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Leona Baker is the joyful sales coach for creative professionals. She teaches practical tools for creatives to grow financially successful businesses. Combine the simple marketing and selling strategies with self-coaching techniques to start making the money you want sooner than you think.
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Mindset & Success Strategies for Creative Professionals

Erin Vazquez, Success Coach For Creative Professionals

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Ever wonder what makes successful creative professionals - successful? I interview musicians, artists, dancers, photographers, comedians and writers to learn more about how they navigate the unique hybrid of creation and professionalism so that they can be prosperous while living in their creative joy.
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The Creative Hustle is a community where creatives, professionals, and entrepreneurs can share their dreams and ideas, gain insight and inspiration, and step up their hustle. Whether you are a small-business owner, designer, producer, artist, performer, or you’re just dipping your toe into creating something new, our group, podcast, workshops, and retreats will provide support, resources, and great ideas for managing your creative work. Although we all learn from each other in our work toget ...
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I'm taking an extended break from podcasting to pursue a different direction in my marketing which involves a deeper level of community and connection for myself and YOU whether you're a Joyful Seller or in the wider online Indie Roller community. If you'd like to know more, join my mailing list HERE and you'll be the first to know all the exciting…
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I know you feel overwhelmed quite a bit and part of that is because of all the creativity that's bursting through your veins which you want to release to the world. How amazing! Yet, if you want to run a sustainable business that creates customers and sales then please channel some of this awesome creative energy into the other areas that you might…
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In today’s episode I offer a 3 step process to audit your Instagram content over the past 7 or 30 days. The steps: 1, Quantity 2, Quality 3, Expectation Once audited you will have a series of specific actionable tasks to get on with to work towards creating the revenue you want to create with your social media marketing. You can utilise these steps…
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Today we focus on selling. I share with you an overarching mindset shift that will impact the words you write and the visuals you share that will hugely improve your ability to sell your work. Rather than asking yourself ‘what do I need to do?’ or saying to yourself ‘I don’t know what to do’ you get the opportunity to ask yourself ‘What do THEY nee…
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In May, Joyful Selling member, artist and dance instructor, Sam Bratby is inviting us Rollers into her Kitchen Dance Club on Instagram to learn a series of micro-movements to boost up with whilst we work. On today’s episode we decide to record one of our meetings on Zoom as we decide how to approach our social media collaboration, why it’s importan…
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I know what it feels like to wear a lot of hats in creative entrepreneurship and feel like the head that’s wearing the hat has too much in it. Most of my members join us with a flavour of this happening so I help them empty it all out for focus and clarity. You’ve probably heard of journaling and maybe even Thought Downloading which is the term coi…
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What type of relationship do you currently have with the numbers in your business? The two main groups of numbers are your sales and revenue figures and your social media and selling platform numbers. What thoughts are you having right now when you think about these sets of numbers in your business and how do this thoughts make you feel? What I’ve …
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If you sometimes think you don’t know what you’re doing or you think that nothing is working in your marketing and selling then I have a simple business tool for you today. Now, when I say ‘simple’ it’s because it’s straight-forward with 3 steps to follow yet I’ve found creative professionals don’t do it because it may feel tedious. Yet it’s this 6…
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Are you acknowledging the actions you’re taking and celebrating all the wins in your business? Probably not, because we’re not taught how to effectively do this and why it’s so important. In today’s episode I share why withholding acknowledgement from yourself or waiting to/forgetting to celebrate is fuelling the reasons you think you’re not a prop…
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I've been thinking a lot recently about how we break free from our default binary thinking when marketing and selling. Binary thinking helps us feel a sense of certainty because there are only two options: on/off. Yet it restricts our thinking and doesn’t allow space for our true creative selves. What you will discover: How to give yourself more fr…
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This is my first episode about time so I’m taking us on a whistle-stop tour from one of my regular thoughts in 2014 whilst running my subscription box ‘I don’t have enough time’ to a thought that came to me last week when doing my VAT ‘I’ve created time.’ It’s been a bumpy ride of resistance and judgement to get to where I am now AND it’s all been …
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During open enrolment each quarter I record one of our most popular episodes which is the Joyful Selling Success Panel. On the panel today are 3 members of our lifetime program: Helen from Badger & Bobbins who teaches in-person sewing workshops in Sheffield. Helen shares how she has tripled her revenue in 6 months, sold out her February dressmaking…
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In today’s episode I talk about opening myself up to an evolving creative business journey that the perfectionist part of my brain tells me is messier than it should be at times. I look at how my forever business Indie Roller emerged from my previous brand Lucky Dip Club. To make that happen, I put my blinkers on to what was happening on the Intern…
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This month I am celebrating a spectacular milestone which is 20 years of creative self-employment. In this episode I share the moment I committed to working for myself and building a jewellery brand in my mid-20s. I reflect on a few of the sentences I repeated in my own thought process that propelled me forward as my most authentic self which creat…
