To find the true problem within the business, you need to change how you view the problem. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barb…

One of the recent problems I was tasked to solve by a client was to help them recreate their personal training pricing model. Need help with something business-related in your gym?Head over to www.wtfgymtalk.com —------------------------------------------------------------------------------------------------------------------------------- The only …

A high-end, semi-private training client of mine has tasked me with helping them restructure their pricing model. They're considering using "decoy pricing", which I'm a huge fan of, typically. But in this particular case, I'm advising against it. Want help solving business problems in your gym? www.wtfgymtalk.com —----------------------------------…

This message is brought to you by The Gym Real Estate Company. There's a fine line between having an increase in brand presence with multiple locations and cannibalizing them. Need help with location selection, leasing or buying a building? Head over to www.gymrealestate.co to book a free Discovery Call. --- Send in a voice message: https://podcast…

This is another episode of Live Problem Solving where I take you behind-the-scenes of how I actually help my clients solve their business problems. Today, we are looking at a new location that one of my client's is signing a lease for, and he wants to re-imagine class flow and training floor layout. —------------------------------------------------…

These small adjustments can save you $1,000+ per month in rent. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness exp…

Remember when you first started the business? Sure, you were nervous as hell, but you had enough FuckIt in your system that allowed you to make the hard decisions. But where is your FuckIt now? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness …

Most gym owners are experienced enough to check for zoning compliance before signing a lease. However, zoning isn't always the issue. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…

Another segment of Live Problem Solving where I take a look at a recent problem one of my consulting clients had that we can all relate to — a to-do list that never seems to end. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I wo…

Recently, a popular boutique group fitness brand out of NYC, Fhitting Room, announced it was closing most of its locations. This video is my response to this news and a few industry insights. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness fr…

Do you think these two efforts are at odds with one another??? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness expe…

Back with another segment of Live Problem Solving where I'm taking a look at a client's desire to change up their pricing model as they move in a different direction with their service offering. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness…

My friend and colleague, Dr. Sean Pastuch (founder of Active Life) and I keep in touch regularly. However, it had been a minute since we had a catch-up call, so we decided to double-dip and record it as a podcast as well. —-------------------------------------------------------------------------------------------------------------------------------…

Want to create an annual or bi-annual event that allows your members to celebrate your unique belief in fitness? Here's how I'm structuring the strategy for one of my consulting clients. Have a problem in the business you need help solving? www.wtfgymtalk.com —-----------------------------------------------------------------------------------------…

Everyone with a business problem has a 10-minute backstory as to why it's a problem, how it became a problem and all the in's and out's that ultimately do not actually lead the person to a solution. Here's how I recommend looking at it. —----------------------------------------------------------------------------------------------------------------…

Finley began her journey with MADabolic as a client, then became a trainer, evolved to a GM, and eventually part owner of a 2-location portfolio in Charlotte, NC. At that point, her husband (Landon), quit his corporate career and the two of them purchased 100% of the portfolio equity and then opened a 3rd location.We jam on topics ranging from evol…

This is part of a new segment called LIVE Problem Solving where I walk you through an existing consulting client's problem and show you how I plan to solve it in real time. Want your problems solved? Head over to www.wtfgymtalk.com —---------------------------------------------------------------------------------------------------------------------…

If you are constantly operating in a technician role within your business, it's not truly a business - it's a job. But is there anything wrong with that? Here's my alternative take. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I…

Since most people don't intrinsically WANT to do fitness, how can we keep them coming back? —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, bar…

Trust me, I'm almost always right about these things. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (a…

Had a great question come through Instagram DM, so I decided to hit record and document my rant on this topic. Enjoy. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high…

You know those weightloss drugs everyone is talking about? Yeah, you may want to get a bit more educated after hearing what Eric Durak has to say. Eric Durak began his career in fitness. He was fortunate enough to work with some of the top medical researchers in diabetes care, and started Medhealthfit in the early 1990s. After a 17-year career at t…

One of my favorite productivity hacks. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit wit…

Regardless of whom you have to communicate with - this hack will enable you to ensure that expectations are understood by all parties involved. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you w…

Have clients who habitually show up late for group class or sessions? Try this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based g…

Remember when Meetup.com was a big deal? No? I do. Here's how to recreate the magic this community creating startup aimed to achieve, but for your gym membership. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… I…

If you're a business owner who feels inadequate because you haven't fully developed your SOPs and employee systems, this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-…

Core 704 is a boutique fitness brand in Charlotte, NC. This video is a hypothetical case study as to how we would approach opening a new location utilizing our site suitability services. www.gymrealestate.co —------------------------------------------------------------------------------------------------------------------------------- The only two …

