พอดคาสท์ Cdp ชั้นนำ (2024)

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#149 How Data Drove Revenue Growth at 1. FC Magdeburg 28:13

12d ago28:13

28:13

In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.” Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, t…

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#148 How AFC Wimbledon’s New Data Strategy is Setting a New Standard for Fan Engagement in the EFL 53:25

19d ago53:25

53:25

In this engaging panel from the Data Talks Revenue Conference 2024, hear insights from AFC Wimbledon’s Head of Revenue and Operations, Bal Srai, alongside CRM and Performance Marketing Manager, Jamie Dorsman, and Sports CRM Consultant, Paul Brierley. Moderated by Fiona Green, CEO and Founder of Winners, this episode dives deep into how AFC Wimbledo…

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#147 The Development and Progress of Fandom Pathways for Women’s Sports 44:26

26d ago44:26

44:26

In this episode, we dive into an inspiring panel discussion from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar, co-founder of Kick Off, the conversation features key figures in women’s sports, including Helen Ward (Head of Women’s Football at Watford FC), Aidan Boxall (Women’s Team General Manager …

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#146 Unity in Diversity: Celebrating Both Teams - Karen Ramirez 10:44

1M ago10:44

10:44

In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, takes the guest host seat to delve into a topic close to her heart: the relationship between men’s and women’s teams within a club. Drawing insights from the recent Data Talks Revenue Conference, Karen emphasizes the importance…

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#145 Decision making and profitability in women’s sports 55:59

1M ago55:59

55:59

The global women’s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a surge in fan engagement. A prime example of this success is the 2023 FIFA Women’s World Cup in Australia and New Zealand, which became the first edition to break even after years of financial loss, as r…

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#144 The time for women's sports to harness the power of data is now 7:09

2M ago7:09

7:09

Today I want us to do something different. Instead of talking about the future of women’s sports, I want us to dream about it, together. And not a future in the next coming 5 years, but rather, a future that happens in a mere 14 months, at the end of nex year. "It’s December 15, 2025. We’re here, watching a sold-out stadium filled with thousands of…

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#143 How data is the key to unlocking a deeper emotional connection with fans 9:13

2M ago9:13

9:13

Today, we’re talking about something that’s absolutely essential – understanding the emotional connection with fans and how using data in a more personal way can drive not just engagement, but lasting loyalty and growth and how you are going to learn about all of this and more at the Data ‘Talks’ Revenue Conference. Being in a sold-out sports event…

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#142 Building trust with your fans starts with the right partner 6:23

2M ago6:23

6:23

When it comes to leveraging fan data to drive ticket sales, merchandise revenue, and high-value sponsorships, you need a partner you can trust. That’s where we come in at Data Talks. At Data Talks, we’re proud to partner with a diverse range of sports organizations across various countries and sports. From the passionate football supporters of 1. F…

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#141 Bringing new audiences into football - Stef McLoughlin 32:08

2M ago32:08

32:08

In this episode, we’re excited to welcome Stef McLaughlin, the Commercial Manager at Lewes Football Club. This pioneering club is renowned for its commitment to gender equality in football. Lewes FC is breaking new ground with its inclusive approach, from breastfeeding facilities in the stands to offering a diverse range of healthy vegan options on…

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#140 - Grow Your Global Fanbase: Internationalisation strategy made easy 7:54

2M ago7:54

7:54

Today, we're diving into a topic that's crucial for any club looking to dominate on a global scale: international expansion. Specifically, we'll explore how you can leverage supporter data to identify and target untapped international markets, creating tailored campaigns that truly resonate. By the end of this episode, you’ll have practical insight…

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#139 Increasing visibility despite media disparities in women's sport - Karen Ramirez 9:49

3M ago9:49

9:49

In this episode guest host Karen Ramirez, founder and skipper of Sporting Sheroes, tackles the critical issue of media visibility for women’s sports. Karen explores the current state of media coverage, highlights key findings from the Women’s Sports Trust Visibility Report, and discusses the challenges and opportunities for enhancing the profile of…

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#138 In conversation with Carl-Erik Moberg - Guidelines for innovating your ticketing strategy 38:21

3M ago38:21

38:21

In this episode, we’re joined by Carl-Erik Moberg, the CEO and Co-Founder of TicketCo, a leading company providing digital ticketing solutions for sports organizations, events, and venues. Carl-Erik’s entrepreneurial journey began at just 16 years old, when he launched his first venture in waterskiing courses and event ticket sales. Since then, he …

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#137 Two essential social media secrets for sports organizations 7:21

3M ago7:21

7:21

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're unveiling two secret tricks that successful sports organisations are using to fully leverage the power of social media. These secrets are game-changers and can set your organisation apart from others. There are many different metrics …

