Thanks for listening to the Direct Edition where you get the latest news and opinion on comic books, video games, anime and their related movies.
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
How do people greet each other and introduce themselves in Spanish? How do they talk about their lives or their everyday activities? This second edition of Portales: beginners' Spanish contains a variety of short conversations covering topics ranging from ordering a meal to discussing holiday plans. The following audio, video and slideshow collection was devised for those beginning to learn Spanish and touches upon many everyday situations and scenarios that will be interesting to learn. Thi ...
'Cut a large old hare in small pieces, and put it in a mug with three blades of mace, a little salt, two large onions, one red herring, six morels, half a pint of red wine, three quarts of water, bake it in a quick oven three hours...'. English cooking at its best from eighteenth-century celebrity chef, Elizabeth Raffald. Born in Doncaster, Raffald worked for 15 years as housekeeper in great houses, including that of Lady Elisabeth Warburton at Arley Hall, Cheshire, before setting up as a co ...
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Le Grand Débat version courte – Radio Notre Dame


Rendez-vous du vendredi matin, le Grand Débat (7h30-8h30) est la déclinaison du Grand Témoin, à la différence près que trois personnes y participent. Au départ, ce rendez-vous toujours en direct réunissait des journalistes catholique, protestant et orthodoxe. L’originalité de cette « recette » attira un vaste public. Au fil du temps, le Grand Débat s’ouvrit à d’autres signatures, toutes portées, au-delà de la divergences de points de vue, par l’idée de discuter en vérité des trois ou quatre ...
“Tiger, tiger, burning bright/In the forests of the night/ What immortal hand or eye/ Could frame thy fearful symmetry?” These often quoted lines are part of The Tiger in William Blake's Songs of Innocence and Experience. In 1789, William Blake released a limited edition of the book. Being a gifted artist, poet and printmaker, he undertook to personally publish all his work himself through a very painstaking but highly artistic process of etching, thereby transferring his drawings and poems ...
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The Feds are reviewing Australia’s Privacy Act - here’s what it means for marketing and media in 2021
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54:41
If you have anything to do with first party data, personalisation, audience and customer segmentation or targeting, your number is up. The Federal Government in October released an issues paper on overhauling the current Privacy Act. In this podcast we teamed up with the IAB to hear from three privacy specialists on their Privacy Heaven and Hell sc…
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Marketing Maths v Tech and Code 101: The marketing industry not so confident on its numbers - here’s a way out
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27:32
Know how to crunch the numbers on Negative Binomial Distribution? How about Excess Share of Voice (ESOV), a P&L or cashflow? A new study of Australian marketers and agencies shows most are not so confident on any of the important maths to stay with the finance team, the CEO and boards. Brand Traction’s Jon Bradshaw and VMLY&R’s Chief Strategy Offic…
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How fake ads on social media and TV could help shape the future of cross channel media strategies and measurement
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30:50
Australia is about to embark on a world first cross media measurement experiment that owes at least some of its DNA to fake ads created by Disney and run across its TV network and on social media. The Premium Content Alliance hopes it will help marketers truly understand how every channel impacts another – and prove that quality always delivers mor…
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Capgemini eyes Accenture Interactive, Deloitte Digital and agency turf with Australia’s $93m RXP takeover
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44:29
The global communications holding companies have missed a prime opportunity to fast-track their digital transformation and tech credentials - instead, the French IT and consulting giant Capgemini is heading their way like Accenture Interactive and Deloitte Digital have already. RXP owns data, design and brand agency The Works, which it paid $33m fo…
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Screen fatigue, surging brain chemicals, meaningful ads and why a more physical return to workplaces is inevitable
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45:54
We know screen fatigue is real through Covid but a neuroscientist, a social researcher and OMA CEO Charmaine Moldrich say they’re having more impact than we think on people, community, industry and “purposeful” ads. Dr Fiona Kerr and Dynata regional director Marcus Pritchard join Moldrich on the case for more physical workplace interaction and why …
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Is the "connected customer" boom delivering growth? CMOs, data and innovation leads at Budget Direct, First State-Aware Super, NRMA and Lavender CX reveal the trials and tribulations
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46:15
Budget Direct is the fastest growing insurer in Australia - is it product, customer experience or marketing and comms that’s driving the growth? CMO Jonathan Kerr unpacks the answer and lobs a jibe at “transformation programs” - Budget Direct has never done one. Kerr is joined by the Head of Innovation at the rebranded Aware Super, Anita Ayres, NRM…
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Brands and media agencies, don’t miss this podcast if you plan on staying with global developments in the emerging attention economy and what impact it’s having on traditional audience and reach metrics ...