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Are you currently keeping yourself small in business because you don’t think you can handle disappointment as it might prove you’re not up to the task if you fail? Unmet expectations are a regular part of running a business especially when learning how to communicate in marketing and selling. Building your resilience muscle so you can take the acti…
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I've been helping Joyful Selling members simplify the actions they take in their online marketing and selling by deciding ahead of time what type of content they are going to share regularly and why. To start with I have offered two very simple definitions for the terms that traditionally a Creative Professional doesn't exactly feel enthralled by: …
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In today's episode I explore 3 common reasons why Creative Professionals are feeling overwhelmed. They are: 1, Lots of great ideas and not enough time. 2, You think you might not be good enough which triggers comparison. 3, The result you’re working towards isn’t happening quick enough. I'm pleased to say that the one solution to all three is withi…
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I went to Crafty Fox Market in London in December and received the most joyful experience whilst shopping with an independent business called Raising Ravers. The founder Annie DM'd me yesterday - without knowing I had recorded this episode - to check that Lola loved her jacket when I gave it to her at Christmas. This level of thoughtful, insightful…
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In 2019 I wrote my first self-published book the Indie Roller Handbook and today I share my experience with that as I embark on writing the follow-up. All the content for the Joyful Selling Playbook has been marinating in my mind throughout 2022 and I'm booked into the Standard Hotel for a week in January to mine my brain and commit words to paper.…
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Ahhh this is such a fun episode to start the new year with! We all have automatic sentences our brains offer us whilst we're working. Mostly, they'll be designed for self-preservation and rarely useful when it comes to independent business ownership. Did you know you can choose which sentences you want to think whilst you work? You can just make th…
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A much anticipated episode sharing some 'bold' moves I made this year including closing down my Facebook group and changing my business model from subscription to lifetime program. Interestingly, these actions in my business haven't felt all that 'bold' to me yet many peers and clients have said this to me. So I walk through how self-coaching has h…
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In today's episode I'm talking about one of my favourite topics: revenue goal setting. I share how we do this in the Joyful Selling program, why we do it this way and what might stop you from operating with such clarity in your business. You're not alone if you find the topic of money overwhelming so let's make sure we discuss this A LOT to normali…
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This is my favourite episode that I record once every 3 months to catch up with 3 of our Joyful Selling members to chat about the success they've created in their selling. Today I'm joined by Jennie Sergeant Designs who set out to create £1,000 revenue in her business in November and she closed the month at £1,039. Jennie talks us through how she c…
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We are 7 days away from welcoming new members into the Joyful Selling for Creative Professionals program. Are you new to what we do? Or have you been following along for a while and now is the time to dive in what with a new year coming up! Either way, listen along today as I walk you through our exact process that helps you create and increase sal…
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I want to speak to the portion of our audience who feel like they fell into running their business. You might have created your first product for yourself, a family member or friend. Perhaps you shared on Facebook or Instagram or someone else did and the immortal words ‘you should sell those’ were uttered. Perhaps you describe your business as star…
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Our final coaching episode features Joyful selling member Ella from Luna Lotus today. Ella's coaching question is: How do I improve my selling skills and become more comfortable with selling? We uncover that Ella's selling skills are already amazing and her growth area is to not seek comfort when selling. Selling feeling uncomfortable doesn't have …
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In today's episode another Joyful Selling member joins me for a mini coaching session. Listening to a fellow creative business owner being coached helps you see two things: 1, You're not alone with the challenges you face, the majority are universal to our industry and being a human. 2, You can apply the coaching offered to your particular situatio…
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Over the next 3 episodes I'm going to try something a little different to help you progress in your marketing, selling and revenue creation. I'm going to coach 3 members of the Joyful Selling program on the podcast. I have invited each of them to bring to the session what they are currently stuck on so I can help them move forward with more clarity…
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In today’s episode we’re joined by Joyful Selling member Hanna from Heavy Gretel. Hanna talks us through how she has actively worked on increasing her online sales through email marketing and a loyalty programme this year. We dig into how Hanna: 1, Attracts her people to sign up. 2, Engages them in their inbox. 3, Gently encourages the purchase. An…
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At the bottom of the marketing funnel are your people who are ready to make their purchase. I'd like to offer two ways you can support them in this stage of their journey. In this week's episode I walk through these two philosophies with practical actions you can take. 1, Be in service to help them purchase. Think about a brilliant sales assistant …
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Once someone has discovered your products and decided to follow or subscribe, they are then in the 'middle' of your funnel. They could be active in that you can see them commenting, liking or sharing or more likely you won't see them. The latter isn't the problem that we make it. We pay so much attention to how many likes and comments a piece of co…
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I'm not one for jargon but I make an exception when the visual created by it is useful for understanding how a process works. In this instance I'm a big fan of the marketing 'funnel' - picture a funnel that helps you pour liquid into a bottle - it's larger at the top and narrower at the bottom. This is exactly what happens with your people from the…
