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Why settle for an ordinary brand, when you can have an exceptional one? Gerry Foster, The Branding Evangelist and leading small business brand strategist, has helped over 100,000 small businesses from over 600 different industries create unforgettable brands. But how do you develop a truly great brand that is something more than having a nice logo, website, or colorful social media images? This is just one of the thought-provoking, big questions Gerry digs into on his Big Brand Formula podca ...
 
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There is more to being a leader than just doing things right. For Conscious Leadership Shaman Rodolfo Carrillo, leadership also comes from that spiritual path of recognizing who we are and showing up from that state of who we are from being. In this episode, he joins host Gerry Foster to take us deep into his understanding together with his new boo…
 
Building your brand means providing a reflection of yourself to the market, which requires understanding your personal magnificence and uniqueness. Unfortunately, learning how you differ from the rest may lead to an alarming result: suicide. Gerry Foster shares his knowledge about the proper way of brand building by joining Jackie Simmons of The Su…
 
Bhavna Srivastava’s name is synonymous with The Golden Light. A powerful visionary and thought leader, Bhavna has been chosen to bring the golden age on earth. She is the creator of Golden Light Healing, a system that heals people from trauma and pain by giving them clarity and peace. Through her books, podcast, speaking engagements, coaching and m…
 
In our society, up until just recently, there's been so much conditioning around staying in our lane, sitting down, and shutting up. We’ve been told to be passionate but not so passionate, to speak up but not to speak out of line. However, Leslie Medley found the opposite to be true in her life, claiming that the more messy she allows her life to b…
 
Often, it is in tough moments in life that we find our purpose. Guest Michael Tranmer experienced a life transformation following the end of his marriage. Dealing with heartaches, Michael found himself awakening to his calling and now, fearlessly sharing his journey of self-discovery in his book, satori ananda: awaken to happiness. In this episode,…
 
You absolutely have the power to create whatever you can dream of. You just have to allow yourself to listen to your discontent, your desires, and activate your imagination of what you really want your life to look like. If you can get to that place of abundance, contentment and happiness, that’s what success is for you. Joining Gerry Foster to spr…
 
We often avoid dealing with a person in grief, not because we don’t care about them, but because we find ourselves inadequate and incapable of consoling them. The truth is, however, we can make a lot of difference by just showing up for that person in their moment of sadness. You don’t have to have to know what to say or what to do; you just have t…
 
In an increasingly diverse and inclusive business sphere, a lot of Latinas are coming out into the open and seeing success, but a lot of things are still holding them back from their true potential. Business and life coach, Michelle Gomez addresses these issues through her Latina life coaching program, where she focuses on the underserved niche of …
 
Publicity is one of the things in in life that can come for free if you happen to have luck on your side, which most of us don’t. What can you do to publicize your brand and become more visible to the people you want to serve? Get a load of golden nuggets on this topic as Gerry Foster chats with the Queen of Publicity herself, Jill Lublin. Jill is …
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. 93 years ago on June 26, 1927 — The Coney Island Cyclone wooden roller coaster op…
 
Small businesses are taking the brunt of this very challenging COVID-19 environment. Though the future may be unclear, business owners nevertheless need to make efforts to move forward; otherwise, they’ll never see the light at the end of this dark tunnel. One way to start is branding, and in this special episode, Gerry Foster is interviewed by Sep…
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. 123 years ago on June 15, 1897 — A fire sweeps through Ellis Island's wood buildi…
 
We’re living the new normal due to COVID-19 where social distancing, staying at home as much as possible, washing our hands frequently, and wearing masks every time we leave the house have all become the new norm. Although the things happening all around may bring a lot of uncertainties and stress, it can be a time to look for unique opportunities …
 
With all the noise emanating from all corners of the world wide web, finding your uniqueness is one of your most difficult assignments as an entrepreneur. Something about you and the way you do things must clinch the business of your potential clients. Otherwise, they end up going to your competitors. Gerry Foster shows the importance of standing o…
 
Ryan Long had an amazing career and lived a generous life with his philanthropic and charitable work. Not many people can lay claim to the impressive amount of work Ryan did throughout his fleeting but fruitful life. Gerry Foster pays tribute to Ryan Long and the work he did in his lifetime. Ryan was an inspiration, and his many contributions to so…
 
