Writing Craft and Creative Business
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Depth Of Field: A Creative Change in Perspective with Penny De Los Santos
Penny De Los Santos | Photographer, Director, Visual Storyteller - Inspiration & Creativity
Find inspiration and creativity with your host Penny De Los Santos. Listen to interviews with other visual storytellers, photographers, chefs, mentors, editors, and creative directors about those times in our creative lives when we feel a little lost and uninspired. Penny is a photographer, director, and a visual storyteller, with over 20 years of experience in the photography industry. Watch the video episodes of Depth of Field on YouTube. Keep up with Penny and the Depth of Field podcast a ...
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Book Proposals, Writing Non-Fiction, And Supercommunicators With Charles Duhigg
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53:45
How can you write a book proposal that will make a publisher want to buy your book? How can you write a successful non-fiction book that both interests you and attracts a lot of readers? How can you improve your communication in person and online? Charles Duhigg gives his thoughts. In the intro, HarperCollins CEO Brian Murray on audiobooks and AI […
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Building A Business Ecosystem Around Non-Fiction Books With Michael Bungay Stanier
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52:41
How can you build a scalable business around non-fiction books? How can you turn a book into multiple streams of income? How can you delegate in order to scale? Michael Bungay Stanier shares his thoughts. In the intro, Bookfunnel's Universal Book Links, and How to Write Non-Fiction Second Edition; ALCS survey results of writers on AI, remuneration,…
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Writing The Other And Self-Publishing in South Africa With Ashling McCarthy
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55:13
How can we write from the perspective of others while still respecting different cultures? How can a children's book author make money from bulk sales? How is self-publishing in South Africa different? With Ashling McCarthy. In the intro, Spotify for Authors and Katie Cross on self-narration and email marketing; How do I know when to leave my publi…
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The Intuitive Author With Tiffany Yates Martin
1:06:57
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1:06:57
How can you manage the competing priorities of an author career? How can you deal with the demons we all have to wrestle with along the way? Tiffany Yates Martin talks about the role of intuition in decision-making, the challenges of feedback and rejection, and the importance of reclaiming creativity during difficult times. In the intro, Amazon Mus…
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Writing Memoir And Dealing With Haters With Natalie Maclean
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1:02:45
How can you write memoir with deep sensory detail? How does terroir in wine equate to the writer's voice? How can you manage your online presence while still protecting yourself from the haters? Multi-award-winning wine writer Natalie MacLean shares her tips. In the intro, initial thoughts on Author Nation 2024, photos from Death Valley @jfpennauth…
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Dark Tourism And Self-Publishing Premium Print Books With Images With Leon Mcanally
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45:31
What is dark tourism and why are many of us interested in places associated with death and tragedy? How can you write and self-publish a premium print guidebook while managing complicated design elements, image permissions, and more? With Leon Mcanally. In the intro, level up with author assistants [Written Word Media]; and Blood Vintage signing pi…
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Self-Publishing A Second Edition Of A Non-Fiction Book With Gin Stephens
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1:05:34
How do you approach writing a second edition of a non-fiction book? How does self-publishing compare to working with a traditional publisher? Can you build a viable business without active social media use? Gin Stephens shares her tips. In the intro, the end of Kindle Vella [Amazon]; Lessons from week one of the book launch for This is Strategy [Se…
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Writing Horror With Boris Bacic
1:04:34
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1:04:34
What are some of the key elements in writing horror? How can you be successful writing and self-publishing in the genre? With Boris Bacic. In the intro, ISBNs made easy [Self-publishing Advice]; Written Word Media’s 2024 author survey; Taylor Swift self-publishing [Morning Brew]; Thoughts on audiobooks [Seth Godin]; This is Strategy: Make Better Pl…
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Scaling An Author Business With Rachel McLean
1:03:18
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1:03:18
How do you successfully scale an author business? How do you delegate to your team as well as continue to research and write the books you love? With award-winning crime author, Rachel McLean. In the intro, new Kindle devices [Amazon]; new European markets for Spotify audiobooks [Spotify]; customisable audio with Google NotebookLM; Amazon Ads launc…
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7 Lessons Learned From Over 10 Million Downloads Of The Creative Penn Podcast
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37:31
The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! The podcast is also the main content on my YouTube channel @thecreativepenn, which has had over 3.9 million views, so the total could be closer to 14m. I'm pretty happy with that, so thanks for listening! Here are some fun stats, and then I share 7 lesson…
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Writing Historical Fiction And Non-Fiction With Emily E K Murdoch
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1:02:35
Can you be successful as an author across different genres and different pen names? How do traditional publishing and going indie compare? How can you diversify into multiple streams of income as an author? With Emily E.K. Murdoch. In the intro, Planning for retirement [Self-Publishing Advice]; my list of money books; Red flags in serialised (and […
