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Google Partners and Google Ads experts Chris Schaeffer and Jason Rothman answer your questions about all things PPC and Google Ads. New episodes come out every day Monday through Friday. Send us your questions at paidsearchpodcast.com/contact-us. And check out the PSP Insider at paidsearchpodcast.com/insider
 
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show series
 
Today's question comes from Carlos, in Colorado Springs, Colorado. Carlos wants to know how to get an edge in applying for entry level PPC marketing jobs. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ PSP Insider - https://pai…
 
Today's question comes from Andre, in Slovenia. Andre wants to know how to raise his quality score when he has no problems with CTR or ad relevancy, and how to make his landing page experience above average. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidse…
 
Today's question comes from Paul, in Sunshine Coast, Australia. Paul wants to know some strategies to build his Remarketing lists more quickly for lower traffic websites. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ PSP Insid…
 
Today's question comes from Chloe, in London. Chloe has a job interview with the CMO (chief marketing officer) of a PPC agency, and she wants to know some tips for communicating PPC knowledge and strategy to someone at the CMO level. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords ques…
 
Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts with limited budget. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchp…
 
Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/c…
 
Today's question comes from Andrew, in Slovenia. Andrew has an e-commerce store for medical supplies, and he wants to know what to do since Google doesn't allow remarketing for his industry. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/c…
 
Today's question comes from David, in Chicago. He wants to know how to target people in the Google Ads search network if your industry has the same search terms as another, unrelated industry. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com…
 
Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Scott, in Minneapolis. Scott wants to know how to de-SKAG a Google Ads account. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
84 - Hank, Tampa, Florida. How to access the keywords suggestion tool from the old AdWords interface? Today's question comes from Hank, in Tampa, Florida. Hank wants to know to access the keywords suggestion tool in the new AdWords interface. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdW…
 
Today's question comes from Hesham, in Paris. Hesham wants to know how Chris and Jason got their first 5 AdWords clients. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Tom in San Carlos, California. Tom wants to know why Google has set his website's quality score so low. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Justin in Fort Bragg. Justin wants to know how to run an ecommerce campaign if the client has a poor product selection. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding? Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Donatas in London in the U.K. Donatas wants to know how to get more conversions without raising the cost per conversion. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from James in the U.K. and also Jonathan. James and Jonathan want to know why we don't love SKAGS. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Kelise in Atlanta. Kelise wants to know how she can get her ads to not run without turning off her campaigns. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Daniel in Vancouver, Canada. Daniel wants to more about negative keyword match options. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Amber in YouTube. Amber wants to know how many calls she gets from Google Ads campaigns end up in actual sales. Thanks for listening! Please share this show with a friend and leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from James in the U.K. James wants if he should use standard delivery or accelerated delivery in Google Ads. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Anwar in YouTube. Anwar wants to know when to try out high funnel keywords. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Tom in San Carlos, CA. Tom wants to know how to test out Google Ads. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Paul in Melbourne, Australia. Paul wants to know why his Google Ads campaign isn't bringing in leads. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Rene in El Paso, Texas. Rene wants to know if she should use the Google tag manager? Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Graham in the UK. Graham needs to change his location targeting on a day to day basis in Google Ads, and he wants to know what's the best way he can do this. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Michael in Chicago. Michael wants to know our what our favorite feature is in Google Ads that not many people talk about or use. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Kevin in Washington D.C. Kevin sees one of his competitors using two domains, and Kevin wants to know if this is allowed? Is it double serving? How can he report this to Google? Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from John in Sydney, Australia. John wants to know how he can get his ads to show up in certain times and places. He wants to know if he can only control this at the campaign level? Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys give tips on how to deal with low search volume keywords. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidse…
 
Today's question comes from Sarah in San Antonio. Sarah wants to know if she has a business with multiple services and multiple locations, should each location have its own campaign, or should each service have its own campaign? Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.c…
 
Today's question comes from Alejo in Buenos Aires, Argentina. Alejo wants to know if a 100% search impression share is possible with an average position of 3. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Rob in Australia. Rob wants to know how to run a Google Ads campaign that has a small daily budget and expensive, high cost per click keywords. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/…
 
Today's question comes from Andy in Spokane, Washington. Andy wants to know if Google Ads is a good platform for advertising books. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Julia in Poland. Julia wants to know if she should put exact match and broad match versions of keywords in different campaigns. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Mitch, in Atlanta. He wants to know how to communicate the value of his AdWords knowledge to potential employers when his experience doesn't match, along with ideas on how to get more experience. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your fri…
 
Today's question comes from Craig in Greenock, UK. Craig wants to know if we have any Google Ads tips for web design companies. Thanks for listening! Please leave us a review on iTunes! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/โดย Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
 
Today's question comes from Julia, in Poland. She wants to know the pros and cons of using the same keyword in different campaigns, along with tips on how to manage those campaigns if keywords are duplicated across campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your f…
 
Today's question comes from Manu, in Sydney, Australia. He wants to know why Jason stopped using SKAGs (Single Keyword Ad Groups) in his AdWords campaigns. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - h…
 
Today's question comes from Roberto, in Toronto. As a recent newcomer to AdWords, he wants to know how to compete with longer-running Google Ads competitors that have better-established quality scores. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, a…
 
Today's question comes from Brian, in Kansas City. He wants to know how to get new sources of new clients for his carpet & air duct cleaning business. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here - https:…
 
Today's question comes from Will, in Victoria, British Columbia, Canada. He wants to know how to approach the new Google Ads ability to add a third headline & a second description line to your Google ads. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues…
 
Today's question comes from Bernard, in Portland, Oregon. He wants to know what Google Ads Goal he should choose when he has multiple goals for his campaign. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes here -…
 
Today's question comes from Nancy, in Atlanta. She wants to know if she should set up 2 different campaigns for 2 different campaign goals. She also asks about how ad extensions affect her cost per click and whether Jason & Chris recommend phrase match modified keywords. Thanks for listening! Ask us your AdWords question here - https://paidsearchpo…
 
Today's question comes from Austin, in South Bend, Indiana. He has a client with one keyword match type per ad group, and he wants to know if this structure is over-complicated. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the s…
 
Today's question comes from Jay, in Charlotte. He is working on getting new AdWords clients from Upwork, and he wants some tips for constructing a winning proposal. Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/ Please share with your friends and colleagues, and rate and review the show on iTunes…
 
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