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We will give you an in-depth look at what really goes on for small business entrepreneurs. You all will get to peek behind the curtains of the business world with Micheal and Tatiana Parker, the CO-Owners of WATCH4THEHOOK apparel brand. We will give you an unfiltered perspective to what really goes on in their day to day lives as business entrepreneurs. Tha Hook is any unforeseen circumstance that is hindering you from achieving the greatness you SEEK in LiFE. We hope to inspire entrepreneur ...
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This episode is about those content creators who will "build" your brand 4 you. There are certain content creators offering "packages" for a certain price to "build your brand" 4 you and then you can take over from there. As we always can say, " no one can love it more than you". How can you as a business owner think someone one besides you can kno…
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We have talked about earlier how cash is still king, but do we really know how money really moves? Financial institutions can loan money to potential investors or customers with an attached annual percentage rate (apr). APR refers to the yearly interest generated by a sum that's charged to borrowers or paid to investors. This basically means they w…
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They say imitation is the biggest form of flattery, not if the imitation steals from the owners of the original. Especially when the perpetrators are not from the same culture. Throughout the years small business owners have been plagued upon by those who seem to take and profit from what they have implemented or created. Those vultures could care …
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We all we got, is more truth than most of us small black business owners want to admit. Supporting one another is something that we as a community have always done. Now that we have become more knowledgeable, we see once again the playing field is not level. Small black owned businesses are as American as apple pie, but we have always struggled to …
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******PSA**********This episode will go under the category of an Uncomfortable Conversation. In the new age world of catch phrases and attention grabbers, there may be none more polarizing right now than, "we are creating generational wealth" We ourselves are guilty of this as well, but we have come to think about things differently. Let's look at …
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We can all overthink things at times. That can be human nature at its finest. We need to always remember some of the biggest ideas that shaped this planet were simple in nature. Some designs or concepts that were too complex can go right over the head of your targeted customers. Those hidden attributes or little tid bits you think will grab their a…
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They say, "beauty is in the eyes of the beholder", so would be the definition of a design. We, as owners of a clothing/apparel line, have come to understand that train of thought even more now. Some people's definition of a design could be an arrangement of letters or symbols aka text. Another could be some form of artwork aka a graphic design. The…
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There is a ton of analytical data you can look at and decipher as a business owner. You can go from social media post impressions to your profit and lost statement. There are numbers everywhere for you to try to figure out what they mean business wise for you. The more social media channels you have, the more you can help influence those numbers ho…
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One way to help your business to succeed is to be deliberate in the choices you make. These decisions have good and bad consequences attached to them and should not be taken lightly. This where being intentional in your business comes into play. Don't treat your business like a dart board, just throwing things up there just to see what sticks. We c…
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Things may not be as they appear sometimes. You may have a clouded vison of how your business is moving along, compared to how it is actually moving. The old saying goes, "things may not be as they appear to be". You could actually make yourself believe that things are going well when they are not, as a coping mechanism. We talk about thinking abou…
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When "lightning" strikes you better be ready for it. The lightning in the business world we are referring to could be a movement that could bring an influx of prosperity to your business. The movement can be brought on by something you did, a worldly event, or something orchestrated by your own external business partners. Whatever the case might be…
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You will have to believe in yourself when no one else probably will. With you believing in yourself you have stepped out into the realm of being an entrepreneur. This belief in yourself and your work may not be easy to come by, and most will find it hard to do as well. You will have to dig deep into your persona and know what I am doing or trying t…
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There are some sayings that can translate between the business world and the personal world. When a new business is started, the business owners are riding an emotional or even a financial high. That means their energy could be through the roof and then shit happens. What plenty of onlookers will be looking for is to see if they are keeping that sa…
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Most business owners have a certain expectation(s) for their business. We all think we have the greatest thing ever created and we want the world to think so as well. Then boom, reality hits. It takes and cost money to run a business. Your business has to bring in money to help offset the money going out to operate your business. This is where unde…
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In this episode, we were recording live from the Retail Therapy Pop Up Shop Event. It was held at the Hampton Inn Maumelle, Ar. We had the pleasure of interviewing three other local vendors and getting their insight of how vending can be an art. Interview #1: Kendria Parker Kendria is the owner and operator of Josephine's Perfect Affair. You can re…
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Business owners may occasionally develop a feeling of an imposter syndrome. Imposter syndrome can be a condition of feeling anxious and not experiencing success internally. This may happen in spite of being high performing in external, objective ways. Ultimately, you can feel like you don't belong in the business owner world. Developing imposter sy…
