If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
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536. 10 Apps + Software ‘Must Haves’ To Streamline + Automate Your Business
14:17
14:17
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14:17
When it comes to running an online business, your tech stack is critical and you want it to be efficient, streamlined, and easy to use. We've tried so many apps and types of software over the years and in today's episode, I wanted to boil it down to the 10 essentials (plus a few more) that we know, like, and trust. Whether you're just starting out …
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535. Working With Your Menstrual Cycle As A Female Entrepreneur
14:49
14:49
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14:49
If you struggle during every week that special time comes once a month, trust me you aren't alone. I've been a woman for 36 years and a business owner for over 10 years and I've developed some rock solid strategies for working and leading around my menstrual cycle. In this episode, I'm going to share my struggles and strategies with you and please …
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534. The Three Types of Programs You Should Sell // ‘Fitness Business Myths Debunked’
11:32
11:32
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11:32
You've probably heard a lot of business coaches talk about only having one offer and if you follow that advice, you're missing out on a lot of revenue and impacting lives at a deeper capacity. In today's episode, we'll go over the 3 offers you need to grow and scale the business you dream of and how to set these offers up well so prospective client…
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533. A Raw Honest Look Inside 12 Years of Entrepreneurship
18:19
18:19
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18:19
While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and …
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If you've felt constant stress and anxiety when it comes to life or approaching your work, I hope this episode helps as I have found a recipe and formula that works for me when I'm feeling this way. I was recently having dreams about a business problem and woke up at 2 am full of energy. I ran this morning routine, felt amazing afterwards, and crus…
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The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here! (1:10) First You Must Solve A Problem (2:08) Growing Predictably (3:17) Ad Strategy and AI Software A…
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A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use! Time Stamps: (0:50) Why A Good Hook Is So Important (2:22) …
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529. A Quick & Easy Video Script To Attract Online Clients
10:43
10:43
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10:43
If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crush…
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528. What's The Best Way to Attract Online Health & Fitness Clients in 2024? (Paid Ads vs. Organic)
11:30
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11:30
The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's b…
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527. Female UFC Star, TED Speaker & 6+ Figure Online Coach, Ramona Pascual: Making the Transition From Athlete to Entrepreneur
23:17
23:17
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23:17
Today's guest and IFCA student is a perfect example of how character traits in one arena can translate so well into another and with the proper skillsets and infinite mentality, success is inevitable. Ramona Pascual is a MMA and former UFC fighter, TED Speaker, and now a 6+ figure online coach but it wasn't that long ago she had fear and uncertaint…
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526. How to Deal With Anxiety In Your Business Part 2: Redefining HARD
18:22
18:22
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18:22
In Episode 524, I talked about dealing with anxiety in your business and the respond I got in my DM's told me two things: it really resonated with you and that I needed to record a Part 2. In today's episode, I want to provide a mindset shift for you about what HARD really means in business. Your ability to redefine hard and show up every single da…
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525. How to Add a Low Ticket Program For Passive Revenue
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13:38
Curious on how to add a low ticket offer to your coaching business? In this episode, I want to break it down for you so you know what you're getting into. It can work but for a vast majority of you, there's a better way that will ultimately serve your client's better in the long term. Time Stamps: (0:50) Quick Story First (1:17) Breaking Down the L…
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524. How to Deal With Anxiety About Your Business (the mindset chat every entrepreneur needs)
13:29
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13:29
After 10+ years in business, it doesn't get any easier when it comes to anxiety in business and rather than that realization stressing you out more, I want you to see it as a gift. These feelings you have are normal and it's because you give a shit. In today's episode, I want to share how to start viewing your relationship with anxiety when it come…
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523. A New, Guaranteed Way to Grow Your IG Following + Sign 10+ Clients Per Month (without DMs or posting endless content)
17:45
17:45
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17:45
If you've been frustrated recently about the lack of social media engagement, I have some bad news… it's only going to get worse. Not only do we have good news but we are bringing the direct solution to this problem to you after helping 4,000+ coaches just like you. In this episode, I'm going to explain how our IFCA IG Growth Funnel works, why you …
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Quick perspective episode today on something I love about one of my favorite musicians Russ and how he got his start in the music business. He was absolutely relentless in contacting other artist's and managers and was never deterred by no's and there's a lot we can learn as health and fitness coaches from this approach. ---------- Whenever You’re …
