พอดคาสท์ Employee Influence ชั้นนำ (2024)

1
Talkdesk's Jordan Tenenbaum: Maximizing LinkedIn Engagement with Employee Advocacy 52:45

12d ago52:45

52:45

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate …

1
NielsenIQ's Anna Bertoldini: How to Boost Your Personal and Company Brand 56:33

27d ago56:33

56:33

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding R…

1
The Employee Advocacy Benchmark Report 35:37

2M ago35:37

35:37

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees havin…

1
How Dentsu Benelux Manages Brand Safety & Security with Employee Advocacy | w/Maike Jansen 44:21

3M ago44:21

44:21

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, nav…

1
5 Ways to Keep Employees Engaged 41:48

3M ago41:48

41:48

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their…

1
How to build a social media posting habit | w/April Jones 18:53

8M ago18:53

18:53

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy…

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“Does Employee Advocacy Look Like Spam Posting?” | w/Emily Paige Jones - Director of Customer Success 13:48

9M ago13:48

13:48

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unrav…

1
Debunked: Does Internal Engagement Inflate Performance Numbers? | DSMN8 21:37

9M ago21:37

21:37

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: htt…

1
Huge News! The Employee Advocacy Certification Launch | DSMN8 37:52

10M ago37:52

37:52

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. E…

1
5 Essentials for Employee Advocacy Success | w/Elliot Elsley - Director of Customer Success | DSMN8 37:19

1y ago37:19

37:19

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success a…

1
3 Quick Wins for Employee Advocacy | DSMN8 28:14

1+ y ago28:14

28:14

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create yo…

1
The Best Content Strategy for Employee Advocacy Success | DSMN8 26:30

1+ y ago26:30

26:30

In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free co…

1
HUGE Announcement: ‘Employee Advocacy: 101 Cheat Codes’ Book Coming September 27:35

1+ y ago27:35

27:35

BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listener…

1
3 Challenges of Employee Advocacy in Law Firms and How to Overcome Them | DSMN8 32:52

1+ y ago32:52

32:52

In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome th…

1
What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 1) | DSMN8 29:19

1+ y ago29:19

29:19

Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD anal…

1
What LinkedIn’s Algorithm Changes Mean for Employee Advocacy (Part 2) | DSMN8 38:49

1+ y ago38:49

38:49

Part two of our two-part LinkedIn algorithm special! In part two, Bradley & Lewis build on our learnings from part one and host a workshop for writing great social media posts for employee advocacy. If you haven’t checked out part one, Bradley & Lewis broke down the changes to LinkedIn’s algorithm and offered their key takeaways from the recent upd…

1
Creating Your Ideal Advocate Profile | DSMN8 30:37

1+ y ago30:37

30:37

Bradley and Lewis host another workshop-style episode. Bradley explains how to create the ideal advocate profiles for your employee advocacy program, which can be used to identify the pain points and objectives of your potential employee advocates ahead of launching your program. They highlight the importance of creating these profiles and how this…

1
Why Looking for Quick Wins is Detrimental to Employee Advocacy Success | DSMN8 25:06

1+ y ago25:06

25:06

In this episode of the podcast, Bradley and Lewis highlight why an employee advocacy program won’t work if you only focus on achieving quick wins. They expand on the importance of putting together a great launch strategy that focuses on social media training to ensure continued use of your employee advocacy tool. How active are your employees on so…

1
The 4 Ideal Advocate Profiles | DSMN8 29:21

1+ y ago29:21

29:21

In this unique episode of the podcast, Bradley hosts a workshop-style episode with Lewis and explains the four types of ideal advocates for an employee advocacy program. Lewis expands on this and offers valuable insight from his experiences dealing with these four personas. They touch on the challenges and motivations of each persona and why these …