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29:00
Marketers and agencies are missing huge opportunities by only superficially measuring attention. But that’s about to change. A new platform and metric, attentionTRACE, is about to go live. AttentionTRACE measures attention across channels, but Story54’s Jane Waterhouse argues even before the trial data is out, one medium in particular lands message…
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Smoke and fire: WPP AUNZ boss Jens Monsees rubbishes rebellion rumours as board instigates CEO review; counters Sir Martin Sorrell on S4 Capital's ’new model'
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37:00
Jens Monsees is one year into running WPP’s AUNZ operation and the market is now rife with talk of broad internal leadership unrest with how he’s transforming the business. In this conversation, Monsees addresses talk of a fallout after the abrupt departure of COO John Steadman, a board-instigated review of his performance across staff and clients …
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Commbank CMO Monique Macleod weighs in on the downside of short-term marketing and what she sees next for customer personalisation, AI, media and tech
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43:10
Hot off the heels of overseeing a brand refresh for the Commonwealth Bank, CMO Monique Macleod talks the art and science of marketing, customer personalisation and how her team is structuring and adapting to AI and new tech stacks - and what it now means for media and team capabilities. "Your tech is never sorted,” she says. See omnystudio.com/list…
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Penfolds v Louis Vuitton: Chief Winemaker and Global CMO reveal the bold three-year strategy to create a global Australian luxury icon - beyond a fine wine brand
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39:32
Penfolds Chief Winemaker Peter Gago and global marketing boss Kristy Keyte talk through their ambitious strategy to reinvent Penfolds into an Australian global luxury icon, like Gucci, Aston Martin or Louis Vuitton. Joined by WundermunThompson CEO, Lee Leggett, this conversation is fascinating, including how Penfolds sold-out of the $200,000 releas…
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ViacomCBS Market Voice: Other TV networks should be ‘terrified’ - top Australian ViacomCBS execs say the megamerger and new content and streaming assets of Network’s 10’s new US parent company will rattle ...
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23:43
In this Market Voice podcast, ViacomCBS chief content and sales officers Beverley McGarvey and Rod Prosser lay out the streaming, content and commercial plans for the Australian group - including the launch of the new Paramount+ service and when the biggest ad-supported digital TV service in the US, Pluto TV, will arrive Down Under. Prosser also su…
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Australian marketers are flocking to applied Behavioural Economics - Simply Energy marketing and sales boss Andrea Bernard and Hardhat’s Dan Monheit explain how - and why - it’s on-trend this year
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20:41
Andrea Bernard, the head of marketing and sales at Simply Energy, ultimately part of the $60bn French energy giant, Energie, started using Behavioural Economics thinking 18 months ago - now it’s central to her strategy on everything. And Andrea isn’t alone. Behavioural Economics specialist and co-founder of Hard Hat, Dan Monheit, says there’s been …
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IPG Mediabrands exec: If regulators don’t get to grips with data, we will all end up working for Facebook and Google
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39:09
Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s global Brand Safety Officer. Based in New York, he’s spearheaded development of a Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same frame as corporat…
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Ex-Woolworths, Myer, Quantium customer loyalty boss takes on Ehrenberg-Bass and explains why loyalty schemes need a reboot
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34:41
Even the discount-averse Apple uses Bernard Wilson’s company to move product. The one-time investment banker - who was part of a consortium which made a failed hostile bid for Qantas - lead Woolworths’ first attempt at a loyalty program, which also didn’t work. The second version did. After stints at Myer and Quantium, the new CEO of cash-back trai…
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Content marketing overkill? Coles, IAG, Storyation on the COVID-induced surge in brands doing content and standing out through more noise
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39:49
Bigger budgets are pouring into content marketing this year but IAG’s Director of Content & Customer Engagement, Zara Curtis, says there’s “a lot of bad content” being produced by brands. IAG is producing less but better quality. Curtis says she’s a “content killer” as IAG works out the art of what not to produce. Meanwhile, Coles’ Senior Content M…
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CommBank's analytics boss on how its AI-powered ‘customer engagement engine’ is changing everything
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34:03
Commonwealth Bank Chief Analytics Officer Andrew McMullan studied machine learning, taught mathematics and is now leading the bank’s AI-fuelled customer strategy. The ‘math man’ and CMO Monique Macleod have been working hand in glove on what is next for Australia’s biggest bank. See omnystudio.com/listener for privacy information.…
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Russel Howcroft, Nine Radio boss Tom Malone on media the “most ruthless” sector in Howcroft’s career, the broadcaster's talent purge, advertiser age bias and leaving PwC
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30:25
Howcroft says media is the most ruthless industry, consulting the most influential but advertising the smartest. Nine Radio’s new boss Tom Malone, meanwhile, spills the beans on how Russel Howcroft left PwC to join 3AW’s breakfast slot and the complete overhaul he’s implemented at Nine Radio to skew younger and address advertiser bias against older…
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Former Foxtel, News Corp boss Peter Tonagh talks legacy media’s challenged future, why he’s still investing and the merits of “soft socialism” in business
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36:47
Peter Tonagh knows a bit about the media sector and is part of an investment group piling into new media ventures. Big Media is consolidating while he argues future media is specialising and fragmenting. There is tension everywhere. See omnystudio.com/listener for privacy information.โดย PodcastOne Australia
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Why entertainment giant Vivendi wants more culture, less tech for its global agency division Havas and new Australian indie acquisition Hyland
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25:46
French-owned Havas Media last week acquired Australian independent agency HYLAND with plans to plug into its vast parent company Vivendi, controlled by the French billionaire industrialist, Vincent Bollore. Vivendi owns music labels, Hollywood studios, TV networks and gaming and ticketing companies and is moving Havas to a very different position v…
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TV’s old guard or digital’s new blood? Nestle talks an ‘All Screens’ video and TV strategy in a power-packed roundtable on who wins on programmatic video v converged and connected TV planning, buying and ...
