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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
 
In these changing times, you know your business needs a fresh approach to its strategy. Dina Goebel shares 40 years of business design experiences and tips on how to future-proof your business for long-term success. She shares up-front experiences on what works, and doesn't work, rather than just dwelling on theories. Visit her website: diaryofabusinessdesigner.com to download resources and ask questions.
 
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Wouldn’t it be amazing if your clients actually got the warm and fuzzies from the gifts you give them? Strategic gifting can lead to increased referrals, longer retention, and an elevated client experience. Everyone loves to be surprised and delighted by an unexpected and personalized gift. A gifting system make this relationship building exercise …
 
Yes, citations still matter but not in the same way that they used to. There was a time when using services like Yext or BrightLocal to blast out your local business information to dozens, if not hundreds, of niche business directories was a popular thing to do. Today, things have changed quite a bit. We're finding that the sheer number of citation…
 
In this month’s minisode Kaleena and Omari take a listen to past episodes featuring Richard Ting and Marcia Lausen. To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!โดย Design Observer
 
For too long, the Black family home has been left out of the story of America—a missing character. Authors Jeanine Hays and Bryan Mason felt it was time to write that story. The result is a book that celebrates the beauty, culture and creativity that’s always been present, but too often ignored. In this episode we learn: - home is more than a place…
 
One thing I've realized is that when you're offering something good, there are essentially infinity clients. This is especially true when you're doing something significantly different and better than what the mainstream approach has to offer. So, I'm happy to share the details of one of our Solution First packages because there are so few agencies…
 
In working together for 15 years, Kimberley and Cheryl have developed a deep and lasting bond. In this special episode, Business of Design® Advocate in Chief, Kimberley shares what she sees as 15 (there are many more) of Cheryl’s most significant superpowers, things she’s learned from Cheryl. Enjoy!WE'RE CELEBRATING 300 EPISODES!In celebration of t…
 
Web designers are losing money on unreasonably restrictive niches. Discover how to find profitable web design niches. Web designers get more clients at higher prices by focusing on serving a specific niche. Picking a niche makes it easier to get leads and stand out from all the garden-variety web designers. The problem is some web designers are lea…
 
Marcia Lausen is Director of the UIC School of Design and founder of the Chicago office of Studio/lab. To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!โดย Design Observer
 
Sierra Collins recently returned from High Point Market where she met with our first BOD™ BOSS Group and introduced them to one of her favorite tools for achieving more in less time with fewer distractions. This tool allows individuals to merge their personal and professional lives into one, in order to live every day with greater intentionality. I…
 
We all read about great ideas that never get traction. Sadly, many individuals, start-ups and corporates have expensive lessons however in some cases, you can work your way out of the sunk cost problem by converting your approach into ‘discovery-led strategy’ forward. Key takeaways The trap of significant losses can be reduced with some methodical …
 
Everything about web design is constantly changing… except the web agency business model. There is a new model for web agencies that generates far more leads and is at least 3x more profitable. The few that have adopted this shift in web design are crushing it. Everyone else is really struggling right now. The old pattern used to be to get clients …
 
Connecting with like-minded design professionals at industry events is a great way to build a support network as well as elevate your business by building relationships with the luxury brands and services that help make these events possible. Marla Baker is a recognized Design Community Advocate who works to connect designer with the brands, events…
 
Measuring impact or impact evaluation is a complicated and frail science. Having worked several years in healthcare, a lesson learned is to bring impact measures far closer and into your realm of control. In this way you save, time, budget and resources building your own evidence for impact, rather than chasing measures that are far from reach. Key…
 
Most web designers try to get leads in the hardest way possible. Why do we do that to ourselves? There are only two ways I know of to get leads for web design and digital marketing. In just a minute, you'll see how you can actually do both of these things as long as you do them in the right order. Unfortunately, most people go about it backward and…
 
Richard Ting is the Vice President of Design for Revenue at Twitter. To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!โดย Design Observer
 
Trying out a new tradesperson can be stressful. Multiply that by a factor of ten when the new trade is a general contractor. In this episode, Kimberley talks to her newest A team contractor, Ryan Rodrigues, about how to create a more efficient process as partners.In this episode we learn:- make the big decisions, don’t ask your client to- bring you…
 