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There are many ways to support a business. You can be a paying customer, a social media influencer, a stranger who shares a post, a website viewer, you can even refer friends and family to said business. As a business owner, it is up to you how or what you perceive as ways that people can or are supporting your business. You can show your appreciat…
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What is the problem? Where is the problem? Is there a problem you are trying to solve? As a business owner, these are questions that you may be confronted with more than once. Once you are able to see the problem you may be able to help solve the problem as well. Seeing the problem can hopefully help your business progress, and hopefully help you g…
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Pace can be defined as the rate of progress. Progress is one of the foundational blocks of building a successful business. The owner of the business will play a pivotal role in setting the pace for a building which in turn can weigh heavily on how it progresses. Whether you are a large business owner or a small business owner your pace setting skil…
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Sometimes a business owner may be standing at the proverbial cliff and deciding what to do next. Your next move needs to be your best move. Most businesses have a business strategy or plan, but plans do go array. As a business owner making pivots and changing course can help save or even propel your business as well. The main thing we want you to r…
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It is ok to have a competitive attitude while being a business owner, but don't let your business success depend on your competition with others. Sometimes trying to "Keep up with the Jones's", can be detrimental to your business. Each business is unique, their business purpose is unique, etc. Developing a rivalry complex with business of similar c…
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Launching a new business or business venture can be scary. Quitting is not an option. As a business owner you will have to battle for your business to thrive and succeed, minute by minute, hour by hour, day by day, week by week, and success by failure. Being a "successful boss" is not a linear movement. You will get hit with the HOOKS, and that is …
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Podcasting has allowed us to have a voice for those that may be less comfortable being verbally expressive. It has also given us a platform to showcase the good, bad, and ugliness involved with being small minority business owners. This is our Podcasting WHY. We want to use this platform to help other small minority businesses avoid some of the hur…
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How much time do you really have available to record? This maybe a question posed to some podcasters. When your time or availability is in question you will have to make the best of what time you do have. This is where a strategy like doing batch recordings can help you out. Batch recordings is a process or recording multiple episodes of your podca…
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How far can you go? How far are you willing to go to be successful? Do you have limitations? Whether they are physical, mental, or even financial, we all have our limitations. Those who have been successful at achieving the greatness they are seeking in life, have had to push past some form of limitations on their journey in business. There is no e…
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In our apparel brand world, having a satisfied customer wearing, talking, and posting your products is one of the best forms of social proof you can have. The term social proof is relatively new, and it has a few layers to it as well. Let's take for instance the number of followers you have, that is a form of social proof. We all love a high follow…
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There have been many businesses that survived from the, "we just took a leap of faith" mentality. There are tens times as many that have failed from this same mentality as well. Those who fail to plan, often plan to fail is a real phrase in the business world. We say that to say, that thinking ahead in the business world can possibly keep you in bu…
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The more "professional" a company or service provider looks, the more legitimate the customer will believe they are. It's the little things that go a long way that help your customers know you are trustworthy with what they are trying to purchase from you. This "professional" look could cost you, as a business owner, more money upfront to get those…
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Two is always more than one. Even if you are not part of the same business or service provider, lending a helping hand or a kind gesture goes a long way in business. You scratch my back; I scratch your back is one of the oldest forms of reciprocation. It can help certain businesses to survive if some of their customers or clients could broadcast to…
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Everything once began with a thought. It takes a lot to get an idea out of your head and make it become a reality. It is a time consuming, painstaking process, that may not yield the result you or your business were looking for. Nevertheless, you have to move on and strive for better results. There are many steps needed to take something from an id…
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Business owners or service providers must support their customers with what you are offering for them to purchase. This support is what you would call customer service. Customer service is what can help your customers have an easy, and enjoyable experience getting to know your brand. One aspect of great customer service is treating every customer w…
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Do not be fooled by misinformation. Cash is STILL KING. Capital can give business owners or prospective business owners access to opportunities otherwise unavailable to them. We have been asked this question multiple times, what bank or lender did you all get the money from to start your business? We got our money from the Bank of Parker, lol. We h…
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The expensive thing that you own in your life that you can't get back is your TIME. It is also the biggest asset you will need to give your business or service. Very seldom do businesses skyrocket to the top from the outset. They will need your effort, your love, your great thoughts, and your patience, which is your time. You as a business owner or…
