พอดคาสท์ Digital Universe ชั้นนำ (2024)

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'Don't spend more, spend smarter', and the interaction of personality types within a team 35:53

17d ago35:53

35:53

Welcome back to the Marketers of the Universe podcast, it's great to have you aboard. We kick off with highlights from our latest webinar, "Don't Spend More, Spend Smarter". We discuss strategies to maximise the return on your marketing investment and the importance of understanding where your marketing budget is being spent. We also dive into the …

1
Does B2B social marketing work? Is marketing just an odd jobs department? 30:40

1M ago30:40

30:40

Welcome to the Marketers of the Universe podcast, hosted by the delightful Haydn Woods-Williams, digital marketing team lead at Brew Digital. In today's episode, we dive into two hot topics. First, we explore whether B2B social media marketing is worthwhile. Our senior social media manager, Debbie, leads the discussion on how B2B brands can leverag…

1
Google's cookie flip-flop, and the power of personal vs. corporate branding 26:47

2M ago26:47

26:47

Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data stra…

1
The rise and fall of iconic brands, and busting digital marketing myths 33:25

2M ago33:25

33:25

Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's…

1
The power of good content marketing, and reporting your environmental impact 28:59

2M ago28:59

28:59

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack. Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Conte…

1
Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now 35:20

3M ago35:20

35:20

Fancy seeing you here, fellow marketeer! You get a gold star for being dedicated enough to read the show notes! For our first episode of July, we’re looking at advertising. To start with, Rich Harper and Mark Bundle explore the state of Olympic advertising, questioning whether it is on the decline or if brands are strategically waiting until after …

1
Unpacking the Google SEO leaks, and effective crisis communication 30:19

4M ago30:19

30:19

First up, everyone, stay calm! Haydn's absence is only temporary, and it is for an exceptionally good reason! In this episode of Marketers of the Universe, we are looking at the drama surrounding the Google SEO leak, and, in a bout of serendipity, we're also talking about crisis management. Starting with the leaks, SEO managers Jason Morris and Shi…

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Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma? 31:58

4M ago31:58

31:58

Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts! We start with a …

1
Mental health awareness week, and accessibility in marketing 34:28

5M ago34:28

34:28

This month's podcast is one of firsts; it's the first time Brew Digital's copywriter has hosted a section, and the first time we've had an external guest join us for a chat! It promises to be compelling listening, if we do say so ourselves… For over two decades, personal care brand Dove has advocated for real beauty in its adverts. Their most recen…

1
Google’s March 2024 Core Update, and are things trending up for TikTok? 29:37

5M ago29:37

29:37

Welcome to another episode of Marketers of the Universe, where this time we're looking at Google's new attitude towards AI generated content, and TikTok's burgeoning role as a search engine and viable marketing platform. ** Generative AI promises to be one of the best consumer unlocks since the introduction of the internet, but before that, we need…

1
Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking 31:25

5M ago31:25

31:25

This episode we’re taking things back to basics as the marketers look at the fundamentals of your marketing strategy, and discuss how Covid-19 has impacted face-to-face interactions, four years on. To kick things off, the team picks apart the fundamentals of digital marketing strategies to emphasise the importance of strong foundations – you don’t …

1
Exploring developer-marketer collaborations, and the Cadbury 200 campaign 30:13

6M ago30:13

30:13

What do you achieve when you amalgamate the talents of your marketing team with the technical prowess of your developers? Even greater opportunities for campaign success and delighting your audiences! Danica Walpole, a full-stack developer at Brew Digital, joins us to discuss the power of synergy between departments. A beloved British chocolate bra…

1
Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum 28:26

6M ago28:26

28:26

AI is the taboo word of the week as we try very hard to discuss marketing trends that don't involve the current tech craze. This means returning to basics with selecting the right social channels for your message, and understanding your audience. The bread and butter, if you will. The team is also discussing quality assurance in campaigns, and ques…

1
February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working 35:58

8M ago35:58

35:58

This month on Marketers of the Universe, the team talks tactics, specifically how you can avoid the common pitfalls of digital marketing. After much delay, Google has finally started to slowly kill off the cookie – but does it really matter? The muted response would certainly seem to suggest not... We also return to one of our favorite bugbears: bo…

