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Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they inter ...
 
Tax Pro Nation is the show for independent tax professionals. Whether you're thinking about getting into the tax business to make extra money part-time or you're a seasoned tax entrepreneur dreaming of creating the next nationwide tax franchise — or like most of our listeners, you're somewhere in between — welcome home. In the first 10 episodes, we cover The Pronto Path, the first and only step-by-step career road map available for independent tax professionals seeking to build a lifestyle o ...
 
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show series
 
In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox…
 
Our guest on this episode is Nora Garcia. Join us as she shares her heart-warming story of motherhood, divorce, and starting her Liberty Tax franchise. To learn more, and for the complete show notes, visit: http://taxpronation.com/22โดย Pronto Tax School, Jeff Dolan, Andy Frye
 
Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience. Show Notes: https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher…
 
Our guest on this episode is Beth Lynn Kelly, Tax Chick. Join us as she shares her journey from lawyer to actress to tax professional. To learn more, and for the complete show notes, visit: http://taxpronation.com/21โดย Pronto Tax School, Jeff Dolan, Andy Frye
 
Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss. Show Notes: https://www.buildermarketingpod…
 
Our guest on this episode is William Marcus Lopez. Join us as he shares his heart-wrenching story of going from entrepreneur to employee to starting over again in the tax business after his spouse passed away. To learn more, and for the complete show notes, visit: http://taxpronation.com/20โดย Pronto Tax School, Jeff Dolan, Andy Frye
 
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come. Show Notes: https://www.buildermarketingpodcast.com/episodes/53-handling…
 
Our guest on this episode is Kevin C. Huston, EA, USTCP. Join us as he shares his moving story of growing up in poverty with his grandmother to finding success as an entrepreneur. To learn more, and for the complete show notes, visit: http://taxpronation.com/19โดย Pronto Tax School, Jeff Dolan, Andy Frye
 
This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series. Show Notes: https:…
 
Our guest on this episode is Carlos Samaniego, EA, winner of the 2020 My Tax Career Story Contest. Join us as he shares his amazing story of redemption going from a tax evader to self-taught tax pro. He was inspired by a mentor to get into the tax business, and he now acts as a mentor to others as an Enrolled Agent, author, and speaker. To learn mo…
 
On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectatio…
 
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder ind…
 
Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. Show Notes: https://www.buildermarketingpodcast.com/episodes/49-definin…
 
In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business. Show Notes: https://ww…
 
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Cabe Vinson of Blue Tangerine. Cabe shares tons of valuable information about how Google My Business can boost your business today. Show Notes: https://www.buildermarketingpodcast.com/episodes/47-leveraging-google-my-business-for-home-builders-cabe-vinson…
 
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin discuss the connection between marketing and warranty with ProHome’s Stacey Kincaid. Stacey is the director of Marketing and Support Services at ProHome and delivers outstanding insight as she’s been involved in home building in some form for the past 20 years. Sho…
 
On this week’s episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version. Show Notes: https://www.buildermarketingpodcast.com/episodes/45-upgrade-…
 
Don’t miss this week’s episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). Show Notes: https://www.buildermarketingpodcast.com/episodes/44…
 
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there’s a space for them in this awesome home building industry! Show N…
 
Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022. Show Notes: https://www.buildermarketingpodcast.com/episodes/42-comp…
 
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more. Show Notes: …
 
On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas. We hope you have a happy and healthy holiday season! Show Notes: https://www.builderma…
 
Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use. Show Notes: https://www.buil…
 
This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales. Show Notes: https://www.buildermarketingpodcast.com/episodes/38-the-engagement-powe…
 
Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER! Show Notes: https://www.buildermarketingpodcast.com/episodes/37-recap-home-building-digital-mar…
 
This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving. Show Notes: https://www.buildermarketingpodcast.com/episodes/36-end-to-end-va…
 
This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for. Show Notes: https://www.buildermarketingpodcast.com/episo…
 
Join Greg, Kevin, and Laura Hanson from New Tradition Homes as they discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer’s ever-evolving needs. Show Notes: https://www.buildermarketingpodcast.com/episodes/34-shifting-to-digi…
 