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Author Mindset, Writing And Marketing Non-Fiction With Ariel Curry
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58:21
How can the ‘hungry author' mindset help you become more of a successful author? Why do you need to shift your point of view to that of the reader so your book resonates with them? What are some of the key aspects of writing and marketing non-fiction books? Ariel Curry gives her tips in this […] The post Author Mindset, Writing And Marketing Non-Fi…
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How To Make Readers Laugh. Writing Humour With Dave Cohen
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1:02:17
How can you bring laughter into your books regardless of genre? What are the challenges of writing a novel after an award-winning career as a comedy writer for TV and radio? Dave Cohen shares his lessons learned in this interview. In the intro, how to keep a career fresh over multiple books [Author Nation Podcast]; […] The post How To Make Readers …
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Selling Books In Person At Live Events With Mark Lefebvre
1:08:33
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1:08:33
How can you be successful at connecting with readers and selling books at live, in-person events? What are some practical tips as well as mindset shifts that can help you make the most of the opportunities? Mark Leslie Lefebvre shares his experience. In the intro, Beventi for author events, Reader survey results [Written Word Media]; […] The post S…
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Pivoting Genres And Growing An Author Business With Sacha Black
1:01:31
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1:01:31
Success as an author comes with challenges around managing money, setting boundaries, and living sustainably without burning out. Sacha Black/Ruby Roe talks about her lessons learned after five years as a full-time author entrepreneur. In the intro, Content marketing for authors [BookBub]; Vineyard research [Books and Travel]; AI-generated voice cl…
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Lessons Learned from 13 Years as an Author Entrepreneur
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32:46
In this solo episode, I talk about my lessons learned from 13 years as a full-time author entrepreneur. You can read/listen to previous updates at TheCreativePenn.com/timeline. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller, dark fantasy, horror, crime, and memoir author as J.F.…
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Self-Publishing Training Manuals And Focusing On Your True Fans With Guy Windsor
1:05:43
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1:05:43
What needs to go into a training manual if you are teaching physical skills? How can you focus in on your super fans and create only for them, while still making a living from multiple streams of income? Guy Windsor explains more in this interview. In the intro, Amazon celebrates a decade of Kindle Unlimited […] The post Self-Publishing Training Ma…
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Writing Horror And Selling Direct With David Viergutz
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57:58
How can you sell a fiction experience rather than just selling a story? How do our personal obsessions arise in our books, whatever the genre? David Viergutz shares his thoughts in this episode. In the intro, the best marketing investments for authors [Self Publishing Advice]; Abundance mindset for authors [KWL Podcast]; Written Word Media have […]…
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Author Mindset Tips And Publishing In Germany With AD Wilk
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1:02:45
How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [Ink in Your Veins]; Author Nation schedule; Conde Nast signs a licensing deal with OpenAI [Hollywood Reporter]; […] The post A…
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A Touch of the Madness: Creativity In Writing And Filmmaking With Larry Kasanoff
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1:02:26
How can you balance creativity with business when it comes to writing — and filmmaking? How can you access that ‘touch of madness' in everything you create? How can authors pitch their books for film? All this and more with Larry Kasanoff. In the intro, Paid ads with BookBub, Facebook and Amazon [BookBub]; Blood Vintage […] The post A Touch of the …
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Artificial Intelligence (AI) In Publishing With Thad McIlroy
1:10:26
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1:10:26
How are publishers using AI and what are the potential use cases in the future? Why is this an exciting time in publishing for those who use the new tools to expand their creative possibilities? Thad McIlroy and I have a wonderful discussion about the current state of AI in publishing, and where we think […] The post Artificial Intelligence (AI) In…
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Heart. Soul. Pen. Find Your Voice on the Page With Robin Finn
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1:01:28
How can you write freely and release any blocks that are holding you back? How can you focus on the strengths in your writing and avoid critical voice? Robin Finn gives plenty of writing tips in this interview. In the intro, KDP's identity verification; Why authors need platforms [Kathleen Schmidt]; Romance genre report from K-lytics; […] The post …
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Pivoting Genres And Writing Historical Fiction With Anna Sayburn Lane
1:01:31
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1:01:31
When is it time to leave an unsuccessful series behind and pivot into something new? What is the process of writing to market? Anna Sayburn Lane explores these topics and more. In the intro, help with Amazon KDP Account suspension [Kindlepreneur]; Selling direct to the EU? Thresholds coming in 2025; Some honest thoughts about the […] The post Pivot…
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Writing Emotion With Roz Morris
1:15:57
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1:15:57
Why is writing emotion so important in our books, whatever the genre? How can we create an emotional connection between our readers and our characters? Roz Morris gives her tips in this episode. In the intro, how to get your indie book into schools [Self-Publishing Advice]; Did my bestselling book turn out to be a […] The post Writing Emotion With …
