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The No Bull Marketing Ideacast offers a fresh look into the world of marketing today, seen through the eyes of senior marketers, business leaders and investors. What are the challenges and opportunities that are keeping marketers awake at night? How are the uncertainties we face in our daily lives affecting the marketing and brand strategies that CMOs are employing? And how can agencies help marketers to respond better in the face of change?
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There's plenty of advice on how to grow into a better leader. And it takes effort to become more effective. But bad leadership gets worse almost effortlessly, says Barbara Kellerman, a Center for Public Leadership Fellow at Harvard Kennedy School. She shares real examples from the public and private sectors of how bad leaders spiral downward, and h…
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If you’re a senior leader, managing technology has never been more challenging. You face hard decisions about how to incorporate technology into your organization. But how do you cut through the noise to understand what a tool—especially a brand-new technology like generative AI—could mean for your organization or your team? HBR IdeaCast has a new …
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Worker disengagement is on the rise around the world. Even those of us who generally like our jobs sometimes find it hard to muster energy and focus. So what's the key to regaining motivation? Harvard Business School professor Boris Groysberg and research associate Robin Abrahams share a four part process to help you get your groove back: detachmen…
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Few leaders have been trained to ask great questions. That might explain why they tend to be good at certain kinds of questions, and less effective at other kinds. Unfortunately, that hurts their ability to pursue strategic priorities. Arnaud Chevallier, strategy professor at IMD Business School, explains how leaders can break out of that rut and s…
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Many people aspire to entrepreneurship but we all know it's a high-risk endeavor. Bill Aulet, the Ethernet Inventors Professor of Entrepreneurship at the MIT Sloan School of Management, has for decades studied what it takes for start-ups to succeed and advises the next generation of founders on how to do it. He discusses the key trends and changes …
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The amount of work we need to get done seems to grow daily. To avoid becoming overwhelmed, we have to become more productive than ever. Laura Mae Martin has advice on what has worked well at one of the biggest organizations in the world. She's the Executive Productivity Advisor at Google and shares the practical ways she helps her colleagues and co…
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It's been nearly two decades since the term "glass cliff" was coined; it refers to the tendency for women to break through the glass ceiling to top management roles only when there is a big crisis to overcome, which makes it more difficult for them to succeed. In short, senior female leaders are often set up to fail — and this continues to happen t…
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A growing number of workers are reaching retirement age around the globe. At the same time, many countries face a worker shortage, especially in critical areas like health care. Ken Dychtwald, cofounder and CEO of Age Wave, says it’s time for companies to stop overlooking this valuable labor pool, because AI alone won't alleviate the tight supply. …
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There's a lot of advice out there on how to get job interviews right, whether you're the one trying to get hired or the one evaluating the candidates. But the dos and don'ts aren't always applicable to every person. In fact, author Anna Papalia thinks we're better served by understanding and leveraging our own natural interviewing style. Having spe…
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The coauthor of the classic book Getting to Yes has new advice on how to negotiate, designed for a world that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has come to learn that the biggest obstacle in a negotiation is often yourself—not your opponent. Ury, who also coined the term BATNA, explains the…
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Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and profits over the long term, adjusting for inflation. He says that it’s important for leaders to think more strateg…
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Organizations regularly reward devoted workers who put in long hours. At the same time, “always-on” communication spurred by the pandemic and new digital tools encourage workaholism. But research shows that it’s not just individuals who are harmed by overworking. Their employers are, too. Malissa Clark, associate professor and head of the Healthy W…
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In a globally connected and highly politicized world, organizations are increasingly expected to comment on social, political, and environmental issues. But taking a stance doesn't always make business sense and can backfire when employees or consumers see a disconnect between leaders’ words and actions. Alison Taylor, associate professor at New Yo…
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Many leaders confidently go about tackling challenges. After all, relying on their experience got them to where they are. But taking the same approach over and over again can actually hold you back. Sometimes you need to switch up your tactics to break through to the next level. Decision-making expert Cheryl Strauss Einhorn says the first step is t…
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Organizations too often subject their employees and customers to unnecessary friction that creates inefficiency and causes frustration. But, in some situations, friction can be a positive force, spurring more innovation and better decision-making. So how do you reduce the bad kind and embrace the good? Stanford professors Bob Sutton and Huggy Rao h…
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The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor and Jin Paik say these structural changes call for a reimagining of you…