To SWOT or not - that is the question. Some consider it out dated and over simplified, I like to use a modernised quantitative version to inform my business strategies and plans. Listen on to learn how a SWOT can improve your business model and plans. What is a SWOT: SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework u…
 
When I learned the difference between lead generation and closing sales, it changed everything for our web design agency. In the beginning, I didn't distinguish between lead generation and closing sales. It was all bundled together into one big ball, and landing new clients felt like luck. It was unpredictable and very difficult to reproduce on a c…
 
No job is a simple job, and some days are tougher than others. Listen in as BOD™ Advocate in Chief, Kimberley Seldon, meets with her A team to solve some job site challenges in real time. In this episode we learn:- always tackle the toughest job first (eat the frog)- ask your trades to be present when you tell clients about any big setback on a pro…
 
Offering “websites to business owners” doesn't get you leads anymore. Here's the fix with a template and some examples. Presenting your web design business as a one-stop shop or a buffet of technical services is clearly not how you find web design clients anymore. It's virtually impossible to reach beyond word-of-mouth referrals, even if you have y…
 
Kaleena Sales and Omari Souza discuss past episodes featuring Perrin Drumm, and Annie Atkins. To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!โดย Design Observer
 
Design has an obligation to be responsive to the challenges facing the world: aging in place, environmental sustainability, inclusion, urbanization, health, and wellbeing. In this episode, we’ll hear how we can impact the choices our clients make and why that’s more important than ever. In this episode we learn:- the goal is to design for compact s…
 
Want to streamline your business efforts and grow faster at the same time? Then focus your business design on your key customer target straight away. Be bold, slice off the others … here are my examples where multiple customer segments nearly sunk these businesses. Key takeaways You can read all about segmentation and how to focus on specific custo…
 
Have you ever noticed how there seem to be three broad categories of clients for web design? There are the low-budget ($500 or less) do-it-yourself people. They are served with platforms like Wix. There are also established businesses that can afford to pay $30,000 or more with high-end marketing agencies. That leaves a rather broad middle. It seem…
 
Prop styling is an art unto itself, as every design professional knows. Getting the setting right and offering an authentic glimpse into the client’s home is the best way to create photos that appeal to your new and ideal clients. In this episode we learn: - to learn the skill, assist a stylist who has experience- designing and styling are two diff…
 
I have observed how business advisors have both enhanced and destroyed several business models, especially during the scaleup phase. If you are an entrepreneur or small business CEO, take heed .. there are lessons learned on building a solid business advisory network to help grow your business. Key takeaways Why business advisors A business advisor…
 
It took years for me to uncover two forehead-slapping realizations that were costing me thousands of dollars on every project. Seriously, this is the difference between landing a $1,500 project and a $35,000 client. Sourceโดย Lee Blue
 
Annie Atkins is a graphic props designer for film and television. To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!โดย Design Observer
 
Let’s face it. Life happens. When it does, mustering the courage to go forward, one baby step at a time, walking directly into the center of the storm may be the fastest way to get you safely to the other side. Today’s guest, textile designer, Sarah Von Dreele, has her own survivor story to tell, complete with a very happy ending. In this episode w…
 
The three horizons framework has remained an enduring means to inform business strategy and build long term sustainability. In this episode I share my experiences where I used the three horizons to create business growth, identify innovation and pivot organisations. How have you used this framework? Key takeaways What is 3 horizons The three horizo…
 
I talk a lot about how to find leads for web design, especially high-ticket, recurring revenue clients. Once you get a steady flow of leads coming in, the next step is to figure out when to hire your first employee. A few weeks ago, I started working with Christopher, who has landed over $64,000 of new business in the last few weeks. So, naturally,…
 
Business of Design® member, Christian Warren, is an interior designer living in Los Angeles, with a business that is currently serving clients exclusively in Memphis Tennessee. What? Christian started her interior design business in 2018 while living in Memphis, and when life took some unexpected turns, she found herself in Los Angeles, California.…
 
Have you ever wondered what customer journeys maps are? For me, they are how person moves from one step to the next for some goal or outcome to be achieved .. this can be within a business or product cycle, or in a lifecycle. In this episode I describe how one customer journey map created a new $70m revenue business within 18 months. Key takeaways …
 
Perrin Drumm is a writer, editor, and head of publishing at A24. To hear more from our archive, find The Design of Business | The Business of Design on Apple podcasts, or your favorite podcast app!โดย Design Observer
 
