A show about things of interest to developer relations leaders, practitioners, and the executives who love them.
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Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent community growth platform that enables you to unlock community insights so you can grow happier customers, measure outcomes, and drive business imp ...
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DevRel? Hackathons? Personas? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.
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MasterTips: Developer Journey: Key Metrics and Initiatives to Drive Success
40:50
40:50
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40:50This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. Jennifer Sable Lopez - Head of Developer Relations at Contentful Chris Bledsoe - Head of Dev…
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MasterTips: Impact Via Influence: Keys to DevRel Success within the Organization Panel
41:41
41:41
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41:41This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum …
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28. DevRel for modern apps, with Chris Riley at HubSpot
28:42
28:42
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28:42In this 32-minute convo, Chris Riley, Senior Manager of DevRel at HubSpot, talks about getting started in a DevRel career, the evolution of the DevRel industry, and leading DevRel for modern apps today—including creating developer-focused programs for devs at companies building products for "non-technical" users. Community and DevRel leaders perfor…
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27. Gaining cross-functional stakeholder investment in community work, with Alina Din at Retool
32:20
32:20
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32:20In this 32-minute convo, Alina Din, Community Manager at Retool, talks about leading the Retool community and what it took to earn internal, cross-functional stakeholder excitement and investment to support and grow it. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, an…
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26. Building content and community around serverless development, with Jeremy Daly at Serverless Cloud
21:28
21:28
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21:28In this 21-minute convo, Jeremy Daly, GM at Serverless Cloud, gives a glimpse into creating content that both empowers and brings communities together: newsletters, podcasts, blog posts, events, and talks. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build produc…
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25. Building community flywheels and having conversations B.C. (Before Community), with Community Executive Officer Rosie Sherry
25:49
25:49
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25:49In this 25-minute convo, Rosie Sherry, Community Executive Officer and founder of Rosieland, talks about activating community engagement flywheels and having conversations that lead you to the right thing. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build produc…
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24. What's Web3 and how community builders should think about using it, with Mark Tan and Mike Ma
13:04
13:04
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13:04In this 13-minute convo, Mark Tan, Product and Community Builder for Web3 communities, and Mike Ma, co-founder at Research Rabbit, give us a foundational overview of what Web3 is and discuss how it might affect community building in the next year. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, …
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23. Building end-to-end user education solutions, with Lacey Kesler at Webflow
11:06
11:06
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11:06In this 11-minute convo, Lacey Kesler, Senior Community Education Manager at Webflow, discusses how she and the team determine which educational programs they need to build, for who, and how. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experie…
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22. The value of a cloud advocate, with Olympia Trumbower and Kyler Middleton at IAM Pulse
14:46
14:46
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14:46In this 14-minute convo, Olympia Trumbower and Kyler Middleton, Head of Community and Cloud IAM Advocate at IAM Pulse respectively, talk about the importance of advocacy roles, onboarding as a new team member, and setting goals for the first 30, 60, and 90 days. Community and DevRel leaders perform incredible feats to grow, engage, and support thei…
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21. The who, what, why, where, when, and how of building an ambassador program, with strategic community consultant Jenny Weigle
16:15
16:15
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16:15In this 16-minute convo, Jenny Weigle, Chief Community Officer and Strategic Community Consultant, lays out a timeline and roadmap for building an ambassador program including the who, what, why, where, when, and how. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and …
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20. Why community health matters so much, with Jared Jones at Moov
11:58
11:58
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11:58In this 11-minute convo, Jared Jones, Director of Ecosystem and Partnerships at Moov, talks about why Moov's thriving open-source community was such a big factor in convincing him to join the team—and what it means for business success. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower the…
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19. Hands-on education + workshop design to empower technical builders, with James Beswick at AWS
12:11
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12:11In this 12-minute convo, James Beswick, AWS Serverless DA team leader, talks about creating educational content and workshops that enable people to get started and grow with new technologies like AWS Serverless, including the Innovator Island workshop and the live, interactive Serverlesspresso kiosk. Community and DevRel leaders perform incredible …
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18. Building community with an open-source ethos, with Ale Murray at Confluent
29:38
29:38
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29:38In this 29-minute convo, Ale Murray, Director of Community at Confluent, discusses how she and her team built the Confluent community on five pillars: Hackathons, Leaders, Digital Platforms, Conferences, and Meetups, how she empowers Confluent's community to build each other up, and what she looks for when hiring new community team members. Communi…
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17. The intersection of customer education and community empowerment, with Sandi Lin at Skilljar
43:00
43:00
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43:00In this 41-minute convo, Sandi Lin, co-founder and CEO at Skilljar, discusses how investing in customer education is a triple win: A win for customers who just started with a product, a win for businesses that have more successful customers who drive more revenue, and a win for society to help close the income and skills gaps. Community and DevRel …
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16. The importance of building with and for your user community from the beginning, with Shahed Khan at Loom