The Dare To Go Big series has showcased the exceptional minds of entrepreneurs who are out there making a difference in their own ways. The LA City Summit has truly been an experience that highlights how boundless the opportunities are to becoming an entrepreneur, especially if one dares to go big. Rounding out this series, Gerry Foster shares a co…
 
One thing to know about entrepreneurs is that they are ripe with knowledge and wisdom. Where better to ask for them than at a gathering of some of the brightest entrepreneurial minds in the country? Continuing with part two of the Dare To Go Big series, Gerry Foster shares more of the awesome interviews he had with entrepreneurs during the LA City …
 
[Coronavirus monologue — 7 northeast states form a joint committee to evaluate ending social distancing] Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/adv…
 
Setting yourself on the path towards becoming an entrepreneur is not an easy feat. That is why, no matter the reasons you have for starting a business, being one is admirable in and of itself. With all the painstaking challenges entrepreneurs face on their journey, we can definitely count on the hard-earned wisdom that they have learned. Host, Gerr…
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. 69 years ago on March 29, 1951 — The 'Mad Bomber' begins his largest streak of at…
 
We are in a very trying time as the Coronavirus continues to spread around the world. It has disrupted our daily lives and put everyone into a state of chaos and fear. Mass panic has forced millions of shoppers to swarm into stores hoarding products, most especially toilet papers. Host, Gerry Foster, reflects on the hysteria caused by the Pandemic …
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. [Coronavirus monologue] 53 years ago on March 26, 1967 — Thousands of people gath…
 
When you have something that the world has never seen or heard before, put it out there. That just might be the one that will not only bring you success but help others as well. Having created such a remarkable product is the founder and president of Happy Again Pet, Anja Skodda. In this episode, Anja shares with us how she came about creating coll…
 
In recent years, with the tech boom, one of the services that has been making big bucks is subscription apps. No matter which industry you’re looking to target, you can be sure that for the most part, there is a way to create a subscription service out of it. Andrew Nagle is the Co-Founder and CEO of the subscription app Glammly, which organizes be…
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. Coronavirus Info for NYC — Westchester resident tests positive for coronavirus, b…
 
A brand or product can be unique for many reasons: maybe it’s the market you’re catering to, the kind of product you’re selling, or even the way you’re putting your brand out there. Whatever the case, there’s a lot that goes into establishing a unique brand, and you should at least be aware of how to go about it. Gerry Foster is joined by Tyler Orn…
 
Passengers Aboard Royal Caribbean's Anthem of the Seas Cruise Ship Test Negative for New Coronavirus — AGBC Health page tracking the coronavirus Gunman Who Allegedly Ambushed Cops Due in Court as Tension Between NYPD, Elected Officials Escalates 64 years ago on February 8, 1956 — Eastern Air Flight 663 swerves to avoid an oncoming aircraft and cras…
 
The tragic loss of Kobe Bryant shook the world in unimaginable ways. Now, all that’s left of him, besides his family, is a brand that carries his legacy steadfastly. Gerry Foster takes a look at the legacy of the “Black Mamba,” Kobe Bryant, and how that legacy has positioned his personal brand. More than being just a legendary athlete and outstandi…
 
Coronavirus Info for NYC 175 years ago on January 29, 1845 — 'The Raven' by Edgar Allan Poe is first published in the New-York Evening Mirror 63 years ago on February 1, 1957 — Northeast Air Flight 823 crashes on Rikers Island after takeoff at LaGuardia, killing 20 and injuring 78 28 years ago on February 4, 1992 — Area code 917 is introduced, orig…
 
Reality check: You can have the best product out there, but if your target customers don’t perceive you to be the best, it’s not your store they’re flocking to. Brand perception is the sum total of every action you make with your brand. As a business owner, it’s your responsibility to ensure you’re in tip-top shape. Gerry Foster talks about how cru…
 
11 years ago on January 15, 2009 — Captain Sullenberger lands USAir Flight 1549 in the Hudson River, an event that would become known as the Miracle on the Hudson 19 years ago on January 17, 2001 — A 2.4 magnitude earthquake strikes the Upper East Side of Manhattan 63 years ago on January 21, 1957 — The Mad Bomber is arrested after planting at leas…
 
People neglect the concept of branding and why branding is necessary for growth. But don’t be fooled! You can’t estimate the drawing power of a company whose branding is strong and effective, especially compared to businesses that can’t be bothered. Gerry Foster breaks down the necessity of branding in any business. Don’t rest on your laurels! Buil…
 
