พอดคาสท์ Creative Penn ชั้นนำ (2024)

1
The Midlist Indie Author With T. Thorn Coyle 56:50

4d ago56:50

56:50

How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode. In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks [Publishing…

1
The Art of a Moment with Host Penny De Los Santos 15:13

2d ago15:13

15:13

In this episode of Depth of Field, Penny shares a personal experience that had a profound impact on not only her photography, but also her life. Previously told at a TEDx Talk, we hear the captivating story of documenting the lives of Iraqi refugees during Ramadan. Penny overcame challenges to not only capture the moment, but also to honor these pe…

1
Generative AI Impact On Creativity And Business In the Music Industry With Tristra Newyear Yeager 1:07:00

11d ago1:07:00

1:07:00

What can authors learn from the adoption of AI into the music industry? What are some of the ways musicians are making money in the fractured creator economy? Tristra Newyear Yeager gives her thoughts in this interview. In the intro, Draft2Digital announced a retail distribution agreement with Fable [D2D]; Kobo launches a new color e-reader [Rakute…

1
Facing Fears In Writing And Life With Rachael Herron 1:07:32

18d ago1:07:32

1:07:32

How can you overcome your fears and make a life change towards your dreams? Or tackle the fears that stop you from writing and publishing your book? Rachael Herron talks about creating despite the fear, and getting unstuck in this interview. In the intro, Blackberry movie and IP questions; The Copyright Handbook by Steven Fishman; Co-Intelligence: …

1
Different Ways To Market Your Book With Joanna Penn 47:15

25d ago47:15

47:15

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. In the intro, Storybundle for writers; Seth Godin on Tim Ferriss; Amazon's investmen…

1
Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes 1:07:17

1M ago1:07:17

1:07:17

What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. In the intro, how to sell more books at live events [BookBub]; Future of publishing and LBF, includes video of our live panel [Orna …

1
Embracing Your Secret Sauce with Penny’s Marketing Director Annie Cavallo 31:31

1M ago31:31

31:31

What was the best decision Penny has made for her business? In this week’s episode, Penny gives a behind-the-scenes look at the journey of working with her marketing and branding director Annie Cavallo. They discuss Annie’s branding strategies and the impact it had on Penny’s business. Tune in to learn about finding your secret sauce, the importanc…

1
Insights On The Enneagram And Sustain Your Author Career With Claire Taylor 1:04:27

1M ago1:04:27

1:04:27

How can you use insights from the Enneagram to help you with a sustainable author career? How can you get past your blocks and move towards success, whatever that means for you? Claire Taylor provides her insights. In the intro, will TikTok be banned in the USA, and how will this impact authors and publishing? [TechCrunch; Kathleen Schmidt]; Hugh H…

1
Dealing With Change And How To Build Resilience As An Author With Becca Syme 1:00:04

2M ago1:00:04

1:00:04

There are more options for publishing and reaching readers than ever before, and the indie author business models are splintering and diverging, so how do we know which path to follow? How do we deal with the changes due to generative AI, and how do we manage the grief and anxiety about these shifts? Becca Syme gives her perspective. In the intro, …

1
How To Create Beautiful Print Books And Sell Direct With Alex Smith From Bookvault 1:09:17

2M ago1:09:17

1:09:17

How can you create more beautiful print books — and make more money with your products by selling direct? Alex Smith explains how BookVault can help with various options as well as helpful resources. In the intro, audiobooks and AI [Frankfurt Bookmesse]; Artificial Intelligence, Blockchain, and Virtual Worlds by Joanna Penn; Google's woke AI Gemini…

1
Keeping the Passion Alive with Jazz Trumpeter Jonathan Finlayson 24:39

2M ago24:39

24:39

In this episode of Depth of Field, host Penny De Los Santos interviews Jonathan Finlayson, a talented jazz trumpet player and composer. They discuss Jonathan’s musical journey from a young age, growing his talent, and his experiences playing with Steve Coleman. This conversation also compares the similarities and differences between music and photo…