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Intuitive Discovery Writing And Serial Fiction With KimBoo York
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55:09
How can you lean into intuition and curiosity to embrace discovery writing? How might serial fiction fit into your business model? KimBoo York gives her tips and more in this interview. In the intro, BookVault now has integration with PayHip; 7 lessons learned from 5 years writing full-time [Sacha Black, Rebel Author Podcast]; My author […] The pos…
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Preparing Your Manuscript For Pitching Agents With Renee Fountain
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59:34
How can you make sure your manuscript is ready for submission to an agent — or for publication if you go indie? What are the benefits and challenges of traditional publishing? Will they really do all the marketing for you? Renee Fountain talks about these things and more in today's interview. In the intro, Referencing […] The post Preparing Your Ma…
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Turn Words Into Wealth With Aurora Winter
1:12:22
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1:12:22
Can you have a business with a soul through writing? How does the business of fiction differ from non-fiction? What are some tips for pitching a book for film & TV? All this and more with Aurora Winter. In the intro, 100 book marketing ideas [Written Word Media]; 25 indie authors tips to finding success […] The post Turn Words Into Wealth With Auro…
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Writing Hard Truths And Tips For Writing Non-Fiction With Efren Delgado
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1:00:01
How do we write authentic humanity into our books, whether that's our own experience or a fictional character's? How can we embrace the challenges of life and the author journey and make the most of the opportunities along the way? Efren Delgado gives his tips in this interview. In the intro, How to plan and […] The post Writing Hard Truths And Tip…
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Collaborative Writing With AI With Rachelle Ayala
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44:34
How can we use AI tools to enhance and improve our creative process? How can we double down on being human by writing what we are passionate about, while still using generative AI to help fulfil our creative vision? Rachelle Ayala gives her thoughts in this episode. Today's show is sponsored by my patrons! Join […] The post Collaborative Writing Wi…
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Writing Through Fear With Caroline Donahue
1:11:35
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1:11:35
What are some of the common fears that writers face? How can we work through them in order to create more freely? Caroline Donahue gives her tips in this interview. In the intro, How to avoid indie author scams [ALLi; Writer Beware]; Financial strategies and mindset [Self Publishing Advice]; Apple Intelligence at WWDC [The Verge; […] The post Writi…
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Click Testing Ideas And Selling Direct With Steve Pieper
1:03:49
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1:03:49
What are the pros and cons of selling direct and building an ecommerce business for your books? How can you use click testing on Meta to help refine your creative and book marketing ideas? Steve Pieper explains in this interview. In the intro, The Hotsheet with Jane Friedman; 20 ways you should be using AI […] The post Click Testing Ideas And Selli…
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7 Tips For Writing Action Adventure Thrillers With J.F. Penn
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35:06
What are the tropes of action adventure thrillers? How can you please readers and sell more books? J.F. Penn shares her own tips and also features excerpts from interviews with other thriller writers. J.F. Penn is the award-winning, New York Times and USA Today bestselling author of the ARKANE action-adventure thrillers, the Mapwalker fantasy adven…
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The Seasons Of Writing With Jacqueline Suskin
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55:10
How can you adopt the seasons of nature in your writing? How can you allow periods of rest as well as abundance? Jacqueline Suskin explores these ideas and more in this interview. In the intro, thoughts on children's book publishing [Always Take Notes Podcast]; how to market a memoir as an indie author [ALLi]; A […] The post The Seasons Of Writing …
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How can you plan for success as an indie author even early in your writing career? How can you create multiple streams of income and multiple marketing channels, while still writing your books? Adam Beswick goes into his strategies. In the intro, Kickstarter announces new functionality to help creatives;Watch out for a scam email about […] The post…
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Outlining Tips And Video Marketing On YouTube With Jenna Moreci
1:04:01
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1:04:01
How can you outline a story based on a ‘thought dump' and interweave genre tropes you love to create a successful book? How can you use video marketing to reach more readers, even if you are an introvert? Jenna Moreci gives her tips. In the intro, my new ProWritingAid tutorial; Embracing change and starting over […] The post Outlining Tips And Vide…
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How Writing Work For Hire Books Led To Becoming An Indie Author With Aubre Andrus
1:09:09
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1:09:09
How can you blend ‘work for hire', ghostwriting, and being an indie author into a successful hybrid career writing books for children? Aubre Andrus gives her tips. In the intro, Countdown Pages on FindawayVoices by Spotify; the impact of AI narrated audiobooks on Audible [Bloomberg]; Ideas for short fiction anthologies and Kevin J. Anderson's Kicks…
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Using Tools To Automate Your Author Business with Chelle Honiker
1:11:05
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1:11:05
How can you use automation and tools to help you streamline your creative and business processes so you can get back to the writing? Chelle Honiker gives some mindset and practical tips. In the intro, IBPA guide to publishing models; We need to talk about independence [Self Publishing Advice article; my podcast episode with Orna […] The post Using …