25:05
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25:05In this 24-minute convo, Shahed Khan, co-founder of Loom, discusses the importance of building with and for a product's user community from the very beginning and how he and his co-founders baked a reverence for community input and feedback into the organization at every level. Community and DevRel leaders perform incredible feats to grow, engage, …
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15. Building the SuperHi community, why and how, with Max Pete at SuperHi
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12:04In this 12-minute convo, Max Pete, Community and Customer Support Lead at SuperHi, discusses co-creating and delivering programs, like community-run Accountability Clubs and AMAs, with the SuperHi community. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build prod…
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14. Bringing community to the C-suite and elevating community as a brand pillar, with Mary O'Carroll at Ironclad
35:33
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35:33In this 34-minute convo, Mary O'Carroll, Chief Community Officer at Ironclad, talks about building Ironclad's community V2, what it means to have Community in the C-suite, and embracing community as a win-win in terms of empowering people and building a stronger business. Community and DevRel leaders perform incredible feats to grow, engage, and su…
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13. Community building through meetups, hackathons, and more, with Kyle Eaton at Superconductive
10:40
10:40
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10:40In this 10-minute convo, Kyle Eaton, Growth Lead at Superconductive and Community Manager of Great Expectations, talks about building community through consistent programming like meetups, hackathons, and shared learning experiences. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their …
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12. Community as a differentiator, with Jake Randall at Common Room
12:23
12:23
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12:23In this 12-minute convo, Jake Randall, Chief Operating Officer at Common Room, talks about the power of community to change the trajectory of business—today and in the future. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love…
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11. Empowering great moderators, earning internal buy-in, and activating lurkers, with Evan Hamilton (formerly at Reddit)
52:46
52:46
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52:46In this 51-minute convo, Evan Hamilton, Director of Community at HubSpot, former community manager at Reddit, and strategic community consultant, discusses the layers of community (audiences, fandoms, and true communities), effective ways for helping internal teams understand the impact of community work, how to set moderators up for success, and t…
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10. How and why the Friends of Lenny's Newsletter community came to be, with Lenny Rachitsky, author of Lenny's Newsletter
36:32
36:32
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36:32In this 35-minute convo, Lenny Rachitsky, creator and author of Lenny's Newsletter and the "Friends of Lenny's Newsletter" community, discusses the inspiration behind Lenny's Newsletter, how the community got started, the added value community can bring to its members as whole, and what responsibility hosts and companies have to their communities. …
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9. Creating community-based courses and curriculums, with Kyle Hagge at Morning Brew
17:30
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17:30In this 17-minute convo, Kyle Hagge, Lead Community Manager at Morning Brew, talks about building and designing community-based curriculums and implementing cohort feedback to uplevel the skills of every learner. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build…
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8. Balancing multiple communities and making community work more visible, with Gabrielle Leith at Bramble
14:16
14:16
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14:16In this 14-minute convo, Gabrielle Leith, Community Manager at Bramble, discusses balancing multiple communities' needs and making the community more discoverable across surfaces. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people …
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7. From starting Salesforce's Trailblazer community to defining strategies for 100s of communities, with Erica Kuhl at Erica Kuhl Consulting
55:51
55:51
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55:51In this 54-minute convo, Erica Kuhl, community consultant and strategist, talks about distilling her learnings across 17+ years building the Salesforce Trailblazer community into core strategies for building communities across market spaces, sizes, and scopes. Community and DevRel leaders perform incredible feats to grow, engage, and support their …
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6. The intersection of community management and Developer Advocacy, with Tessa Kriesel and Rachel Sunderland at Lacework
12:16
12:16
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12:16In this 12-minute convo, Tessa Kriesel and Rachel Sunderland, at the time both at Lacework, discuss hiring for and stepping into a new community management role, and how to empower new community team members to be successful from the start. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower…
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5. Intentional Diversity & Inclusion in community building, with Steph Nakano (formerly at Coda) and Jephtah Abu (formelry at Amberfi)
13:17
13:17
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13:17In this 13-minute convo, Steph Nakano and Jephtah Abu discuss specific actions community leaders can take to bring more diversity, equity, and inclusion into both their communities and the internal teams that support them. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses,…
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4. Holding the door open for others and reaching new folks in the developer community, with Ryland Goldstein at Temporal
13:59
13:59
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13:59In this 13-minute convo, Ryland Goldstein, Head of Product at Temporal, discusses how he and the team are working to open up Temporal to a broader set of developers. Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day…
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3. Creating a well-defined community building strategy and what we can all learn from Gordon Ramsay, with Richard Millington at FeverBee
50:07
50:07
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50:07In this 49-minute convo, Richard Millington, community consultant, founder at FeverBee, and three-time author, discusses what every community builder can learn from Gordon Ramsay: Do less so you can focus more on what truly delivers value. It starts with creating a well-defined community strategy. Community and DevRel leaders perform incredible fea…
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2. Making developer education accessible and how to show up for your community, with Jeff Barr at AWS
26:22
26:22
