พอดคาสท์ Ideal Client ชั้นนำ (2023)

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth 1:14:42

8d ago1:14:42

1:14:42

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs when it comes to the MONEY part of Marketing! This is a topic we’ve touched on at different times over the years, but it’s the first time we’re approaching…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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207 - How AI Is Changing The Marketing Game for Small Business Owners 1:05:38

15d ago1:05:38

1:05:38

AI is here to stay and it’s changing the marketing game for small business owners. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it won’t be the last!). They discuss the importance of crafting great prompts to get the best out of AI and share a simple “Prompt Crafting” framework you can follow to…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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206 - The 16 Essential Elements of a High-Converting Sales Page 1:05:23

22d ago1:05:23

1:05:23

Today, we’re talking about the elements of a successful sales page. A sales page is a web page where you’re… selling something! And while that might seem obvious, there is definitely a science and an ART to creating a high converting sales page. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, draw on their decades of experience creati…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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205 - How “Owning More Space” Helps You Reach More People With Your Content Marketing 42:57

1M ago42:57

42:57

We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators. And that is this idea of Owning More Space. What we mean by that is expanding into a bigger expression of yourself and your business in all the ways. Whether that’s… Charging more for your products or services …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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204 - The Perils of Overthinking and Underdoing 49:06

2M ago49:06

49:06

Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory. For example, if you’ve never done a webinar before, or you’ve never paid for traffic before, or you’re launching a new product or service that’s different to what you’ve done before. And that is to OVER think and UNDER do! T…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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203 - 12 Questions to Ask BEFORE You Rebrand Anything! 46:35

2M ago46:35

46:35

We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything! Because this is definitely something where there can be more worms in the can than you might first imagine! And we’ve seen too many people undertake a rebrand when it was NOT needed! BUT… if you DO need a rebrand (and we cover the …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! 37:45

3M ago37:45

37:45

We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product great… but guess what? Your market is not interested in your product or services FEATURES! They want to know about its BENEFITS! In this episode, your hosts, Su…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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201 - Best Books For Content Marketers – 2023 Edition 57:40

3M ago57:40

57:40

In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode! Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and they’ve got some GOODIES to share! Plus we’ve released our newly updated 2023 Content Sells Reading List which you can get here! Listen to This Episode to Hear More…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests 1:30:37

4M ago1:30:37

1:30:37

It’s our 200th Episode!!! When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners to the show and do some celebrating, reminiscing and sharing of some of the top strategies we’ve covered here on the show! And that’s exactly what we’re doing! Join your hosts, Su…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost! 49:06

4M ago49:06

49:06

We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over the last year or so to really double down on this… In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of creating a RUNWAY for your ma…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories 37:05

4M ago37:05

37:05

We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES. In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories. Listen to this episode to hear more about: -> 5 formats your case studies can take so more p…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton 59:48

5M ago59:48

59:48

We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Skye about how she’s built her successful ecommerce business and they dive into her top content marketing strategies, including Video Storytelling (which she’s …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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196 - Campaign Thinking Vs Ad Hoc Marketing 46:02

5M ago46:02

46:02

Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing that aren’t very strategic at all! In this episode, your hosts Suzi Dafnis and Michelle Falzon share the idea of “Campaign Thinking” where you focus on a marke…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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195 - Stacking Momentum with Your Annual Marketing Plan 42:52

6M ago42:52

42:52

Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not. Poor planning means you have to expend MORE energy, and it costs MORE in terms of money, time and also lost opportunity. In this episode, your hosts Suzi Dafnis and Michelle Falzon share how to sta…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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194 - How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success 46:56

6M ago46:56

46:56

Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a much wider audience than you might normally be able to reach. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk about Competitions and how y…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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193 - Facebook Groups - The Essential Systems and Processes for Success 1:14:50

7M ago1:14:50

1:14:50

You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fundamental systems in place. In this episode, your hosts Suzi Dafnis and Michelle Falzon share the essential systems and processes you need to ensure you hav…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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192 - The 5 Essential Content Strategies For Building Your Profile 45:42

7M ago45:42

45:42

Something we know many business owners struggle with is building your own personal profile. While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to tooting your own horn or being seen, we can clam up and want to hide. In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 super simple content s…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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191 - “Staying in Your Lane” - How To Avoid Distractions and Accelerate Your Marketing Results 51:02

8M ago51:02

51:02

So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, chasing bright shiny opportunities, or thinking they have to do it like this other person in their field. When really, the KEY is finding what it is YOU have t…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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190 - Chill and Prosper: Make Your Marketing "Effort-Less" with Denise Duffield-Thomas 1:08:04

8M ago1:08:04

1:08:04

Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream! But in this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Denise Duffield-Thomas, author of the best-selling (and newly re-released) book, Chill & Prosper, about how she…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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189 - How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine Dallmeier 48:03

9M ago48:03

48:03

Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with Lorraine Dallmeier of Formula Botanica, who took a tiny business with 200 students and turned it into a global suc…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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188 - How To Brief a Graphic Designer 39:47

9M ago39:47

39:47

So much of what we do as marketers has a design element. Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media posts, the brochure you leave with clients, the look and feel of your online course or membership – so much of what we do requires DESIGN. In this episode, your h…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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187 - 5 Content Marketing Tasks to Outsource Today! 56:54

