พอดคาสท์ Fitness Marketing ชั้นนำ (2025)

1
Gym Owner 20k+ Pay Day Black Friday Marketing Launch 21:10

6d ago21:10

21:10

This week, we're diving into the Black Friday Framework—the system helping gym owners and online coaches inject £5K–£30K into their business in just a few days. We break down how to structure irresistible offers, protect your recurring revenue, and leverage exclusivity to turn a seasonal event into serious profit. Key highlights of this episode inc…

1
Maximise One Gym Before You Multiply It 18:43

13d ago18:43

18:43

In this episode, Ben and Charlie break down one of the biggest decisions every gym owner faces: should you open a second location? From ego-driven expansion to systemised scalability, they explore the common mistakes that derail growth and the smarter strategies for maximising profit in your first gym before taking the leap. Whether you dream of ru…

1
The Paid Ads vs Organic Marketing - What Works Best For Gym Owners? 10:53

20d ago10:53

10:53

In this episode, we dive deep into the debate every gym owner faces — should you rely on organic content or invest in paid ads? Charlie breaks down why choosing one side is the biggest mistake you can make, and how the smartest gyms combine both to dominate their markets. You'll discover the real reason paid ads "don't work" for most owners, the hi…

1
The Marketing Behind A Million Dollar+ Gym 1:13:13

27d ago1:13:13

1:13:13

This week, we're joined by FMA clients, John and Shannon from Method3 Fitness, a thriving studio in San Jose that's redefining what success looks like in the fitness industry. John and Shannon have built a $2M business with over 500 active members by doing things differently — from weekly billing and pricing psychology to fostering a culture of acc…

1
How to Fill Your Gym Before You Open 24:17

1M ago24:17

24:17

This week, we're joined by Luke and the FMA team to break down the proven pre-launch system that helps gym owners sell memberships before opening their doors. They've helped dozens of gyms launch at full capacity by mastering early marketing, sales psychology, and objection handling—and today, they're revealing exactly how you can do it too. Key hi…

1
How To Grow Your SGPT Gym To 30K + A Month 1:27:37

1M ago1:27:37

1:27:37

This week, we're joined by FMA Client, Russell Jolley, owner of Team CC, who built a thriving £30K/month gym after 15+ years in the industry. Russell shares the lessons learned from shutting down a second site, shifting away from overcomplicated models, and doubling down on pricing confidence. If you've ever felt stuck, overwhelmed, or unsure about…

1
Paid Ads vs Organic - What Is Best To Make Money 13:50

2M ago13:50

13:50

This week, we're joined by Luke, who put organic Instagram posting to the test to see if it could drive growth for fitness businesses. The results? Crickets. But when compared to paid ads, the difference was night and day. Luke shares his experience battling the algorithm, testing hooks and thumbnails, and ultimately learning why organic content is…

1
Gym Marketing For A Million Dollar Business 54:00

2M ago54:00

54:00

This week, we're joined by FMA client, Jack Wheeler, a Canadian gym owner who scaled two facilities to seven figures with over 700 clients and 30 staff. Jack reveals how he transitioned from working 60 hours a week on the gym floor to running his business like a true CEO. In this episode, Jack unpacks the mindset shifts, systems, and marketing stra…

1
How to Actually Sell Coaching in 2025 28:59

2M ago28:59

28:59

Ben and Luke cut through the noise with proven sales strategies for online coaches and gym owners. Forget endless DMs and emails, discover why phone calls and Zoom close clients faster and better. Learn how avoiding sales is holding you back, how to connect with prospects that convert, and what it takes to shift from trainer to entrepreneur. Key hi…

1
How to Build a 20K/pm Gym in Less Than 12 Months 1:09:35

2M ago1:09:35

1:09:35

This week, we're joined by FMA Clients, Max Munro and Ruby Hunter, co-founders of Optimal Performance 24, who scaled their gym to £20K/month in just 12 months. Max and Ruby share how they built a thriving community, charged premium prices with confidence, and created onboarding and retention systems that keep clients coming back. Their journey is p…

