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Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for. Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients. I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been ...
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Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, one host, is a Gallup Cert ...
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Running a private practice doesn’t just mean showing up for sessions — it means juggling scheduling, notes, billing, phone calls, website updates, documentation, and more. The truth is: most therapists are doing the jobs of five people without realizing it. And without the right tools, everything feels harder than it needs to be. In this episode, A…
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Choosing whether to accept insurance, operate as a private-pay therapist, or pursue a hybrid model is one of the most important decisions a private practice owner will ever make. And it’s a decision that often comes with pressure, mixed opinions, and a lot of anxiety — especially for new therapists. In this episode, Amber breaks down the realities …
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Even the most experienced therapists struggle with doubt — especially when they’re building, growing, or evolving their private practice. In this episode, Amber gets honest about imposter syndrome: why it shows up, what it’s really trying to protect, and how private practice owners can move through it without getting stuck in fear, comparison, or p…
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Two therapists can start their private practices with the same training, same niche, and same goals — yet their paths unfold completely differently. One thrives and builds a sustainable business, while the other struggles to keep their head above water. In this episode, Amber explores what truly separates therapists who thrive from those who simply…
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Even the most seasoned therapists can find themselves on autopilot — sessions flow smoothly, notes get done, clients seem content. But truly excellent therapy requires more than competence. It requires curiosity, presence, and a willingness to adapt moment by moment. In this episode, Amber shares a story that reshaped how she thinks about quality c…
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At some point, every therapist reaches a crossroads — the calendar is full, the caseload is steady, and yet… something feels stuck. In this episode, Amber explores what it really means to expand your impact as a therapist without adding more sessions to your week. Continuing with the “E” in her UNLOCKED Framework — Expand Your Impact — Amber walks …
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In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring syst…
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Burnout doesn’t always look like total exhaustion. For many therapists, it sneaks in quietly — through back-to-back sessions, skipped lunches, endless documentation, and that slow drain of compassion fatigue. In this episode, Amber unpacks what burnout really looks like for private practice owners and how to rebuild your business in a way that prot…
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Marketing doesn’t come naturally to most therapists — and honestly, it’s not supposed to. Therapists are trained to listen, attune, and build trust, not to “pitch” themselves. But as Amber explains in this episode, connecting with your community is what helps the right clients find you — and it doesn’t have to feel awkward or inauthentic. In this e…
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Money is one of the biggest sources of stress in private practice—not because therapists don’t earn enough, but because most were never taught what to do with the income once it arrives. Between inconsistent paychecks, surprise expenses, and tax-season anxiety, even experienced clinicians can feel like their finances are running the show. In this e…
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Talking about money in private practice can feel overwhelming, confusing, and maybe even a little uncomfortable. But deciding what to charge your clients doesn’t have to be a guessing game. In this episode of Private Practice Unlocked, we’re stepping into the O of the UNLOCKED Framework: Optimize Your Income. And in Part 1, we’re focusing on how to…
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In this episode, we dive into a lively showdown between two powerful strategies for nurturing relationships: email marketing vs. online communities. You'll hear us engage in a playful showdown, where we throw down our best arguments for why our preferred method is the ultimate way to nurture relationships. As we explore the virtues of each approach…
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You dreamed of owning your own practice: making a difference, setting your own schedule, and building something that actually supports your life. But what you didn’t dream of were the late nights catching up on notes, chasing paperwork, or wondering if a client payment slipped through the cracks. In this episode of Private Practice Unlocked, we’re …
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What You Actually Need to Launch a Private Practice (And What You Don’t) You’ve probably seen the endless checklists floating around online about what it takes to start a private practice. One post says you need a polished website, another insists you must have the perfect logo, and before long you feel like you’re drowning in tasks that don’t actu…
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In this episode, we dive into a hot topic that many speakers, trainers, and coaches grapple with: Should you put prices on your website? Of course, there are many pros and cons of displaying prices, so we unpack various strategies that can help you make the best decision for your business. Whether you're leaning towards transparency or prefer to ke…
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Most new therapists focus on the “how” of private practice—how to get clients, how to get paid, how to set everything up. But the question that often gets overlooked (and later causes the most regret) is why you’re building your business in the first place. In this episode of Private Practice Unlocked, Amber walks you through the importance of clar…