10M ago56:54

56:54

Does everything in your business feel like it’s falling on your shoulders? Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if cashflow is tight). But then it’s hard to grow because you become the bottleneck in your business. And then you can’t take any breaks because you have to ke…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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186 - How to Get More Sales From Your Existing Social Media Followers 34:35

10M ago34:35

34:35

We know getting more sales from EXISTING social media followers can be a challenge for many business owners. Perhaps you’ve experienced this – you’ve built up a healthy following on Instagram or you’ve got hundreds or perhaps even thousands or more people in your Facebook Group, or you’ve expanded the number of connections you have on LinkedIn… but…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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185 - 6 Content Marketing Tools We're Loving in 2022 50:39

11M ago50:39

50:39

In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and tools! That's right! While always being focused on getting the latest tool or software can be a bit of a distraction, there ARE some tools that we've use…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers) 1:07:17

11M ago1:07:17

1:07:17

Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET point of view. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share 5 strategies for raising your prices and making more money (without los…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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183 - Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”) 32:02

11M ago32:02

32:02

Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the benefits of, shock horror, focusing on FEWER things that you do over and over? In this episode, your hosts, Suzi Dafnis and Michelle Falzon ask these exact…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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182 - How to Shift From Working With Individuals to Working With Groups 53:13

12M ago53:13

53:13

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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181 - 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight 51:17

1y ago51:17

51:17

Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too general with your messaging and marketing strategies. Many people really STRUGGLE to get specific with their messaging; their niche; their strategies and more……

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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180 - Copywriting Tips To Get More Clients & Strategic Alliances - With Bernadette Schwerdt 43:24

1y ago43:24

43:24

A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or influencers. That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon chat with Copywriting Expert, Bernadette Schwerdt about how to write…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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179 - Why Your Marketing Needs to be More "BOOFY" 1:04:46

1y ago1:04:46

1:04:46

Are you making it TOO HARD for people to buy from you? You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do next. And if people don’t see that right away when they land on your webpage or read your Facebook Ad or click to open your email – they lose interest pretty q…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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178 - How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles 45:59

1y ago45:59

45:59

Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn’t work. But what if there was a way you could get a return almost right away, instead of having to wait a long time to maybe get something back much later …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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177 - 7 Most Common Newsletter Mistakes (and How to Fix Them) 45:17

1y ago45:17

45:17

Do you send a regular newsletter? Or maybe you’re thinking of starting one? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see business owners make when it comes to sending newsletters. Listen to this episode to hear more about: What Suzi shares about her 20+ years sending a newsletter EVERY w…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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176 - How To Successfully Launch Anything - with Jeff Walker 55:36

1y ago55:36

55:36

Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner. And then imagine the whole world wanting to know how you did it… so you make a …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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175 - Best Books For Content Marketers – 2022 Edition 42:42

1y ago42:42

42:42

Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about: The big change this year that meant Suzi read less books than usual Michelle’s realisation as to why …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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174 - How to Create Time For Big Ideas That Grow Your Business 35:30

1+ y ago35:30

35:30

It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a “Clear Week” – what it is, when and how you would add a clear we…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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173 - The Cost of “New” Vs Rinse & Repeat 29:29

1+ y ago29:29

29:29

When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new. In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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172 - The Simple Way to Sell Out Your High Ticket Offer in Days 32:41

1+ y ago32:41

32:41

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what’s really cool about this is they did it without a website, without an optin page, without a ton of emails. It’s the …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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171 - Take Your Offline Business Online with These 5 Content Strategies 1:24:43

1+ y ago1:24:43

1:24:43

For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. An…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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170 - Repurposing Your Content & Making More With Less - with Ruth Buczynski 59:37

1+ y ago59:37

59:37

Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy. In this episode, you…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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169 - How to Increase Demand by Using a Waitlist 58:58

1+ y ago58:58

58:58

Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about o…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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168 - How to Use Social Proof to Increase Sales 57:49

1+ y ago57:49

57:49

In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling! In this episode, your hosts, Suzi Dafnis and Miche…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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167 - The One Thing WE Do Every Year To Grow Our Business 45:36

1+ y ago45:36

45:36

In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on t…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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166 - Why a Clear Vision Is Important to Your Content Marketing 50:14

1+ y ago50:14

50:14

If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you’ve got way too many things on your to do list; if you feel confused by all the options arou…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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165 - How To Create a Hot Hook and Topic for Your Next Online Challenge 40:05

1+ y ago40:05

40:05

Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… wel…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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164 - Tips for Great Slide Presentations 54:43

1+ y ago54:43

54:43

Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT! In this episode, your hosts, share their top tips for great slide presentations. Listen to this episode to hear more about: How to find great content ideas “hiding in plain sight” - j…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton 1:06:33

1+ y ago1:06:33

1:06:33

Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell for less than $100 a pop, you quickly realise that’s a LOT of sales he’s made online! So he knows a thing or two about what works and what doesn’t. And for ma…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR! 43:45

1+ y ago43:45

43:45

A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?” So, in this episode, your hosts, Suzi Dafnis and Michelle Falzon share 3 content brainstorming ideas that can fast track your content creation and give you all the topics you need for a year! …

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine 1:01:35

2y ago1:01:35

1:01:35

Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do? In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to ot…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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160 - Why Being Opportunistic is Costing You Opportunities 26:38

2y ago26:38

26:38

Being opportunistic is like a badge of honour we all need to wear as business owners, right? In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have! Listen to th…

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Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

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159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan 47:32

2y ago47:32

47:32

Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network? Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one o…

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