1
Meta Ads For Online Coaches - Make Money With Ads 18:02

3M ago18:02

18:02

This week, we're breaking down why paid ads are the missing link for online coaches in 2025. Forget boosted posts, forget waiting months for clients to trickle in—this episode reveals why ads are the fastest way to scale your business. We cover why organic reach is dying, why mentors aren't telling the full truth about ads, and how you can stop fis…

1
Client Acquisition Costs - How To Run A More Profitable Fitness Business 25:50

3M ago25:50

25:50

This week, we're breaking down the truth about marketing metrics with insights every gym owner and online coach needs to hear. Too many fitness businesses waste money chasing low-cost leads that never convert. In this episode, we reveal the strategies that actually drive profit—from refreshing your offers to building stronger sales systems. Key hig…

1
3 Gyms, 7k+ Clients - Behind The Scenes 1:38:05

3M ago1:38:05

1:38:05

This week, we're joined by Jack Burton, a gym owner with three thriving clubs and over 7,500 members, to share the mindset and strategies that fuel long-term success in a competitive market. From starting as a teenage PT with no business experience to running multiple sites, Jack reveals how constant reinvestment, team building, and calculated risk…

1
Franchising Your SGPT Gym: Strategies To Scale, Build A Brand and Generate Leads 1:08:24

3M ago1:08:24

1:08:24

This week, we're joined by the founders of one of Ireland's fastest-growing gym brands, Steve and Stuart, who scaled from a single studio to eight thriving locations, all without relying on paid marketing. They reveal how a science-driven training model, an unshakable focus on culture, and the right systems created explosive growth in a crowded fit…

1
Marketing For Online Fitness Coaches 1:07:33

3M ago1:07:33

1:07:33

This week, we're joined by Jessica Cook, founder of Thrive Academy, who reveals how she escaped the chaos of running a successful gym to build a scalable, thriving online coaching business. After hitting rock bottom during COVID and facing emotional exhaustion, Jessica made a bold decision to reinvent not just her business but her life. In this no-…

1
Behind the scenes of a €84k a month SGPT Gym 34:51

4M ago34:51

34:51

This week, we're joined by Roy Pennings, a gym owner from the Netherlands who built a 7-figure fitness business while removing himself from operations. Roy shares how he escaped burnout, scaled his team, and created retention systems that keep his business growing (even when he's on holiday). If you're a gym owner or online coach struggling to grow…

1
The Sales Framework That Will Add Thousands to Your Gym or Online Coaching Business 1:02:36

4M ago1:02:36

1:02:36

This week, we're joined by Luke Robinson, FMA's Head Sales Coach, who's helped hundreds of gym owners and online coaches close more deals with confidence. Luke dives into the myths holding back most fitness businesses, from sales scripts and low-confidence coaches to the flawed "DM-only" model. If you want to actually grow your business and help mo…

1
SGPT Marketing 1:14:32

4M ago1:14:32

1:14:32

This week we're joined by John and Emily Saxby, owners of Go Fitness in Lewes, who share how they went from teaching bootcamps in freezing parks to owning one of the most efficient, profitable small group PT studios in the UK. They've built a rock-solid business by making smart location choices, becoming deeply embedded in their community, and usin…

1
The Earn More, Work Less Gym Blueprint 58:38

4M ago58:38

58:38

In this second episode, Dan Aguilera — mentor to hundreds of gym owners worldwide- joins us for a deep dive into recruitment, retention, and genuine gym growth. Dan shares why most owners fail to scale, how to avoid burnout, and the systems he uses to develop high-performing staff across multiple locations. If you're struggling with staff churn or …

1
Fix Your Gym Business Blind Spots And Make More Money! 1:02:11

4M ago1:02:11

1:02:11

This week, we're joined by Dan Aguilera, a multi-site gym owner and founder of Fitness Business Profits. Dan has helped countless fitness entrepreneurs step out of burnout and into sustainable, profitable growth. In this no-BS episode, Dan unpacks the mental shifts, business frameworks, and hard truths that separate gym owners who succeed from thos…

