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It’s like playing a round of golf with some of the most interesting innovators, entrepreneurs, and listening to the stories behind their success. Hi, I’m Paul Liberatore, and I love talking to entrepreneurs and the stories behind their band. I find it intriguing when people are vulnerable and honest about their struggles and success. I invite you to join me as I explore other people’s stories. We will celebrate, above all, the challenges and setbacks that ultimately lead to some of the bigge ...
 
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show series
 
We made it to Episode 62 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Bo Longo , the CEO of the DIVOT BOARD GOLF training aid. The Divot Board is one of the best golf training aids on the market, and provides instant feedback while you are hitting the golf ball. The only step you need to take is to look b…
 
We made it to Episode 61 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Gabe Aluisy , a fellow YouTuber who shares his story how he went from 0 -24,000 subs in a year and a half on YouTube and his story behind his channel Lets Play Thru. Support the show (https://www.patreon.com/golfersauthority)…
 
We made it to Episode 60 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Sam Gleason, the CEO of GREENSIDE GOLF carts. If you haven’t heard of Greenside Golf yet, I’m not surprised! I can tell you it won’t be long until you do though. This up-and-coming company was founded by golfers, for golfers. Even more…
 
We made it to Episode 59 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Enda McLaughlin, the CEO of P2 GRIPS & TRIDENT ALIGN rain gear. Ireland has brought you some of the best golfers, some of the best links courses and now the most innovative putter grip and adjustable ball marker to reach the market! P2…
 
We made it to Episode 58 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Bryan Finnerty, the CEO of GALWAY BAY rain gear. When Galway Bay says waterproof, they mean it. All Galway Bay jackets and pants are made from their proprietary fabric, Galway Bay Hydro-Flex 32. This breakthrough material is a three-la…
 
We made it to Episode 57 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Jesper Thuen the GM for North America of ECCO Golf Shoes. Jesper, a former touring professional, has been with Ecco Golf since 2002. Previously, he held the position of Global Marketing Manager for more than a decade before his move to…
 
We made it to Episode 56 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Randy Peitsch the COO of PGA Tour Superstore. With Randy Peitsch at the help, at PGA Tour Superstore they inspire people to play their best, and grow the game. They have the knowledge, passion, depth of assortment and experience to ins…
 
We made it to Episode 55 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Robert and Will Brunner the Founders of Devereux (DVRX) apparel. West Texas is known for one thing: oil... not fashion... Needless to say, growing up in a small Texas town, fashion was hard to come by and the options were bland. Despit…
 
We made it to Episode 54 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Mark Wilson and Joel Luyt the Co-Founders of Greenwood Putters. It started with an unexpected discovery in a garage. Joel found an old wooden head putter which he and his business partner, Mark, felt had the potential to add a new vigo…
 
We made it to Episode 53 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend RJB the Great Grandson of BOBBY JONES and the CEO of Generation Next Project . Robert Jones Black – great grandson of Bobby Jones, businessman and entrepreneur – today launched the Generation Next Project, a foundation dedicated to inve…
 
We made it to Episode 52 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Chris McGinley, CEO of Swing Align. Chris McGinley is a true legend in the golf industry. He was the VP of Marketing for Acushnet, VP of Product for Honma, Founder and CEO of Strand Sports (Swing Align) and the CEO of V1 Sports. Such an…
 
We made it to Episode 51 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Bryan Finnerty, CEO of V1 Sports. Bryan Finnerty started in a completely different career path as he earned Detroit sports legend status as the longtime goalkeeper for the Detroit Rockers of the MISL. Following his soccer career, he app…
 
We made it to Episode 50 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Teleri Hughes, of Teleri Athletics. As a collegiate golfer at the University of Tennessee, Teleri had the incredible opportunity to work with young aspiring girl golfers at clinics and events with the team, travel for tournaments natio…
 
We made it to Episode 49 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Jon Sinclair from TPT Golf Shafts. TPT shafts change the rules. They’re made with Continuous Fiber, an automated manufacturing process that makes our shafts incredibly precise. Jon Sinclair is one of the most sought-after experts in ca…
 
We made it to Episode 48 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Zach Vanderveldt from Rain or Shine Golf Rain or Shine Golf Founder, Shawn Foley (Zach’s business partner) spent countless hours chipping golf balls around the house and building mini-golf courses to improve his short game during the c…
 