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521. 2 Ways to Make $1,000,000 Per Year In The Fitness Industry
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16:56
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16:56
If you're wanting to make 7 figures or even 6+ figures helping people in the fitness industry, take it from us, there are only 2 ways of doing this that doesn't require being a constant dancing bear on Instagram or an elite skillset when it comes to content and marketing. I want to share some of the most popular ways to make money in the fitness in…
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520. The Mindset Shift That Unlocks Financial Freedom on The Empower HER Money Podcast
24:34
24:34
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24:34
I was recently interviewed by Angela Duncan on the Empower HER Money Podcast and it was such a great conversation that I wanted to bring it to everyone here on the Fit Biz Podcast! We talk about my upbringing when it came to money, leaving safety of the 9-5, the mentor mindset, what's next for IFCA, and more! Time Stamps: (0:21) Guest On Empower HE…
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519. Why Mom's Are BETTER At Running Businesses and Being Leaders with Shelly Zemskov and Leslie Lindsay
44:47
44:47
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44:47
In 2024, you don't have to choose between being a sole caretaker for your child or being the full time CEO. We have so many examples inside of IFCA of women crushing it both in their business and in their child's lives and I wanted to bring on two mom's who work inside of IFCA that exemplify this and speak on this topic. Joining me today I have our…
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518. Use This ‘Conversational Conversion’ DM Script To Earn More Than a Surgeon In Your Health / Fitness Business [+ Systems to Track Your Conversations]
23:01
23:01
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23:01
I used to think DM Outreach was the most scammy thing you could possibly do as a coach and I would spend so much time avoiding it doing other things that weren't building my business. After working with thousands of coaches, we've come up with the solution to DM Outreach and I'm going to share the whole system with you in today's episode. From mind…
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517. 20 Proven Content Angles Guaranteed to Flood Your DMs with Leads
10:04
10:04
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10:04
If you've been feeling stuck when it comes to your content or it's not converting the way you want it to, you could be making the mistake I also made early on. We can be the authority and educate our followers and potential clients all day but if we don't speak to their precise pain points and solve those problems, we'll be posting and praying our …
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516. CEO of Gym Launch & Prestige Labs Cale Owen on Paying Down the Ignorance Tax, Lessons From Working with The Hormozi's, A Step By Step Organic Content Playbook, and More
39:29
39:29
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39:29
We recently had the CEO of Gym Launch, Prestige Labs, and Gymowners.com Cale Owen speak inside of our IFCA community and we had to share this conversation with you on the podcast today! Cale has an incredible story he shares about his early days as a baseball player and gym owner. He became a client of Gym Launch back in 2017, joined the sales team…
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If you aren't aware, there's a new "get rich quick" scheme going around that really pisses me off as an entrepreneur and coach to entrepreneurs. An MRR (not monthly recurring revenue which is a GREAT thing) stands for Master Resell Rights. It's basically selling something that was already created by someone else and promising something that's not t…
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514. [SALES SCHOOL] Inside IFCA: Overcoming The "Let Me Talk to My Husband" Objection
10:19
10:19
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10:19
This might be my favorite objection to help coaches with and if you've been unable to close calls for this reason or you are getting ghosted after a call, this is one to save and come back to multiple times. In this episode, I am on a call with a Legacy sales team student going over how to handle the "let me talk to my husband" objection but this s…
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513. We Went on Reality TV To Help Our Business // Here’s What Happened Instead
12:52
12:52
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12:52
In 2018, Erin got a random DM on IG, asking if we'd be interested in interviewing for a reality TV series... Why the hell not right? After six months of interviews, we found ourselves on a flight to Georgia to film "The Battle of The Fittest Couples" Watching Dylan and Lauren Bair compete on their own TV show (Couple to Throuple on Peacock if you h…
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512. If You Need a New Client FAST - Do These Three Things
12:49
12:49
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12:49
If you need an influx of cash into your business and you've been showing up on social media consistently, today's episode is ABSOLUTELY for you! I'm going to go over what we teach our client's inside of IFCA and give you 3 strategies on social media to get people's attention and have them engage with you. I have a bonus homework assignment at the e…
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511. Why So Many Entrepreneurs Are Depressed & Anxious [trigger warning]
11:24
11:24
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11:24
If you feel like you're struggling and you're having a bad week, month, or even year, I am here to tell you that you're not alone. I've done my best to share my up's and down's in life and business and I've been going through it recently. What I've is that the more I focus on the process and my personal growth, the less suffering I tend to have. Li…
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510. 5 (Ethical) Reasons To Raise Your Prices TODAY
17:01
17:01
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17:01
Have you been wanted to raise your prices but haven't pulled the trigger yet? Having doubts about whether you feel worth that much or if your program is that valuable? We've been there too and in today's episode, I want to give you 5 ethical reasons to raise your prices starting TODAY and why it will be impactful to both your business and your clie…