1
Failing Low Cost Gym To Thriving Small Group Coached Facility 1:33:03

5M ago1:33:03

1:33:03

This week, we're joined by Mike and Matt, two gym owners who went from cleaning treadmills to running a thriving small-group training business inside a rugby clubhouse. They share how they overcame a failing £25/month model, handled COVID chaos, and reshaped their offer, sales, and structure to hit 145+ members—without the stress. Key highlights of…

1
Building a Multi-Site SGPT Fitness Empire 24:17

5M ago24:17

24:17

This week, we're joined by one of FMA's 7-figure clients who's currently launching gym locations #6 and #7. He's built a wildly successful multi-site business and shares exactly how he did it: systems, staff, stress, etc. If you're a gym owner thinking about opening another location (or just want to run your current one better), this is a must-list…

1
Inside the Business of an Online Hyrox Coach 1:17:29

5M ago1:17:29

1:17:29

https://fitnessmarketing.agency/This week, we're joined by Sam West, a gym owner and performance coach who's built a thriving hybrid model by combining in-person coaching with a growing online Hyrox program. From burnout in a finance job to traveling the country supporting his clients, Sam's story is full of actionable insights for gym owners and o…

1
70+ Online Coaching Clients In 4 Months 1:10:31

5M ago1:10:31

1:10:31

This week, we're joined by a thriving online coach, Lorna Morie, who's scaled their business to over 200 clients, all while working part-time and spending just £15/day on ads. We dig deep into the systems, strategies, and mindset that made it possible. From the truth about pricing to the missteps in hiring, this episode is packed with actionable go…

1
Gym Acquisitions Explained - How to Buy Gyms And Skip The Startup Grind 1:29:37

6M ago1:29:37

1:29:37

This week, we're joined by Kev Foley, owner of BFit Group and mentor at FBA, to unpack how gym acquisition can be the fast lane to real business freedom. Kev went from 60-hour coaching weeks to building a business that runs without him. Now, he acquires gyms, scales them, and mentors others to do the same. If you're stuck on the gym floor and dream…

1
How Smart Gym Owners Buy Back Their Time 1:34:43

6M ago1:34:43

1:34:43

This week, we're joined by Ryan O'Neill, CEO of LegitFit—a booking and payments platform now used by 1 in 4 gyms in Ireland. Ryan shares the raw journey of building a business from idea to impact, and what gym owners must do to avoid common traps. From poor systems to bad data, Ryan uncovers why so many gyms are bleeding revenue and how to fix it. …

1
The Sales Psychology To Selling High Ticket 20:35

6M ago20:35

20:35

This week marks part 3 of our interview with elite fitness business coach Kirk Miller—former physique pro, online coaching mentor, and host of the Built to Last podcast. Kirk's helped countless fitness coaches master the art of high-ticket sales by focusing not on tactics, but on belief, integrity, and strategy. If you're struggling with sales call…

1
Under The Bonnet Of A 7-Figure Fitness Product 44:03

6M ago44:03

44:03

This week, we're joined by Kirk Miller—former elite athlete turned high-performance coach—for a brutally honest conversation about what really drives coaching success. Kirk has mentored hundreds of coaches and built a premium fitness brand by mastering mindset, trust, and alignment. In this episode, he reveals the emotional traps most coaches fall …

1
5k For A Front End Offer - Pricing Psychology to Sell Fitness 15:35

7M ago15:35

15:35

This week, we're joined by Kirk Miller, founder of Built to Last, who unpacks the mindset and strategy behind charging £5,000+ for high-impact coaching. Kirk has coached hundreds of clients through real, lasting transformation—and now he's lifting the lid on the money mindset, personal development, and pricing structure that fuels his premium offer…

