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Welcome to The Fundraising Coach . . . the show that provides straight talk and practical tools that I've shared with hundreds of nonprofits to help them raise millions of dollars. You’ll learn everything you need to become an expert fundraiser and build a high-performance, winning fundraising program. So whether you’re an executive, staff member or board member, you’ll be learning the inside scoop from one of the nation's leading social entrepreneurs and fundraisers who’s been in your shoes ...
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Have you ever sat through a board retreat and thought, “What a waste of time!” You’re squished in a windowless room, squirming in a chair that feels like granite, and longing for the next break. Worse yet, the facilitator is boring, the content is useless, board members are texting, and the food is stale! If you’re in the process of planning a retr…
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Have you ever sat through a board retreat and spent more time watching the clock, daydreaming, and checking texts than listening to the facilitator? Are your board members cringing at the thought of attending another retreat? Did your last facilitator stand behind a lectern and drone on like a record playing in slow motion? Were they unengaging? Wa…
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Nonprofits play a critical role in addressing societal issues, but their effectiveness often hinges on the strength of their leadership, especially the board. One way to enhance the performance of a nonprofit’s board of directors is by organizing retreats. They can improve engagement, performance, governance, fundraising skills, all of which can pr…
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First Things First and Tom Iselin. This audio clip provides a brief overview of our services, experience, credibility, and fees. For more detailed information, visit www.tomiselin.com, or call 858.888.2278. With gratitude, Tom~โดย Tom Iselin
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This is an audio clip of Tom Iselin's business bio. It's intended for those who want to learn a little bit more about me and how I got into the nonprofit world. For more detailed information, visit www.tomiselin.com, or call 858.888.2278. With gratitude, Tom~โดย Tom Iselin
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Do you send out appeal letters or emails for your year-end campaign? Just sending an email or an appeal letter, with no announcement or personalization, will yield a response rate of 1-3% . . . maybe 5% if you’re lucky. However, if you send make an announcement notification BEFORE you send your appeals, either by phone or email, to donors who have …
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Imagine watching a movie like Star Wars, Jaws, or Top Gun with no sound. They would be dry, listless, and yes, dull. In many movies, the sound makes the movie. It elicits emotional responses that can lift us up, make us cry, and give us goosebumps. When reading a brochure or an appeal letter, there is no sound; it’s like watching a silent movie. Th…
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What good are your appeal letters if no one reads them? In this podcast, learn what makes create content and how to increase the response rates of the appeals you send out -- especially your yearend holiday appeals.โดย Tom Iselin
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12 minutes. Listen Podcast host Erin Brinker interviews Tom on her show called: On The Brink! KCAA 102.3 FM, 106.5 FM, and 1050 AM in the Inland Empire-East LA. Tom provide straight-talk answers to a handful of Erin's poignant questions about things like nonprofit overhead, wasteful spending, marketing, and more.…
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Face it. You are competing for funds in a fiercely competitive environment with limited resources. Many large universities and institutional nonprofits have hundreds of people raising money for them and operate multimillion dollar marketing budgets. It's you (David) verses Goliath. How do you compete? One of the simplest things you can do is to inv…
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Stop using "I", "Me", and "We" when asking for money. This short podcast shows you how to quickly change how you position your asks so the focus is on connecting the donor -- and the donor's gift -- on the needs you fill . . . not the needs you have!โดย Tom Iselin
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There are many ways to raise money - grants, galas, email, letters, and phone calls . . . but the most effective way is asking for money in a face-to-face setting. In fact, this podcast will show why it's the most effective tactic over all others.โดย Tom Iselin
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Competition for donors is tough. The problem is that most nonprofit are focused on acquiring donors when they should be thinking about how to retain them. In this podcast, learn how to create loyal and generous fans by thanking donors in ways that stand out and separate you from the competition.โดย Tom Iselin
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Learn 3 of my favorite ways to raise money from donors during the month of December. Time is running out -- do what works!!โดย Tom Iselin
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This is a brief podcast on how to create an engagement form that your board members can fill out when they join your board, or annually, to get board members more engaged in the work of your organization, based on their gifts and skills -- and interests! A free template is made available by writing Tom at tomiselin@gmail.com.…
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Engage more members in your fundraising efforts by urging them do what THEY want to do, not what you want them to do!โดย Tom Iselin
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The best way to raise money from donors when you first meet them is NOT to ask them for money. Rather, make a non-monetary ask, first -- a "connection" ask. Ask them to volunteer, observe your programming, provide advice, watch a performance, or attend a "friend-raising" event. This podcast addresses this common problem and provides suggestions on …
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There are many positive things you can do to engage board members and volunteers to support the fundraising efforts of your organization. However, some organizations require their board members to raise money. The problem? Forcing people to ask for money often results in tragedy. Learn why!โดย Tom Iselin
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Sometimes your smallest donors hold the largest promise of major gifts, but you'll never know unless you reach out to them!โดย Tom Iselin
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Does your board have a "Give or Get" policy? Should they? This podcast, or shall I say rant, discusses the downside of having such a policy and why it's more effective - and practical - to establish a "Give and HELP Get" policy. If you do, your board will be much happier, and you'll probably raise more money from them and your donors.…
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This podcast covers 6 fundraising principles will help you understand what attracts donors to nonprofits. These principles are important to learn because knowing what attracts donors to nonprofits will help raise more money and develop more loyal and generous donors.โดย Tom Iselin
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In this brief podcast, learn why it's important to think about how much time you're spending on grant writing compared with other types of fundraising tactics such as face-to-face fundraising. Tom shares his "Grant From Hell" story, which will get you thinking about the efficiency and effectiveness of your fundraising efforts.…
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In the 1980's, I had it all -- then almost lost it all in a blink of an eye. Listen to this podcast and learn about the transformational experience I had that turned a self-centered stock options trader into a selfless social entrepreneur that's passionate about helping leaders like you build high-performance nonprofits.…
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Welcome to The Fundraising Coach. My name is Tom Iselin and I started this podcast because I know how insanely difficult and competitive fundraising can be. I’m not some professor spouting fundraising theory; I have founded and have helped build some of the nation’s most notable nonprofits in their sectors from the ground up . . . and I’ve raised m…
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