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#136 Daring to do things differently in sports with Jason Brisbane - CEO GB Wheelchair Rugby 38:41

3M ago38:41

38:41

Our next guest is the CEO of Great Britain Wheelchair Rugby Jason Brisbane. Jason is also the current Chair of the Europe, Middle East, and Africa region of the Global Institute of Sport. Jason previously worked as the Head of Community and Grassroots Development at the NFL - leading on the strategic and operational growth of NFL Flag in the U.K ac…

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#135 How to sell more tickets to the tourist segment 6:00

4M ago6:00

6:00

Hello and welcome to another episode of "Sports CDP Crash Course." I'm your host, Lorraine Moalosi, and today we're discussing an exciting topic: how sports organisations can sell more tickets to tourists. The relationship between tourism and sports is truly symbiotic. Tourists travel to experience new places and cultures, and sports events offer a…

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#134 In conversation with Kirsty Burrows - Making safeguarding and mental health part of the DNA of sports 45:58

4M ago45:58

45:58

We’re thrilled to welcome Kirsty Burrows, Head of the Safe Sport Unit at the International Olympics Committee, to today’s episode. Kirsty’s impressive credentials include serving as the IOC Lead Safeguarding Officer at Games-time, Academic Director of the IOC Certificate: Safeguarding Officer in Sport, member of the Council of Europe’s Pool of Expe…

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#133 Olympic Preview: Paris 2024’s Historic Changes - Karen Ramirez 9:04

4M ago9:04

9:04

Join Karen Ramirez, founder of Sporting Sheroes, on this DataTalk Sports CDP Crash Course Podcast episode as she previews the Paris 2024 Olympic & Paralympic Games. Discover the exciting firsts and ongoing debates, from gender parity and family provisions for athletes to the inclusion of new sports like surfing and breakdancing. Learn about the sig…

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#132 How to sell more memberships this summer 6:05

4M ago6:05

6:05

Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thrive by propelling them to the centre of fans’ hearts and actions so they can become a core part of their fans’ lives. 'm your host, Lorraine Moalosi, and today we’re talking about how to sell more sea…

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#131 In conversation with Thomas Rypens - Club Brugge's approach to fan behaviour and innovation 48:34

5M ago48:34

48:34

Join host Lorraine Moalosi in an insightful conversation with Thomas Rypens, Direct-to-Consumer Director at Club Brugge. Discover how Thomas oversees fan engagement through ticketing, merchandising, and digital strategies, while leading Club Brugge's Customer Experience team. Gain valuable insights into fan behaviour and the pivotal role of innovat…

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#130 Sell out those season tickets this summer 7:20

5M ago7:20

7:20

Hello and welcome to "Sports CDP Crash Course," the podcast where we dive deep into the strategies and insights that can help sports organisations thrive by propelling them to the centre of fans’ hearts and actions so they can become a core part of their fans’ lives. 'm your host, Lorraine Moalosi, and today we’re talking about a crucial topic for …

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#129 In conversation with Fanny Almersson - Researching one of the most successful women's clubs in the Nordics 40:52

5M ago40:52

40:52

In this episode, we dive into the fascinating world of sports, business, and gender equality with Fanny Almersson, a passionate researcher and PhD student at the Stockholm School of Economics. Fanny shares her personal journey—from playing football as a young athlete to her current role studying the inner workings of successful women’s clubs in the…

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#128 How to convert social media followers into known contacts 7:07

5M ago7:07

7:07

Hello and welcome to yet another exciting episode of the “Sports CDP Crash Course”, I’m your host, Lorraine Moalosi, thank you for joining me. Whenever I interview people I usually start off with an ice-breaker so I thought that this time I would start with a joke since I am riding solo. Here goes nothing and everything, Did you hear about the foot…

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#127 - Securing Sponsorship: Your Ultimate Guide to Funding Your Sport - Karen Ramirez 9:47

6M ago9:47

9:47

In this episode, we explore sponsorship, a fundamental way to fund your sport at any level. Whether you're an elite athlete or part of a grassroots team, securing sponsorship can seem daunting. We’ll address common doubts, such as not having a sponsorship package ready, feeling not good enough, and not knowing where to start. Join Karen Ramirez as …

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#126 In conversation with Philip Nordfeldt - Maximising ticket sales and fan engagement 35:38

6M ago35:38

35:38

Join host Lorraine Moalosi on the Sports CDP Crash Course Podcast as she talks with Philip Nordfeldt, Senior Vice President of Sales at Data Talks. With over 25 years of experience in ticket sales, Philip shares his expertise on putting fans at the center of sales strategies and optimizing ticket sales for sports events. He discusses the unique cha…

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#125 The Number one mistake sports organisations make with social media 5:08