1
Tips On Writing Memoir With J.F. Penn 1:05:40

2M ago1:05:40

1:05:40

How can you write a memoir that is emotionally honest and revealing enough for readers to care, and cope with the inevitable fear of judgment that evokes? How can you write about real places and people in memoir? Why is editing a memoir so challenging and what should you keep in mind around publishing and marketing choices? J.F. Penn gives her tips…

1
The Hard Joy Of Writing With Sharon Fagan McDermott and M.C. Benner Dixon 1:06:54

2M ago1:06:54

1:06:54

How can we focus on the joy of the writing process itself, rather than the outcome? How can we embrace the positive side of being jealous of the success of other writers? How can we deepen our writing with metaphor and sense of place? Co-authors of writing book, Millions of Suns, Sharon and Christine share their tips. In the intro, Findaway Terms o…

1
Writing And Producing A Micro-Budget Film With Jeffrey Crane Graham 1:05:42

2M ago1:05:42

1:05:42

How can you pick yourself, rather than wait for someone else to pick you? How can you take control of your independent career and bring your creative vision to life? Jeffrey Crane Graham talks about his experience as an indie filmmaker, with lots of tips for indie authors. In the intro, 6 Types of Submission […] The post Writing And Producing A Mic…

1
Your Author Brand With Isabelle Knight 1:00:26

3M ago1:00:26

1:00:26

How do you find the story behind all your stories? Who are you at the heart of your books? Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. In the intro, 20 new miniature books added to Queen Mary’s Dollhouse [BBC]; […] The post Your Author Brand With Isabelle Knight…

1
Empowering Black Creatives through Technology with AI Designer Joy Fennell 31:17

3M ago31:17

31:17

In this episode of Depth of Field, host Penny De Los Santos is joined by AI Designer Joy Fennell. Joy shares her journey of transitioning from a makeup artist and creative director to an AI designer and AI prompter strategist. Joy and Penny discuss the fear and hesitations around AI, Joy’s passion for Afrofuturism in what she creates, and how she u…

1
How To Be Successful On Kickstarter With Paddy Finn 1:06:47

3M ago1:06:47

1:06:47

What are the benefits — and the challenges — of crowdfunding on Kickstarter? How can you fund successfully, as well as make a profit with your campaign? Paddy Finn gives his tips. In the intro, you can find more selling direct resources here; Streaming due for a streamlining [FT]; Authors Guild explores AI licensing deal […] The post How To Be Succ…

1
A Creative Approach To Generative AI In Book Cover Design With James Helps 38:15

3M ago38:15

38:15

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. We discuss how generative AI tools can help make more unique and interesting cover designs, and how designers can have a more imaginative time making them. This episode is supported […] The post A Creative …

1
Direct Sales And Merchandising For Authors With Alex Kava 1:05:18

3M ago1:05:18

1:05:18

What are the benefits and challenges of selling direct? How can you use limited edition merchandise to add more value to retailers and make more money on a launch? Alex Kava talks about her author business. In the intro, award-winning Japanese writer, Rie Kudan, used ChatGPT to write parts of her prize-winning novel and judges […] The post Direct S…

1
Facing Fears, And Writing Unique Characters With Barbara Nickless 1:12:58

3M ago1:12:58

1:12:58

How can we move past our fears to write the books that mean the most to us? How can we write unique and compelling characters that keep readers coming back for more in a series? Barbara Nickless talks about mindset and writing craft in this wide-ranging interview. In the intro, Planning for a Creative 2024 […] The post Facing Fears, And Writing Uni…

1
The Next Strategic Step On Your Author Journey And Author Nation With Joe Solari 1:11:50

4M ago1:11:50

1:11:50

Wherever you are on the author journey, there are some important questions to consider along the way. Joe Solari outlines a strategic step forward for new authors, midlist indies, and those with ambitious financial goals. Plus, what is Author Nation? In the intro, Top 10 trends for publishing [Written Word Media]; Indie author predictions for […] T…