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45:07
Nestle’s Head of Media, Data and Content, Antonia Farqhuar is joined by UM’s Nicole Prior, Seven’s Kurt Burnette, Hearts & Science’s Issy Dunn and Amobee’s Liam Walsh in a robust discussion on a red hot industry theme...who emerges on top in a converged and connected TV world - digital video professionals or their broadcast TV peers? The playbook h…
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Sir Martin Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP, the arbitrage model of Xaxis and what S4 plans for Australia and Asia-Pacific
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43:14
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43:14
WPP’s founder Sir Martin Sorrell was ousted in 2018 and is now at the top of the $2.1bn challenger to Accenture, the big consulting firms and the global marketing services holding giants and agency networks. S4 is banking big time on tech firms like Adobe, Salesforce and Google for its growth and blending those capabilities with fast, borderless co…
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Deloitte overhauls marketing: Ex-WPP CEO, Network 10 brand boss Matt McGrath on his global CMO role; Rochelle Tognetti on being first female CMO for Australia
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33:41
Australia's first female CMO is teaching meditation at the firm through COVID and pushed through a major Salesforce rollout internally in the past two months to "connect the data pipes" - Rochelle Tognetti joins Matt McGrath, the new Australian global CMO, on the radical shifts in B2B marketing, the end of physical events, virtual pitching, deployi…
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“The myth of rationality": Why Boeing’s return to supersonic travel, FedEx and investment bankers prove B2B (and B2C) marketers need to rethink behavioural economics and psychology
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29:19
Behavioural science is the trojan horse marketers need to get psychology back into business and the boardroom. Rory Sutherland, vice chairman of Ogilvy UK and a founder of its behavioural science practice, suggests B2B marketers (and B2C marketers for that matter) must explode the myth that businesses and their people only make logical decisions, o…
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Follow the money: Nestle, AANA, MFA, OMD, Nine and The Guardian say marketers must step up on digital ad supply chain’s black hole
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37:12
Nestle's head of eStrategy, Marketing and Brand, Martin Brown, says 50% of advertiser digital budgets going to working media is "not good enough" - 70% should be the baseline. With the competition regulator digging into the digital ad supply chain and PwC finding half of digital ad dollars are eaten up before they get to publishers, marketers must …
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CEOs at world’s leading Out Of Home companies say the turnaround has started despite volatility; why WFH's a bubble and programmatic OOH to surge
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42:46
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42:46
They’ve arguably been the hardest hit media companies through COVID-19 but the bosses of some of the world’s leading OOH companies - with iconic sites like NY’s Times Square, London’s Piccadilly Circus and Sydney’s Glebe Island Silos in their portfolios - come out swinging on this Mi3 podcast. Existential threats from COVID-19 and changes to public…
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Data governance alert: Apple's September bombshell will hit ad market, user tracking - Adore Beauty joins a panel of adtech, martech and 'demand-gen' industry experts
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46:00
A more privacy-aggressive Apple is again pressuring its big tech peers like Google and Facebook to play cleaner on gaining “informed consent” from users to be tracked. A September iOS mobile operating system update from Apple will bluntly force more disclosure on how users and their behaviour data is matched and traded across the open web, apps and…
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Famed ad agency network DDB’s week-old global CEO Marty O’Halloran is an Australian with grand plans to shake up the DDB world. Here’s how he’s going to do it
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44:56
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44:56
Within days of DDB Australia and New Zealand chairman and CEO Marty O’Halloran landing the global CEO role last week, he made a radical move to appoint a black, data-led CEO, Justin Thomas-Copeland, to the North American advertising institution. In this conversation, O’Halloran admits it’s a signal for the DDB world that he will shake things up. Jo…
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Danny Bass from the outside: Ex-IPG Mediabrands CEO says culture requires agencies, media people back in the office for magic to happen; COVID to hurt media owners more than agencies
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40:56
It won’t be music to some ears but Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks and he’s convinced those that can get their people back in the office, or at least physically interacting as groups beyond Zoom, will have “first mover advantage”. It’s about the industry’s culture breeding …