6M ago5:08

5:08

Social media is a very valuable tool for brands and sports organisations are not an exception. Sports organisations in general have been very good at leveraging social media with some of the most followed social media accounts being that of sports organisations such as clubs like Real Madrid with 138 million followers and leagues like the NBA with …

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#124 In conversation with Anja Luethi - Making a difference 33:52

6M ago33:52

33:52

From being a tennis player and captain of her tennis team at her university in the United States to managing brave new sports at Infront Sports & Media, our next guest is a highly motivated businesswoman who wants to inspire people and make a difference by being goal-driven and willing to go the extra mile to reach new heights. Having been the team…

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#123 Turning fan data into commercial success part 2 - Sports Pro Live 21:06

6M ago21:06

21:06

Welcome to part two of “Turning Your Fan Database into Revenue”! In this episode, we dive into a real-life case study featuring Mark Scanlon, the director of the League of Ireland, part of the Football Association of Ireland, who has been utilizing Data Talks’ sports customer data platform to great effect. Mark joined Stefan Lavén, CEO and founder …

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#122 The Stats Don’t Lie - Karen Ramirez 8:28

7M ago8:28

8:28

In the Data Talks Sports CDP Crash Course Podcast episode, guest host Karen Ramirez, founder of SportingSheroes, explores strategic data use in winter sports. Despite the shift to spring and summer, Karen stresses the importance of reflection and strategic planning during the off-season. Karen outlines a three-stage process: review, innovation and …

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#121 Turning Fan Data into commercial success (part 1) 6:16

7M ago6:16

6:16

When it comes to leveraging fan data for commercial success in sports, there are several common questions that organizations often ask. These include: What kind of fan data should we collect? How do we collect fan data effectively? How can we ensure the privacy and security of fan data? What strategies can we implement to increase fan engagement an…

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#120 In conversation with Ashlea Block - The importance of community in sports 18:39

7M ago18:39

18:39

In this episode of our podcast, we welcome Ashlea Block, Head of Customer and Community at PlayHQ, an Australian company offering all-in-one sports management software tailored for sports organizations and their stakeholders. Ashlea, a member of the 2022/2023 Sports Pro New Era cohort, joins host Lorraine Moalosi to discuss the vital role of commun…

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#119 - Introducing the Data Talks "4 Fundamentals of selling tickets and merchandise" course 5:24

7M ago5:24

5:24

Did you know that 71% of sports industry leaders say that increasing ticket and merchandise sales and negotiating sponsorship agreements of higher value is their very top priority? All these three key elements can be lucrative revenue sources for sports organisations when done right. As part of Data Talks’ vision of creating a sports industry that …

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#118 In conversation with Helen Ward - Building a long career in football 29:43

8M ago29:43

29:43

This week, our host, Lorraine Moalosi, sits down with Helen Ward, the all-time top goalscorer for Wales in football history, now serving as the general manager of Watford Women FC. From her debut as a striker at Watford to managing the club, Helen shares insights into her remarkable career spanning Chelsea, Arsenal, and Reading. Reflecting on her m…

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#117 Recent Key Milestones and Challenges in Women's Sports 5:50

8M ago5:50

5:50

Out of the 10,500 athletes participating in the Paris 2024 Olympic Games, 5,250 will be men and 5,250 women. These Games will be the first to reach full gender parity in number of athletes. As a reminder that empowering and uplifting women is not just reserved for International Women’s Day, today we will be highlighting key milestones that are comi…

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#116 Becoming the leader - Karen Ramirez 11:54

8M ago11:54

11:54

In this episode, Karen Ramirez, founder of Sporting Sheroes, discusses leadership in sports organizations. She emphasizes the importance of fostering a positive culture, listening to all stakeholders, and leading with authenticity and integrity. Karen offers practical advice for leaders at all levels, encouraging them to empower others, communicate…

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#115 Using the 4 fundamentals for successful sponsorship activations 6:21

8M ago6:21

6:21

There are many factors that Sports organizations should bear in mind and consider when approaching potential sponsors. Acquiring sponsors is not just about negotiating sponsorship agreements of higher value but also about activation and promotion, understanding your audience and reach, and being able to measure and evaluate the success of the partn…

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#114 Achieving Collective Visibility - Vanessa Åsell-Tsuruga: Founder and Curator of Collective Visibility 30:10

9M ago30:10

30:10

Join host Lorraine Moalosi in a new episode of Sports Crash CDP, featuring Vanessa Åsell-Tsuruga, Founder of Collective Visibility. As an Advisory Committee Member at the Indian Sport Management Association and a Digital Commission Advisor at the World Squash Federation, Vanessa’s impact on global sports is profound. A six-time marathon finisher an…