1
January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024 47:52

8M ago47:52

47:52

Are you bored of constantly hearing about Elon Musk’s antics? Well good and bad news; it’s another podcast where we talk about the billionaire, but only in the context that we suspect his impulse purchase will fully fall out of favour this year. Outside of the social sphere, the Marketers discuss the essentials of launching a new website and, spoil…

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December: The not-Christmas Christmas special 34:34

10M ago34:34

34:34

The last podcast of 2023, so it’s only fitting that the team take a look at some of their favourite Christmas adverts of all time. From John Lewis to Aldi, and the iconic Coca-Cola, what is it about Christmas adverts that pull at our heartstrings? For those who want a more ‘work’ focused discussion, they also talk about increasing engagement on soc…

1
November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck 37:42

11M ago37:42

37:42

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Fi…

1
October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it? 33:10

12M ago33:10

33:10

Pop quiz time! Who is your marketing for? If you answered that your marketing is for you and your product, you need to listen to this episode ASAP as you’re wrong! We explain why in the opening section of this episode. The team are also going to explain why reporting might not actually be worth your time, debate about the power of nostalgia, and di…

1
September: Streaming fatigue, repurposing content, and why does everyone hate GA4? 33:42

1y ago33:42

33:42

Is the cord-cutting dream dead? We have to ask as it feels streaming content is only getting more expensive and more complicated – the exact inverse of the original streaming promise! Join the team as they celebrate the efficiency of repurposing content, and question why it is that KitKat are releasing adverts about remembering your password. They …

1
August: #LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter 31:57

1y ago31:57

31:57

Welcome to another episode of Marketers of the Universe, delivered by the international powerhouse that is the Brew Digital marketing team. In this episode we start by picking up on last month’s Twitter/X Vs Threads conversation, and whether the rebrand will hurt or hinder Musk’s $44bn purchase. We then looked at how AI can be used to support your …

1
July: Barbie, audience tracking, and is this good-bye to Twitter? 30:17

1y ago30:17

30:17

Welcome to the inaugural episode of Marketers of the Universe, a monthly podcast from the Marketing team at Brew Digital. We analyse the latest marketing trends, celebrate the campaigns that made us smile, and capture our learnings for other marketing professionals. In this episode we covered: [00:00] Introductions [01:35] Threads v. Twitter: is th…

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Digital Universe พอดคาสต์

พอดคาสต์ที่ควรค่าแก่การฟัง

1
Marketers of the Universe: A digital marketing podcast

Brew Digital

1
'Don't spend more, spend smarter', and the interaction of personality types within a team 35:53

1
Does B2B social marketing work? Is marketing just an odd jobs department? 30:40

1
Google's cookie flip-flop, and the power of personal vs. corporate branding 26:47

1
The rise and fall of iconic brands, and busting digital marketing myths 33:25

1
The power of good content marketing, and reporting your environmental impact 28:59

1
Where are all the Olympic advertisements, and Bops and flops: The campaigns we're loving right now 35:20

1
Unpacking the Google SEO leaks, and effective crisis communication 30:19

1
Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma? 31:58

1
Mental health awareness week, and accessibility in marketing 34:28

1
Google’s March 2024 Core Update, and are things trending up for TikTok? 29:37

1
Back to basics: Simplifying your marketing plan and re-emphasising face-to-face networking 31:25

1
Exploring developer-marketer collaborations, and the Cadbury 200 campaign 30:13

1
Beyond AI: Unravelling top marketing trends and the timeliness vs. quality conundrum 28:26

1
February: Strategic approaches to Digital Marketing, the Cookie-pocalypse, dull data and remote working 35:58

1
January: What to do when launching a website, January blues, and the ins and outs of marketing in 2024 47:52

1
December: The not-Christmas Christmas special 34:34

1
November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck 37:42

1
October: Your marketing isn’t for you, the power of nostalgia, and is reporting even worth it? 33:10

1
September: Streaming fatigue, repurposing content, and why does everyone hate GA4? 33:42

1
August: #LionessesDownUnder, marketing must-haves, and yes, it was good-bye to Twitter 31:57

1
July: Barbie, audience tracking, and is this good-bye to Twitter? 30:17

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