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In Joyful Selling we offer a simple approach to guaranteeing your own results. The steps are as follows... How to make your results inevitable: 1, Set revenue goal. 2, Practise creating it every month. 3, Keep going until you create it. That's it. We cut out all the noise and nonsense to laser focus on what will actually keep a business going. And …
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Today we are joined by four incredible Joyful Selling program members who talk us through the results they are proud of creating in their businesses. Jo from Tiny Scenic shares how she has created more time in her business and will launch her website next month after putting it off for two years. Sam from Childstar Samantha shares the one thought t…
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When you make a chunk of money in your business does it feel like a fluke that you cannot replicate? Perhaps when you talk about the scenario in which you sold many products you might automatically use the word 'luck'. You're not alone. This is one of the most common patterns I see in artists and makers when they start working with me in the Joyful…
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Here are some useful prompts for you to start exploring your business through the Joyful Selling lens. The prompts I offer are part of a larger prompt sheet going out to Joyful Selling for Creative Professionals program members. This prompts make it much easier for our members to utilise the Ask A Coach facility to receive personalised coaching dir…
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In this episode we explore an emotions-based marketing tool. We think about how you want your person to feel when they read and engage with your posts and emails. And we pose the question: how do YOU feel when you're creating the post or email? Are the emotions in alignment? If not, how can you generate this feeling for yourself as you're copywriti…
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Today I'd like to introduce you to the concept of self-coaching in a simple, accessible way. Self-coaching is the essential skill I teach all my clients and members so they can create success by managing their mind and processing their emotions whilst taking action and creating business results. So let's start with something you're probably already…
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This Summer I'm running a FREE Creative Selling Summer School for professional artists, makers and educators. It starts on 18th July for 6 weeks and is delivered direct to inboxes. In today's episode I outline the golden nuggets I'll be teaching so you can start applying the work from today. Gain self-confidence in your marketing and selling by ali…
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Today's episode features one of my favourite joyful selling tactics which is collaboration. I've collaborated a lot over the years which has been super fun whilst stretching my creative experience, building my audience and selling a shit tonne of products to excited customers. Listen along to learn: • The 3 reasons why collaborations are joyful. • …
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When the depths of your wild imagination meet your selling strategy - the fun explodes for both you and your customers. Yet, as an industry standard we don't enjoy selling. In today's episode I share why we don't like it that much and how we can start to change our relationship with our selling process. I walk us through three core areas to divide …
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What is it you really want to create in the world - what will your legacy look like? In today's episode I talk about how my business has evolved over the past 12 months, the investments I've made to hone my craft and I walk through how I check-in with what's important to me to guide my decision making. I've had a lot of fun making money in my creat…
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Grab your FREE PDF workbook here so you can truly break through your limiting beliefs while listening to this podcast: https://bit.ly/LimitingBeliefWorkbookAbout this episode:If you are ready to make room for more prosperity, flow, alignment, joy and health but feel stuck in old patterns and behaviors no matter how much “will power” or “determinati…
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In this minisode, Lauren and Karen both share 5 things they loved this month! They’ll cover apps and lazy grocery shopping, porch swings and supplements, even an old favorite TV show! It’s all about the little things, ya know? https://thecreativehustle.files.wordpress.com/2018/05/tch-may-shitwelike-mp3.mp3…
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In today’s episode, Karen and Lauren spend time talking about outsourcing – what it looks like, how to approach it, and how to know when the time is right to delegate a task! https://thecreativehustle.files.wordpress.com/2018/02/tch-outsourcing.mp3โดย thecreativehustle
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Lauren and Karen offer a brief peek into the things they’re enjoying this month!! This minisode includes their top 5 favorite apps, books, soundtracks, and activities right now! https://thecreativehustle.files.wordpress.com/2018/03/shitwelike-march.mp3โดย thecreativehustle
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Whether your clients are contract-based or customers, you’ve probably had a rough run-in or two. In this episode, Lauren and Karen talk about setting boundaries, maintaining self-worth, and keeping things real when you’re working with other people. https://thecreativehustle.files.wordpress.com/2018/02/difficultclients.mp3…
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In today’s episode, Karen and Lauren talk about the loss of a close friend over the holidays and how grief impacts creativity and hustle. They explore stages and tasks of grief, how those stages can improve or derail creativity, and how to keep going when things seem bleak. https://thecreativehustle.files.wordpress.com/2018/02/tch-feb-2018-wav.wav…
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This short minisode is a quick peek at Lauren and Karen’s five favorite things this month! In this episode, they take turns giving their recommendations for awesome apps, books, websites, and more!! https://thecreativehustle.files.wordpress.com/2018/02/shitwelike-minisode-feb2018.wavโดย thecreativehustle
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Understanding your personality style (and how others might see the world a little different) can help you set up your hustle in the most efficient, comfortable way possible for you and people around you. In today’s episode, Karen and Lauren explore the Myers-Briggs Type Indicator (MBTI) and look at how each of the four letter pairs plays into creat…
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