Join Greg, Kevin, and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. Show Notes: https://www.buildermarketingpodcast.com/episodes/33-process-map-to-improve-your-customers-experience-kimberly-mackey…
 
Ashley De Young-Seibert, the VP of Marketing at De Young Properties, drops a slew of marketing tips to help your business on this week's episode of the Home Builder Digital Marketing Podcast. Listen in to learn from a true innovator and see why De Young Properties is like Elvis. Show Notes: https://www.buildermarketingpodcast.com/episodes/32-innova…
 
Greg, Kevin, and Ronda Conger of CBH Homes explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. Not only does Ronda share some incredible marketing strategies for home builders, but she also shares inspiration focused on reaching your goals both in life and in business. Show Notes: https://www.buildermarketingp…
 
Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy. Sho…
 
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting h…
 
Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week’s episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation.…
 
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process. Show Notes: https://www.buildermarketingpodcast.com/episodes/…
 
This week on the Home Builder Digital Marketing Podcast, we had the opportunity to discuss the importance of creating a positive customer experience with the Co-founder of Bokka Group, Jimmy Diffee. He shares excellent insights and trends on making your customer experience stand out over your competitors. Creating a great customer experience will i…
 
The creator of Newhomesales.com, Quint Lears joins HBDMP to discuss his journey in the Home Building and Real Estate industry as well as the importance of “If you want to be terrific, you have to be specific”. Hold on to your headphones, this episode is jammed packed with tons of motivational quotes that promise to inspire. Show Notes: https://www.…
 
Join Greg and Kevin as they share a sneak peek of the upcoming Home Builder Digital Marketing Summit - Virtual Series! We are bringing the industry’s thought leaders to your home or office once a week for four weeks so you can learn new marketing tactics to sell more homes – and it’s FREE! Register Now >> https://register.gotowebinar.com/register/7…
 
We welcomed JoAnne Williams, Founder, President, and CEO of JWilliams Staffing to discuss how to avoid costly hiring mistakes in the real estate world. During this episode, you'll learn several tips like what to look for in potential employees as well as how you can stand out as a candidate. Show Notes: https://www.buildermarketingpodcast.com/episo…
 
Greg and Kevin were proud to welcome Dana Kovach, owner of Kovach Marketing to the Home Builder Digital Marketing Podcast. Listen as they sit down to talk about the importance of branding, the importance of truly getting to know your target segment and potential home buyer in today’s world. Dana also shares how to get builders to reveal the purpose…
 
Join the CEO of HomeAid, Scott Larson, Greg, and Kevin as they discuss how to address the issue of homelessness, as well as, how HomeAid is using home builders to help create solutions. This episode showcases the inspiring mission of HomeAid and sheds a light on how home builders can do their part to get involved in their communities. Listen and en…
 
Dave Knowles founder and president of TopBuilder Solutions joined the Home Builder Digital Marketing Podcast to discuss the magic of implementing a CRM program for your home builder business. A CRM (Customer Relationship Management) allows you to track how things are coming into the funnel, how well you're converting them, while also helping you en…
 
Stuart Platt, the managing partner at Outhouse, spent some time with the Home Builder Digital Marketing hosts discussing some incredibly substantial topics to benefit home builders. Stuart also discusses the importance of creating an emotional connection on the website. Show Notes: https://www.buildermarketingpodcast.com/episodes/21-evoking-home-bu…
 
Erik Martinez, Vice President of Blue Tangerine joined the Home Builder Digital Marketing podcast to talk about the death of the third-party cookie. Erik, Greg, and Kevin chat about upcoming digital marketing issues such as new privacy regulations and how they affect digital marketing strategies. Erik’s in-depth knowledge and digital marketing expe…
 
Tim Curtis President of CohereOne, sit down to discuss neuromarketing and marketing psychology and so much more. Tim drops a ton of knowledge regarding the cues and triggers that influence the decision-making process and buying. Tim has an incredible knack for looking ahead so listen, learn, and enjoy! Show Notes: https://www.buildermarketingpodcas…
 
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