1
How to Sell Employee Advocacy to Your CFO | DSMN8 29:18

1+ y ago29:18

29:18

In this episode of the podcast, Bradley and Lewis discuss the business case for employee advocacy and offer tips to get sign-off from your CFO to launch a program. They touch on statistics that highlight the impact that employee advocacy has and how an employee advocacy tool can save your company money. All valuable information to take to your CFO!…

1
Debunked: Employee Advocacy is JUST for Marketing | DSMN8 44:28

1+ y ago44:28

44:28

In this episode of the podcast, Bradley and Lewis debunk the idea that employee advocacy programs solely benefit marketing teams. They highlight that although an employee advocacy tool is perceived as being a marketing function, it can have an equally significant impact on other departments in a business, such as sales and employer branding teams. …

1
How to Use Employee Advocacy for Content Idea Generation | DSMN8 25:16

1+ y ago25:16

25:16

In this episode of the podcast, Bradley and Lewis discuss how to use employee advocacy for content idea generation. They highlight the importance of employees being active on social and why social activity and employee advocacy should be treated as one combined activity. How active are your employees on social? Often it's a great way to understand …

1
Stepping Up from Manual Employee Advocacy to a Formal Program | DSMN8 21:08

1+ y ago21:08

21:08

In this episode, our CEO, Bradley and Senior Marketing Manager, Lewis discuss how to step up from manual employee advocacy to a formal program. They highlight the key differences between manual employee advocacy and a formal program and the issues that may occur when you rely on manual employee advocacy. Blog post on why you need an employee advoca…

1
The 3 Enemies of Employee Advocacy | DSMN8 29:02

1+ y ago29:02

29:02

We’re back for season 2! Welcome to the new and improved version of our show. In this new format, Bradley Keenan is joined by DSMN8’s very own Lewis Gray (Senior Marketing Manager) as a co-host. In this episode, Bradley and Lewis discuss what they consider to be the three most common/problematic roadblocks (or “enemies”) of an employee advocacy pro…

1
How Regulated Industries are Leveraging Employee Advocacy 7:46

2y ago7:46

7:46

In this episode, Bradley discusses the common misconception that employee advocacy can’t work for companies within regulated industries, and outlines the features and processes needed to make it a success, no matter which industry you’re in. How active are your employees on social? Often it's a great way to understand the current sentiment towards …

1
What Makes an Enterprise Employee Advocacy Program? 11:35

2y ago11:35

11:35

In this episode, find out what enterprises need to consider when choosing an employee advocacy platform. Plus, find out how to distribute your content in a smart way, and learn our tips for managing an enterprise employee advocacy program! How active are your employees on social? Often it's a great way to understand the current sentiment towards so…

1
Employee Advocacy Masterclass with Dropbox 8:18

2y ago8:18

8:18

In this special episode, find out how Dropbox approached the first 30 days of launching an employee advocacy program with actionable tips to help you improve your E.A. game! Whether your organisation is a first-timer or you're looking to give your existing initiative a boost, Katherine Keenan, Dropbox’s Head of Talent Brand Programs runs through th…

1
The Key To Community Building | DSMN8 7:56

2y ago7:56

7:56

In this episode, find out why consistency is the key to employee advocacy community building. What does employee advocacy consistency look like? Find out how to build your EA community and consistently provide content for employees to share. How active are your employees on social? Often it's a great way to understand the current sentiment towards …

1
Why Some Employee Advocacy Integrations Are Problematic | DSMN8 7:44

2y ago7:44

7:44

In today’s episode of the podcast, our CEO, Bradley Keenan, shares another of our best Employee Advocacy tips, chosen at random from our upcoming book! In this episode, Bradley discusses the challenges of integrating employee advocacy platforms with your wider tech stack and outlines why integrations are not always necessary. We discuss the challen…

1
Test, Listen & Learn - Create Your Feedback Loop | DSMN8 9:31

2y ago9:31

9:31

The importance of a Test, Listen & Learn approach and creating feedback loops to guide your employee advocacy success. In this episode, we discuss, why an authentic tone of voice is a must, would your employees share content, how to tell if employee shares resonate with audiences, the dark social impact of employee advocacy AND how to create employ…