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The more you do something, the better you should get at it. Well, you hope that is the case. More than likely you will do it better the second time around, than you did the first time around. That is called getting skin in the game as the saying goes. You are literally building your resume as a business owner, or a service provider. The more you bu…
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When you hear the crickets, don't get discouraged. Sometimes the quiet can be the loudest thing you hear. As a business owner or a creative you may be looking for that roar from the crowd per say. When that applause is not there or is very delayed you may question yourself. Honestly this is the norm for most business owners, so just consider yourse…
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Business and life can go hand in hand at times. Risk is defined as the degree of probability of such loss. What could this loss be? For example, business owners care about profit loss (how much your business has spent and earned over a specific time). For profit businesses stay in business because they do what? They make enough money to stay in bus…
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Premiumization may be a new term to some business owners, but its application has an old school process to it. It is all about great marketing skills and making your customers feel like they have the greatest product in the world. One factor of preimmunization is the fact that being a niche product can help you stand out. The little things can help…
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There were times when we had to negotiate and fight for our right to be included in businesses and jobs. Now we own businesses that supply jobs. However, the mentality of there is only room for one of us at the table is still holding us back collectively as business owners. Now, we sit at many business tables, and we seem to still fight with each o…
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PSA. This episode maybe a little bit bias. lol...Scratch that: IT IS BIASED! In the era of a Social Justice Revolution, it sometimes looks like we are chanting "We are Black and proud", and we are draped in every designer but one of our own. Are we wrong to ask the question, what about Us wearing Us? We as a culture have so many designers who creat…
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Intentions can be a catalyst to inspire you to do something great in life. Everything was once a thought and then you can put some action behind those thoughts to achieve something you may not have envisioned before. We remember our original intentions with Watch4thehook, we wanted to let everyone know that we all will encounter Hooks in our lives.…
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Often times we find ourselves trying to create for the latest trends. Those trends and waves may not align with your message or your statements. At some point you will have to decide to be intentional with your creatives, whether it's for the creation of a product or a marketing graphic. You must remember that you will definitely have to be comfort…
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You may not think your story is worth telling, but that is not the case. Your story could be the key ingredient to your business thriving or suffering. No one can tell your story like you can, so go ahead tell your story, embrace your story. It is time for you to invest in your business by investing in your story. This investment may take you and y…
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You can be approached by other businesses or individuals who are in need of financial assistance for upcoming events they may have planned. This assistance can come in the form of a sponsorship or a donation. Sponsorships can be more of a marketing ploy, to help get your company's name out there. Donations are charitable in nature and the contribut…
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In business, hopefully you will learn everything being tried by others is not 4 U. U will have to be ok with letting some waves, trends or fads pass you by. These things will entice you to try to force things into your business that do not belong. You can't force a square peg into a circle hole. Great business decisions should come comfortably to y…
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Sometimes your presented things by a "mentor", and you are like cool we will go with this. The mentorship comes with a price or a fee that you GLADLY pay because you expect to receive lots of great mentoring with wonderful new information involved. After following this mentor's version of a blueprint, you are told about another possible avenue to l…
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There will come a time in business where there may be a request made of you or your company to do something you may not be comfortable with. Most business owners know the "DNA" of their company or business. In that "DNA" lies the heart of your why for your business. That is what makes your business, your business. You will know what your company me…
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As a business owner the best business decision you can make, is an informed decision. You will be approached by a number of individuals or entities that say they can help scale or grow your business. At this point it is up you, the business owner or service provider to go do research on these individuals or entities to see if they are a good fit fo…
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The Dream will believe for you, but you have to believe in the Dream. Entrepreneural struggles are very real but that should not deter you from dreaming of something greater for yourself and your family. All you need is a very thought to fuel your fire to become an entrepreneur. Listen in to how we started with a particular dream in 2019 and hear h…
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There are so many things that can go right in business and there is also the opportunity for the opposite to happen. That is where Tha Hook comes in at, but nevertheless Hang On. Your grip will get loose and Hang On. The ride will get bumpier and Hang On. Your outlook may get bleak and Hang On. Listen to this episode to see how we plan to Hang On t…
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In life not just in business, you do not want anyone to detract you from your visions or goals. You value your business and what you have done to get to where you are and there is no reason to let anyone dimmish the worth or value of your business or your life. It can be easy to let those negative opinions or actions deter you from your greatness y…
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