For Innovative Funeral Directors Blazing a Trail. Tyler and Will explore the innovation happening within death care. Come join us as we explore unique perspectives from all sides of the death care industry. Tyler Yamasaki is the CEO of Parting Pro, an online arrangement platform that has helped over 150,000 families arrange their services from the comfort of their own home. Will de Michaelis helped grow and manage the Omega Society, a cremation brand that at it's peak, helped over 4,500 fami ...
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Eternal Cremations is a national cremation service provider. We provide direct cremation and prepaid cremation services. We have helped thousands of families and we are here to help you as you transition through life’s most difficult moments. Contact us today for more information regarding our cremation services.
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The Marketing Secret Your Competitors Have Already Implemented | Albert Chang (Parting Pro) #59
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18:52
In today’s digital world, a strong online presence is essential for any business—especially for funeral homes, where families often search for services during critical times. In the most recent Direct Cremation Podcast episode, Tyler Yamasaki, CEO of Parting Pro, discussed Google’s Local Service Ads with co-founder Albert Chang. They explain how Lo…
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How to Successfully Operate a Cremation and Traditional Brand | Christopher Teel (Bixby Funeral) #58
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52:00
In this episode of the Direct Cremation Podcast, host Tyler Yamasaki sits down with Christopher Teel, a first-generation funeral director who has built multiple thriving businesses in death care. Discover how Teel went from pursuing law to owning multiple funeral brands, including a high-volume cremation service and a traditional funeral home in Tu…
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How to 10x your funeral business | Jeff Smith (Smith Family Funeral Homes) #57
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In this episode, we sit down with Jeff Smith, a third-generation funeral director and the visionary behind Smith Family Funeral Homes and Arkansas Cremation. Jeff’s journey is nothing short of remarkable—he has more than 10X’d his family’s business in Central Arkansas, built both traditional and cremation-focused funeral homes, and created a small …
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10 Online Marketing Mistakes You MUST Avoid | Albert Chang (Co-Founder, Parting Pro) #56
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38:11
Want a forecast of your service area or audit of your current Google Campaign? Get it here: https://partingpro.com/marketing-services Online marketing might seem easy to set up, but getting it right is another story. In this episode, my co-founder Albert Chang walks you through the top 10 mistakes that could be draining your ad budget. It’s not jus…
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From SCI to Successful Cremation Brand | Troy Kaltenberg (Grand Rapids Cremation Services) #55
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From humble beginnings in the death care industry nearly 30 years ago, Troy Kaltenberg's journey is nothing short of inspiring. Starting at Service Corporation International, he cut his teeth in the world of pre-need sales. Fast forward to today, and Troy has built a thriving cremation brand, Grand Rapids Cremation Services, serving thousands of fa…
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60.6% Cremation Rate: CANA Cremation Data Report Recap | Barbara Kemmis (Cremation Association) #54
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Barbara is back, baby! 🎉 In this episode, we’re thrilled to have Barbara Kemmis, the executive director of the Cremation Association of North America (CANA), joining us for the third time! Barbara is here to drop some serious knowledge bombs about the latest cremation trends. In this jam-packed episode, we dive into CANA's annual report, one of the…
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Unlock Maximum Funeral Home Value: The Key Metric Revealed | Scott Newton (Graystone Associates) #53
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With three decades of experience, Scott Newton is a seasoned veteran in the death care industry. As President and founding member of Graystone Associates, Scott and his team have been helping funeral homes thrive for over 20 years. After assisting hundreds of funeral homes, Scott reveals the key strategies and metrics essential for growing market s…
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Built from Scratch: 4 Locations, 5-Star Reviews, 1000's of Families | Julie Bishop (Crevasse's) #52
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Running four different locations is challenging. Maintaining a 5.0-star rating on Google for all of them? Almost impossible. But Julie Bishop of Crevasse’s Simple Cremation does it with finesse. In the latest episode of the Direct Cremation Podcast, discover Julie’s journey from her beginnings to expanding her cremation business to serve thousands …
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Funeral Homes Will Struggle if They Don't Embrace this Trend | Robert Hunsaker (CANA President) #51