1
Don't Force Employee Advocacy + Exciting Announcement! | DSMN8 9:21

2y ago9:21

9:21

Exciting announcement: we’ve got a book coming out! In the next 4 episodes of the Employee Advocacy & Influence podcast, our CEO Bradley Keenan will share some of the best Employee Advocacy tips, chosen from the book at random! In today’s episode, find out about how to encourage employee advocacy program sign-ups, and why you shouldn’t force it. Ho…

1
The Anatomy of The Perfect Social Media Post | DSMN8 9:13

2y ago9:13

9:13

You’re interrupting people’s day - so, you better make it worth their while if you want employee advocacy success! A well thought out, and structured post caption can be the difference between impact for your social content and failure. THIS is how to get it right and hit your goals. In this episode, we discuss, why you shouldn't worry about ‘link …

1
The Power of Scheduling Content | DSMN8 6:51

2y ago6:51

6:51

When life gets in the way, posting to social media falls by the wayside. Scheduling content and keeping your content “evergreen” are your secret weapons to keep your employees’ social media presence consistent. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benc…

1
The Pyramid of Employee Influence | DSMN8 8:43

2+ y ago8:43

8:43

What is the Pyramid of Employee Influence? Find out how it can help you decide which employees to include in an advocacy program. Do you really need 100% of your employees engaged in advocacy for it be successful? How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a b…

1
How to Onboard New Users To Your Advocacy Program | DSMN8 8:43

2+ y ago8:43

8:43

This is the single BIGGEST piece of advice for onboarding new users to your advocacy program. In this episode, we talk about the mistakes we’ve seen made when launching an employee advocacy program and HOW you can ensure success when it comes to getting employees to join your program and maintaining engagement. How active are your employees on soci…

1
The Common Misconception with Employee Advocacy | DSMN8 9:50

2+ y ago9:50

9:50

Think all employee advocacy programs are just people sharing the same message over and over again? Or that you can spot an initiative a mile off when people are sharing the exact same thing? Well, GOOD employee advocacy really isn’t this and the assumption shouldn’t be that all employee advocacy programs follow the same strategy. In this episode, w…

1
Does Employee Advocacy Work for B2C? | DSMN8 9:04

2+ y ago9:04

9:04

Employee advocacy works incredibly well for B2B companies, but can it be successful for a B2C business? Which social networks are right for B2C employee advocacy? Consider taking a different approach to advocacy: maybe it’s time to open up your advocacy program to consumers too! In this episode, we discuss; the social media spectrum; the difference…

1
It’s Time To RE-BOOT Your Employee Advocacy Program | DSMN8 11:03

2+ y ago11:03

11:03

Unhappy with the results of your employee advocacy program? Inherited an employee advocacy program but disappointed with employee engagement? Well, there are times where a program just needs a re-boot to take results to the next level. We talk about why you need to establish what went wrong the first time, how to create your NEW gameplan, plus the …

1
Why Salespeople Have The Most Vested Interest In Your Advocacy Program | DSMN8 11:03

2+ y ago11:03

11:03

Content tumbleweeds…. Are you creating loads of content that nobody shares? Worse. Your Sales team don’t see the value? In this episode, we discuss how you can effectively onboard your sales team to your advocacy program. We talk about how salespeople have the most vested interest, the easiest way to get salespeople onboard, what to do BEFORE you c…

1
Employee Advocacy Is Your New Career Launch Pad | DSMN8 8:46

2+ y ago8:46

8:46

Sliding door moments… Say hello to your new career launch pad! In this episode, we look at how employee advocacy can be a career-launch pad. We talk about the network effect of employee advocacy, its purpose, how to increase impact by 300%, provide a career differentiator AND how to build your personal business case! How active are your employees o…