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Grad school taught you how to be a therapist—but not how to run a therapy business. If you’ve ever felt overwhelmed by all the things no one warned you about in private practice, you’re not alone. In this episode, Amber is sharing 10 things she wishes she had known when she started her practice—from setting your rates and managing boundaries to mar…
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Ever feel like everyone else got the secret manual on how to run a private practice—and you’re still winging it? You’re not alone. In this episode, Amber walks you through the UNLOCKED Framework—the 8-phase roadmap she created to help therapists start, grow, and thrive in private practice without the guesswork. This episode will explore what each l…
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You dreamed of owning your own practice: making a difference, setting your own schedule, and building something that actually supports your life. But what you didn’t dream of were the paperwork, insurance headaches, and late-night Google rabbit holes about taxes and EHRs. In this very first episode of Private Practice Unlocked, Amber shares the rea…
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Private Practice Unlocked is the podcast for therapists who dreamed of making a difference, setting their own schedule, and building a life they love—only to realize grad school never covered the business side of private practice. I’m Amber Moyo, licensed therapist, clinical supervisor, and business owner. I created this show to pull back the curta…
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If there's one question I get from almost every coach I coach, it's this: how do I know what to charge? That's why we've dedicated this episode to a topic that resonates with so many of us in the coaching, training, and speaking industries: Pricing Your Services. In this episode, we explore various pricing strategies and how they can impact your bu…
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In this episode, we tackle the often-taboo topic of…money. Specifically, money blocks – those pesky limiting beliefs that can hold us back in business. We share our personal experiences with money narratives that shaped our views on wealth and success. From feeling guilty about charging for work we love, to the fear of being perceived as "slimy" wh…
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As entrepreneurs, we often find ourselves in tShohe dual role of both boss and employee, and it can be challenging to navigate that dynamic. In our last episode, Lisa & I talked about being a bad boss to ourselves, so this time we're flipping the script. We start by remembering how, as our own boss, we have the unique opportunity to create our idea…
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In today's episode, we dive into the juicy topic of being a "bad boss" to ourselves as entrepreneurs. Isn't it funny how some of the very behaviors that made us decide to stop working for a bad boss, are often some of the same behaviors we do to ourselves. Things like overworking, neglecting self-care, not setting boundaries, working unreasonable h…
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In today's episode, we dive deep into a topic that many coaches struggle with: finding clients. If prospecting makes you want to run and hide…don't worry. We've got you! Listen in as we share some strategies that have worked for us, so you can make them work for you. Plus, we sprinkle in some creative ideas on how to make yourself visible and appro…
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In this episode, Lisa and Brea explore the phenomenon of low ticket offers and how they can be a game-changer for your business. While high ticket items often steal the spotlight, we believe that low ticket offers have their own unique magic that can help you build relationships and grow your business. Plus, we have a special invitation for you! Ma…
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Lumpy cash flow. Unpredictable income. Feast or famine. If you own your own coaching business, you've probably ridden the revenue rollercoaster a time or two. Scary for some, and exciting for others. Either way, this episode is for you! Join us as we explore strategies to smooth out the lumps and create stability in your cash flow, OR learn how to …
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What do math dreaming, crowdfunding, and Sunday night heart palpitations all have in common? You'll have to tune in to find out! 😀 Join us for some real talk about the common fears and hesitations many aspiring coaches face when starting their business, like feeling unprepared or overwhelmed by the need for a perfect plan. But fear not! You'll be e…
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Selling to corporate clients can be exciting, and sometimes daunting. And everyone wants to know…what's the secret sauce? From the thrill of landing big contracts to the unexpected surprises that come with corporate red tape, we cover it all. You'll hear about the challenges of finding the right decision-makers, the complexities of procurement proc…
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Thinking about offering group coaching programs? This episode is for you! We explore the many benefits it offers – for those being coached and also for coaches themselves. Things like opportunities for support and feedback, profitability and scalability, and developing deep, lasting friendships. We also share a few different program structures we'v…
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Ever wish you knew what all the best business builders had in common? What talents contributed to their success? Well, that's exactly what the BP10 is all about! If you want to build a successful coaching business, you need to tune in! We kick things off by explaining what BP10 stands for (Builder Profile 10) and how it identifies the top talents t…
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This episode explores why having a clear and distinct signature offer is crucial for your coaching practice. Whether you're an internal coach or running your own independent gig, clarity is key! Having a clear and distinct offering can make all the difference in attracting the right clients and maximizing your impact. That's why we discuss the impo…
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In today's episode, we dive into building your personal brand as a coach. You'll hear about "Connected Kelly," a coach who initially felt pressured to conform to an analytical persona in her big tech job, only to discover that her true strength—Connectedness—was what truly set her apart. You'll learn how she transformed her approach, leading to a m…