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In this episode, we’re honored to welcome Robert Hunsaker, a true legend in the death care industry. From his childhood days living in a funeral home with his funeral director father, to working in cemetery groundskeeping, and climbing the ranks at Batesville, Great Western Insurance Company, and Sinosource, Robert's journey is nothing short of ext…
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Arrangement Secrets Revealed: The Best Selling Urn in 2024 | Caroline Andree (Parting Pro) #50
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36:13
Boost your contract totals! Caroline Andree, Head of Merchandising at Parting Pro, reveals the most popular merchandise chosen by families based on exclusive data from thousands of online arrangements at Parting Pro. Learn what's selling and how to tailor your recommendations to maximize your contract totals and provide the most value for families.…
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"I'm Bullish on Cemeteries!" | Bryce Bunker (After.com, Bunker Family, Gilbert Memorial) #49
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At the helm of a successful funeral home, a new cemetery, and a growing online cremation service, Bryce Bunker exemplifies a family-focused, service-centric approach that has propelled him to success in competitive corners of death care. In this episode of the Direct Cremation Podcast, discover how Bryce's innovative methods have redefined service …
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Factors to Consider When Selecting a Cremation Provider When selecting a cremation provider, there are several key factors to consider. First and foremost, cost is often the most significant concern for families facing end-of-life expenses. It’s essential to understand what final arrangement cremation services each provider offers and how much they…
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Cremation has become an increasingly popular option for handling a loved one’s remains. It is often viewed as a more affordable and environmentally friendly alternative to traditional burial. However, like any end-of-life decision, there are pros and cons to consider before making the final choice. So let’s dive in!…
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There are three common types of cremation services available. Cremation has become an increasingly popular alternative to traditional burial in recent years. However, not all cremation services are created equal! There are three distinct types of cremation services available: Traditional, Memorial, and Direct.…
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Here are some facts you should know about cremation services. The process of cremation is a modern method of handling the remains of loved ones after their passing. The procedure involves placing the body in a specialized furnace, called a cremator, and exposing it to high temperatures between 1400-1800 degrees Fahrenheit. The entire process takes …
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Jimmy Altmeyer (Altmeyer Funeral Homes): 53 Rooftops, 12,000 families: Perfect Service at Scale | #48
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Jimmy Altmeyer is as impressive as they come. As a fourth-generation funeral director, he started with 3 funeral homes and has grown his empire into 53 rooftops and serves over 12,000 families each year. While that accomplishment alone is impressive, when you hear how Jimmy talks about the profession and the level of service that he strives to prov…
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How to Build the Perfect Online Cremation Company | #47
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In this episode of the Direct Cremation Podcast, reveal the unexpected challenges behind creating the ideal online cremation service. While it seems straightforward with its streamlined offerings and minimal overhead, there's much more beneath the surface. Uncover the five crucial elements that are essential for success in this unique business. Wat…
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Ashley Jones (Parting Pro): The Biggest Mistakes That Will Kill Your Cremation Brand | #46
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41:47
From answering the phone wrong to nickel and diming your families all the way to the bank, in this episodes of the Direct Cremation Podcast, we discuss some of the biggest mistakes that will absolutely kill your cremation brand. After managing one of the largest cremation brands in the world (5,000+ cremations/year) to now training and consulting f…
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Stop Funeral Director Burnout: Breathwork and Meditation Techniques for Funeral Professionals | #45
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The stressful environment of the death care professional can be non-stop. Burnout rates are high, and turnover seems to be an ever-present issue withing the funeral profession. In this episode, Will de Michaelis shares his insightful journey into the world of breathwork and meditation. While you might think that these are non-sense things for hippi…
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Why You Can't Ignore This New Death Care Group | Erin Creger (Death Care Collective) #44