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Research shows that happiness bottoms out for people in their mid to late 40s. We might struggle with mid-career slumps, caring for both children and aging parents, and existential questions about whether everything has turned out as we'd planned. But Chip Conley says we can approach this phase of our personal and profesional lives with a different…
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Most good bosses know that they should schedule regular one-on-ones with each of their team members. But fewer know exactly how to manage these meetings well, in part because organizations rarely offer relevant training. Steven Rogelberg, Chancellor's Professor at the University of North Carolina at Charlotte, has spent years researching the best w…
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A growing number of companies are mandating office time for employees and structuring hybrid work under broad, rigid rules. But pushing people into the office is a mistake, argues Kimberly Shells, a senior director in the Gartner HR practice. She shares research showing how much flexibility and autonomy and belonging workers want. And Shells says o…
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For the qualities that top-performing CEOs have in common, research shows some surprising results. It turns out that charisma, confidence, and pedigree all have little bearing on CEO success. Elena Botelho, partner at leadership advisory firm ghSMART and coleader of its CEO Genome Project, studied high performers in the corner office. The analysis …
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For a long time, conventional wisdom ruled that companies should avoid reselling their own products in used condition. There’s the threat of cannibalization, marketing confusion, and tricky logistics that can erase margins. But more name-brand retailers are jumping into resale, says Wharton marketing professor Tom Robertson. Thanks in part to Gen Z…
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Economic activity has long been concentrated in big metropolitan areas. But has the rise of remote work technology -- and its accelerated adoption during the pandemic -- changed that? How are talent flows between geographies changing? And what does it mean for employers? Richard Florida, professor at the Rotman School of Management at the Universit…
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Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can take to increase your odds of success. Iavor Bojinov, assistant professor at Harvard Business School and former …
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Introducing HBR’s podcast for young professionals, New Here, hosted by Elainy Mata. Whether it’s your first job or a fresh start, New Here will help you build a meaningful career on your own terms. In this episode, author and personal finance expert Anne-Lyse Ngatta and author, career advisor, and past HBR IdeaCast guest Gorick Ng explain how to la…
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The restaurant business is notoriously competitive and often propelled by passing fads. But, first at the helm of Au Bon Pain, and then as the founder of Panera Bread, Ron Shaich managed to create an entirely new category of dining between fast food and table service and then dominate that market in the United States. He says the strategies that br…
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Traditionally, private equity companies have created value at the companies they own by taking on debt, restructuring, and exploiting underserved opportunities. But surging interest rates and increased competition have made it much harder to deliver strong returns. Ted Bililies, a partner and managing director of AlixPartners, says private equity l…
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The future of AI goes far beyond individuals using ChatGPT. Companies are now integrating artificial intelligence into all aspects of their businesses. One key player in this transition is Nvidia, the AI-driven computing company, which makes both hardware and software for a range of industries. In this episode, HBR editor in chief Adi Ignatius spea…
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What holds many people back from attaining the success they want - whether it's winning an Olympic medal or a seat in the C-suite - isn’t a lack of effort or talent. It’s the fear of other people’s opinions. That’s according to Michael Gervais, a performance expert and founder of the consultancy Finding Mastery. He works with top athletes and execu…
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The rapid expansion of artificial intelligence technology is creating, destroying, and changing jobs. And Harvard Business School professor Raffaella Sadun has been studying how leading companies are training and reskilling employees for this new paradigm. She says many firms underestimate how quickly and significantly workers will need to be reski…
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We know that teams mixing people of different generations, genders, and cultures yield better outcomes, and that frank, constructive feedback is key to improving individual, group, and organizational performance. But these two attributes -- diversity and candor -- often clash, says Erin Meyer, a professor at INSEAD. She's studied the challenges tha…
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It’s a reality that more employees are discussing their mental health in the workplace. And proactive leaders can serve their teams better by listening and responding. At the same time, managers can’t play the role of a therapist or the HR department. Counseling psychologist Kiran Bhatti and University of Cambridge leadership professor Thomas Roule…
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In this final episode of Season 3, we come back to fundamentals. Who ar your buyers? where are they? Why do they buy from you? This is about people as much as it is about brands, and it's equally relevant to enterprise and to solopreneurs. Sit back, and enjoy! We'll be back in the spring. For more insights and to stay up to date with all the latest…
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How does someone who's been told he will die much sooner than expected find contentment in the time he has left? As a former therapist, cofounder of the Deeper Coaching Institute, and business book author, Mark Goulston has spent his entire career trying to help others manage their emotions, improve their communication, and find the right balance b…