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509. 5 Lessons from Fitness Coaching 3000 People
14:11
14:11
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14:11
Before IFCA, I started my own fitness coaching business back in 2013 and coached over 3000 individuals (and at points 200 at one time). It was a lot but I didn't know any better at the time and I learned a lot in the process so on today's episode, I want to share my 5 biggest lessons that I believe will benefit you most in your business from a coac…
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508. 3 Steps to Skyrocket the Value of Your Program
14:58
14:58
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14:58
In 2024, online coaches have their "who" nailed down but many are missing the key piece to attracting clients: the "what". More than just a "what", a compelling solution to a painful problem. Solving this issue will allow you to raise your prices and give an exceptional client experience. In today's episode, I talk about why higher price means high…
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507. How A Dad of Two and Full-Time DPT Was Able to 3x His Income in a Year Online | Josh Elzey Interview
44:49
44:49
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44:49
Calling all Physical Therapists and Health Professionals: one of our IFCA students Josh is crushing it so far and we wanted to bring him on the podcast to talk about his experience and success! Dr. Josh Elzey is the CEO and Founder of ROI Fitness Academy and he too initially had some fears and skepticism around investing in himself. Listen in as we…
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506. Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 2/2
22:43
22:43
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22:43
Finishing up our 2 part series on Hormozi's value equation and why it's not the complete picture when it comes to your fitness and health coaching business, we wanted to dive deeper into what we previously discussed last episode with your intrinsic worth. We'll cover and explain the 3 pillars, the two ways to scale your business, why you'll eventua…
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505. Why Hormozi Was WRONG About (Value) - How to Attract Wealthy Clients Part 1/2
12:46
12:46
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12:46
Look… we love some Hormozi here but specifically with the Value Equation in 100 Million Dollar Offers… there's something missing. Something that online fitness and health coaches really need if they want to be successful in this industry. In part 1 of this 2 part series, I am going to share with you why this value equation doesn't show the whole pi…
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504. 5 Biggest Roadblocks Health + Fitpros Face When Building a Business: With IFCA’s Head of Product Cory Carp [Part 2 of 2]
30:42
30:42
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30:42
Continuing our 5 biggest roadblocks health and fit pros face when building. a business, we'll cover the last 3 in this Part 2. Definitely check out Part 1 if you haven't already and expect to learn more about backend offers, lead generation and paying for leads, starting ads before you feel ready, and more! Time Stamps: (1:12) Backend Sales and Cap…
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503. 5 Biggest Roadblocks Health + Fitpros Face When Building a Business: With IFCA’s Head of Product Cory Carp [Part 1 of 2]
22:51
22:51
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22:51
Feel like you're running up against a wall but not sure exactly what it is? Are you a beginner coach struggling with whether you have what it takes to do this? These feeling are completely normal and every coach goes through them and today's episode will help you identity these roadblocks and create steps to move past them. We're joined by IFCA's h…
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During our Transform2gether days that later became T4E Systems, we made 5 critical shifts that took us from 10k months to 100k months and if you are looking to do the same in 2024, don't miss this episode. We'll talk about why you need to remove yourself from coaching and step into the CEO role, the importance of lead magnets and your email list, e…
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501. Here’s Exactly What To Post If You Need Clients FAST
14:52
14:52
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14:52
Want your content to convert followers into clients lightning fast? On today's episode, I'll breakdown what has helped thousands of IFCA clients along with our social media pages, what converts the best, types of posts, why you should be posting everyday if you're a beginner, and more! Time Stamps: (0:06) Posting Content to Gain Clients (1:15) Taki…
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500. Our Biggest F*ck Ups + Wins Of 2023 [Erin + Jordan Raw Truths of Scaling Business + Family]
30:18
30:18
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30:18
Another year has passed and a lot of lessons learned in 2023. For our 500th episode, we wanted to come together to discuss our biggest f*ck up's and wins over the last year, talk about our investment property in Georgia, parenting and constant changes, a parenting productivity hack Jordan uses to stay hydrated, and more! Time Stamps: (1:17) From Fa…
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499. The Power of the Subconscious Mind with Amanda Bybel
46:57
46:57
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46:57
Do you know the true power of your subconscious? Have you ever been interested in learning more about NLP? Today's guest has an incredible story we are excited to share with you! Amanda Bybel is a mindset expansion expert that helps coaches stand out online, amplify their impact, and make bank as a credentialed coach. We discuss Amanda's story, how…
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498. How to Know If Your Ads Are ‘Working’ - Tracking The RIGHT Data
12:06
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12:06
Wrapping up our 2 part series on running ads, I want to share what you should be tracking so you know if your ads are "working" or not. You'll probably have to listen to this one a couple times but what get measured gets managed and this could be the key to your business growth in 2024. Time Stamps: (0:37) Part 1 Recap (5:13) Spend Percentage (6:17…