1
My 2024 Creative And Business Goals With Joanna Penn [Updated] 40:46

4M ago40:46

40:46

Happy New Year 2024! I love January and the opportunity to start afresh. I know it’s arbitrary in some ways, but I measure my life by what I create, and I measure it in years. At the end of each year, I make a photobook, and I publish an article here, which helps keep me […] The post My 2024 Creative And Business Goals With Joanna Penn [Updated] fi…

1
Review Of My 2023 Creative And Business Goals With Joanna Penn 53:21

4M ago53:21

53:21

Another year ends, and once more, it's time to reflect on our creative goals. I hope you will take the time to review your goals and you're welcome to leave a comment below about how the year went. Did you achieve everything you wanted to? Let me know in the comments. In the intro, 2023 […] The post Review Of My 2023 Creative And Business Goals Wit…

1
The 15-Year Author Business Pivot With Joanna Penn 43:05

4M ago43:05

43:05

In this episode, I reflect on 15 years of TheCreative Penn, and outline how I will reposition myself for the next 15 years of being an author entrepreneur. In the intro, We used to do that [Seth Godin]; Penguin Random House has acquired Hay House [Publishing Perspectives]; Business for Authors; Your Author Business Plan; OpenAI […] The post The 15-…

1
How Generative AI Search Will Impact Book Discoverability In The Next Decade 1:21:05

5M ago1:21:05

1:21:05

How will changes to the way people search impact book discoverability? What can authors and publishers do to ensure their books are still found in the new form of generative AI search? While it's still early days for this technology, I share my thoughts in this article, with the hope that we can surf the […] The post How Generative AI Search Will I…

1
Exploring Art & Science with Pastry Chef Orlando Soto 35:16

5M ago35:16

35:16

In this episode of Depth of Field, host Penny De Los Santos welcomes Orlando Soto, the executive pastry chef at Le Bernardin, one of the top fine dining restaurants in New York City. Orlando shares his journey from studying chemical engineering to pursuing a career in culinary arts. He talks about his learning experiences and the honor of being par…

1
Publishing A Cookery Photo Book With Jane Dixon-Smith 59:33

5M ago59:33

59:33

Do you want to publish an image-heavy book like a cookbook? How can you navigate the challenges of photography, book design, and publishing choices to make the best product possible? Jane Dixon-Smith shares her lessons learned from her first cookbook. In the intro, Brandon Sanderson's predictions about publishing [Daniel Greene]; Craig Mod talks ab…

1
Subscriptions And The Creator Economy With Michael Evans 1:10:38

5M ago1:10:38

1:10:38

How might subscriptions help expand your author business ecosystem? What are some tips on encouraging readers to buy direct? Why is the future looking positive for authors in the creator economy? Michael Evans gives his thoughts. In the intro, marketing for multi-genre authors [Self Publishing Advice]; Same as Ever: Timeless lessons on risk, opport…

1
Starting A Second Career As An Author And Networking Tips With Patrick O’Donnell 1:03:24

5M ago1:03:24

1:03:24

How can you transition into being an author after a long-term career elsewhere? How can you adopt an attitude of service in order to build your network in an authentic manner? Patrick O'Donnell shares his tips. In the intro, Spotify subscribers in the US now have 15 hours of free audiobook listening [The Verge] — […] The post Starting A Second Care…

1
The Future of the Photography Industry: Shifts and Trends with Photo Director Tracey Woods 31:22

6M ago31:22

31:22

In this episode of Depth of Field, host Penny De Los Santos meets with award-winning visuals director and producer Tracey Woods to discuss shifts and trends in the photography industry. They discuss which underrated skills are essential for a successful photography career, how to find inspiration through other creative outlets, and what the differe…