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#113 The path to entrepreneurship, vision and purpose - Deji Akande: Founder and CEO Gateway Sports and Entertainement 46:19

9M ago46:19

46:19

Welcome to our new episode, where we sit down with Deji Akande, the visionary CEO and Founder of Gateway Sports & Entertainment. As a next-generation sports marketing and entertainment agency, Gateway is at the forefront of representing world-class talent, collaborating with global brands, and supporting ambitious rights holders to craft authentic …

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#112 How to sell more merchandise using Data Talks’s 4 Fundamentals 6:37

9M ago6:37

6:37

In previous episodes, we had a re-introduction to the 4 fundamentals of selling tickets and merchandise and negotiating sponsorship agreements of higher value. Thereafter, we looked at use cases for increasing ticket sales using the 4 fundamentals, in particular, how a Swedish Hockey League club generated 2.5 million Swedish crowns in revenue in th…

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#111 Brands’ guide: 5 sports to take seriously in 2024 8:45

9M ago8:45

8:45

In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report on 2023 visibility and potential shifts in 2024 audiences. Uncover rising stars and key tournaments in golf, rugby, and cricket, along with insights into sports sponsorship trends. Explore the impact of n…

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#110 In conversation with Meskerem Tadesse Goshime 26:14

9M ago26:14

26:14

In this episode, our Lorraine Moalosi sits with Meskerem Tadesse Goshime, the Head of Women’s Football at the Confederation of African Football (CAF). Meskerem shares her inspiring journey from a young football enthusiast to a key figure in the development of women’s football in Africa. We explore the progress made, including increased acceptance, …

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#109 How top flight clubs used the 4 fundmentals to sell more tickets 6:08

10M ago6:08

6:08

Two weeks ago, we briefly touched on the 4 Fundamentals - a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. This process allows sports organisations to integrate all supporter data into one place, to increase sustained reve…

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#108 When "No" equals "Not Over" - Karen Ramirez 7:41

10M ago7:41

7:41

This week our guest host Karen Ramirez, founder of Sporting Sheroes, introduces a powerful concept: “No doesn’t mean no, it means not over.” Inspired by Kanya King, founder of the MOBO Awards, Karen explores the idea that setbacks and “no” moments in sports and life are not definitive endings but rather opportunities for new beginnings. She reflect…

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#107 Why increasing ticket sales remains a priority 6:12

10M ago6:12

6:12

Did you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sports CDP Crash with me your host Lorraine Moalosi. In today's episode, we'll be highlighting the significance of focusing on selling tickets in the sports industry. To kick things off, let's revisit t…

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#106 In conversation with Palmer Foster 41:59

10M ago41:59

41:59

Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team. Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in…

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#105 Sports trends that you will see in 2024 8:36

11M ago8:36

8:36

Last week, we discussed the sports trends you should leave in 2023. If you haven’t heard that episode yet, we encourage you to listen to it after this one. In today’s episode, we focus on the trends you will see in 2024! If you find this episode useful, leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to …

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#104 - 2023's Top 15 highlights 6:10

11M ago6:10

6:10

Today marks the last Tuesday of the year. To finish the year off with a bang, we thought we would go down memory lane and look at some of the biggest things to happen in ticketing, merchandising, sponsorship, social media and overall business performance. There was so much to talk about but so little time so we whittled down to only 15 highlights. …

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#103 The sponsor - athlete relationship - Karen Ramirez 9:50

11M ago9:50

9:50

Ever heard of the Five-A-side Approach to Athlete/Sponsorship relationships? In this episode, Karen Ramirez, the founder of Sporting Sheroes, talks about the relationship between athletes and sponsors. She shares five straightforward tips for both athletes and sponsors to ensure a smooth and successful partnership. Karen emphasizes the importance o…

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#102 Rajesh D'Souza - How AI is transforming the sports industry 25:23

11M ago25:23

25:23

In this episode, we dive into the dynamic intersection of sports, AI, and data with Rajesh Dusouza, the Business Development Director at Data Sports Group. With over 20 years of experience in the sports industry, Rajesh shares insights into the transformative role of AI and data technologies, shedding light on their impact on player development, fa…

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#101 Sports trends that need to stay in 2023 5:50

12M ago5:50

5:50

We are officially in the last month of 2023. In anticipation of a new season, 2024, today on the podcast, we will be focusing on Sports Trends to leave in 2023. Every year, new practices, technologies and so on are introduced. While some are here to stay because they provide sports organisations and the communities they operate in a lot of value, o…

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#100 Milestone celebration with Lorraine Moalosi 55:22

12M ago55:22

55:22

Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but spotlight is on a remarkable individual who’s been the heartbeat of our podcast journey—Lorraine Moalosi. Lorrain…

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