It’s time to re-write your bio if you are not getting the exact clients and projects you want. By focusing on the 4 Ps—positioning, press, paid speaking, and partnerships—you can transform your brand. In this episode we learn: - narrow your focus to target the right clients- create strong positioning- back up positioning with press - consistency is…
 
Have you ever started a new job and went to listen to someone’s pride product or sat in on a management meeting and thought .. oh no this is a nightmare, its cringeworthy, fallen behind and just terrible! Yet everyone else is nodding like its the emperor’s new clothes, that everything is fine and alright because the boss has deemed it so, or its al…
 
Following the Business of Design® 15 Step Project Management Strategy takes the guesswork out of project management and allows you to deliver on time, on budget results, every time. The BOD™ 15 are a series of client-facing protocols, but behind the scenes there is a lot more to consider to run your business. These are your team-facing procedures. …
 
Do passion projects spiral out of control in your organisation using valuable resources and budgets? How do you maintain enthusiasm for all new ideas and then quickly decide where to proceed? In this episode I describe how I turned the lean canvas into an idea canvas, so every idea is reviewed by the intrapreneur. Key takeaways Do passion projects …
 
Yes, it is possible to consistently protect your margins. Getting clear about which vendors and suppliers help you do that is critical for every design professional who intends to sustain the business and be profitable.In this episode we learn:- stop chasing tiny discounts—your time is valuable so pause to consider the profit first- be transparent …
 
Key takeaways How many times have you seen great ideas in corporate businesses kickstart, then flounder and then sink and toss $-millions away? This is an example how I used Business Design to review one of these great ideas so well-informed decisions could be made on next steps … was I in time, or was I too late? This project was to white label th…
 
The Design of Business | The Business of Design is taking a mid season hiatus, but new episodes will be dropping in September. In the meantime, we wanted to highlight a podcast we've been listening to: Optimistic Design. Beth Kolko is a humanities-turned-engineering academic turned entrepreneur turned venture capitalist who has worked at the forefr…
 
When members of our community get together to share experience and expertise, we all gain. In this episode, BOD™ Member Dane Austin, takes over the mic and talks with fellow design professional, Sashya Thind, about how when your process is structured, it allows the creativity to flow.In this episode, you will learn:- If the process is structured, t…
 
Episode 3: Key takeaways Are you always thinking of business ideas, naturally entrepreneurial and see opportunities everywhere? I do - Some I begin to gradually explore deeper, others I trash out quickly. How do I do that back of the envelop thinking helps me weed out feasible, viable and desirable concepts from bad personal investments? Each time …
 
BOD™ BOSS member, Helen Austen launched her first business as a professional organizer, and it wasn’t long before happy clients started asking her to decorate and renovate for them. Today, she’s managing two businesses, and working to transition her organizing firm into a robust and profitable design firm—all while accelerating that growth with a B…
 
Business design is: a new business discipline that has taken design methodologies and blended those skills with strategic and commercial business skills. In Australia the term is not ever used, in other countries such as US and in parts of Europe jobs for Business Design is far more common. My description of Business Design is: We use customer-cent…
 
The Design of Business | The Business of Design is taking a mid season hiatus, but new episodes will be dropping in September. In the meantime, we wanted to share a different show from Design Observer, The Futures Archive. The season finale of its second season will drop this coming Thursday, August 18th. The Futures Archive is a podcast that looks…
 
Decisions, decisions, decisions. Some days, it seems all we do is make decisions. Even choices with relatively small consequences can weigh heavy on the mind of the hard-working interior design professional. In this episode, we’ll look at the science behind decision making and get some expert advice on how to arrive at a sane choice in a timely fas…
 
Episode notes: “My core is connecting business innovation and growth strategies. Working with CEOs and executive teams, my experience spans guiding start-ups through to complex mature organisations and those aiming for social impact. It’s time to share the 40 lessons over 40 years of business pivots and opportunities launched.” Dina Goebel, August …
 
Diary of a Business Designer Your business needs a strategy and a great business plan to grow revenue or pivot for competitive advantage. For startups to corporate managers, this weekly podcast is about lessons learned in business model design. Sharing strategy lessons learned over 40 years Talking about business model design Experience launching s…
 
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