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Media’s “most influential” person of the decade? Bob Hoffman is bleak, grumpy and wishes the advertising holding companies would fail for a better industry
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37:28
Mark Ritson calls him one of our "truly great marketing iconoclasts". Professor Byron Sharp says “I wish I was brave enough to be this rude” and NY-based ID Comms CEO Tom Denford predicts Bob Hoffman will possibly be "the most influential person of the decade in media". Here’s Hoffman in full flight. Enjoy. See omnystudio.com/listener for privacy i…
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Influencer marketing - cowgirls, cowboys, brands and agencies prepare for more regulatory scrutiny, cash-for-comment disclosure and measurement rigour
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36:57
Cash for comment used to be - and still is - quicksand for advertisers and media companies but not so for influencer marketing, worth $87bn globally and upwards of $240m in Australia. But a new code of practice from the recently formed Australian Influencer Marketing Council (AIMCO) aims to tackle the big challenges that could thwart the credibilit…
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IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole and why 'how we marketing has changed forever'
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46:16
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46:16
Deloitte partner John O’Mahony says advertising and marketing “definitely has a perception issue” amongst executive leadership while arguing marketing drives growth and shouldn’t be a cost centre. Volvo and IBM marketers respond on their strategic shifts and hurdles in moving to brand over short-term tactics. Rob Brittain, co-author with Peter Fiel…
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Vodafone’s former global media chief on lessons in-housing media, transparency and why programmatic is ‘ripe for regulation'
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44:21
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44:21
Paul Evans was one of the driving forces of Vodafone’s global in-housing of search, social and digital media but he’s still not sure the ad industry at large has solved John Wanamaker’s famed conundrum that half his advertising was wasted but he didn’t know which half. Evans was also involved in the early scoping of PwC's recent forensic dive in th…
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Bleak but not over - Nine-Fairfax ad deal with Google to end; Premium Content Alliance says record subs, eyeballs and cookie collapse good for local, “contextual” media v Google, Facebook duopoly
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40:40
Nine’s Chief Digital and Publishing Officer Chris Janz says the once contentious ad deal Fairfax struck with Google before Nine’s takeover will now "likely mean we’ll have a different relationship with Google" as the newly formed Premium Content Alliance (PCA) of major local publishers plans another counter strike on Google and Facebook with “effec…
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VB, Bunnings, Toyota top Australia’s first Audio Logo Index as smart speakers set new branding challenge
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32:37
Mastercard and Intel are among the highest profile brands who have invested heavily in “sonic branding” but Procter & Gamble and a host of big names are now treating audio branding as important as visual and video identity. New York-based Veritonic and SCA tested a 400,000-panel of Australians to produce the first annual Audio Logo Index in which B…
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Global ad effectiveness grandmaster Peter Field on Australia’s big problem with ad spend and GDP and why B2B marketers could be powering ahead of their consumer marketing peers in driving short and long ...
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41:50
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41:50
Australian marketers could be showing "signs of panic” if sobering new analysis from Peter Field and The Communications Council is right. What’s more, B2B marketers here could be powering ahead of their consumer marketing peers in reassessing short-term tactical marketing to longer term brand building to drive growth. LinkedIn’s Prue Cox joins Comm…
More great books at LoyalBooks.comโดย William Blake
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'Massive reinvention, huge success': The AFL’s COVID "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse
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After a $600m loan, standing down 85% of its staff and the competition set to restart on June 11, off-season audiences are up 50% for AFL Media as COVID forced new digital products for fans and fast-tracked a surge in women and younger audiences with more entertainment and lifestyle content. “We’re all working seven days a week but frankly we’re in…
More great books at LoyalBooks.comโดย William Blake
More great books at LoyalBooks.comโดย William Blake
More great books at LoyalBooks.comโดย William Blake