1
How To Run A Successful Online Coaching Business And Gym Simultaneously 1:40:41

7M ago1:40:41

1:40:41

This week, we're joined by Matt and Hebe, the duo behind a thriving online coaching business and successful gym. Together, they reveal the honest truth about launching a gym with zero local leads, building a personal brand under constant pressure, and managing burnout as business partners. Matt and Hebe have helped hundreds of Gen Pop clients trans…

1
The Psychology of fitness: Buyers traits, how to market better and sell more 35:20

7M ago35:20

35:20

This week, Ben and Charlie break down the psychology behind buyer behavior—and why so many gym owners and online coaches fail to convert interested leads. They dive into the invisible "chains of belief" keeping people stuck, and the one framework you must use to break through resistance and grow your business. Whether you're running ads, writing em…

1
The Freedom Formula: Running Your Gym from a Laptop Anywhere 1:15:40

7M ago1:15:40

1:15:40

This week, we're joined by Endy, founder of a premium fitness and physio business in the Netherlands, who managed to scale a business surrounded by 150 competitors—while working less. After hitting burnout, Endy made big changes to how he operated, hired smarter, and systemized his business. The result? A team that runs the gym without him, clients…

1
40k Monthly Recurring Revenue Panel 44:23

7M ago44:23

44:23

This week, we're bringing together an expert panel to break down what truly separates high-performing gyms from those that struggle to grow. If you've been stuck in a cycle of client churn, low profit margins, or ineffective marketing, this episode will change the way you approach your business. This episode is proudly sponsored by our partners at …

1
Inside the Data: What Top Gyms Get Right 1:19:10

8M ago1:19:10

1:19:10

This week, we're joined by Jack Thomas to uncover game-changing insights from over 250 gyms worldwide. We discuss what separates top-tier fitness businesses from those struggling to grow, and why the smallest details can make the biggest impact. Jack shares invaluable lessons on sales, customer experience, and what it really takes to build a gym th…

1
The Secret to Building a Gym That Runs Itself 1:16:13

8M ago1:16:13

1:16:13

In this insightful episode, we sit down with Jack Thomas, a seasoned gym owner and founder of The Fit Guide. Jack shares his remarkable journey from building Bangkok's first boutique gym to establishing a scalable, system-driven business model. He reveals the hard lessons learned from assuming "the product sells itself" and emphasizes the power of …

1
How to Make Your Gym Run Without You (And Still Grow) 1:26:04

8M ago1:26:04

1:26:04

Many gym owners start with passion but get bogged down in daily operations, leaving little time for growth. In this episode, we discuss the critical systems, mindset shifts, and strategies that allow fitness business owners to create sustainable, scalable businesses. If you want to build a gym that doesn't rely on you 24/7 while increasing profitab…

1
The Money Mindset Of Top 1% Gym Owners 38:19

8M ago38:19

38:19

https://www.instagram.com/fitnessmarketingagency https://www.instagram.com/fitbizcoach Too many gym owners are trapped in a cycle of overwork, underpay, and uncertainty. In this episode, we sit down with industry experts to break down the core differences between struggling gym owners and those who build profitable, self-sustaining businesses. From…

1
State Of The Fitness Industry - Buyer Behaviour In 2025 And Beyond 22:12

9M ago22:12

22:12

https://www.instagram.com/charliehorton https://www.instagram.com/fitnessmarketingagency In this solo episode, we're diving deep into the numbers behind gym membership trends and buyer behaviour. With data from over 400 gyms, we'll unpack what's really happening in the fitness industry—cutting through the noise and emotional reactions to focus on h…

1
SGPT Gym Grew Revenue by 30% Through Pricing & Proven Marketing 1:34:05

9M ago1:34:05

1:34:05

Daniel Mee returns to share how he transformed his gym's revenue without relying on more members. After reaching a plateau, he realised the key to growth wasn't just more sign-ups—but a smarter pricing strategy. In this episode, Daniel breaks down how he tested a high-ticket front-end offer, the surprising challenges that came with it, and why adju…

