พอดคาสท์ Course Creation ชั้นนำ (2025)

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Side Hustle or Second Act? How to Know If Online Courses Are Your Next Career Move With Shannon Russell 33:28

22h ago33:28

33:28

To ask a question or give feedback on the episode, send me a text! She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because…

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Group Program vs. Online Course: What’s the Difference and Which Is Right for You? - 14 40:30

5d ago40:30

40:30

Is your course idea better suited for a group program or an evergreen online course? In this episode of Unlock Course Creation, Cassandra breaks down the real differences between these two popular formats—from pricing and scalability to time investment and student experience. Using relatable metaphors (Target runs and dinner parties, anyone?), she …

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161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience 12:24

15d ago12:24

12:24

Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came t…

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#36 What Makes a High-Quality Online Course? It's Not What You Think! 23:07

15d ago23:07

23:07

To ask a question or give feedback on the episode, send me a text! "You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course qu…

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Do I Need Slides? Choosing the Right Format for Your Course Content - 13 34:01

19d ago34:01

34:01

Do you really need slides to make your online course work—or can you just rock a messy bun and teach from your heart? In this episode of Unlock Course Creation, Cassandra breaks down five of the most common course content formats: video, audio, live sessions, workbooks, and slides. She shares the pros, cons, and best-use scenarios for each so you c…

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#35 Why Imposter Syndrome Isn't The Real Problem - with Leadership Coach, Lindsay White 38:17

29d ago38:17

38:17

To ask a question or give feedback on the episode, send me a text! In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't …

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Myth-Busting for New Course Creators: You’ve Got What It Takes - 12 27:38

1M ago27:38

27:38

In this confidence-boosting solo episode of Unlock Course Creation, Cassandra is tackling two of the most common myths that hold aspiring course creators back. If you’ve ever thought, “I’m not expert enough,” or “Why would someone pay for something they can find for free online?”—this one’s for you. Cassandra breaks down exactly why you don’t need …

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160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy 12:57

1M ago12:57

12:57

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in …

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#34 How to Choose a Profitable Course Topic For YOU 16:20

1M ago16:20

16:20

To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creati…

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Avoid the Guesswork: How a Beta Launch Validates Your Course - 11 24:55

2M ago24:55

24:55

Ever tried assembling IKEA furniture without instructions? That’s what launching a course without testing feels like! In this episode, we dive into beta launching—your secret weapon for course validation. A beta launch isn’t about perfection; it’s about testing, learning, and refining before scaling your course. You’ll walk away with a clear strate…

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159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training] 27:04

2M ago27:04

27:04

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…

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158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere 14:28

2M ago14:28

14:28

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …

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#33 The Secret to Nurture Content That Builds Relationships (Without the Trends and Tactics) with Lindsay Smith 44:40

2M ago44:40

44:40

To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a conten…

1
From Pura Vida to Profitable Courses: 5 Mistakes to Skip - 10 29:02

2M ago29:02

29:02

Fresh off a two-week adventure in Central America, Cassandra Meszaros is back with valuable insights—not just from the trip, but from the world of course creation! 🌎 In this episode of Unlock Course Creation, she shares the five biggest mistakes new course creators make and how to avoid them. From trying to teach everything to waiting for perfectio…

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157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies 36:10

2M ago36:10

36:10

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…

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156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques 13:08

2M ago13:08

13:08

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…

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#32 The Myth That Almost Stopped Me From Launching My First Course - And What I Learned 22:56

2M ago22:56

22:56

To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. …

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Building Community for Your Course: Do You Really Need One? - 9 29:47

2M ago29:47

29:47

Building an online course without a community is like hosting a dinner party, inviting all your friends, and then never introducing them to each other! In this episode of Unlock Course Creation, Cassandra Meszaros breaks down the role of community in online courses—whether it’s essential, when it makes sense, and how to build a thriving group witho…

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155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales 15:46

3M ago15:46

15:46

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to m…

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#31 How to Write Copy That Converts - Expert Tips with Conversion Copywriter Gina Whitehouse 30:53