We made it to Episode 47 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Andrew Redvanly from Redvanly Golf Apparel. REDVANLY is a modern-day tale of two young guys’ bootstrap grind, family and friends hustle to build a brand and New Age family business that had more than relevancy. It was born from heart, …
 
We made it to Episode 46 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Gavin Dear the Chief Commercial Officer for Shot Scope. Shot Scope offer a wide range of golf GPS devices which help golfers lower scores, handicaps and enjoy the game. Choose from their range of Golf GPS Watches or Golf Rangefinders to…
 
We made it to Episode 45 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Jon Mason the founder of Swing Juice. In an era of divisiveness and polarity, SwingJuice has remained rooted in its values and ideals. Community, inclusivity, creativity, and a come-as-you-are mentality continue to be the corner posts o…
 
We made it to Episode 44 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Kevin Belzer from Fringe Golf. Golf headcovers have become a way to represent your favorite brands or make your golf bag a personal reflection of yourself. Fringe Golf is creating bold headcover designs for golfers looking to add more …
 
We made it to Episode 43 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Ryan D'Arcy from X-Golf. XGOLF was founded in 2005, and since then over 3,000 systems have been sold worldwide, providing golf enthusiasts with a unique experience that emphasizes innovation. Industry firsts such as the variable lie st…
 
We made it to Episode 42 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friends Deborah and Erica Bennett the Co-Founders of Orca Golf Bags. At Orca they design and build stylish, functional, modern golf bags with only the highest quality craftsmanship and pinpoint attention to detail. We create golf bags designed…
 
We made it to Episode 41 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend Tim Markison the Founder and CEO of Athalonz Golf Shoes. Trusted by the top Long Ball Hitters in the World (their advocates include: Justin James, Ryan Steenberg, Will Hogue, Kyle Berkshire, Justin Moose, and Ryan Reisbeck to just name …
 
We made it to Episode 40 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend John Mazzanoble the President of JumboMax Grips. They are Bryson Dechambeau go to golf grips to crush the ball down the fairway, and its no doubt that JumboMax Grips are taking the golfing world by storm. As shocking as it might be to h…
 
We made it to Episode 39 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friends Scott Kovesdy and Eric Fox, the Founders of Desert Fox Golf. The Phone Caddy from Desert Fox Golf is a great idea that delivers on everything the new age of golf is asking for. Players continue to take more and more devices to the course an…
 
We made it to Episode 38 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Tom Cox, the Founder and CEO of Golfballs.com. In 1995, an idea and hobby became the first e-commerce business in Louisiana. Since that time, the company has transitioned over the years into one of the leading golf Internet retailers on the …
 
We made it to Episode 37 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Dickie Walsh, the founder and CEO of Cutter Golf. The Cutter wedge by Cutter Golf performs as advertised in two distinct ways. It is draw bias and will help right-handed players keep their ball from traveling too far right. The Cutter wedge …
 
We made it to Episode 36 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Tom Romano the General Manager of Galvin Green in North America. Galvin Green is a pure golf brand specialising in the design and supply of high-performance clothing to golfers in more than 20 countries worldwide. Designed by golfers for gol…
 
We made it to Episode 35 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Sal Sayed the founder and CEO of Arccos. Arccos Caddie is golf’s first Artificial Intelligence platform. The award-winning Arccos Caddie app seamlessly syncs with Arccos Caddie sensors to provide golfers with Automatic Shot Tracking, Smart D…
 
We made it to Episode 34 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Jay Turner the founder and CEO of Redbird Avian Golf Clubs. Investing your time and money in getting a properly fit set of irons can enable you to play better golf but may have some hidden financial benefits as well. A well-built, well-fit s…
 
We made it to Episode 33 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friends Stephane Yelle and Chaz Donati of Alignment Pro Training Aid. Players that use alignment rods to help them train their full swing can receive more benefit from the flexible nature of the Alignment Pro. Additionally, thanks to the fully cust…
 
We made it to Episode 32 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Shawn McConnon, the Founder and CEO of Upglove. UpGlove got started by solving a simple problem with golf gloves. Shawn, got sick of paying $20 for a decent golf glove. This was if he thought about buying before he played and if he forgot th…
 
We made it to Episode 31 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Evan Schiller, the world-famous golf course photographer. Evan has photographed over 600 championship courses and has left his own distinctive mark on some of the most recognized tracks around the world. Evan’s work has been published in cou…
 