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With over 80% of new graduates of mortuary school being female, the need for a death care group centered around empowering women is becoming increasingly vital. Founded by some of the more influential women in death care, the Death Care Collective is just getting started. Whether you're an owner, a manager, or even just a new graduate, understandin…
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Get Ahead of the FTC's Upcoming Funeral Rule Amendments with Poul Lemasters | #43
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57:32
In this exclusive webinar, co-hosts Tyler Yamasaki and Will de Michaelis sit down with Poul Lemasters, a renowned death care lawyer and key advisor to the FTC’s changes, to speak about the upcoming changes. In this talk, we discussed: Why the FTC is amending the Funeral Rule now. Which amendments are likely to change. What impacts this will have on…
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Sandra Walker (Fairmount Memorial): From Temp to COO: An Unstoppable Force in Death Care | #42
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Sandra Walker boasts an impressive career in the death care industry. She currently serves as the Chief Operating Officer of Fairmount Memorial Association, overseeing seven memorial parks and a few cremation brands. Additionally, she holds a position on the board of the Cremation Association of North America and is a founding member of the Death C…
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Drew de Michaelis (Omega Society): 4,500 Cremations per Year. How We Did It. | #41
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Scaling a funeral home to serve more than 1,000 families annually demands competent execution and a well-devised business strategy. But to ramp that up to over 4,500 families in a single year requires phenomenal execution, a stellar team, and near-flawless operational efficiency. Drew de Michaelis was the operational maestro behind Omega Society du…
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Funeral home competition is becoming increasingly intense due to a combination of factors, such as the lack of future generations wanting to continue the family business and increased investment in the field. An experienced death care professional had four clients call her in the week before a conference, expressing their intention to file for bank…
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Maggie McMillan (Wiefels): Why raising prices, losing customers, can still make more money | #39
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Maggie McMillan quietly runs the #1 funeral company in Southern California, one largest and busiest regions in the country. Serving thousands of families a year. Her expansive funeral empire covers everything from prestigious full-service funeral homes, an eco-conscious natural burial cemetery, a handful of online cremation services, and an essenti…
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I want to show you how to let AI help you write email correspondence with your customers. It’s no shock that we write a lot of emails back and forth to our customers everyday. Let’s experiment with ChatGPT to see how it can help respond to a normal customer email. For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.…
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How to use ChatGPT to respond to Google, Facebook, and Yelp reviews on your funeral business | #37
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Now, while AI has some limitations, it also provides tremendous opportunities to save time and outsource things we’re not good at. In today’s video, we will share how to use ChatGPT to respond to google reviews. For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com Listen on Spotify or Apple Podcasts Want to start…
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Jimmy Lucas (Lucas Family Funeral Homes): 16 funeral homes, 110 employees & making it look easy | #36
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Today’s guest is Jimmy Lucas. Jimmy is a licensed funeral director, a certified crematory operator, a licensed advance funeral planner, licensed social worker, co-owner of a quaint funeral and cremation business which consists of over 15 funeral homes, 1 online cremation business, 2 crematories. He has over 110 employees and they serve over 3100 fa…
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Alexandra Jo: Why Parting Stone isn’t for everyone and that’s ok | #35
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Today’s guest is Alexandra Jo. Alexandra is the host of the death positive Podcast, Death Curious, is a platform for death exploration and a community of like-minded, death positive people. They are also the Director of Outreach and Education of Parting Stone, the company responsible for creating solidified cremated remains — most famously known fo…
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Self-care in Death Care Part II: How to handle job burnout | #34
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Hi and welcome to the Direct Cremation podcast. I’m your host, Will de Michaelis, death care consultant and former manager of the Omega Society, a large cremation brand that served over 4500 families per year. You’ll notice today, I’m by myself. I’m going to bring you a different kind of content than I usually do with Tyler. We'll be talking part 2…
