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The Ecommerce Toolbox: Expert Perspectives

Ecommerce Experts, Noibu

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Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: Expert Perspectives is the ideal podcast for ecommerce experts, and your guide to uplevelling your work. Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore ...
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Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composab…
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In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand’s transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC’s mobile-first, creator-driven markets, breaks down why PopSockets puts profitab…
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Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar, VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strate…
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We're bringing back one of our favorite conversations — and for good reason: Noibu is a trusted partner of Mejuri. In this episode, we revisit our insightful chat with Rohit Nathany, Chief Product and Technology Officer at Mejuri, the leading fine jewelry brand redefining ecommerce. Rohit dives into how his team transitioned from a custom tech stac…
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Explore how AI and edge computing are transforming industrial innovation with Tim van der Horst, Director of Europe at OnLogic. In this episode, Tim unpacks how OnLogic is redefining B2B hardware by delivering consumer-grade experiences in industrial environments. He shares how the team is scaling efficiently, controlling costs, and pushing the bou…
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Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tu…
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Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world’s most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M’s 2024 website relaunch, c…
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Welcome to the 77th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Alan Ferrero, Digital Director at Camper, for an in-depth discussion on how the iconic Mediterranean footwear brand is embracing digital transformation while staying true to its craftsmanship roots. Alan shares insights on the evolutio…
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Welcome to the 76th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Rick Lockton, VP of Ecommerce at Tractor Supply, for an in-depth discussion on how the company is innovating in digital retail while maintaining its strong physical store presence. Rick shares insights into his career journey from Walm…
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Welcome to the 75th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jared Kugel, founder and CEO of Tire Agent, for an in-depth discussion on how he’s transforming the tire industry through ecommerce, his journey from growing up in a family-run tire business to founding Tire Agent, a direct-to-consumer…
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Welcome to the 74th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jacky Lambert, Director of Ecommerce at YourSurprise, for an in-depth discussion on ecommerce growth strategies, evolving market landscapes, and the role of AI in scaling businesses. Jacky discusses actionable insights on adapting to n…
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Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses action…
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Welcome to the 72nd episode of Ecommerce Toolbox: Expert Perspectives eTail series! This time, host Kailin Noivo sits down with Anna Westerholm, Chief Experience Officer at Artifact Uprising, for an in-depth discussion on the evolving landscape of ecommerce, her decade-long journey at Artifact Uprising, how they’ve scaled personalized product exper…
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Welcome to the 71st episode of Ecommerce Toolbox: Expert Perspectives eTail Series! This time, host Kailin Noivo sits down with Ron Ijack, CTO at Knix, for an in-depth discussion on the evolving role of technology in retail, his experiences leading tech at major brands like Canada Goose, Roots, and Knix, the shift from custom-built systems to SaaS …
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Welcome to the 70th episode of Ecommerce Toolbox: Expert Perspectives eTail Series! Host Kailin Noivo sits down with Lena Moriarty, Head of Marketing at eTail, to explore how retailers are transforming theory into practice in 2025. From AI implementation to personalized customer experiences, discover how leading brands are moving beyond buzzwords t…
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Welcome to the 69th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with David Cost, Chief Digital Officer at Rainbow Shops, for an in-depth discussion on how omnichannel strategies drive business growth. From leveraging ship-to-store programs to optimizing mobile app engagement, David discusses actionable …
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Welcome to the 68th episode of Ecommerce Toolbox: Expert Perspectives - this time, host Kailin Noivo sits down with Alexandria Sims, Vice President of Transformation at Sleep Country, for an in-depth discussion on how digital transformation drives business growth. From aligning technology investments with strategic goals to maintaining stability am…
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Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data t…
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\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton, the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights …
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Welcome to the 65th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Jenna Flateman Posner, Founder of Chief Digital Agency, for an in-depth discussion on how AI is reshaping retail. Jenna shares her journey from retail tech to leading digital transformations for major brands. Jenna discusses actionabl…
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Welcome to the 64th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Alexis Katsafanas, Head of the Unilever Prestige portfolio, to discuss the evolving landscape of ecommerce in the beauty and luxury sectors, the importance of a customer-first mindset, and the balance between brand identity and market…
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In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personal…
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James Semple is the Director of Product Management at Salesforce, and recently he joined Kailin Noivo to record an episode of Ecommerce Toolbox: Expert Perspectives. Composable commerce is very close to James’s heart and more than a professional in the field, he is a true evangelist. We, all of us, engage with commerce every day mostly, so being ab…
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Welcome to the 61st episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Gabriel Yanko, Senior Manager Ecommerce at ASICS Canada Corporation, for an in-depth discussion on how he has transformed ASICS’ direct-to-consumer (DTC) ecommerce presence in Canada. Gabriel shares his journey of building ASICS’ ecom…
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Leo Griffin is the former VP and Global Head of Consumer Technology at Hanesbrands and Kailin Noivo’s guest on the new episode of Ecommerce Toolbox: Expert Perspectives. Speed and innovation have the spotlight shone on them in this intriguing episode. Leo and Kailin’s conversation centers around agile methodologies, global value stream teams, and t…
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Thomas Mulreid is the VP of Sales at Orium and he was Kailin Noivo’s latest guest on Ecommerce Toolbox: Expert Perspectives. Thomas shared his journey from finance through the tech world, and eventually landed at Orium, just at the very moment that the pandemic started to reshape how we work. Now, he’s an expert in the changes that are reshaping th…
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In this episode of Ecommerce Toolbox: Expert Perspectives, Kailin Noivo interviews Rohit Nathany, Chief Product and Technical Officer at Mejuri, a leading luxury jewelry retailer. Rohit shares insights from his diverse background, including experiences at HelloFresh, Amazon, and a manufacturing startup he founded. At Mejuri, Rohit oversees engineer…
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Kailin Noivo’s guest this time on Ecommerce Toolbox: Expert Perspectives is Meenakshi Lala, CEO of UrbanStems. Drawing on her two decades in fashion retail, Meenakshi explores her pivot to the floral industry, explaining how her experience helped her drive the customer-focused ecommerce process that UrbanStems wanted to employ. The pair delve into …
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In this episode, Kailin Noivo sits down with Chris Meystrik, Chief Technology Officer at JTV, a leading retailer in the jewelry space. They discuss: Chris's unique career journey from particle accelerators to ecommerce leadership at JTV The integration of JTV’s 24/7 live TV broadcast with its ecommerce platform to enhance real-time sales How levera…
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In this episode, Kailin Noivo sits down with Dileep Marway, VP of Engineering and Technology at AND Digital, who shares his remarkable journey from pharmacy to technology leadership. They discuss: Dileep's unique career path and the importance of a scientific mindset in technology The critical role of cultural transformation in adapting to fast-pac…
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In this episode, Kailin Noivo sits down with Jeff Hanson, Senior Vice President of E-commerce at Floor and Decor, a leading Omni Channel retailer. They delve into: Jeff's unique journey from graphic design to leading e-commerce strategies at Floor and Decor The critical role of aligning e-commerce with in-store experiences for a seamless customer j…
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In this episode, Kailin Noivo chats with Kelly Goetsch, a renowned thought leader in composable commerce and Chief Strategy Officer at Commercetools. They explore: The rise of composable commerce and its impact on modern e-commerce architecture Why microservices, APIs, and headless commerce are reshaping the future of digital retail Key strategies …
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In this episode, Kailin Noivo sits down with Sophie Wawro, Global President at Shoptalk, to dive into: How Shoptalk became a must-attend event in retail and e-commerce, growing exponentially since its launch in 2016 The art of curating top-tier content, with expert speaker lineups and cutting-edge topics like AI and industry innovation Shoptalk’s g…
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In this episode, Kailin Noivo sits down with Brent Bellm, the visionary CEO of BigCommerce. They dive into: The journey of BigCommerce from a focused SMB platform to a leader in mid-market and enterprise solutions Key strategies and challenges faced while transitioning from SMB to a robust enterprise offering The evolution of e-commerce and the imp…
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In this episode, Kailin Noivo sits down with Robin Helfer, an accomplished CFO and COO with a wealth of experience in the retail sector. They dive into: The unique interplay between financial management and operational efficiency in retail How a background in finance can enhance strategic planning and operational execution The evolution of e-commer…