We made it to Episode 30 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Dan Erdman, the Founder and CEO of Uther Golf. Founded in 2016, Uther (pronounced other) forever changed the way golfers think about their towels. The company’s founders saw that customizing golf bags proved next to impossible. They were loo…
 
We made it to Episode 29 of the Behind the Golf Brand Podcast. In this week's episode, I interview my good friend David Blake aka "Blakey" from Golf Rules & Questions. Coming to us from the land down under is my good friend Blakey, also known as Mr. Golf Rules. As a member of Golf Australia, kinda like the USGA, Blakey has taken the internet by sto…
 
We made it to Episode 28 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Mike Napoleon, the Co-Founder of SuperSpeed Golf. All golfers physically capable of swinging a club should be doing exercises that enable them to hit the golf ball as far as possible. As long as you are a golfer that can physically complete …
 
We made it to Episode 27 of the Behind the Golf Brand Podcast. In this week's episode, I interview my friend Terry Koehler, the Chairman and Director of Innovation of Edison Wedges. For over 30 years, Terry has focused his design energies on the needs of recreational golfers, NOT tour professionals. If you were fortunate enough to play wedges or ir…
 
We made it to Episode 26 of the Behind the Golf Brand Podcast. In this week's episode I interview my friend Ed Byman, the Founder and CEO of Global Value Commerce. Ed's popular websites include GlobalGolf.com, GlobalGolf.ca, 3balls.com and upscale lifestyle retailer FairwayStyles.com. Ed Byman is by far one of the smartest men I know, and has total…
 
We made it to Episode 25 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend JoJo Regan from Manors Golf. Manors Golf Apparel is here to stay, there’s no doubt about it. The company has found a way to bring cool back into a sport that’s remained largely stuffy and unchange…
 
We made it to Episode 24 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Chris Rusin from Wilson Golf. Wilson might not get as much attention in the golf world these days as other manufacturers, but when it comes to creating irons and golf balls this is a company that …
 
We made it to Episode 23 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Zak Kozuchowski from Rooted Solutions. Zak's is a Detroit kid, who earned international recognition for the growth he achieved while Editor-in-Chief of GolfWRX.com. As in he was employee #2 at Gol…
 
We made it to Episode 22 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my friend Devin Barker from Mission Belts. If you are truly happy with your current golf belt, then I would not attest Mission Belts will create a drastic change in your comfort or performance. However, if …
 
We made it to Episode 21 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Luke Davis, the Founder of Lie and Loft. Home is where the heart is. Yeah, I know, it’s cliché but it’s true. For golfers, we often feel most at home when we’re out on the links chasing white…
 
We made it to Episode 20 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Tom Hunsucker , the Co-Founder of Nexbelt. Fit and fashion are highly subjective. Many players will differ in what they like to look at and how things feel around their body. If you are a gol…
 
We made it to Episode 19 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Jeff Pelizzaro , the Co-Founder of 18 Strong. One of the most distinguished golf fitness professionals in the world, and host of the 18 Strong podcast (over 300 episodes), Jeff Pelizzaro is n…
 
We made it to Episode 18 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Todd Bishop, the Co-Founder of Dormie Workshop Headcovers. One of the most distinguished brands in the golf accessory space today is Dormie Workshop. Born in Nova Scotia, Canada, Dormie speci…
 
We made it to Episode 17 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Dean Snell, the Founder of Snell Golf Balls. Snell Golf began in 2015 when founder Dean Snell started the company with the goal of bringing excellent golf balls to players for a fair price. D…
 
We made it to Episode 16 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Gavin Perret, the Co-Founder of Penfold Golf. Penfold became an iconic brand after featuring in Ian Fleming’s, James Bond story and film - Goldfinger. The Penfold heart golf ball used and ide…
 
We made it to Episode 15 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Steve Gray, Vice President for Duca Del Cosma Golf Shoes. Duca del Cosma combines Italian craftsmanship and golf functionality. Golfers that want a sophisticated look both on and off the cour…
 
We made it to Episode 14 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Steve Coulton, the Co-Founder of Oncore Golf Balls. The market for direct-to-consumer golf balls has risen dramatically in the last few years. OnCore Golf is making a splash in the golf ball …
 
We made it to Episode 13 of the Behind the Golf Brand Podcast. Thank you for all of the comments and emails. In this week's episode I interview my good friend Jim McCarthy, the CEO of Cure Putters. Saving strokes on the green is the easiest way to shoot lower scores. Many golfers underestimate the importance of technology and proper fitting when it…
 
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