1
The Mindset And Business Of Selling Books Direct With Russell Nohelty 1:05:54

6M ago1:05:54

1:05:54

How can you shift your mindset from catalog sales to selling direct? How can you reframe the direct author business model to take advantage of creative possibilities for different kinds of products and long-term marketing? Russell Nohelty gives his tips in this interview. In the intro, Top 10 tips for indie authors [Clare Lydon]; 10 […] The post Th…

1
Pinterest For Book Marketing With Trona Freeman 1:01:29

6M ago1:01:29

1:01:29

How can using Pinterest more like a search engine help you sell more books? What are some of the ways to use Pinterest most effectively for book marketing? Trona Freeman gives her tips. In the intro, KDP announce an Invite-Only KDP Beta for Audiobooks; How to Double Down on Being Human: 5 Ways to Stand […] The post Pinterest For Book Marketing With…

1
Managing Your Author Business Over The Long Term With Tracy Cooper-Posey 59:07

6M ago59:07

59:07

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? Tracy Cooper-Posey gives her tips. In the intro, Authors Guild results [The Hotsheet]; more Promo Stacks with Written Word Media; Amazon's robot [BBC]; Amazon's generative image AI for products […

1
Stop Trying To Do Everything With Patricia McLinn 1:03:27

6M ago1:03:27

1:03:27

How do you keep up with everything you need to do as your author business grows? How do you decide what to focus on as the industry changes — and you change, too? Patricia McLinn discusses her challenges with a big backlist of books and a mature indie author business. In the intro, Self-publishing's ongoing […] The post Stop Trying To Do Everything…

1
Focusing on the Work with Creative Director Tirso Gamboa 38:39

6M ago38:39

38:39

In this episode of Depth of Field, host Penny De Los Santos is joined by Tirso Gamboa, a creative director in New York City. Tirso has an impressive background in design and shares his insights on finding new ideas and staying motivated. They discuss places to find a fresh perspective and the influence of travel, what can make or break a portfolio,…

1
Finding Your Voice as a Visual Storyteller with National Geographic Photo Editor Elizabeth Krist 32:00

6M ago32:00

32:00

In this episode of Depth of Field, host Penny De Los Santos welcomes special guest Elizabeth Krist, a veteran photo editor at National Geographic. They discuss creativity, inspiration, and the challenges faced by photographers and creatives evolving in their careers. Elizabeth highlights the importance of finding your voice, immersing yourself in i…

1
Navigating Your Dream Job through Confrontation with Filmmaker Hope Hall 31:35

6M ago31:35

31:35

In this episode of Depth of Field, host Penny De Los Santos interviews Hope Hall, a filmmaker and storyteller who served as Obama's personal videographer for eight years. Hope shares her journey of creative struggle and uncertainty in her career, and how she overcame it. She highlights how creativity starts from within, how we should embrace the wa…

1
Discovering Inspiration through Podcasting with Host & Photographer Penny De Los Santos 11:58

6M ago11:58

11:58

In this episode, your host Penny De Los Santos provides a behind-the-scenes perspective on why she started Depth of Field Podcast. She answers questions regarding the evolution of her career, what she loves about photography, how she finds inspiration, and why she turned to podcasting to continue this search. Depth of Field episodes will feature co…

1
Writing The Soul Of Place With Linda Lappin 1:01:51

6M ago1:01:51

1:01:51

What is soul of place or genius loci and how can you write it in a more immersive way in your books? How can you discover it closer to home, as well as write real settings more authentically, and invent it for your fiction? Linda Lappin gives some tips in this interview. In the intro, […] The post Writing The Soul Of Place With Linda Lappin first a…

1
Let Your Dark Horse Run. Writing The Shadow With Joanna Penn 30:56

7M ago30:56

30:56

How can you let your creative dark horse run? What is the Shadow — and why explore your Shadow side? This episode features excerpted chapters from the audiobook of Writing the Shadow: Turn Your Inner Darkness Into Words, written and narrated by Joanna Penn, available on Kickstarter until 25 October 2023: www.TheCreativePenn.com/shadowbook (link wil…