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Self-Care in Death Care | #33
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26:56
Hi and welcome to the Direct Cremation podcast. I’m your host, Will de Michaelis, death care consultant and former manager of the Omega Society, a large cremation brand that served over 4500 families per year. You’ll notice today, I’m by myself. I’m going to bring you a different kind of content than I usually do with Tyler. We'll be talking about …
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Chris Boggs (Cremation Society of Maryland): How this funeral home does 5,000 calls a year | #32
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49:40
In this episode, we bring on Chris Boggs. Chris Boggs is the Chief Operating Officer of the Cremation Society of Maryland, McNabb Funeral Home, Metro Crematory, and Myers-Durboraw Funeral Home. Cremation Society of Maryland alone does 5,000 calls per year. Chris shares the insights in such a running a high volume and efficient deathcare operation. …
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Will's Masterclass: Relationship Marketing for Funeral Homes Success
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Will de Michaelis is the former manager of the Omega Society, a cremation brand that serves over 4,500 families per year. After spending over a decade growing the Omega Society, Will was able to identify some of the most important elements that made the Omega Society such a huge success. Today, Will is going to share that insight with us and let us…
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Welton Hong (Ring Ring Marketing): What successful funeral home marketing looks like in 2023 | #30
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In this episode, we bring on Welton Hong. Welton is the founder of funeral home marketing agency Ring Ring Marketing. Welton shares what successful death care marketing looks like in 2023. He tells us the biggest things you need to be doing as a funeral home owner to win more cases today. Timestamps (00:00) Intro (00:48) Welcome to the Direct Crema…
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Kevin Waterston (Cremation Society of Minnesota): Selling a cremation business for millions | #29
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Today's guest is Kevin Waterston. If you could dream up a list of professional death care accomplishments, Kevin has probably exceeded that list. From living above the funeral home until age 21, to then starting, growing, and eventually selling one of the largest cremation societies in the world, and somehow mixing in being a past president of the …
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The entrepreneurial journey behind Parting Pro | #28
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42:26
In today's episode, we're putting Tyler in the hot seat to explore the story behind Parting Pro. Timestamps (00:00) Intro (00:54) Welcome to Direct Cremation Podcast (02:38) The origin of Parting Pro (07:57) Getting into a program in silicon valley (11:04) What were the conversations like during the pivot (14:02) Parting Pro's first big sale (17:45…
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Should your funeral home handle your own removals? | #27
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In this episode, we discuss the important topic of removals in the death care industry. Whether you're a new funeral home or an established cremation brand, deciding whether to handle removals internally or outsource them is a critical consideration. We explore the pros and cons of both approaches and provide practical advice for making the best de…
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Leili McMurrough (Worsham College): How to hire and retain Gen-Z funeral directors | #26
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Today’s guest is Leili McMurrough. Leili is a licensed funeral director and licensed attorney in Illinois. She’s also the Program Director AND OWNER of Worsham College of Mortuary Science and an expert on the Gen-Z workforce in the industry. Leili sits on the American Board of Funeral Service Education as the Accreditation Chair, overseeing all the…
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Pierce Dempsey (Leaf Cremation): How this cremation business gained 800+ 5 star reviews | #25
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Today's guest is Pierce Dempsey. As the VP of Operations and Marketing of Leaf Cremation, Pierce has helped the business gather over 900 Google reviews with a 4.9-star rating. Pierce is a 4th generation funeral service provider. And his family business has created quite the funeral service empire in the North Georgia and Central Ohio areas. Pierce …
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Poul Lemasters: How FTC's Funeral Rule overhaul will affect your business | #24
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Besides cremation, nothing lasts forever. The funeral rule is no exception, every 10 years the FTC has to re-evaluate every rule they have. In the past few years the FTC is looking to make a major overhaul to the funeral rule. In today’s episode, we have Poul Lemasters, death care lawyer to the stars, to update us on all the changes up for evaluati…
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Efficiency or Die: Speaking at 2023 Cremation Association of North America Symposium | #23