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Every coach grapples with today's topic: Should you avoid bias while coaching? We kick things off by acknowledging that the answer isn't as straightforward as it seems. While many might instinctively say "yes," we explore the nuances of bias and how it can actually play a positive role in coaching. Whether you're an independent coach or working wit…
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In today's episode, we dive into the essential, yet often overlooked, concept of "working on your business" versus "working in your business." We share our personal experiences and insights on how taking intentional time to strategize can transform your entrepreneurial journey. If you've ever felt like you're just spinning your wheels, constantly r…
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Goal setting. Does setting and getting goals light you up and get you groovin? Or maybe you're not a big fan. Either way, this episode focuses on how to set yourself up for success – by using your Strengths, of course! We believe that when you approach goal setting through the lens of your individual talents, it not only makes the process more enjo…
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Did you know that frustration and burnout your talents can be 'hangry'. In today's episode, we dive into the delightful concept of nurturing your nature! Life can be tough, and we all know that adulting isn't just a walk in the park. So, why not focus on what makes you shine? We discuss the importance of not just using your strengths, but actively …
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Maybe you're a planner like Lisa, whose calendar resembles a game of 'time Tetris', more spontaneous like Brea, who's a little more free-flowing, or somewhere in between. No matter how you do it, taking time to prioritize your well-being is essential. In this episode, you'll hear us discuss the importance of setting boundaries and making intentiona…
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People are always asking us, "Will my CliftonStrengths change?" and "Should I retake the assessment?" Since these questions are really two sides of the same coin, the short answer to both is the same: probably not. For the longer answer, be sure to listen in as we explore if/when to retake, and how to get the most from your CliftonStrengths results…
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We hear it all 👏🏻 the 👏🏽time 👏🏿: "Are strengths nature or nurture?" In today's episode, we weigh in with their opinions on whether our strengths and talents are hardwired into our DNA or shaped by our environment and experiences. And, spoiler alert…we don't always agree. 🫣 Listen in as we explore how nature and nurture play a foundational role in w…
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Throughout our lives, many of us have been told we could become anything we want. Unfortunately, without understanding our natural talents and motivations, this belief can set us up to pursue goals that may not align with our true selves and capabilities. That's why we look to our talents: to understand our true desires, and align our aspirations w…
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Using Strengths to Believe in Yourself From time to time, everyone struggles to believe in themselves. Especially when faced with challenges and changes in their lives. Too often, this doubt can lead to feelings of inadequacy, and hold us back from the growth we desire. That's why we look to our talents: to identify and question limiting beliefs, s…
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We all know how good it is to feel valued at work… but, as a manager, is it worth the time and expense? And how can we ensure that our recognition resonates? In today's episode, we dive into the powerful world of appreciation and recognition! We chat about how everyone loves to be recognized, but not everyone enjoys the spotlight in the same way. Y…
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In today's episode, we dive deep into the concept of flow, that magical state where time disappears and creativity flows effortlessly. We share our personal experiences with flow—what it looks like for us, and the unique ways we prepare for those moments. You'll hear us discuss the importance of creating space in your life, whether that means block…
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Whether on a trip to Vegas, family reunion, or navigating the mountain's edge, our strengths are there every step of the way. The question is, are they guiding, protecting, and supporting you? Or are they getting in the way, causing conflict and confusion? In today's episode, we dive into the fascinating world of applying our strengths beyond the w…
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"Where did the time go?" "If only I had more time!" If you're looking for productivity hacks or time management tips – this episode is for you. We've all been there. We believe time is our most valuable resource. Unfortunately, this often leads to overwhelm and guilt when our expectations don't match reality. We don't accomplish as much as we thoug…
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You're So Good At That Receiving compliments is difficult for most of us. But what if I told you compliments could be clues to your greatest talents? Areas where you see natural glimpses of excellence are actually your greatest areas of potential. So, the next time you hear someone say, "You're so good at that!" or "You're a rock star!", stand a li…
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"They" say we spend over 30% of our life at work. For some of us over-achieving, work-a-holics burning the candle at both ends, that percentage is likely even higher. If we're spending over a third of our lives working, shouldn't we love what we do? We think so. That's why in this episode we talk about another one of the "5 Clues to Talent": Satisf…
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Have you ever had someone say, "Wow! How did you do that?" or "You make that look so easy!" and think, 'What? Like it's hard?' (I see you, Elle Woods!) Or maybe you've recognized how others seem to be able to pick up or breeze through certain tasks with an effortlessness or ease you only dream of. It's all a clue to talent! In this episode, we talk…
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