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497. 5 Signs You Should Be Running Paid Ads For Lead Generation
15:19
15:19
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15:19
If you've been on the fence about running ads and want to know when it's viable to start, today's episode (and the next one) is for you! I talk about why most business coaches don't talk about ads, what you should have solidified in your business prior to running ads, and why investing in attention is so effective. Time Stamps: (0:26) When to Start…
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Feel like you're constantly hitting a ceiling? When good things happen in your life, do you go do something stupid for no reason? You're not alone as this is very common but solvable (kinda). I want to share with you 3 ways I've been working on this and while I don't think I'll ever truly solve it, they have helped a lot and hopefully they help you…
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495. How to Deal With Clients Failing In Your Program + Behind The Scenes - Our Biggest F*ck Ups Revealed
19:08
19:08
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19:08
Statistically, student or client failure is unfortunately inevitable the bigger you grow but there are things both from a mindset perspective and an operational perspective to minimize its effect on your business. I want to cover some of our biggest mistakes, why you should track everything for refund disputes, be aware of your emotional composure …
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494. 5 Instagram Growth + Engagement Hacks I Learned From Brock Johnson (How He Added 400k Followers in 12 Months)
12:33
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12:33
Over the past weekend, we had our IFCA event in Scottsdale and one of our amazing speakers was Brock Johnson (you've probably seen him on Instagram). We learned so much from Brock that we wanted to share some of his top tips and strategies with you to grow your Instagram and grow your engagement in 2024 and beyond. Time Stamps: (0:50) Our Event Thi…
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493. Defining True Optimism, Lessons From Addiction Becoming a Superpower in Entrepreneurship, Throwing Shade Intelligently, and More with Brad Jensen
33:00
33:00
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33:00
Even the darkest of times can lead to superpowers later in life and our guest today is a living example of that. Returning for his 4th time, Brad Jensen, Owner of Key Nutrition and The Next Level Experience, joined our IFCA community as a guest speaker and we wanted to include the interview portion on the podcast today. If you haven't heard Brad's …
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492. Avoid These Two "Sales Call" Mistakes at All Costs
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13:35
One of my favorite topics to talk about is conversions and I have noticed a pattern of two costly sales mistakes while reviewing sales calls that I want to talk about today. Setting the intent for the call and not asking enough chunking down questions could be costly you sales. I'll explain in depth what these mistakes consist of, how to avoid them…
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491. 3-Minute Lead Generation - In Just Three Minutes You’ll Know Why You Aren’t Generating Leads For Your Health / Fitness Business
2:54
Do you have a lead generation problem or a lead nurture problem? Many students within IFCA or DM's we receive ask this question and struggle with this topic. If you are as well, this 3 minute episode will give you clarity on lead generation, lead nurture, and where the constraint is in your business. ---------- Whenever You’re Ready, Here Are 5 Way…
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490. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 3 - How to Reach $50k-$100k/mo Using Automated Lead Gen, Ads, and Data
19:36
19:36
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ลิสต์
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19:36
Wrapping up our 3 Phases to 7 Figures series, this is where it all comes together and where scaling truly happens. I'll explain the major constraints around this phase of business, explain more advanced marketing tactics including paid advertising and SMS marketing, KPI's for setters, and more! Time Stamps: (0:40) The Scaling Phase (0:58) Previous …
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489. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 2 - How to Reach $10-$20k Per Month (The Quick, Results-Focused, and Most Effective Way)
23:04
23:04
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23:04
In Part 2 of our 3 Part series, we're going to cover how to get to consistent 10-20k months in your business, what is in your way of achieving that, and solutions for this phase specifically. Once you reach this phase, understanding the entire prospect to client timeline is imperative and having each piece dialed in is a non-negotiable. This is als…
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488. 3 Phases to 7 Figures as An Online Health / Fitness Coach: Phase 1 - How to Reach $5k Per Month (The Quick, Results-Focused, and Most Effective Way)
10:40
10:40
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ลิสต์
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10:40
If you're wanting to start, build, or scale your online coaching business in 2024 and beyond, this is where we believe you should start. In Part 1 of a 3 part series, I want to take you through the essentials of going from 0 to 5k consistent months, what you need to focus on, and give you some examples of students in our Impact Fitness Coaching Aca…
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487. A Leap of Faith - How Our Client Kacey Went From $2k/mo In-Person Training to $25k/mo by Getting Over Her Fears of the Unknown
29:13
29:13
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29:13
You might notice a different voice on the mic today and you'd be correct! Travis Dalrymple, Director of Client Success here at IFCA, interviews one of our badass students Kacey Mallon. Kacey started in-person training, switched to online but had trouble with lead generation, her offer, and other essential components to her business. Now, she's got …
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