1
Writing Faster Without Burning Out With LA Witt 1:12:55

7M ago1:12:55

1:12:55

How can you establish a creative routine that enables you to write the books you want to write without burning out? How can you balance a sustainable work ethic as an author as well as spending time away from the desk. LA Witt talks about her strategies. In the intro, Spotify introduces 15 hours of […] The post Writing Faster Without Burning Out Wi…

1
Adapting To Change With Jessie Kwak 43:25

7M ago43:25

43:25

As much as we try to plan for things, sometimes life happens and we have to adapt to a new situation. Jessie Kwak talks about adapting to life as a freelance writer and author after being injured, and her tips for managing work and energy. In the intro, I mention Accessibility for All, the interview […] The post Adapting To Change With Jessie Kwak …

1
Writing And Publishing A High Quality Photo Book With Jeremy Bassetti 1:02:57

7M ago1:02:57

1:02:57

How can you create a high-quality photo book and publish it on Kickstarter? How do you market a beautiful, high-value book? Jeremy Bassetti talks about his photo book project, Hill of the Skull. In the intro, Slow release book strategies [ALLi]; Seth Godin on how he is using ChatGPT; Consultants using AI worked faster and […] The post Writing And P…

1
Lessons Learned from 12 Years as an Author Entrepreneur 49:21

7M ago49:21

49:21

In this solo episode, I talk about my lessons learned from 12 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. In the intro, Finding readers [ALLi blog]; Writing the Shadow Kickstarter. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just…

1
Writing And Producing Audio Drama With Joanne Phillips 1:13:07

8M ago1:13:07

1:13:07

What's the difference between an audio book and an audio drama? What are the steps to write a script and produce it? Joanne Phillips gives her tips. In the intro, Amazon KDP's new AI content guidelines; AI at the heart of what Amazon does [The Verge]; Writing the Shadow Kickstarter; 1000 Libraries Kickstarter; Today's show […] The post Writing And …

1
Welcome to Depth of Field! 1:04

8M ago1:04

1:04

Are you looking for inspiration and creativity? You’re in the right place! Welcome to Depth of Field: A Creative Change in Perspective with Penny De Los Santos. Listen to interviews with other visual storytellers, photographers, chefs, mentors, editors, and creative directors about those times in our creative lives when we feel a little lost and un…

1
Using AI Images In Your Book Cover Design Process With Damon Freeman 46:01

8M ago46:01

46:01

How can you expand the possibilities of book cover images with AI? What are some of the controversies and how can authors and designers work together with AI tools to create original design? Book cover designer Damon Freeman discusses his views. There are lots of links in the show notes below to specific resources, but […] The post Using AI Images …

1
Producing Visual, High Quality Books, Thinking Differently, and Kickstarter Lessons With Holger Nils Pohl 1:17:00

8M ago1:17:00

1:17:00

How might thinking differently help you create clarity in our noisy world? How can you produce a high-quality print book — and successfully fund it on Kickstarter? Holger Nils Pohl discusses these things and more. In the intro, Copyright in an age of AI [Self Publishing Advice, Monica Leonelle, Ars Technica, The Verge, The Atlantic; […] The post Pr…

1
Writing Poetry In The Dark With Stephanie Wytovich 1:02:22

8M ago1:02:22

1:02:22

How can you stop self-censoring your writing and share the deepest aspects of yourself with your readers? How can you break poetry out of the restraints that many try to put upon it? Stephanie Wytovich talks about these things and more. In the intro, 5 trends that are shifting the future of publishing with Monica […] The post Writing Poetry In The …

1
Build A Successful Author Business For The Long Term With Joe Solari 1:28:57

8M ago1:28:57

1:28:57

How can you build an author business for the long term, and not just for the launch of one book? How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? Joe Solari discusses key aspects of your author business. In the intro, Kobo Plus expands to audiobooks in Australia […] The post Build A Successful Author Bu…

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