3M ago30:53

30:53

To ask a question or give feedback on the episode, send me a text! You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste. In this episode of The ART of Online Course Creation, I sit down with expert convers…

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154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience 39:41

3M ago39:41

39:41

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging…

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#30 How Mindy Young Built a Multiple Six-Figure Course from Her Passion - And How You Can Too! 56:32

3M ago56:32

56:32

To ask a question or give feedback on the episode, send me a text! Ever wondered if your creative skills could translate into a profitable online course? In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who turned her artistic passion into a multiple six-figure course business. Mindy shares: ✅…

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Is Your Online Course Relationship Ready? 5 Key Questions to Find Out - 8 26:33

3M ago26:33

26:33

Happy Valentine’s Day! 💕 In this special episode of Unlock Course Creation, Cassandra Meszaros is putting your course through a relationship test. Just like a great partnership, a successful online course needs trust, commitment, and a strong foundation. But is your course truly “relationship-ready”? Cassandra breaks it all down with five key quest…

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153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience 18:13

3M ago18:13

18:13

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support wit…

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#29 Sell Your Course on Autopilot: How Caitlin Bacher Built an 8-Figure Business Without Live Launches 50:18

3M ago50:18

50:18

To ask a question or give feedback on the episode, send me a text! Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout? In this episode of The Art of Online Course Creation, I sit down with Caitlin Batcher, creator…

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#28 Should You Create an Online Course? The Surprising Benefits for Creators of Transformative Courses (and how to create them) 22:17

3M ago22:17

22:17

To ask a question or give feedback on the episode, send me a text! 💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results? In this special bonus episode of The Art of Online Course Creation, we’re diving deep into the transformation factor—the difference between cours…

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152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience 14:58

3M ago14:58

14:58

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key part…

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#27 Should You Create an Online Course? Here's What You Need to Know First 16:52

3M ago16:52

16:52

To ask a question or give feedback on the episode, send me a text! 💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one? In this episode of The Art of Online Course Creation, we’re diving deep into the realities of creating an online cou…

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Your Lesson Isn’t Over Until They Take Action! 12 Ideas to Make It Happen - 7 23:38

3M ago23:38

23:38

Want your learners to feel accomplished, engaged, and actually apply what you've taught them? Then this episode is for you! In this solo episode of Unlock Course Creation, Cassandra Meszaros is switching things up with a rapid-fire breakdown of 12 ways to ensure your learners take action at the end of your lessons. Using a fun Hot Wheels-inspired a…

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151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds! 16:46

4M ago16:46

16:46

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precio…

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#26 How to Create Effective Workbooks and Engaging Workshops - Coaching with Elaine Dickens, Registered Psychotherapist 31:01

4M ago31:01

31:01

To ask a question or give feedback on the episode, send me a text! In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elaine brings thoughtful questions to the table about transitioning her expertise into a …

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150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions 14:51

4M ago14:51

14:51

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content vi…

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#25 Who's Helping You Create Your Online Course? Understanding the Three Types of Support Available 21:52

4M ago21:52

21:52

To ask a question or give feedback on the episode, send me a text! Creating an online course is an exciting journey—but it can be overwhelming when you're not sure where to turn for help. In this episode of The Art of Online Course Creation, Shannon Boyer dives into the three key players who can support you in bringing your course to life. You’ll l…

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From Idea to Script: Building Lessons That Flow and Engage - 6 35:47

4M ago35:47

35:47

In this episode of Unlock Course Creation, Cassandra Meszaros takes you through the next critical step in your course creation journey—turning your brainstormed ideas into engaging, bite-sized lesson scripts. With her signature millennial mom humor, Cassandra shares actionable strategies to ensure your lessons are clear, focused, and impactful. Fro…

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149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators 20:50

4M ago20:50

20:50

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy …

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#24 Mastering AI for Online Course Creation: Expert Insights with Emily Baillie 32:51

4M ago32:51

32:51

To ask a question or give feedback on the episode, send me a text! Are you curious about how artificial intelligence (AI) can elevate your course creation and marketing strategies? In this insightful episode of The Art of Online Course Creation, Shannon Boyer sits down with Emily Baillie—digital marketing expert, AI trainer, and professor at McMast…