This past week at the FIBO fitness industry conference in Germany, HYROX announced the launch of it's Hyrox365 program - "a comprehensive training and education ecosystem for gym operators and coaches". According to Athletech, "All 2,500 Hyrox-affiliated gyms will become official Hyrox Training Clubs and receive access to an all-in-one training exp…

Spoiler alert: I'm not picking up what they're putting down. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experi…

John Briggs has developed a reputation for himself in the fitness industry in the realm of taxes, cash flow management and ways to legally pay the IRS less money with his CPA firm Incite Tax. He's now sharing his hack for productivity through the 3.3. Rule - a ratio that allows for a maximum of 3 hours of work followed by a minimum of 30% rest/reco…

Want your gym to hit revenue goals faster? Do this. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka…

If you currently have members on your team that are causing you grief, I want you to take this framework into consideration. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

However, after surveying their market and seeing the success of brands like CorePower Yoga, they wanted to test the waters and create a whitespace model that nobody had tried yet - enter Alchemy365.Tyler and I jam on a variety of topics ranging from the aftermath his stores experienced since they were located only blocks from the George Floyd murde…

So you're going to pay your general manager X-amount of dollars because you feel it's fair. But how are you actually justifying the compensation beyond what you can afford? Here's a quick and easy way to establish fair compensation amounts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message…

Rick Del Sontro is the co-founder of Z-Growth, a franchise accelerator firm that identifies concepts that are scalable and take them the distance into a thriving franchise model. The case study of theirs that you're likely familiar with if you follow my content is none other than MADabolic. Rick and I sit down and discuss everything franchise relat…

For those of you who currently operate a garage gym or have a very low cost rental situation and dream of the day you're going to move into your own, proper commercial real estate space - this is for you. —------------------------------------------------------------------------------------------------------------------------------- The only two gro…

The more elements of your financial model you can "fix" versus allow to be volatile and dynamic, the more predictable and consistent business you can run. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrio…

If you're planning on purchasing a building and will be seeking additional lending, you'll want to get familiar with DSCR → Debt Service Coverage Ratio.In this video, I'll break down DSCR in easy math and provide a step-by-step process to evaluate the likelihood that a bank will fund your loan request. —---------------------------------------------…

Adam Ludlow is the owner of Rewired Fitness Co., a microgym in Spokane, WA. He also has ventured into business coaching- with one of his specialty focuses being in providing DISC assessments for small businesses and providing an analysis of the results. The DISC Assessment allows you to understand why people behave, communicate and react in the way…

Here's why smaller membership base gyms are at a disadvantage when it comes to organic marketing (unpaid marketing). —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high …

You can lead a horse to water, but you can't make that fuckface drink it. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group f…

Andrew Frezza recently exited the gym he started with his brother and grew into a million dollar business, and his new venture is a post-gym ownership story you don't hear very often. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises…

Jenn Green is the Senior Manager of US CrossFit Affiliate Operations and the owner of CrossFit Greer in SC. We were introduced by a mutual connection and I invited her on the podcast to discuss some of the criticism that CrossFit has received recently and to jam on a few of the sticking points I've had with the brand for a while. IG: @green_jenn --…

Making an open-gym model "cool" isn't easy. It takes a unique personality to bring facility design, interior flair, music, equipment, and vibes together to create a unique client experience. Kory Keefer is the mastermind behind Core24 - an open-gym model with 3 locations in North and South Carolina - and we sat down to discuss how he got created th…

How do you evaluate choices when making a decision? I've got some thoughts on the topic.—-------------------------------------------------------------------------------------------------------------------------------The only two group fitness franchises I would invest in…Industrious If you want a well-organized, high operational capacity, barbell-b…

If we reframe the way we think about our customer's perception of our brand and the way we perceive problems, a lot of good shit can happen. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I would invest in… Industrious If you want…

If you choose to not properly document and have a conversation around the infractions your employees commit, you only have yourself to blame when their development leads to nowhere. —------------------------------------------------------------------------------------------------------------------------------- The only two group fitness franchises I…

Want to know if your "good idea" is truly a good idea? Listen up. The only two group fitness franchises I would invest in… Industrious If you want a well-organized, high operational capacity, barbell-based group fitness experience (aka CrossFit without the stupid shit), then you need to look into Industrious. Click here and I’ll personally connect …

Recently, Chip Wilson (founder of Lululemon) found himself in trouble with the popular woke media outlets as he discussed a core belief that I share in business: You can't be for everybody or every body. —------------------------------------------------------------------------------------------------------------- I solve problems in your business a…