AGBC collects a variety of links from across the internet and analyzes them to power our links page. Links are selected and ranked based on whether they are about New York and interesting enough to share. A few times per day, this same system also re-ranks the past few hours of news links and creates our top stories page. Taking that same idea and …
 
Make consumers fall in love with how you are constantly achieving greatness and uniqueness in your industry. This is what Gerry Foster imparts to us in this episode. Branding and marketing in the service arena can be difficult since something intangible is being offered. Gerry shows us how we can differentiate ourselves in this area and increase ou…
 
Brand identity goes far deeper than just a cool logo on some okay products. Your brand stands out only if it’s remembered for being excellent, so at all phases of the customer experience, you need to give them a reason to remember you. Host, Gerry Foster, discusses the importance of thinking differently when it comes to building your brand. It has …
 
Starting off with a bit more busway news this week: In a study released by Sam Schwartz Transportation Consultants [PDF link], the 14th Street busway has improved travel times on multiple modes of transit by evaluating a variety of data sources, including the Department of Transportation, independent traffic counting, and Citibike data. M14 A and D…
 
More than anything, naming your brand matters. It is what makes you stand out in your area of specialty and what people will remember. Now, how do you find the perfect brand name for you or your business? Host Gerry Foster has got you covered. In this episode, he shares with you some great insights, tips, and tricks on naming your brand – one that …
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. A moment of remembrance this week for Alelia Murphy, who I mentioned back in July…
 
How can you create a strong personal brand with a high impact that you can accomplish with grace and ease? In this episode, the Branding Evangelist Gerry Foster shares his classic, all-time favorite talk designed to guide you through the steps of knowing who you are, what you stand for, and how you’re going to take your message to the right audienc…
 
Claudia Harvey is probably one of the very few women who has done it all. She is a global entrepreneur and investor, speaker and influencer, bestselling author, philanthropist, and, more importantly, a proud mom of three. However, Claudia admits her whole career did not happen overnight. It took her over years of developing and moving from one step…
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. The ridership on crosstown buses at 14th Street has increased to more than 32,000…
 
How can you make your brand more memorable and impactful to your target clients? Today, Gerry Foster unpacks the importance of making your brand stand out from the competition. A big part of what makes these brands and many others so attractive is a human connection. A heart-centered brand rather than a hit-centered product is necessary for the sus…
 
Visit agreatbigcity.com/support to learn how to support New York City local news and allow us to keep bringing you this podcast. If you are a New York-based business and would be interested in sponsoring our podcasts, visit agreatbigcity.com/advertising to learn more. If you're one of the 26,000 people who visit the Wall Street Bull on a typical da…
 
In this day and age, selling is no longer about what you let your consumers see. It is now about how you make them feel. Host, Gerry Foster, discusses the impact and importance of making an emotional connection, most especially when it comes to branding that eventually carries over to marketing. He makes great points about how emotions come into pl…
 
Pay attention to what your customer wants and then sell it to them. On today’s show, Gerry Foster reminds us to always be customer-centric when aiming for growth. Understanding the difference between the audience’s wants and needs is essential. Gerry teaches us how we can determine these two and notes the importance of speaking to the wants of the …
 
A successful and great brand is built around simple ideas. Simplicity is everything to make a great brand. In this episode, Gerry Foster provides amazing and helpful tips on how you can make marketing and selling a lot easier and leverage your success. He also talks about visual branding, brand preference, how to maximize your sales, and so much mo…
 
Take a trip through the slimy, sickening side of the city and prepare yourself for A Great Big SCARE! It's ironically appropriate that the subway celebrates its birthday right around the spookiest time of year, as it prominently features in New Yorkers' nightmares. 115 years ago on October 27th, 1904, The original 28 subway stations opened, stretch…
 
Last week I walked you through the history of the Guggenheim Museum to mark its 60th anniversary on October 21, 1959, and this week I wanted to point you to a podcast by 99% Invisible, a design and architecture podcast, which worked with the Guggenheim to produce a special audio walkthrough that talks about the history of the building and some of t…
 
You either innovate, rebrand, fade into the background, or be a different shade in order to achieve total branding success. This is what Gerry Foster believes will happen if you do not stand out from everyone else. In this episode, he talks about how you can make your potential customers care about your brand identity from others. He taps into enha…
 
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