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148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert! 16:15

4M ago16:15

16:15

Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and di…

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#23 The Art of Branding: Trademarking Tips For Protecting Your Course Brand with Andrei Mincov 50:50

4M ago50:50

50:50

To ask a question or give feedback on the episode, send me a text! Do you know the difference between trademarks, copyrights, and patents—and how they apply to your online course? Whether you’re a new or seasoned course creator, protecting your intellectual property is essential to building a lasting and recognizable brand. In this episode of The A…

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Essential or Extras? Brainstorming Ideas into Actionable Content - 5 36:24

4M ago36:24

36:24

In this episode of Unlock Course Creation, host Cassandra Meszaros kicks off 2025 with a deep dive into the creative and strategic process of brainstorming content for your online course. This solo episode explores how to sift through ideas, refine them, and align your content with course objectives and promises to create a seamless learning experi…

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147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me! 5:22

4M ago5:22

5:22

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, h…

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#22 Reflect, Recharge, and Strategically Plan Your Best Year Yet! 14:42

4M ago14:42

14:42

To ask a question or give feedback on the episode, send me a text! How often do you stop and really look back at the past year? Not just to replay the highlights or cringe at the challenges, but to really reflect—on the wins, the lessons, and the growth you didn’t even realize was happening. In this episode of The Art of Online Course Creation, we’…

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#21 Defining Success For Yourself: Align Your Online Course Business With Your Values and Priorities 12:13

5M ago12:13

12:13

To ask a question or give feedback on the episode, send me a text! What does success really mean to you? Is it about hitting six-figure launches, or is it something more personal—like picking your kids up from school every day, staying healthy, or building a legacy? In this episode, Shannon takes you on a reflective journey to explore how success i…

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Crafting Your Course Roadmap: The Power of Objectives - 4 38:56

5M ago38:56

38:56

In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, Cassandra Meszaros unpacks the essential role of course objectives in building impactful online courses. Objectives serve as guideposts that keep your course aligned, organized, and effective—not only for your clients but also for you as the cou…

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146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator 13:52

5M ago13:52

13:52

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My F…

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#20 Redefining Success in Online Courses: Measuring Impact Beyond Metrics 9:49

5M ago9:49

9:49

To ask a question or give feedback on the episode, send me a text! What does success look like for you as a course creator? As the year draws to a close, it's natural to reflect on your achievements, challenges, and vision for the future. But when it comes to your online course, how do you define success? Is it the number of enrollments? The revenu…

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145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator 19:01

5M ago19:01

19:01

Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successfu…

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#19 The Science of Course Naming: Emotional Triggers That Sell with James I. Bond, Author of Brain Glue 38:10

5M ago38:10

38:10

To ask a question or give feedback on the episode, send me a text! What’s in a name? Everything—if you want your course to stand out in a crowded market. In this episode, Shannon sits down with James I. Bond, author of the groundbreaking book Brain Glue, to uncover the secrets behind creating course names that captivate and convert. James brings de…

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Promise Made, Promise Kept: The First Step to Course Creation Success - 3 26:04

5M ago26:04

26:04

Episode Summary: In this solo episode of Unlock Course Creation: A Millennial Mom's Approach to Impactful Online Courses, host Cassandra Meszaros dives into the importance of a clear and concise course promise as the cornerstone of successful course creation. She shares actionable tips to define who your course is for, what it will teach, and the t…

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144 | Email Subject Lines that Convert: Proven Strategies to Increase Your Email Open Rate 20:26

5M ago20:26

20:26

Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! 📌Are you ready to move forw…

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#18: The Myth of Learning Styles - What You Need to Know as a Course Creator 12:51

5M ago12:51

12:51

To ask a question or give feedback on the episode, send me a text! Have you ever tailored your online course to cater to visual, auditory, or kinesthetic learners, believing it would improve their outcomes? While the idea of learning styles is pervasive, what if it’s not the key to student success? In this episode of The Art of Online Course Creati…

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