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26:22In this 25-minute convo, Jeff Barr, VP & Chief Evangelist at AWS for over 20 years, talks about the importance of making developer education accessible and approachable, showing up for your community both in-person and online, and truly welcoming new members into community spaces. Community and DevRel leaders perform incredible feats to grow, engag…
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1. Creating internal advocacy through stakeholder roadshows and building the Asana Together program, with Joshua Zerkel at Asana
36:51
36:51
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36:51In this 35-minute convo, Joshua Zerkel, Head of Global Engagement (Community and Lifecyle) at Asana, discusses the importance of internal roadshows to evangelize community within your company, why reporting on two types of metrics—program health metrics and business impact metrics—is table stakes, and building community programs with end goals in m…
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Community and DevRel leaders perform incredible feats to grow, engage, and support their communities, empower their businesses, and build products and experiences people love. Each day, they bring their companies and communities closer together. These are the stories of their work. The Uncommon community is powered by Common Room, the intelligent c…
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B2D Content Marketing Strategy with Ofir Nachmani
44:05
44:05
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44:05Theme of the week Why do you need a content plan on top of a marketing plan? In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about: Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start…
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DevRel in Web3 with Rex St John
31:29
31:29
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31:29Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk abou…
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Developer Marketing Strategy with Gary Gonzalez & Moschoula Kramvousanou
39:40
39:40
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39:40Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Gary Gonzalez, Managing Director at Catchy Moschoula Kramvousanou, CEO at SlashData Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: The most com…
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Building DevRel Strategy with Sean Falconer
37:38
37:38
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37:38Have your say on the Developer Program Leaders survey here! Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: His priorities when it comes to DevRel strategy How he measures the success of his strategy How he articulates the value …
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DevRel is a cost center, yet essential with Michael Heap
33:00
33:00
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33:00Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: What he loves most about developer relations His biggest challenges The skills that matter for DevRel hires Wh…
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Between the developers and the business with Vera Tiago
44:52
44:52
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44:52Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Her favourite thing abou…
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This is an announcement on why we changed our name, but not the essence of this podcast. Join the community at https://www.devrelx.com/communityโดย SlashData
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Developer Education & Enablement with Shannon Bradshaw & Nate Aune
51:58
51:58
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51:58Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Br…
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Content for developers with Raphael Mun
42:56
42:56
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42:56Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to ta…
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MasterTips: Defining Success & Metrics in DevRel
44:07
44:07
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44:07Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they de…
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Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN Join the community: https://www.devrelx.com/communityโดย SlashData
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Positioning your product with Emily Omier
37:47
37:47
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37:47Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when …
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MasterTips: Developer-led growth
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41:29
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41:29Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-l…
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Community Management with Alex Angel
51:10
51:10
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51:10Theme of the week: Should community managers know how to babysit? Community management sometimes feels a lot like babysitting to Alex Angel. She is the Chief Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same. We also talked about: What count…
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Developer Advocates with Anna Tsolakou
44:48
44:48
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44:48Theme of the week: Which characteristics or traits developer advocates need to have? What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience. Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss: What developer advocacy is What she …
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Developer Marketing does not exist with Adam Duvander
44:45
44:45
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44:45I know what you are thinking: what kind of a question is that? Especially after 30 podcast episodes under that title! You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander., who makes a valid argument: What…
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MasterTips: From tactics to strategy
38:01
38:01
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38:01Theme of the week: DevRel tactics vs strategy Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 3 industry leaders to discuss tactics and strategy in …
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The goals and future of developer events with Jana Boruta
39:55
39:55
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39:55You probably guessed today's theme: Events Speaking of events, the Future Developer Summit will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass here or grab your Though Leader pass to access the exclusive MasterClass. Do you miss attending physical events? Surely many of us do. In this episode we wel…
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Meeting developers where they are: DevRel and Community with Leandro Margulis
41:07
41:07
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41:07Theme of the week: How integral is "community" in Developer Relations? Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis. Community is all about people coming together and working together. But, do you really need to build your own community? We talked about this with Leandro and also about sev…
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