign climbs. Many brands just accept this as the norm and take the opportunity to take their foot off the gas. B…
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How to get publicity and customers from media exposure
1:07:36
1:07:36
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1:07:36
In this week's episode I'm joined by media coach Yvonne Radley, founder of Yvonne Radley's Big Me Up Media With over 30 years in the media industry working for papers, magazines and radio there is no one better to pull back the curtains and give us all the behind the scenes media tips for success. In the episode Yvonne shares; *how to DIY your own …
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How tech is defining the future of beauty
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28:16
In this week episode I dive deep on how tech is influencing and defining the future of the beauty industry. We live in a digital, technical age and it’s here to stay. As brand founders it’s imperative you understand what's happening in the industry and adapt, plan and strategise accordingly. Enjoy. Loads of indie hugs and love, Rachel xx…
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How to run a successful crowd funding campaign
1:06:29
1:06:29
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1:06:29
I am joined in this week’s episode by Simon Cavill, Founder of Bee Good who has just successfully completed a round of crowdfunding. Simon talks openly and honestly about just what it takes to plan and run a winning campaign. In the episode you will learn how crowdfunding works how to prepare for a round of crowdfunding how to plan and action your …
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How to use Pinterest to market your brand
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48:09
Pinterest is an incredible way to drive traffic straight to your website where they can learn all about you and of course buy your products. What other form or marketing does that!!!! The problem is it feels a little like a dark art when you start out doesn't it?! In this episode I chat with ace Pinterest Coach Jen Stanbrook. Jen is a coach who wor…
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I get so many questions on SEO from indie brand founders I thought it was high time I get an expert on to talk you through what it's all about and I could not have found a better expert. Aime from Studio Cotton will totally blow your mind in this episode. We talk about what SEO is, why its important, keywords, blogging, backlinks, apps and websites…
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Why and how to use video in your marketing
57:33
57:33
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57:33
In this episode my guest is Justina Rosu. Justina worked for the BBC for many years and now runs her own consultancy working with brands like yours both creating video and teaching founders to create their own awesome videos. In the episode Justina shares why video MUST be a part of your marketing strategy, how and where you should be using video, …
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What can we learn from Lush leaving social media
28:44
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28:44
Recently Lush Cosmetics announced they were going to close down their social media accounts and it’s definitely got our industry buzzing and the marketing professionals questioning their sanity. I am totally hooked by it and have been busy researching, thinking and talking to everyone about it for a good few weeks.Today's episode dives deep into 6 …
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How indie brands can deal with the challenge of sustainability and zero waste
48:32
48:32
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48:32
A huge welcome to Melissa, the Founder of Awake Organics. Melissa has just launched a zero waste packaging returns scheme and in today's episode she talks openly, honestly and inspirationally about why all indie brands should be doing it, how they can do it and the real hard facts about the difference it will make. Got to be one of the best episode…
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How to give your business a health check
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18:01
In this weeks episode I am going to share the health check system I use to check in with my business at the end of every quarter. The system means you keep your finger on the pulse of your business. It helps you to feel focused and in control; organised and set up for success. This process will help you really understand where your biz is it right …
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Highlights from In Cosmetics Global
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37:35
Bonjour from Paris, come and join me and Gemma from LUMI Consultancy as we chat about the highlights from this amazing conference. The overiding theme seems to be................. SUSTAINABLITY. Have a listen to find out more. Enjoy Loads of indie hugs and love, Rachel and Gemma https://www.in-cosmetics.com/global/…
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Behind the scenes at the Free From Skincare Awards
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44:40
In this episode I had the pleasure of talking to Kirsty Mawhinney from Free From Skincare Awards and Skin Insight. Kirsty talked in detail all about the Free From Skincare Awards - what they stand for, how to enter, how much it costs, when the deadline is, how its judged...... and loads loads more. We did have some technical difficulties but huge r…
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Nailing your unboxing experience
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22:15
In today's episode I share two strategies to help you nail your unboxing experience and really cash in on the excitement your customers feel at the time they receive and open their order. Enjoy Loads of indie hugs and love, Rachel xxxx
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How your delivery experience can make or break your business
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24:18
The delivery options you offer your e-commerce customers can quite literally make or break your business. In today's episode I show you a way to use your delivery options to hack your e-commerce customers memory banks so they walk away from a purchase with such a positive feeling they convert to repeat customers and brand advocates! Oh and I show y…
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A look at the future of beauty retail
24:43
24:43
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24:43
We live in an amazing, exciting and opportunity filled world. Retail is changing quickly and indie brands are best placed to make the most of it. In today's episode I talk about what we can expect the future of retail to look like and how you can prepare for it and grow your business in it. Enjoy. Loads of indie hugs and love, Rachel xxx…
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If you're a podcast fan then settle in and have a listen I'm sharing my favourite podcasts in this episode. I tell you about the best industry specific ones and take you behind the scenes to give you a taste of the ones I devour to help me live my best life everyday. Here are all the links to go subscribe Beauty industry podcasts Clean Beauty Insid…
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Behind the scenes with a retail buyer
1:03:22
1:03:22
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1:03:22
What an incredible, information packed episode. If you are considering working with retailers or starting your retail journey you must give this a listen. Thank you Gemma Harling from LUMI Consultancy for being so open and sharing so much. There is so much detail in this chat we walk through the whole pitching process from identifying the correct r…
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How to start an everlasting love affair with your marketing
20:18
20:18
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20:18
How exciting this weeks episode of Indie Beauty Radio falls on Valentines Day and so I thought it would be super cool to honour the sentiment of the day and talk about how you can start an everlasting love affair with your marketing. I know for many of you marketing is the least favourite aspect of running your business. It's frustrating and challe…
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The one thing guaranteed to improve your social engagement is
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16:40
In this episode I'm sharing one thing you should get into the habit of doing at the end of every month that will help you reach more people and get more engagement on social media. It's quick, simple and easy so its perfect for the solopreneur with limited time. Enjoy! Loads of indie hugs and love, Rachel xxx…
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This week's episode is a solo show where I share my top 5 solopreneur survival tips. Running your own business is one of the most amazing things you can do. The freedom, the creativity, the dreams!!! But, when most of us launch we do so as solopreneurs and at times that can be challenging, isolating and lonely. That's why I founded Indie Beauty Del…
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Top tips to help you plan and schedule your social media
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46:18
This is my first guest episode of the year and what a brilliant one it is. I'm joined by one of the fiercest founders I have had the pleasure to collaborate with Nikki McCaig. Nikki is a super creative freelance social media marketing manager, blogger and talented photographer. Nikki's work means she manages around 7 clients marketing at any one ti…
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Beauty trends to watch out for in 2019
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35:43
In this episode I talk about the 4 trends I think are really going to hit the headlines this year. How you can use trends to help you plan and write marketing content your followers will love. And I give you three tips on how to stay on top of what trends are breaking when. Enjoy! Loads of indie hugs and love, Rachel xxxxx…
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How to plan for a perfect year
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20:21
A successful, exciting and profitable year all comes down to how good your plan is. In the first episode of Indie Beauty Rocks Radio of 2019 I am going to take you behind the scenes of my business and and teach you the system and process that I use to plan each year. I am going to show you how a plan can help you manage your business as a soloprene…
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