1
Why You SHOULD Limit Employee Advocacy | DSMN8 8:47

2+ y ago8:47

8:47

Counter-intuitive? Maybe. Maybe not. Hear us out as there is a logic to our madness of why you SHOULD limit your employee advocacy. In this episode, we talk about the four types of employees, what wise program leaders do, what we advise clients to limit daily shares to, the content economics of employee advocacy AND explain what the MOST important …

1
THIS is Your Secret Marketing Weapon in a Recession! | DSMN8 13:22

2+ y ago13:22

13:22

When times get tough, it’s even more important to assess what is and isn’t working for your organization. BUT how do you avoid going silent and continue to communicate regularly with your target audience in the most cost-effective way? Well, it starts with your employees - the people already closest to your business AND moving the needle is easier …

1
Are Internal Comms and Employee Advocacy the Same Thing? | DSMN8 7:39

2+ y ago7:39

7:39

How does internal communications impact employee advocacy? Are they the same thing? In this episode, we talk about the first step and how employee advocacy forms an internal communication function. We'll cover; what we found from analysing over 1,000 social media posts from employees, how to utilize your existing internal comms tools for even great…

1
How to Create an ‘Employee-Ready’ Social Media Policy | DSMN8 7:29

2+ y ago7:29

7:29

This is how to make your social media policy ‘employee-ready’! In this episode, we talk about how you can evolve from a "Do Not Post on Social Media" strategy to a "Post on Social Media" strategy with your employees. We'll cover; what 55% of Employees have NO idea about, what your Employee-Ready Social Media Policy MUST include, how to support your…

1
The REALLY Simple Employee Generated Content Framework | DSMN8 9:42

2+ y ago9:42

9:42

Want to encourage employees to become content creators? In this episode, we talk about how to get more employees to submit content to you. We'll cover; why creating B2B social that doesn’t suck is difficult, what you can do to help your B2B social presence, the one thing you have to accept, what many get so wrong, AND finally, introduce you to the …

1
How To Turn Your CEO Into A Social Media Superstar | DSMN8 13:09

2+ y ago13:09

13:09

We get asked this question all the time! In this episode, we talk about how you can get your CEO to post on social media. We'll cover; what to do if your CEO doesn’t get social, how you can show the value, how to build a business case for employee advocacy, AND finally, introduce you to the Social CEO Framework which features the steps you can take…

1
The BIGGEST Employee Advocacy Blunder! | DSMN8 13:20

2+ y ago13:20

13:20

This has to be the NUMBER 1 employee advocacy blunder we see! In this episode, we talk about the biggest blunder employee advocacy programs make. We'll cover; what YOU need for Employee Advocacy SUCCESS, the power of dynamic content, how time-effective distribution can equal continued program value, AND finally, what the true aim of good employee a…

1
How To Master User Adoption With Your Employee Advocacy Program | DSMN8 9:06

2+ y ago9:06

9:06

Mastering user engagement is the key to success for your employee advocacy program. BUT, how do you ensure this? In this episode, we talk about how to master user adoption with your employee advocacy program. We'll cover; HOW to lead from the front, the benefits of creating a feedback loop, harnessing the POWER of new recruits, AND finally, how you…

1
Social Selling: Employee Advocacy’s Secret Weapon | DSMN8 17:52

2+ y ago17:52

17:52

Social selling is every salesperson's greatest asset, and it's employee advocacy's secret weapon! In this episode, we talk about how your social selling efforts can be taken to the next level with an employee advocacy platform. We'll cover; how to become THAT go-to person in your industry, why you should embrace employee advocacy as part of your sa…

1
The Great Employee Advocacy Debate: Should You Reward Employees? | DSMN8 11:32

2+ y ago11:32

11:32

Should employees be rewarded for participating in your company's employee advocacy program? As with most things in business, the answer is: it depends. In this episode, we discuss gamification, how it can impact your program, and whether or not employees should be rewarded for participating. We'll cover; the downsides and how gamification can go wr…

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