1
Scaling Past 50k/Month: Lessons from a Gym Owner 1:28:22

9M ago1:28:22

1:28:22

Most gym owners unknowingly cap their own growth. They rent space to personal trainers and leave massive amounts of money on the table. But what if there was a better way? In this episode, we sit down with Lewis Majid, the owner of Black Country Barbell, who discovered a hybrid model that skyrocketed his gym's revenue—without relying on traditional…

1
From School Hall Bootcamps To Opening A SGPT Gym With 200 High Paying Members 1:32:19

9M ago1:32:19

1:32:19

In this episode, we sit down with Liam Walsh, a long-standing FMA client and successful gym owner. Liam shares his incredible journey, from starting as a personal trainer and running bootcamps to building a six-figure fitness business. Discover how he overcame financial struggles, embraced risk, and used resilience to scale his gym to new heights. …

1
The Ultimate SGPT Marketing Strategy 1:50:59

10M ago1:50:59

1:50:59

https://www.instagram.com/jerome.bolze // https://www.instagram.com/madisonsofficial https://www.instagram.com/charliehorton In this episode, we welcome Jerome from Madisons in West Sussex. Jerome shares insights on crafting a premium fitness experience, using marketing and sales strategies to drive growth, and delivering unparalleled value to clie…

1
How To Get More Qualified Leads & Customers From Your Meta Ads 54:20

10M ago54:20

54:20

https://www.instagram.com/mrbenjamindavis Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketingagency.com/…

1
SGPT Gym 30% Profit Margins 30:32

10M ago30:32

30:32

https://www.instagram.com/imdanmoore Click this link to receive your FREE Sales Objection Cheat Sheet delivered straight to your front door: https://fitnessmarketingagency.com/sales?sl=podcastsales What does it take to build a £70k/month gym business with 30% profit margins? In this exclusive talk from FMA's Leeds Mastermind, Dan Moore, owner of DM…

1
The Steps Needed To Sell More Of Your Product/Service 2025 33:39

10M ago33:39

33:39

https://www.instagram.com/charliehorton https://www.instagram.com/lukebrobinson_ In this episode, recorded live at the Aviva Stadium in Dublin 7th March 2024, FMA's Head of Growth, Charlie Horton, and Sales Expert Luke Robinson bring you their talk, Sales Snipers. This client-only session from our Dublin Mastermind dives deep into the art of precis…

1
The Art of Gym Marketing in 2025 1:21:49

11M ago1:21:49

1:21:49

In this episode, Ben and Charlie dive into the marketing strategies that will define gym success in 2025 and beyond. They explore the critical balance between short-term tactics and long-term strategies, revealing how gym owners can stand out in a crowded market. Discover why focusing solely on immediate sales might be sabotaging your future growth…

1
How To Master Sales In Your Fitness Business 56:22

11M ago56:22

56:22

Episode Description: In this episode, we dive deep into the art and psychology of selling fitness with Luke Robinson, a seasoned sales expert whose unconventional journey has shaped how gyms close deals today. We explore common mindset blocks, the importance of belief systems, and how gym owners can transform "bad leads" into lifelong clients. Whet…

1
SGPT Gyms - 500K Road Map! 1:42:30

11M ago1:42:30

1:42:30

In this insightful episode, Jenz Robinson, co-owner of the PFCA and Gym Owner Network, sits down with Ben Davis to reveal the 10 mistakes that keep gym owners stuck. From clinging to outdated models to avoiding difficult conversations, Jenz breaks down common pitfalls and offers actionable advice for gym owners and online coaches. With lessons from…

1
The Key Systems That Powered €40K+ Months in Gym Business 1:27:34

12M ago1:27:34

1:27:34

In this episode, we dive into the journey of a gym owner who scaled his business from struggling profits to achieving €40K months consistently. Discover the strategies that transformed his operations, focusing on systems, client tracking, and the power of business mentorship. He shares his key lessons in scaling sustainably and maintaining a steady…

1
The SGPT Marketing Strategy To Sell £400 Memberships 1:35:35

12M ago1:35:35

1:35:35

In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn …

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