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When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved. Instead, Anne Morriss offers a different framework: to increase trust and transparency and the speed of ex…
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We all know that leaders need to captivate audiences and effectively convey their ideas. But not every speaking opportunity can be prepared and practiced. That's why it's so important to learn the skill of speaking off-the-cuff, and Matt Abrahams, lecturer at the Stanford Graduate School of Business and host of the podcast Think Fast, Talk Smart, h…
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After the summer of 2020 in the United States, many organizations made a big push to increase diversity, equity, and inclusion in their ranks and operations. But now, many fear that that momentum is slipping, especially in the face of economic headwinds. Laura Morgan Roberts, organizational psychologist and professor at the University of Virginia D…
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It is now accepted wisdom that increasing the diversity of your workforce in any dimension can improve both organizational culture and performance. But one group — people living with intellectual, developmental, and physical disabilities — continues to be overlooked by many companies. Luisa Alemany, associate professor at London Business School, ha…
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Many leaders realize they need to change their organization’s culture to save the business. But employees usually resist change and stick to past norms. Jay Barney, professor at the University of Utah’s Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread stories. He s…
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New AI technology enables anyone to become a programmer — opening doors to faster analytics and automation but also presenting big challenges. Organizations need policies and strategies to manage the chaos created by what Tom Davenport calls “citizen developers.” Davenport is a professor of management and information technology at Babson College, a…
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Companies plan for crises and aim to be resilient and adaptive in the face of all kinds of risks, but it’s always easier said than done. And perhaps none of these threats is as serious as war. That’s what Roman Rodomansky had to prepare his company for. He’s the cofounder and COO at Ralabs, a Ukrainian software development company. As Russia prepar…
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How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as president at Stanley, he has made the company's durable mugs TikTok famous …
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Much of the business world has bought into the idea of stakeholder capitalism. But Freada Kapor Klein and Mitch Kapor say that doing some good by doing well isn’t enough when the business impact still creates negative effects and broader disparities overall. Freada, with a background in social justice and empirical research, and Mitch, an entrepren…
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After decades of industrial policy that favored globalization and free trade, we are entering a new era. Prompted by the pandemic, climate change, rising geopolitical tensions and economic concerns, countries and groups of countries are once again using the power they have to intervene in the private sector, whether it's investing in drug developme…
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There are few jobs that demand decisive, clear thinking under pressure more than that of a fighter jet pilot. But the best combat pilots don't act on gut and muscle memory alone. They train to use proven mental models for making tough, fast decisions with extremely high stakes. Hasard Lee is a U.S. Air Force fighter pilot and instructor who has lea…
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Middle managers are meant to serve as a go-between for leadership teams and individual contributors. But in large organizations, with many layers of hierarchy, some of these roles feel like bureaucratic bloat, which, in tighter economic times, makes them a target for elimination. Emily Field, a partner at McKinsey & Company, thinks in many cases th…
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Hold your horns - we’ve got Pete Richardson, Director of Urban Rhino Gin, on the podcast this week. Tune in as Pete shares his wild and wonderful journey from golf marketing and PR in South Africa, to taking his newly acquired gin brand, Urban Rhino, to market to save baby rhinos from the poaching crisis with every bottle sold. Check out The Rhino …
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If you had the chance to talk to hundreds of business leaders at the top of their game, what habits and patterns would you learn? Adam Bryant has done just that. He's the senior managing director of the ExCo Group and founded the “Corner Office” interview series at The New York Times. Along the way, he has identified the mindset and attributes that…
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We know that trying new things, taking risks, and even failing are vital to most success stories. But getting out of areas where you’re comfortable and breaking through to the next level is easier said than done. Andy Molinsky, professor of organizational behavior at Brandeis International Business School, says that there are actions we all can tak…
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With all the hype in the startup world around unicorns and hypergrowth, entrepreneurs feel enormous pressure to raise massive amounts of cash from venture capitalists. But now, as interest rates have risen, a lot of that funding has dried up. And a growing number of founders are seeking ways to scale without burning through cash to acquire users. M…
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Influencer Marketing: What Worked Yesterday, Won’t Work Today. Join Becky and RippleXN co-founders, Adrian Land and James Beaven, as they explore the cutting-edge of influencer marketing. Hear how AI will revolutionize the industry, providing real-time insights and compliance assurance. Whether you’re an agency aiming for pitch perfection or a bran…
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