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Human-Centered Book Marketing With Dan Blank
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1:06:14
How can you connect to readers in a way that is sustainable for you and effective at selling books? How can you choose the best platform when there are so many options? Dan Blank gives his recommendations. In the intro, TikTok ban signed into law in the USA [The Verge]; No One Buys Books [Elle Griffin]; […] The post Human-Centered Book Marketing Wi…
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The Art of a Moment with Host Penny De Los Santos
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15:13
In this episode of Depth of Field, Penny shares a personal experience that had a profound impact on not only her photography, but also her life. Previously told at a TEDx Talk, we hear the captivating story of documenting the lives of Iraqi refugees during Ramadan. Penny overcame challenges to not only capture the moment, but also to honor these pe…
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The Midlist Indie Author With T. Thorn Coyle
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56:50
How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode. In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks […] The pos…
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Generative AI Impact On Creativity And Business In the Music Industry With Tristra Newyear Yeager
1:07:00
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1:07:00
What can authors learn from the adoption of AI into the music industry? What are some of the ways musicians are making money in the fractured creator economy? Tristra Newyear Yeager gives her thoughts in this interview. In the intro, Draft2Digital announced a retail distribution agreement with Fable [D2D]; Kobo launches a new color e-reader […] The…
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Facing Fears In Writing And Life With Rachael Herron
1:07:32
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1:07:32
How can you overcome your fears and make a life change towards your dreams? Or tackle the fears that stop you from writing and publishing your book? Rachael Herron talks about creating despite the fear, and getting unstuck in this interview. In the intro, Blackberry movie and IP questions; The Copyright Handbook by Steven Fishman; […] The post Faci…
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Different Ways To Market Your Book With Joanna Penn
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47:15
There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle. In the intro, Storybundle for writers; […] The post Different Ways To Market Your Bo…
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1
Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes
1:07:17
1:07:17
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1:07:17
What mindset shift do you need if you want to sell direct? How can you use Meta and AI tools to amplify your marketing? Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. In the intro, how to sell more books at live events [BookBub]; Future of […] The post Tips For Selling And Marketing Direct Using Me…
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Embracing Your Secret Sauce with Penny’s Marketing Director Annie Cavallo
31:31
31:31
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31:31
What was the best decision Penny has made for her business? In this week’s episode, Penny gives a behind-the-scenes look at the journey of working with her marketing and branding director Annie Cavallo. They discuss Annie’s branding strategies and the impact it had on Penny’s business. Tune in to learn about finding your secret sauce, the importanc…
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Insights On The Enneagram And Sustain Your Author Career With Claire Taylor
1:04:27
1:04:27
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1:04:27
How can you use insights from the Enneagram to help you with a sustainable author career? How can you get past your blocks and move towards success, whatever that means for you? Claire Taylor provides her insights. In the intro, will TikTok be banned in the USA, and how will this impact authors and publishing? […] The post Insights On The Enneagram…
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Dealing With Change And How To Build Resilience As An Author With Becca Syme
1:00:04
1:00:04
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1:00:04
There are more options for publishing and reaching readers than ever before, and the indie author business models are splintering and diverging, so how do we know which path to follow? How do we deal with the changes due to generative AI, and how do we manage the grief and anxiety about these shifts? Becca […] The post Dealing With Change And How T…
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How To Create Beautiful Print Books And Sell Direct With Alex Smith From Bookvault
1:09:17
1:09:17
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1:09:17
How can you create more beautiful print books — and make more money with your products by selling direct? Alex Smith explains how BookVault can help with various options as well as helpful resources. In the intro, audiobooks and AI [Frankfurt Bookmesse]; Artificial Intelligence, Blockchain, and Virtual Worlds by Joanna Penn; Google's woke AI Gemini…
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1
Keeping the Passion Alive with Jazz Trumpeter Jonathan Finlayson
24:39
24:39
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24:39
In this episode of Depth of Field, host Penny De Los Santos interviews Jonathan Finlayson, a talented jazz trumpet player and composer. They discuss Jonathan’s musical journey from a young age, growing his talent, and his experiences playing with Steve Coleman. This conversation also compares the similarities and differences between music and photo…
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Tips On Writing Memoir With J.F. Penn
1:05:40
1:05:40
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1:05:40
How can you write a memoir that is emotionally honest and revealing enough for readers to care, and cope with the inevitable fear of judgment that evokes? How can you write about real places and people in memoir? Why is editing a memoir so challenging and what should you keep in mind around publishing and […] The post Tips On Writing Memoir With J.…
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