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Tyler and Will just got back from the 2023 Cremation Association of North America Symposium in fabulous Las Vegas. Where The Direct Cremation Podcast gave a talk: Efficiency or Die. Today, we’ll debrief you on our experience. Timestamps (00:00) - Intro (00:45) - Will's first death care conference (04:06) - Our talk: Efficiency or Die (06:53) - Mark…
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Jake Johnson (Johnson Consulting Group): How to increase the value of your funeral home business | #22
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Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm. Jake is also a successful multi-funeral home owner, a tech entrepreneur, a car collector that would give Jay Leno a run for his money, and a published author. With his book, “Staying Alive in the Fun…
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Nicki Wiedeman (Dead Ringers): How Successful Funeral Homes Should Answer the Phone | #21
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Nicki Wiedeman is the First Call Faciliator of Dead Ringers. Dead Ringers is the death care’s premiere mystery shop provider. Since its founding in 2015, they've placed 8,500 calls throughout the US and Canada. Dead Ringers specializes in systematically helping individual funeral homes improve their phone etiquette. They’ve mastered the art of cust…
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How building strong hospice relationships grew Omega Society to 4,500 cases a year | #20
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37:11
Will de Michaelis grew Omega Society to one of the largest cremation brands in the world with over 4,500 cases a year. In this episode, Tyler sits down with Will to learn how he leveraged strong relationships with hospices to grow. Will walks through his hospice playbook for funeral directors to make their own. Timestamps (00:00) - Intro (01:10) - …
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Barbara Kemmis (Executive Director, CANA): Attitudes Towards Cremated Remains in Households | #19
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1:07:06
Barbara Kemmis is the Executive Director of the Cremation Association of North America. Barbara gives us a sneak preview of CANA's latest Cremation Memorialization Research - Attitudes Towards Cremated Remains in Households. We’ll go through interesting data regarding COVID, death rates, and baby boomers. By the end of this, you’ll either have a ne…
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Larry Stuart Jr. (Raven Plume Consulting): Secrets of Top 1% Funeral Home & Crematory Owners | #18
1:12:20
1:12:20
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1:12:20
Larry Stuart Jr. is the founder of Raven Plume Consulting. Larry has spent the last 26 years immersed in cremations. From understanding how to run and operate the crematory all the way to marketing to and arranging with the family, he is an expert when it comes to running an effective cremation company. He is a former member of the Board of Directo…
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Mandy Benoualid (Keeper, Founder): Why Your Obituaries Might Fall Short | #17
52:56
52:56
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52:56
Mandy Benoualid is the Founder and President of Keeper Memorials, an online memorial platform dedicated to memorializing the lives of the departed. She is the Editor of TalkDeath, a death-positive media company whose mission is to encourage positive and constructive conversations around death and dying. Mandy is also on the board of the Internation…
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David Perfito (White Rose Aqua Cremation): Why Families are Choosing Aqua Cremation Over the Flame | #16
46:46
46:46
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46:46
David Perfito is the founder of White Rose Aqua Cremation and was instrumental in developing California’s first alkaline hydrolysis facility. He is a technical school graduate of the U.S. Navy, a multi-certified medical equipment industry technician, and a crematory manager. He is pioneering the gentle water cremation movement. White Rose Aqua Crem…
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Jill Schock (Death Doula LA): Guiding Clients Transition Through the End-of-Life Process | #15
59:42
59:42
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59:42
In an industry concentrating heavily on cremation and burial, Death Doula LA is a shining light for those who are looking for a more personalized end-of-life experience. Founded by Jill Schock, a certified doula, DDLA aims to help her clients navigate end-of-life arrangements, embrace their own style in that experience, and empower them to have mea…
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Kevin McKay (Cremation Recycling, Manager): Don't Recycle Another Metal Without This | #14
48:25
48:25
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48:25
Kevin McKay is the manager of Cremation Recycling. He has quickly become the face of transparency of precious metal recycling in death care. In this episode we learn why transparency could save you from losing a LOT of money. Timestamps (00:00) - Introduction (00:37) - Introduction of Kevin McKay, Manager of Cremation Recycling (03:43) - The one mi…
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