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In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore: How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint The critical role of digital transformation in enhancing customer experience and operational efficiency Key differentiators …
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In this episode, Kailin Noivo sits down with Manish Hirapara, CEO of Peak Activity, to discuss: The evolution from strategy and advisory to full-scale digital acceleration The importance of customized e-commerce solutions for large, complex retailers How to leverage data and AI to drive conversion optimization and enhance customer experience The em…
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In this episode, Kailin Noivo sits down with Jesse Hanse, the Head of E-commerce at Paula's Choice to discuss: Insights on adopting a composability strategy Why Paula’s Choice values content and education as a core part of its brand identity Why they are re-architecting the website and the thought process behind it The importance of starting where …
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In this episode, Kailin Noivo is joined by E-commerce Consultant Tyler Sperry to explore: The key to site merchandising How to blend in-store and online data to create a seamless omnichannel retail experience Collecting data and utilizing AI to uplevel personalization The importance of customer feedback To detect, prioritize and resolve Ecommerce e…
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In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore How to monitor conversion across multiple brand and geographic channels Whether you should have a centralized database for multiple brands How to avoid going too far with personalization Whether loyalty programs are a worthy invest…
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In this episode, Kailin Noivo is joined by Ash Pallett, Senior Digital and E-commerce Manager at Sarah Raven, to explore: Four key stages in the brand’s replatforming process How to remain stabilized during a replatforming How personalization drives conversion AI’s impact on personalization efforts To detect, prioritize and resolve Ecommerce errors…
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In this episode, Kailin Noivo is joined by Jonathan Cleaver, Chief Technology Officer at SportsShoes.com, to explore Ensuring data reliability before making data-driven decisions Why you shouldn’t use technology for technology’s sake How to balance innovation and durability Why CTOs should be concerned with general trading KPIs To detect, prioritiz…
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In this episode, Kailin Noivo is joined by Tony Trew, Vice President of Marketing and E-commerce at Bouclair, to explore COVID-19’s effect on the home decor industry How COVID impacted KPIs for e-commerce professionals What metrics Bouclair tracks to ensure they are giving customers the best omnichannel experience To detect, prioritize and resolve …
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In this episode, Kailin Noivo is joined by Alessandro Canessa, Head of Developer Relations at Commerce Layer, to explore The ins and outs of micro frontends The business impact of adopting micro frontends The future of developer relations To detect, prioritize and resolve Ecommerce errors with ease, click here to book a for Noibu’s ecommerce monito…
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In this episode, Kailin Noivo is joined by Michael Affronti, SVP and General Manager of Commerce Cloud at Salesforce, to explore How the strategic vision for Salesforce Commerce Cloud (SFCC) was shaped by the pandemic The expansion of SFCC’s target into the mid-market How SFCC fits into the headless versus composable conversation How AI is intersec…
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In this episode, Kailin Noivo is joined by Anton Grebener, Head of Revenue at Astound Digital, and Stanislav Publika, Senior Technical Director of Composable Commerce at Astound Digital, to explore The difference between headless and composable commerce Why a business might consider moving toward a composable system The real-life business impacts o…
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In this episode, Kailin Noivo is joined by Ghiwa Salhani, E-commerce Supervisor at Fendi, to explore Marketing luxury brands to Gen Z How to personalize experiences for Gen Z customers Driving conversions and merchandising with AI The state of e-commerce in the Middle East To detect, prioritize and resolve Ecommerce errors with ease, click here to …
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In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss Why collaboration is key for Search departments, particularly with Merchandising Why education is a crucial part of the role of a professional operator in Search When should a business take the leap to create a dedica…
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In this episode, Kailin Noivo interviews Dan Wardle, the VP of Sales at Noibu for a discussion on: The gap in E-commerce monitoring tools The shift towards composable and headless E-commerce systems The cautious adoption of AI technologies Maintaining brand identity through customized customer experiences. The balance between customization and user…
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In this episode, Kailin Noivo interviews Owen Spencer, the Director of Digital Experience at Fox Racing for a discussion on: Data driven versus data informed approaches How to keep the human element at the center of decision making Smoothing friction between marketing and e-commerce KPIs The upsides and pitfalls of comparing yourself to your compet…
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